Tailwind Blog

The Ultimate Pinterest Planner – Make This Your BEST Year on Pinterest

Published by
Alisa Meredith

Successful, profitable Pinterest marketing rarely happens by accident. Having a strategy, tools to optimize your time, and following a consistent routine are all vital to getting started, but over time, life tends to get in the way. And even though you might be getting traffic and leads from Pinterest, it’s easy to lose direction – Pinning without purpose and with no real aim. Over time your results and your enthusiasm start to wane.

You’re in a Pinterest marketing slump. 🙁

You know what? We understand! And that’s why we created the Ultimate Pinterest Planner in association with Simple Pin Media. We took the very best from each of our 2017 Pinterest calendars and turned them into an even better Pinterest planner you can use any time for a quick Pinterest pick me up!

What’s In the Ultimate Pinterest Planner?

As we approach 2018, how are you feeling about your Pinterest marketing? Would you like to add a little more direction to your planning? When you think about “upping your Pinterest game,” do you instead go check your email because it’s just too overwhelming to think about?

If so, you are not alone.

From October of 2016 through September 2017, we ran a monthly, “What to Pin this month” series of Facebook Live broadcasts. But, while we had some great data to share, we thought we could do even better. Which leads us to the new Pinterest Planner. Can’t wait? Get it now!

Inside this free planner, you’ll find some quick steps before you get started, a printable tracker for tracking results, and for every month:

What to Pin on Pinterest This Month

Each month, we’ll share what to Pin right now based on trends we’ve seen in the past. While trends come and go, the one constant on Pinterest is that people plan ahead. STAY ahead when you follow these suggestions.

Here’s what you’ll see for January:

  • Spring Cleaning

  • Healthy Recipes

  • Valentine’s Day

  • Organization Tips

  • Spring Break

  • Fitness

What to Promote This Month

What to Promote right now based on what people are acting on now. While there is some overlap with the “What to Pin” section, this section will give you ideas on what might be worth spending money on. In January you might promote content related to:

  • Fitness Tips

  • Healthy Food

  • Business Planning

  • Year-Specific printable Downloads

  • Habit Building

  • Super Bowl

Content Planning Ideas with Pinterest in Mind

Has this ever happened to you – you realize this would be the perfect time to promote your Pin for your spring cleaning blog post and then you realize you haven’t yet written it?! Oh yeah – been there, too!

Each month we’ll give you a heads up on what you’ll want to Pin soon so it will be all ready to go. No more last-minute scramble! In January, start preparing your blog posts related to:

  • St. Patrick’s Day

  • Easter

Pinterest Marketing Tip of the Month

A unique, and often fun tactic to spice up your Pinterest account. These tips take very little time to execute, but you might be surprised by what makes an impact. For instance, in January you might:

Try a slightly taller Pin to take up more space in the feed. While the recommended image size is 600×900 you can go a bit taller without getting cut off in the feed.

Pinterest Action Items

Each month lists suggested action items to help you build your business with Pinterest throughout the year without feeling overwhelmed. These can be as simple as updating your top 10 posts on your blog or optimizing Pin descriptions on popular Pins. These action items help us get in the habit of thinking strategically for Pinterest. Here’s January’s action item:

Check that your group Boards are still effective. Leave spammy or inactive Boards and find new ones to join. Go to Board Insights in Tailwind to determine which ones are with your time.

In Conclusion:

No matter what your goals for your Pinterest marketing, you’ll get there when you follow our Pinterest Planner. Get yours now and make this your best year on Pinterest ever!


? Pin me:

Alisa Meredith

Alisa Meredith is Pinterest Product Specialist at Tailwind — — your new Marketing team, helping you create social media designs, schedule posts, and optimize across Instagram, Facebook, and Pinterest with one easy-to-use social media management tool.  She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft - realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she'd like to admit to.

View Comments

  • Really useful planner. I'm not very organised so probably won't get to do much myself (honesty being best policy!) but sure many of my clients will use it.

    • Ha! Honesty AND self awareness - a great combination. :) Glad it'll be helpful for your clients. Thanks for taking the time to leave a note, Zoe. ~ Alisa

Published by
Alisa Meredith

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