What’s Up With Pinterest’s New Group Board Messages?

Published by
Melissa Megginson

If you’ve been on Pinterest recently, you might have noticed something a little different about your account:

Messages alerting you to new Pins on group boards in Pinterest

You’re getting a lot more messages. This is due to a change in how Pinterest alerts users to new Pins on their group boards.

'What's Up With Pinterest's New Group Board Messages?'Click to Tweet

What’s Happening?

With this change, your fellow collaborators are sent a message when someone saves a Pin to the group board. This is done when you Pin organically, use a third party scheduling app (like Tailwind), or when you drag a Pin to the chat bubble on a group board:

New ‘Try sending the group a message or dragging a Pin’ message on Pinterest

The Pins will show up both on the collaborative board and in your group message. This change only effects group boards with fewer than 20 collaborators.

Why The Change?

Pinterest activated this new feature to help facilitate conversations around Pins on group boards. For example, if you’re Pinning about an upcoming vacation with friends, you can all automatically discuss the options for activities, hotels, and restaurants right on Pinterest.

Example of a group board message on Pinterest

By having the Pin show up as a message, you can bypass creating a separate thread to have a discussion around the topic.

What If I Don’t Want to See Group Board Messages?

Right now, there’s not a way to specifically opt-out of this feature. You can leave the group board, block certain collaborators, or add people until your board has more than 20 collaborators. While there is not a way to leave group chats yet, Pinterest is looking for feedback on the feature here.

What do you think about group chats on Pinterest? Let us know in the comments!

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Melissa Megginson

Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest & Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.

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  • Melissa, Thank you for sharing this information. When I got the first message from group boards I had no idea what it was and it was unsettling.

    IMHO, the idea is great, but the execution is poor. Imagine people who have many group boards with less than 20 people. How many messages will they get? It screams SPAM; nobody likes it.

    Fortunately, I don't have many group boards but it makes sense to add a feature where people would be able to opt-out and only activate it when they will be using it to collaborate and share ideas like it's meant to.

    What do you think about this update? I'd love to know :)
    Thanks again for the information.

    Jonathan Nuñez
    Founder, John's IMSecrets

    • Hi Jonathan! I'm glad you enjoyed the post :)

      I'm with you on this. I appreciate the ease of communication with fellow Pinners, but it's not necessary for every group board. Hopefully they'll introduce an opt-out option before too long!

      However, I would be curious to know if it increases click-throughs or Repins since it's a much more obvious addition to the board. If Pins are being sent directly to you, are you more likely to check them out?

      • I agree with you, it will be interesting to see if sending a pin increases engagement. But, I believe it's not the best approach.

        If you ask me to check a pin out and help you share it, I would be willing to help. But doing things like this feels pushy and I believe people will start to resent it.

        Think about it, we love freedom and get pissed when there are barriers to obtaining what we want. Let me ask you something: When was the last time you saw the full video ad on a YouTube video?

        If you are anything like me, you most likely do the following. 5, 4, 3, 2, 1, Skip. We hate interruptions. Having said that, when I see the sponsored part of a video, it feels organic and I actually watch it.

        To me, pushing pins feel like an interruption and I immediately deleted them.

        I know I could be wrong. This is a new feature and could get more attention to pins but I'm not sure about the results being positive.

        What do you think about it, Melissa?

        Jonathan Nuñez

  • Hi Melissa.

    First, thank you for writing this. These things have been driving me crazy since last week and I didn't understand what was going on with them. Also didn't understand why only some of my group boards were showing me messages.

    Good to know it's limited to group boards with less than 20 collaborators.

    The idea holds value, but the UI execution is completely wrong. I share a group board between two of my accounts and when I visit that board the whole left side of my screen is filled up with message bubbles.

    It also didn't help that there was no communication about this. A couple group board owners messaged me thinking I was spamming the group when I hadn't changed a single thing.

    The thought behind it is decent, but unfortunately they completely bombed on both the communication of what this feature does and the execution of it.

  • Glad to see what is going on. I do have to say however in all openness this is not a welcome feature. I am getting too many messages from people i do not interact with nor intend to interact with on any frequent basis.This should not be channeled through received messages but perhaps as "News". On another note I am glad to see the implementation of the feed options. It's brought me back to Pinterest once more as I never liked the suggestions as I am a micro-manager type who loves following the people I opt to follow. The new messaging from group boards actually makes me want to abandon all my group boards which I'm sure is not the intent of this new feature. So from me a thumbs down to it. Sorry :(

    • The biggest problem I find is that I can't see ACTUAL messages amid all the fake ones. I want to join more group boards, but it's not likely owners will see my message, and I'll probably miss theirs! They really need to distinguish between *messages* and *pins*!

  • It's driving me crazy -- every time I log into Pinterest, the first three words that come to mind are 'make it stop.' Is it a great idea? Sure. However, we should be able to turn it off. It's incredibly overwhelming.

  • I can see the value in this for people who aren't bloggers and may be collaborating with each other on recipes, design ideas, etc. But for us bloggers who are members of many, many group boards, it is a bit annoying to have the home screen with all the bubbles on the side. I look forward to Pinterest giving us an on/off switch for this feature.

  • I HATE THIS NEW FEATURE. It's causing a huge problem for many of the group boards I have going with other low carb bloggers. I could just add more collaborators but then the quality of the content is harder to control. I schedule hundreds of pins a week so this is an issue. If only Pinterest at least made it a feature of personal and NOT business accounts that would go a long way to solving the problem for bloggers and businesses who pin to many groups! Hopefully Pinterest is paying attention to all the negative feedback on this issue and will address it quickly!

  • I send feedback every single day regarding this new feature. Pinterest has made many idiotic moves, but this is the worst.

  • Great update, thanks, I was wondering about this. I *wish* Pinterest would spend their time improving existing functionality that's buggy instead of inventing new crap I don't want LOL.

  • Thanks so much for writing this! I've been wondering what is going on everytime I login I have like 50 Messages ?

  • How hard would it have been for them to make it an "opt in" feature, rather than forcing every user to see those annoying messages and buttons that won't go away. With no way to turn it off, no less!

Published by
Melissa Megginson

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