In this post, we look at the Pinterest Pins that performed best last January to help you understand what you should be Pinning in the New Year.
We analyzed all of the Pins from Tailwind members from January of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.
We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month. Only the Pins on the board between the Pins that feature the text “What to Pin in January” and “What to Pin in December” relate to Pins that were popular last January.
What Tailwind’s “Trends” Boards Can Teach You
- Perfect your seasonal timing so that you’re creating content at the right time of year
- Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
- Observe the color pallets that work in the different categories at different times of year
- Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
- Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic
Video Discussing Our Takeaways:
January Trends in the DIY and Crafts Category
Important Keywords: DIY, sewing, knitting, crocheting, Valentine’s Day, Easter, organize, patterns, scarf, headband, wood
January Trends in the Education Category
Important keyword: Winter, snow/snowman/snowflake, sensory, math, vocabulary, Star Wars
January Trends in the Food and Drink Category
Important Keywords: Salad, healthy dietary needs (ex. gluten free, paleo), crockpot/slow cooker, smoothie, cauliflower, soup, spaghetti squash, baked
January Trends in the Hair and Beauty Category
Important Keywords: Nails, braid, contour, hairstyle, nail art, tips, DIY
January Trends in the Health and Fitness Category
Important keywords: Body weight, at-home workout, strength, stretches, challenge, yoga
January Trends in the Holidays and Events Category
Important keywords: Baby/bridal shower, princess, Valentine’s Day, birthday, football, Paw Patrol (or whatever show is currently trending)
January Trends in the Home Decor Category
Important keywords: White, farmhouse, industrial, bohemian, kitchen, organization
January Trends in the Kids and Parenting Category
Important keywords: Coloring, activies, Valentine’s Day, baby, toddler, crafts, sensory, STEM
January Trends in the Travel Category
Important keywords: Disney, European countries, day trips, plane/travel tips, cheap, budget, top 10 lists
January Trends in the Wedding Category
Important keywords: Rustic, updo, dress, budget, theme, classic, signs
January Trends in the Women’s Fashion Category
Important keywords: Sweaters, street style, cozy, boots, age specific (ex. “over 40”), winter/fall fashion, outfit ideas
Other “What to Pin” Posts
Check out other posts like this in our “What to Pin When” category.
Download our printable 2017 Pinterest and Instagram Content Calendars
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Tailwind’s Pinterest scheduling and analytics tool has helped more than 100,000 bloggers and marketers to master Pinterest. With lightning quick Pin scheduling, a smart calendar that gets more engagement for every Pin, and actionable analytics, we make growing on Pinterest easy.
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