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What to Post on Instagram – Jumpstart Challenge

What to Post to Instagram

It’s a fact – posting to Instagram every day is good for growth. According to a Tailwind original study, those who post to Instagram every day not only see 13 times as many likes, they also see a 42% bump in follower rate as compared to those who post less than once a week. And yet, even with those incredible stats, only 5% of those we studied were posting at least once per day!

Still, if you’ve ever tried to develop a strong Instagram strategy, you know coming up with content every day is challenging to say the least.  We hear it again and again – “I don’t know what to post to Instagram, I just don’t have enough content!”

With this in mind, we created the Jumpstart challenge to encourage Instagrammers to get into the habit of posting to Instagram once a day with the help of daily prompts.  

Instagram marketers who have participated in our 30 day challenges in the past have seen amazing results. In total, past participants have earned 300,179 total likes and grew by 24,470 followersan average follower growth rate of 33% in one month! This is especially impressive considering that the average Instagram follower count grows by just 6-8% month over month, according to MarketingProfs.

The Instagram Jumpstart Challenge includes a 5-day email boot camp to get your Instagram Profile in tip-top shape, then 30 days of content ideas for the coming weeks. Weekly emails for the duration will keep you inspired and help you save time. By the end of the 30 days, you will have developed healthy Instagram habits and will see the benefits of your efforts!

Interested in seeing what kinds of things you’ll be posting? We’ve included the first week of content ideas below! For 30 days you’ll know exactly what to post to Instagram – you’ll have a plan.

Oh, you’ll also want to start your free trial of Tailwind for Instagram  – you won’t believe how much time it will save you!

DAY 1:

Introduce yourself and say hello to the Instagram community. Tag a few friends to invite them to the challenge!

☺️A little about me for my new followers… ✖️I’m an American who lives in Germany while I’m pursuing my master’s degree in International Relations ??‍?I’m a freelance travel writer and most of my travels are to write and take pictures for travel companies, hotels, and various businesses. ✖️I love to read. The book series that sparked my passion for reading was Harry Potter ⚡️❤️ This picture was taken in Porto, Portugal inside Livraria Lello, the inspiration behind J.K. Rowling’s vision for the Hogwarts Library. ✖️I like to workout, a lot. Even on my travels I squeeze in a little workout each day ??‍♀️????‍♀️ ✖️I love to write – hence why I’m a writer. Although most of my work is travel related, I occasionally write lifestyle and health related articles as well ❤️ ✖️I’m a social butterfly. I love meeting new people from all over the world.I think it’s important to immerse yourself amongst different people and cultures to have a deeper understanding of the world around you ? ✖️I’m an animal lover and 100% a dog person. I have a sweet dog named Maisy who is my favorite partner to take hiking and running. ? ✖️I am very family and friend oriented. I value the importance of nurturing the relationships I have with people. I’m incredibly grateful for the amazing support system I have. I fully believe that I can continue to make my dreams com true, but when I need it the most – my family and friends push me when I need the extra motivation. ❤️ That’s basically me in a nutshell ??‍♀️

A post shared by Elizabeth Jones (@idrather_betraveling) on

Suggested hashtags: #hello #newbeginnings #possibilities #freshstart

DAY 2:

What is the theme of your Instagram? Why should people follow your account?

Suggested hashtags: #community #shareyourstory #communityovercompetition #journey

DAY 3:

Use Tailwind’s browser extension to regram a travel destination.

Suggested hashtags: #wordsofwisdom #quote #wordstoliveby #wisewords

DAY 4:

Take a selfie

Suggested hashtags: #selfie #thisisme #simplyme #justbeyourself

DAY 5:

What’s your goal for the week?

Suggested hashtags: #goals #motivationmonday #youcandoit #instamotivation

DAY 6:

Share a #shelfie (photo of your bookshelf)

Random Shelf @adobespark @tailwindapp #shelfie #bookshelf #bookshelves #bookstagrammer #feedgoals

A post shared by donnyc (@donnyc) on

Suggested hashtags: #shelfie #bookshelf #bookshelves #bookstagrammer

DAY 7:

Show your workspace – tag your co-workers/company

#workspacewednesday #artist #homeoffice #contemporaryart #oilpainting #artstudio #artcollector @tailwindapp @adobespark

A post shared by Warren Keating (@warren_keating) on

Suggested hashtags: #myjob #dayjob #mygrind #company

So what are you waiting for? All you have to lose is, well, nothing at all! Start your Jumpstart Challenge today.


  1. Avatar

    Looks super fun– I already post about 6X per week but love your idea prompts and will sign up 🙂

    • Avatar

      That’s great to hear, Sarah! Hope you enjoy the challenge 🙂

  2. Avatar

    Question about ‘regramming’ and pinning. My blog is brand new and I definitely need to build up some unique content BUT I’m also not sure where/how everybody gets soooo much content to post, pin, regram.. What’s legal?

    • Avatar

      Hey Rebecca,

      Repinning to Pinterest and Reposting to Instagram work pretty differently. Repinning on Pinterest is encouraged and you don’t need to ask permission to Repin someone’s Pin. Content is on there to be shared! However, because Instagram is based on users personal photos, you do need to ask permission before reposting an image. That can be done through a comment on the photo, a direct message on Instagram, or you can try contacting them via email. The majority of people will be happy to let you repost, but it’s always best to ask 🙂

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