6 Benefits of Using AI Writing Tools for Content Creation

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Photo of a happy woman holding an open laptop on a magenta and orange gradient background with the Tailwind Logo in white font.

AI writing tools powered by neural networks have come to the forefront with robust algorithms that interpret prompts and create almost human-like output.

Content creators have been using AI writing software to help them conduct extensive research, create high-quality content, write faster and save time, allowing them to focus on other tasks.

AI writing software is getting really good, and we’ve only just seen the beginning

This article will discuss six benefits of using AI writing tools and how you can leverage them for fun and profit in 2023.

What Are AI Writing Tools?

AI writers are computer programs that leverage artificial intelligence, machine learning, and natural language processing (NLP) algorithms to generate textual content as though a human writer would.

As recently as several years ago, “writing software” was restricted to chopping and splicing inputs or producing a few sentences to create low-quality, slapdash content primarily used to game the search engine ranking system. In other words, they created content that wasn’t for humans but for web crawlers and bots to read.

Since then, AI writers have evolved into highly-sophisticated tools that can produce any piece of written content under the sun. From data-driven, evergreen long-form content, blogs, social media posts, captions, YouTube scripts, email marketing sequences, ad copy — you name it — AI writing tools can do it all.

All you need to do is just enter a prompt (written instructions for the AI software), and AI writers will magically produce a humanlike response right before your eyes to fulfill the user’s prompt, generating a new piece of content in the process.

At the moment of writing of this post, our own AI writing tool Ghostwriter has over 50 use cases — including a blog wizard that will take you from idea to full blog post in less than three minutes, an email subject line generator, and a Pin description generator. More use cases are being added all the time!

Screenshot of Tailwind Ghostwriter homepage

Six Benefits of Using AI Writing Software

The arrival of AI writing tools is a game-changer for literally everyone who works with content and writes on a daily basis, and their benefits are massive. Here are six benefits of using AI writing tools:

1. Improved Efficiency and Productivity

The most salient benefit of using AI writing tools is the efficiency and speed at which it creates content. Whereas a human writer might take anywhere between 30 minutes to two hours to complete a 500-word text, AI writing software can complete the same task within mere minutes.

AI writing tools, therefore, scale the productive potential of anyone who writes for a living to the high heavens, allowing writing pros to streamline their content creation process and multiply their efficiency exponentially.

For example, one of my colleagues was able to create three YouTube video hooks and introductions while doing other tasks — just by having Ghostwriter open and working on a prompt in the background. 

Screenshot of the YouTube Video and Introduction prompt

She told me it took less than 60 seconds to fill in the prompt.

AI writing software helps quicken the time-to-market requirements and shorten timeframes for trending topics, enabling writers to increase engagement and ensure that the content they produce is contextually relevant at the time they publish on every platform they desire.

2. Enhanced Writing Quality

AI writing tools can also boost writing quality by using NLP algorithms that work to proofread the text, detect errors, and suggest corrections depending on the prompt, often providing users with real-time feedback as they enter text into the editor.

They generally work by analyzing the text input and feeding it into an ocean-sized database of spelling and grammar rules, allowing individuals who might not be as well-versed in writing as others are to produce content that’s fit to print.

This is quite a life-changer for non-native speakers with various levels of English knowledge, as it allows them to produce an output of the quality comparable to their native-speaking colleagues. 

Moreover, other AI grammar and spellchecking tools provide suggestions on word usage, order, and syntax as well as providing recommendations based on the intended audience. They help boost overall writing quality and clarity, creating greater value-added content that resonates with the intended target audience.

Users can also prompt advanced AI writing software to craft sentences as a professional content writer would. For instance, they can be prompted to create an easy-to-read, crisply succinct summary of a technical text or scientific abstract, making them fantastic tools with which to condense technical topics into easy-to-read texts for the average Joe.

3. SEO Optimization

Want to rank higher on search engines like Google and Bing? There’s no better way or substitute for getting to the top of the SERPs there than creating high-quality content. Doing so will get more individuals to discover a company’s products and services — and build the necessary trust and rapport to foster a long-term relationship with potential customers who are comfortable transacting with a particular brand.

Google recently clarified that it wouldn’t downgrade content based on AI authorship alone, so adding AI writing tools to your arsenal makes a lot of sense.

Moreover, AI writing tools can help produce SEO-optimized content by identifying user behavioral patterns and leveraging those insights to produce better content recommendations.

They can also create ready-to-use article headings so that users can structure content based on Google’s standards and get to the actual process of writing faster than usual.

Another way AI writers can help boost a brand’s search engine rankings is by using them to produce SEO meta titles and descriptions.

They can help summarize the main ideas of an article into SEO metadata while keeping the main gist of it and help users input trending or high-performing SEO keywords as necessary.

4. Boost Creativity and Innovation

Anybody who has written as part of their daily routine will know that writer’s block is real and how much it can hinder productivity.

