Category: Marketing

A graphic promoting “How to Cross-Post on Social Media” featuring a laptop screen with images of gold jewelry, social media icons, and the Tailwind logo in the corner—perfect for those using a Pinterest scheduler for business.
Marketing

How to Cross-post on Social Media

Learn how to effectively cross-post and cross-promote your content on multiple social media platforms to increase your reach, save time, and drive engagement. Find out the benefits and obstacles of cross-posting and how to do it seamlessly with a social media management tool. Discover the key factors to consider before cross-posting and how to avoid spammy posts. Become a cross-posting pro and grow your following with one simple marketing tactic.

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Social media graphic with text “10 Social Media Optimization Strategies.” Features a woman in a red dress under the heading “Vibrant Spring Dresses,” plus hashtag suggestions and Pinterest marketing tips for small businesses.
Marketing

10 Social Media Optimization Strategies

Discover the key elements and strategies of social media optimization (SMO) and how it can improve your brand’s success. Learn how to identify goals, optimize profiles, use hashtags, and craft effective captions. Find out how SMO is related to SEO and why it’s important for your business. Plus, explore the best tools for SMO and how it can strengthen your brand. Try out Tailwind’s social media tools for free to achieve the best results

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A person holds a smartphone displaying a social media profile, with a laptop and an orange box in the background. The text reads: "What is Social Media Management"—highlighting Pinterest for business—and the Tailwind logo is shown.
Marketing

What is Social Media Management?

I know what you’re thinking. What is social media management? And why is social media management critical? It’s why you’re here, right?  Maybe you’re a

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Calendar showing February with a heart on the 14th, surrounded by paper hearts and ribbon. Text beside it reads: "February Marketing Dates to Remember (+ Post Ideas!)." Tailwind logo sits below. Pink background highlights key february marketing dates.
Marketing

February Marketing Dates to Remember (+ Post Ideas!)

Don’t let the mid-winter slump bring down your content inspiration. Spice up your social media and blog posts with February’s monthly trends and important marketing dates. From celebrating Black History Month to National Love Your Pet Day, there’s something for everyone to enjoy. Learn how to incorporate these dates into your content calendar and increase your reach and engagement. Don’t miss out, check your calendar now!

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A woman with curly hair smiles while using a laptop. Text on yellow background reads: "80/20 Rule: The Content Strategy That Makes Followers Stick." Logo "tailwind" and the phrase "Pinterest scheduler" appear in the bottom left.
Marketing

80/20 Rule: The Content Strategy That Makes Followers Stick

Discover the importance of content strategy in a post-pandemic world and how the 80/20 method can revolutionize your social media game. Learn how to apply this strategy to your business for increased engagement and demographic success. Read now and stand out amongst the competition.

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A graphic with text "December Marketing Dates to Remember (+ Post Ideas!)" next to a photo of a lit menorah. Colorful circles and the Tailwind logo appear on a blue background, highlighting Pinterest scheduling tips for the holiday season.
Marketing

December Marketing Dates to Remember ( + Post Ideas!)

Celebrate all the holidays and traditions that December has to offer, from National Human Rights Month to Christmas Day. Show your loved ones you care, enjoy some delicious pears and cookies, promote safe driving and food handling, and take time to reflect on the past year. Don’t forget to celebrate important days like Rosa Parks Day, National Cookie Day, and Christmas Eve. Slow down and focus on gratitude and self-care during this busy holiday season.

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