Branding

A Guide to the Rugged Brand Personality

The rugged brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps…

January 20, 2022

How to Make Your Own Instagram Color Palette

Instagram is all about the visual experience: Beautiful images and an Instagram color palette that pulls your feed together! 🎨…

December 1, 2021

A Guide to the Sincere Brand Personality

The sincere brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps…

December 1, 2021

The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)

With Tailwind’s 10-year anniversary this past week, we decided it was time for a brand refresh, and boy did it…

October 26, 2021

Starting a Business with Your Bestie

I sat down with the co-owners of Duo Collective and real-life besties Abbey Oslin and Courtney Peterson to talk about…

October 7, 2021

How to Design Your Social Media Posts Like a Pro (with Tailwind!)

Without formal design training, creating social media designs for multiple platforms can seem like a really intimidating task. Especially if…

July 14, 2021

Getting to Know You: Creating Actionable Marketing Personas

Let’s face it. When was the last time you really looked at your company marketing personas and actually used the…

July 6, 2021