What’s a Pinterest category and why do categories matter? They allow you to give Pinterest more information about a Board and the Pins you’ll save there, which enables better distribution to people who are likely to engage with your Pins. That’s the goal of any good Pinterest marketing strategy!
Which are Pinterest’s most popular categories? And which categories should you choose for your Boards? Let’s start with a look at all the options.
What Pinterest Categories Are Available?
There are 33 categories to choose from – from Animals and pets to Women’s Fashion and nearly everything in between.
- On mobile, edit a Board and look for “Topics.”
- On desktop, click on a Board and hit the edit pencil. Look at the Categories dropdown list.
- You can also see a list of the categories on this page on Pinterest. You’ll notice that “Other” is replaced with “Everything,” and there’s a “Popular” category, which obviously you can’t assign to your Boards (though it would be fun!). Other than that, they’re identical.
Check out the list of Pinterest categories and the kinds of content you would find in each one. That will help you decide which are right for your content.
It may also help you determine whether Pinterest is a natural fit for your business, though there are an awful lot of people finding success from within the “Other” category! Just because your content doesn’t fit neatly into one of the categories doesn’t mean you can’t also generate traffic from Pinterest.
- Animals and pets – cute critter photos and memes
- Architecture – Some attainable inspirations and some total eye candy
- Art – Wall art, drawings, how tos
- Cars and motorcycles – Hotrods, antiques, and car shows
- Celebrities – Mainly shots from movies and tabloids
- DIY and crafts – Painting, sewing, crafts of all kinds!
- Design – Home style ideas, drawings, design inspiration, graphics
- Education – Resources and ideas for kids, parents, and teachers
- Entertainment – Party planning, movies, books, tv
- Food and drink – Recipes, recipes, and more recipes!
- Gardening – How to grow anything
- Geek – A place to share all those things that are so uncool they’re cool – superheroes, nerd humor, etc. 🙂
- Hair and beauty – Hair and makeup
- Health and fitness – Exercise and weight loss
- History – Funny, artistic, and curious photos of old landmarks and cultural history
- Holidays and events – Holidays, decorations, celebrations
- Home decor – DIY Home decor, home decor inspiration
- Humor – From clever to cheesy and a little PG-13, gifs and memes aplenty
- Illustrations and posters – Paintings, posters, designs, drawings – total eye candy
- Kids and parenting – Projects, learning tools, activities, crafts, parenting tips
- Men’s fashion – Tips and products for the well-dressed man. Learn to tie a tie, match your socks, roll up your sleeves 🙂
- Outdoors – Outdoor design, landscaping, and gardenscapes
- Photography – Amateur and artistic photos plus helpful how tos
- Products – Mainly product photos
- Quotes – Inspirational quotes and poetry
- Science and nature – Science experiments, learning resources, and astounding (and sometimes odd) nature photography
- Sports – Sports memes and workouts
- Tattoos – Inspiration for your next tattoo – in the form of tattoos, designs, and photos
- Technology – Privacy protection, shortcuts and productivity hacks, coding tips, and cool products
- Travel – Travel tips, destinations, and gorgeous photography
- Weddings – Wedding dresses, etiquette, planning tips, invitations, jewelry
- Women’s Fashion – Current trends, fashion to buy, how-tos
- Other/Everything – Quotes, recipes, crafts, humor – EVERYTHING
Technically, there’s no true way to see a list of the most popular Pinterest Board categories. BUT, Statista did a study in 2017 which provided some insight; and experience and observation can fill in the rest.
While Statista looked at general categories or topics of interest, we will map our most popular categories to actual Pinterest categories listed above – the ones you can assign to your Pinterest Boards. And remember, if you’re trying to drive traffic to your blog, send Pinterest accurate signals about our content by choosing the most relevant category for your Boards – not just the one that’s the most popular.
Our mostly-unscientific list of the most popular categories on Pinterest, and not necessarily in exact order features:
- Food and Drink – Showing up in the #1 and #2 spots in the Statista study (for food, drinks, and hobbies) – there’s no doubt that Pinterest is a go-to resource for all things recipes. In fact, some people report using Pinterest SOLELY for finding recipe ideas!
- Home Decor – The first place people go for home interior ideas? PINTEREST!!
- Travel – Is there any better way to plan a trip? I think NOT! Group Boards make it easy to collaborate with fellow travelers.
- Health and Fitness – Whether we follow through or not, Pinterest is a great place to find workout ideas and health information.
- Women’s Fashion – “What to wear to a spring wedding….” There’s no better place for style inspiration!
- Hair and Beauty – How many of you have saved Pins to show to your stylist? 🙋♀️
- DIY & Crafts – Part of art, art supplies, and hobbies, DIY is HUGE on Pinterest.
- Entertainment – Quotes, books, movies, music etc. Inspirational quotes, in particular, are incredibly popular.
- Weddings – There’s a reason for the stereotype. There’s nothing you CAN’T find for planning the wedding of your dreams on Pinterest.
- Holidays & Events – Pinners are planners and doers. Seasonal content is incredibly popular on Pinterest.
While we might be inclined to Pin to a Board in the Pinterest’s popular categories, the most important factor is going to be where your Pin really belongs. If you have a Pin for your article on “Food Photography,” the Board you save it to should have the category “Photography.” You wouldn’t save it to a “Food and Drink” Board just because it’s the more popular category.
That same Pin for “Food Photography” could also do well on a Board in the “Design” category. Just save it to the most relevant Board first (generally you’ll look to the Board name to decide relevancy). Quickly saving Pins at the best times for engagement and to more than one Board at a sensible intervals is where a Pinterest marketing tool like Tailwind can make you more effective AND efficient.
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Alisa Meredith is Pinterest Product Specialist at Tailwind — a Pinterest marketing tool, scheduling tool, planning tool and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends! She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she’d like to admit to.