See, you can’t just turn on creativity like a faucet connected to an everlasting fountain of inspiration.

It isn’t easy to generate creative, engaging, and unique content consistently. Even the best writers can find themselves frazzled when the creative juices just aren’t flowing. That leads to missed deadlines, lesser productivity, and angry editors.

And that’s where AI writing tools can be a lifesaver. They’re incredibly helpful tools for brainstorming with their ability to produce headings, metadata, outlines, and titles, which can help writers find the inspiration they need to kickstart their human creativity and offer suggestions as to how to proceed, not to mention helping them find the right words when they just aren’t coming.

Need to generate ideas in a pinch? Fire up Ghostwriter and see for yourself!

5. Cost Savings and Scalability

AI writers can help businesses save more money in the long run by helping businesses reduce the number of writers they need and improve operational synergies in doing so. After all, they wouldn’t need as many editors, proofreaders, or writers when an AI writing tool can supersede any one or more of those roles in a company’s content creation process.

Moreover, AI tools can help shorten the tedious work of conducting research, streamlining the writing process immensely. Writers can effectively use them as more sophisticated search engines that can pull relevant pieces of data and informational resources writers build from and spiff up to produce a cohesive, well-written piece of content from scratch.

However, that doesn’t mean companies should completely do away with their human writers and rely solely on an AI writing tool. At the end of the day, it is the role of the writer to make sure that fact-checking was properly conducted and that style and voice are reflecting the personality and the brand. 

Lastly, saving on operational costs helps refocus a company’s efforts on hiring and retaining more experienced writers that can consistently produce high-quality content by using an AI tool to streamline their writing process and boost their productivity.

6. Personalized Content and Targeting

The future of content marketing — particularly personalized content and targeting — is AI writing technology.

The potential is limitless. Content marketers, creators, and companies can leverage AI writing tools to personalize content, such as ad copy and blog posts, to suit their target audience’s tastes, preferences, and cultural milieu.

AI tools can be harnessed to create specific content that delivers value and resonates with a particular segment at just the right time. For instance, AI writing tools can be used to create dynamic, personalized, and localized content to be used in marketing campaigns suited for audiences’ tastes and preferences.

See, customers are exposed to a constant stream of marketing content on a 24/7 basis. And if an ad doesn’t speak their language, it won’t “hit” the necessary pain points that a particular audience might have, making it less likely to engage them. You can’t build rapport with an audience if you don’t personalize your messages to their reality.

As AI continues to mature as a technology, particularly in content creation, we can expect even better results in the future.

Challenges and Limitations of AI Writing Tools

We can agree about the benefits that AI writing tools bring to the table. However, we should remember that AI as a technology is still maturing, and AI writing tools aren’t without their limitations. Let’s take a look at some of the key challenges of relying solely on AI writing software.

Reliability Concerns

There are no two ways about it: If you’re using an AI writing assistant, you need to proofread, fact-check, and edit to ensure that its output is accurate, engaging, and, above all, created for human readers.

For example, we were working on a blog post about LinkedIn using AI to help with the writing process. 

The AI copywriter said that there were 700 million LinkedIn users. 

We checked the number directly with LinkedIn’s published data and found that it is currently 900 million. In this case, the AI was likely using older data for its training set. 

Making this type of fact-checking part of your content process is essential when working with an AI.

AI writing tools still require a degree of human direction to work at their best. AI writing tools aren’t flawless, and contextual or factual slip-ups do happen.

So make sure to check numbers, quotes, dates, and other factual information by cross-checking on Google with another reliable source.

Relatability Concerns

Machine learning algorithms lack the human touch and creative flair, as well as cultural and intellectual nuance underpinning the content it creates. AI writing tools are only as good as their algorithms and the quality of their users’ inputs.

Human writers, on the other hand, have a vast, relatable base of experiences, emotions, and knowledge that other humans can identify with and invest in. AI tools are a ways away from replicating the same emotional gravitas that only human intellect can put to paper.

Without the human aspect, AI writers cannot write with the emotional depth and experience that hook readers in and leave them wanting more. Neither can AI mimic the human cognition of linking words with context and grasp the complexities and grey areas of a particular subject.

That’s where human writers shine!


We are about to enter a new era of AI-generated, curated, and personalized content on a scale we’ve never seen before.

In the coming years, we might very well see the development of AI-enabled writing software that can capture the human factor and replicate the intuition, creativity, and nuance that only human-written content can bring — not to mention writing assistants that can produce even greater amounts of content with the barest minimum of human input required.

One thing is for sure: in their present state, AI writing tools offer content creators and writers the unparalleled advantage of unlocking hitherto unreached levels of productivity, efficiency, and quality in their work and improving every aspect of their writing process.

Don’t take our word for it — if you’ve never tested an AI writing tool before, try Ghostwriter today!

Photo of a happy woman holding an open laptop on a magenta and orange gradient background with the blog post title and Tailwind Logo in white font.

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