There’s a feature to let you Report or Block someone on Pinterest, and it’s going to change the way businesses think about Pinterest Marketing.
Pinterest’s block feature significantly reduces spam and improves content quality on the visual search engine.
The block button allows users to avoid tons of irrelevant content in the their feeds, mainly fueled by Community/Contributor Boards that could have hundreds of contributors. It also positions Pinterest to provide a more relevant, hyper-targeted content stream compared to other social platforms like Facebook or Twitter.
Pinterest is all about you and what inspires you. That’s why it’s important that you have control of your Pinterest experience. We’ve always offered basic features to control things like the emails you receive, social networking sites you connect your Pinterest account with, and the ability to report pins.
Today, we’re adding a couple of new features people have requested to give you more control, including the ability to block and report a user and more granular email settings.
-Statement from Dannie Chu, Pinterest Software Engineer
Blocking Changes Pinterest Marketing for Business (for the Better)
Why is letting someone block on Pinterest so important for brands? People will now have much more control over the content they see on their feeds and group boards.
This could mean having a slightly lower reach for anything you Pin. However, as a brand or business marketing on Pinterest, this also means that targeting your engagement to the right people will become more important than ever. After all, greater control = much more relevant content for users.
What does more relevant content mean?
- More relevant content means more engagement (people using Pinterest more) and higher levels of engagement (more repins, likes, comments and click-throughs)
- The audience you build will have much stronger connections to you than on any other social networks. Your fanbase might not be as large, or grow as quickly as on Twitter or Facebook, but each fan will be massively more valuable to you.
Pinterest > Twitter and Facebook
We already know that Pinterest drives about 14x more referrals per user than Twitter and 12.5x more referrals per user than Facebook…
However, it’s becoming clear that when it comes to overall value per follower, Pinterest has an even larger advantage over Facebook and Twitter, and it will only continue to widen the gap.
How to Block People on Pinterest and Remove their Pins from Your Stream
Blocking people on Pinterest is pretty simple, although the dashboard has changed a bit. You won’t see the small flag icon in the bottom right corner of someone’s profile anymore.
Instead, you’ll have to go to the Pinterest users profile and click the more button (…) and select block from the drop-down menu.
You also have the option to report this person if they are posting inappropriate content.
When you block someone on Pinterest do they know?
- The the blocked user is NOT automatically notified of the block. However, they see a notification if they try to follow you or interact with your pins.
What happens when you block someone on Pinterest:
- The block is mutual – The person you block will not be able to follow you or interact with your pins, and you will no longer be able to follow them or interact with their pins.
- Automatic Unfollow – If you are already following this person, or they are following you, blocking them will cause you both to automatically unfollow each other.
- Comments Removed – Any previous comments between you and the other person will be automatically removed.
- Repins and Likes are NOT automatically removed – You will no longer be able to repin or like any of each other’s pins from that point forward, but previous repins and likes will remain. If you want to remove those, you will be able to unlike or delete pins individually.
- In Public Areas only, you might still see their boards and Pins:
- Search results
- Category Pages
- Group boards if you are both collaborators
How to Unblock Someone on Pinterest
Changed your mind about blocking someone on Pinterest? It’s easy to reverse the decision. Here’s how to unblock on Pinterest:
- Go to the blocked Pinterest users profile
- Click the more button (…)
- Click Unblock
You’ll now have the option to follow that user again, as well as interact with their pins!
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