To engage Pinterest users, start pinning for Valentine’s Day in December. This timing matches when users begin planning, helping to improve engagement potential. Pinning on Sundays, Mondays, and Tuesdays, particularly in the evenings, further boosts visibility. Consistent pinning and using themed, visually appealing content are key strategies for success.

With Valentine’s Day spending projected to reach $30.2 billion in 2025, strategic planning on Pinterest can greatly improve engagement and sales. Begin crafting your campaign in December, aligning with when 61% of Valentine’s Day conversions kick off from early clicks, as users begin searching for inspiration. Here’s what works: focus on engaging content formats like Idea Pins and gift guides, which connect well with Pinterest’s audience. To avoid overwhelming followers, use tools like Tailwind’s Pin Spacing for a balanced posting schedule. By tracking needed metrics, you can ensure your campaign’s success and adapt to emerging trends.