What’s a Pinterest category and why do categories matter? Categories used to be manually applied to Pinterest Boards to provide more context on the content therein, but this option has been removed. So, why do we care about categories? Knowing what’s popular can help you present your content in ways that reaches all new audiences and appears in new searches. Cool, right?
So, which are Pinterest’s most popular categories? Let’s start with a look at all the options.
There are 33 categories to choose from – from Animals and pets to Women’s Fashion and nearly everything in between.
Check out the list of Pinterest categories and the kinds of content you would find in each one. Might your content fit into more categories than you initially thought?
It may also help you determine whether Pinterest is a natural fit for your business, though there are an awful lot of people finding success from within the “Other” category! Just because your content doesn’t fit neatly into one of the categories doesn’t mean you can’t also generate traffic from Pinterest.
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Technically, there’s no true way to see a list of the most popular Pinterest Board categories. BUT, Statista did a study in 2017 which provided some insight; and experience and observation can fill in the rest.
While Statista looked at general categories or topics of interest, we will map our most popular categories to actual Pinterest categories listed above.
Our mostly-unscientific list of the most popular categories on Pinterest, and not necessarily in exact order features:
While we might be inclined to try to wedge our content into Pinterest’s popular categories, the most important factor is going to be where your Pin really belongs. If you have a Pin for your article on “Food Photography,” you could present it in a way that would appeal to people interested in “Food and Drink.” But you wouldn’t try to make it (by changing text on image, title, and description), fit in the “home decor” category just because it’s a popular one!
That same Pin for “Food Photography” could be presented in such a way that it appeals to those interested in the “Design” category by changing the photo you use, the text on image, the title, and description. Remember to always save it to the most relevant Board first (generally you’ll look to the Board name to decide relevancy) and not to save it to more than 10 boards. Quality is more important than quantity when it comes to where you save your Pins. Quickly saving Pins at the best times for engagement and to more than one Board at a sensible intervals is where a Pinterest marketing tool like Tailwind can make you more effective AND efficient.
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