How to Pick the Best Stock Photos
November 14, 2022
This is a guest post from our friends at Jumpstory, a fantastic resource for millions of authentic, creative stock photo images to elevate your brand!
Category: Branding
A Guide to the Rugged Brand Personality
January 20, 2022
The rugged brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps clarify the voice, tone, and
How to Make Your Own Instagram Color Palette
December 1, 2021
Instagram is all about the visual experience: Beautiful images and an Instagram color palette that pulls your feed together! 🎨 But what if you don’t
A Guide to the Sincere Brand Personality
December 1, 2021
The sincere brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps clarify the voice, tone, and
The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)
October 26, 2021
With Tailwind’s 10-year anniversary this past week, we decided it was time for a brand refresh, and boy did it turn out even better than
Starting a Business with Your Bestie
October 7, 2021
I sat down with the co-owners of Duo Collective and real-life besties Abbey Oslin and Courtney Peterson to talk about starting a business together, and
How to Design Your Social Media Posts Like a Pro (with Tailwind!)
July 14, 2021
Without formal design training, creating social media designs for multiple platforms can seem like a really intimidating task. Especially if it’s up to you as