Pinterest Love: From Big Brands to Bloggers to PinChat OSP Episode: 027

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The summer of Pinterest love continues on the podcast.  This week I chat with fellow Pinterest fan and social media pro, Kelly Lieberman. She’s host of the weekly Twitter chat #PinChat where she gets large brands to reveal their Pinterest secrets. She has amazing insights to Pinterest for business and she’s sharing them with us!

In this episode:

  • The key for businesses success on Pinterest


  • Who you should be pinning for.


  • How big brands are tapping into the Pinterest audience through bloggers


  • A theory on why Pinterest is so popular and so enjoyable.


  • Pin descriptions can help or hurt your pins.


  • How Businesses can use Pinterest for research.


  • Taking Pinterest offline and into shops, its easy and a win-win.


Links mentioned:

ModCloth on Pinterest

Target group board with Oh Joy. (Oh Joy has over 14 MILLION followers on Pinterest and has collaborated with Target Several times on Pinterest.)

Martha Stewart and Lauren Conrad group board on Pinterest.

Harvard Business Review study of Pinterest and sales.

Nordstrom brings Pinterest into stores.


Where to find Kelly:

Her blog

On Pinterest

On Twitter #PinChat is on Twitter every Wednesday night at 9pm Eastern time. I hope to see your tweets there!

On Google+


Cynthia hits the road:

This summer has been great, I’ve begun to take Oh So Pinteresting on the road. In June and July I spoke at conferences in the Dallas, Texas area. Starting in October, I’ll be hitting the road again. I’ll be traveling the friendly skies and the information super highway. I just love adventures!

I’m so excited about my first stop this fall, I’ll be a part of Social Media Examiner’s Social Media Success Summit! (Affiliate)

On October 15, I will have the honor of doing a presentation about using Pinterest for more traffic, leads and sales as a part of this 4 week virtual conference. Yes, virtual conference. That means no travel arrangements, no time away from the family, how cool is that?

Take a look at some of the presenters included in this amazing event:

45 Pros Help You Master Social Media Marketing: Join Jay Baer (author, Youtility), Chris Brogan (co-author, Impact Equation), Mari Smith (co-author, Facebook Marketing) and Mark Schaefer (author, Return on Influence), and experts from Walmart, Sony, GE, E! Online, Target and Discovery Channel as they reveal proven social media tactics at Social Media Success Summit 2013. Fully online. Click here to learn more:


 If you purchase your ticket to the summit before August 9, 2013, you could save $330 off the full ticket price. At the time of writing this post, only the next 500 tickets sold will be given this discount, so don’t wait too long to buy your ticket. I’d hate for you to miss out on a deal. Full disclosure, I do earn a commission from tickets sold using these links. However, it doesn’t cost you a penny more. 

I also had the pleasure of guest posting recently for Social Media Examiner. Just in case you didn’t catch it, here’s the link: 3 Unique Ways to Use Pinterest for Business.  I would really appreciate some feedback on it. Thanks!


Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn:

View Comments

  • Interesting perspective. I think I am going to scenod Anatoli's earlier comment wait a moment, let me just qualify it slightly: GOOD wine is a work of art, bad wine is a disgrace!

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