Pinterest SEO Quick Tip – How to Write Pin Titles

Published by
Alisa Meredith

While Pinterest success can sometimes feel elusive and Pinterest SEO might feel like a mystery, any time Pinterest tells us what we can do to improve our results, it’s worth doing, and doing well. And that’s certainly the case with Pin titles. 

In fact, Pinterest feels that Pin titles are so important, that they are required on every image you save to Pinterest. Let’s look at what they are, how to add them, and how to leverage Pinterest SEO to make them work for you.

Want to make this process even easier? Get a head start on Pin Titles by signing up for a . Hint: You don't even have to write them yourself 😉

What is a Pin Title?

The Pin Title is a short (up to 100 characters) bit of prominent, bold text that provides more context to your Pin in the feed and on a Pin closeup. 

When someone sees your Pin in their feed or in a search result, the first 30 characters or so of the title will likely (not always) appear under your image. And they’ll see it when they click on the Pin for more details:

Left: Pin titles in the feed. Right: Pin titles on closeup.

Why Pin Titles Are Key to Pinterest SEO

A Pin title gives added context to your image. It’s used by Pinterest in determining when to display your Pin in search and related images, and it’s used by Pinners looking for a bit more information before they click through to your site.

Previously, when you didn’t enter a title manually on Pinterest, they would pull your title from Rich Pin data if you had it, or it would pull the first part of your description to form a Pin title. Now, all Pins must have a specific title.

If this sounds like more work, don’t worry, we’ve got you.


How to Write a Pin Title for Pinterest SEO and More Clicks

You have up to 100 characters for your Pin title, but it’s usually the first 30 or so which will appear in feeds – so choose wisely!

Remember, the purpose of your Pin title is to give context to your image. Don’t repeat what’s in your Pin description or exactly what’s on the text on your image. Use it to ADD information that might encourage people to click. 

As always, use the keywords you’d expect people to use when they might be looking for a Pin like yours. Learn (lots) more about Pinterest SEO here.  

Rather than keyword stuffing, use natural language, never over promising or employing “click bait” tactics (in fact, don’t use the word, “click” at all). Pinterest can detect this and it will hurt the reach of your Pins. Be honest and thorough (as thorough as you can be in 100 characters!) in explaining what this Pin has to offer.

Let’s look at an example. 

A search for “mid length updo” turned up a promising Pin. The Pin title and the beginning of the Pin description are “Fashionable Mid-Length Hairstyles for Fall – Medium Hair Ideas.“

How could this content creator keep things consistent enough for effective SEO and content distribution, but make use of the additional field for context without repeating the description?

How about, “Stylish, Easy Mid-length Updos” or “Medium-Length Fall Hairstyles”?

Here’s a Pin that makes good use of both title AND description.

You may want to use title case rather than sentence case in your Pin titles. It looks more official (and more like a headline), and has been shown to result in higher click-through rates when used in ads. Not sure how to use title case? This handy converter will do it for you – but it doesn’t have to be perfect!

How to Choose Keywords for Pin Titles

Start with the keywords in your linked content. Pinterest wants to see consistency from Pin to page. From there, branch out to other keywords which might be more likely to be searched in Pinterest. 

Pinterest will tell you what people are searching! Just start typing the keyword you used on your website and you’ll get several related options: 

Hit “enter” and you’ll get even more:

For the best distribution of your Pin, use these Pinterest-recommended keywords in your Pin titles, descriptions, in the text on the image, in the Board title and description where you’ll save this Pin, and in the page you link to (title, description, and main text). Naturally, you may not be able to put them in every one of those places, but do the best you can while resisting the urge to keyword stuff.

How to Add a Pin Title on Pinterest

You’ll see Pin titles when you create a Pin right on Pinterest. In fact, it’s the most prominent field:

How to Add a Pin Title When Scheduling with Tailwind

You’ll see it when you schedule a Pin on Tailwind (whether with the extension, upload, to Tailwind Communities, or in SmartLoop):

Just click into the title field and edit your title! Or, if you like the one that’s there, schedule away!

Tailwind will save you some time on this step!! We’ll automatically pull in any title information we can detect on the URL you’re using. Of course, you are free to use what we find or customize the description as you like!

Want to make this process even easier? Get a head start on Pin Titles by signing up for a . Hint: You don't even have to write them yourself 😉

Do I Have to Go Back and Add Pin Titles to Old Pins?

What if you’ve been saving your content to Pinterest – without titles – for years? Does this mean you need to edit all of them – or save everything to Pinterest again, this time adding the Pin title?

Nope! As with most changes on Pinterest, you’ll want to focus on today and tomorrow – going back to adjust your older Pins is not necessary – PHEW! 

What About Pins I’ve Scheduled to Pinterest Via Tailwind?

