Branding

The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)

With Tailwind’s 10-year anniversary this past week, we decided it was time for a brand refresh, and boy did it…

October 26, 2021

Starting a Business with Your Bestie

I sat down with the co-owners of Duo Collective and real-life besties Abbey Oslin and Courtney Peterson to talk about…

October 7, 2021

How to Design Your Social Media Posts Like a Pro (with Tailwind!)

Without formal design training, creating social media designs for multiple platforms can seem like a really intimidating task. Especially if…

July 14, 2021

Getting to Know You: Creating Actionable Marketing Personas

Let’s face it. When was the last time you really looked at your company marketing personas and actually used the…

July 6, 2021

How to Maintain a Healthy Brand Presence on Pinterest

Building and maintaining a strong brand presence on Pinterest can have a dramatically positive impact on your website traffic, lead…

February 2, 2021

Color Psychology In Marketing: What Colors Mean and How to Use Them

If you've ever walked into a room painted yellow and felt anxious, or gazed at a blue painting and felt…

January 29, 2021

Everything You Need For a Successful Branding Photoshoot

Brand photography: what does it mean? Good brand photography showcases you, your products or services, and what you do. In…

January 19, 2021