What’s a Pinterest category and why do categories matter? Categories used to be manually applied to Pinterest Boards to provide more context on the content therein, but this option has been removed. So, why do we care about categories? Knowing what’s popular can help you present your content in ways that reaches all new audiences and appears in new searches. Cool, right?
So, which are Pinterest’s most popular categories? Let’s start with a look at all the options.
What Pinterest Categories Are Available?
There are 33 categories to choose from – from Animals and pets to Women’s Fashion and nearly everything in between.
How to Find a List of Pinterest Categories
On mobile, edit a Board and look for “Topics.”
On desktop, click on a Board and hit the edit pencil. Look at the Categories dropdown list.
Check out the list of Pinterest categories and the kinds of content you would find in each one. Might your content fit into more categories than you initially thought?
It may also help you determine whether Pinterest is a natural fit for your business, though there are an awful lot of people finding success from within the “Other” category! Just because your content doesn’t fit neatly into one of the categories doesn’t mean you can’t also generate traffic from Pinterest.
Technically, there’s no true way to see a list of the most popular Pinterest Board categories. BUT, Statista did a study in 2017 which provided some insight; and experience and observation can fill in the rest.
While Statista looked at general categories or topics of interest, we will map our most popular categories to actual Pinterest categories listed above.
Our mostly-unscientific list of the most popular categories on Pinterest, and not necessarily in exact order features:
Food and Drink – Showing up in the #1 and #2 spots in the Statista study (for food, drinks, and hobbies) – there’s no doubt that Pinterest is a go-to resource for all things recipes. In fact, some people report using Pinterest SOLELY for finding recipe ideas!
Home Decor – The first place people go for home interior ideas? PINTEREST!!
Travel – Is there any better way to plan a trip? I think NOT! Group Boards make it easy to collaborate with fellow travelers.
Health and Fitness – Whether we follow through or not, Pinterest is a great place to find workout ideas and health information.
Women’s Fashion – “What to wear to a spring wedding….” There’s no better place for style inspiration!
Hair and Beauty – How many of you have saved Pins to show to your stylist? 🙋♀️
DIY & Crafts – Part of art, art supplies, and hobbies, DIY is HUGE on Pinterest.
Entertainment – Quotes, books, movies, music etc. Inspirational quotes, in particular, are incredibly popular.
Weddings – There’s a reason for the stereotype. There’s nothing you CAN’T find for planning the wedding of your dreams on Pinterest.
Holidays & Events – Pinners are planners and doers. Seasonal content is incredibly popular on Pinterest.
How to Choose Which Pinterest Categories to Target
While we might be inclined to try to wedge our content into Pinterest’s popular categories, the most important factor is going to be where your Pin really belongs. If you have a Pin for your article on “Food Photography,” you could present it in a way that would appeal to people interested in “Food and Drink.” But you wouldn’t try to make it (by changing text on image, title, and description), fit in the “home decor” category just because it’s a popular one!
That same Pin for “Food Photography” could be presented in such a way that it appeals to those interested in the “Design” category by changing the photo you use, the text on image, the title, and description. Remember to always save it to the most relevant Board first (generally you’ll look to the Board name to decide relevancy) and not to save it to more than 10 boards. Quality is more important than quantity when it comes to where you save your Pins. Quickly saving Pins at the best times for engagement and to more than one Board at a sensible intervals is where a Pinterest marketing tool like Tailwind can make you more effective AND efficient.
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Alisa Meredith is Pinterest Product Specialist at Tailwind — — your new Marketing team, helping you create social media designs, schedule posts, and optimize across Instagram, Facebook, and Pinterest with one easy-to-use social media management tool. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft - realizing (and loving) the fact that the learning never ends! She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she'd like to admit to.