Never fear! We know many of you like to plan ahead and did not want you to have to edit all of your drafts, scheduled Pins, Tailwind Communities submissions, and SmartLoop Pins. So, we’re pulling in as many titles as we can from your Rich Pin and other website data.You might want to scan your scheduled Pins dashboard to make sure everything looks OK as it’s been pulled from your site.

If you have Rich Pins enabled, we’ll look for that first to auto populate your Pin titles. Otherwise, we’ll look at meta data and other signals to try to formulate a title. Such a time saver! 

Pinterest Pin Titles in a Nutshell

For one little part of your Pin, titles sure can make an impact! Now that they’re required on all Pins, make sure to keep SEO and keywords in mind so your titles are doing all they can to help Pinterest distribute your Pin and encourage Pinners to click and visit your site!


Pin it for later: 📌

Alisa Meredith

Alisa Meredith is Pinterest Product Specialist at Tailwind — — your new Marketing team, helping you create social media designs, schedule posts, and optimize across Instagram, Facebook, and Pinterest with one easy-to-use social media management tool.  She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft - realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she'd like to admit to.

View Comments

  • Thank you for this article. I watched most of your FB live the other day, but I did miss a few minutes, so this was nice to fill in the blanks.

  • This is great news. It will surely help many websites that have been having problem with Rich Pins not pulling metadata from their website. Thanks for sharing.

  • I have Rich Pins enabled and meta data and Tailwind still isn't pulling in a default pin title. What do I need to add to my post so that other bloggers can schedule with Tailwind without having to manually enter a title?

  • There is a huge problem with the way Tailwind is doing this! Tailwind should not be “overriding” information that we purposely already filled into the 'Title' field!

    We have already been dealing with the fact that Pinterest just suddenly started removing the Title line that showed automatically under the pin and only shows it if the ’Title’ field is filled out when editing the pin. - Which they only added this field a little while ago, so we had only been filling that field out for a short time now - on our latest pins.

    We appreciate that tailwind is trying to help with that issue, but the way that tailwind is doing it is actually screwing us up more and making more work for us!

    When scheduling pins - what Tailwind is doing on pins that DON”T have the ’Title’ field filled in is good! Thank You! But on the pins that we have already filled in the ’Title’ field, we have put there for a reason, and you are "over-riding" what is already there! Please do not do that!

    Also, we have discovered that when using the pin inspector and “re-pinning” from there, the ’Title’ field automatically populates with the same info that is in the ‘description’ field, even if we already have the ’Title’ field filled in! This is not good! Obviously if there is nothing in the ’Title’ field, then I can see why you are doing this. But tailwind should not be “over-riding” information that we purposely put there!

    I hope Tailwind addresses this promptly. Can please make sure the appropriate people know about this!
    Thank You!

    - Steve Bates

    • Hi Steve. I understand your frustration! The thing is, we can only pull what is on your website for a title, not what you may have entered on other Pins. You might want to make sure the titles on your website are what you'd want you Pin titles to be.

      I'm not sure why the description field would be pulling in as the title when you Pin again. Forwarded your message on.

    • I second this. I’m sure there is a lot of tech behind pinning that I don’t understand, but it is super frustrating to enter a thoughtful, keyword-rich pin title when I upload each pin, only to have it removed (?) when I schedule it to pin again. The description travels with the pin - is the title different somehow? If so, WHY?
      The titles Tailwind automatically pulls are often one or two words, sometimes hardly related to the pin topic at all.

      • Hi Rachel. The thing is, it's not being removed - it simply isn't there. Tailwind never technically repins - everything is a new Pin. The description appears the same because it is coming from your site. The title would be the same if you changed it on your site as well. Hope that helps.

        • The point is that tailwind SHOULD be pulling in the info from the 'Title' field that we went to the trouble to fill out from the original pin that we have scheduled from! Tailwind even has tips about making your Title and description different. So we have gone to the effort to do this and Tailwind is screwing that up by pulling in other information and overriding our Titles!

  • How about you fix this so it pulls titles from meta titles, open graph data, or even JSON/Schema. Pretty please?

    • Hi Yolanda, We agree with you that those would be strong sources to choose from, so indeed we DO use the open graph title as the first choice, followed by the Twitter title, and then the meta title tag. If you don't think this is working in your case, you are welcome to write in to Customer Success.

  • Excellent tips, Alisa! This was a highly informative yet perfectly understandable post :)

    I am most grateful to you for sharing this and that I got to be one of the first to devour it!

    Jessica Adams - Alegria's Muse

  • Great article! I have a Pinterest business account with rich pins set up so there has been bold titles on my pins for years now. Is this new feature any different from that? Do I still need to add titles to my new pins or should I just keep going like this? Thank you :)

    • Hey, Nathalie! We will look for your Rich Pin title to pull that in for your Pins scheduled via Tailwind. What's different is that Pinterest will not be pulling that in, so you'd need to enter it manually if you upload a Pin via Pinterest.

Published by
Alisa Meredith

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