Pinterest Promoted Pins- How to Build and Track Campaigns OSP 075

Published by

Advertising with Pinterest promoted pins is still very new. For most businesses using Promoted Pins it’s not yet clear what will and won’t work. How to set up campaigns and how to track their success is something many are trying to figure out.

In today’s episode of the podcast I speak with Sarah Lund who is managing multiple Promoted Pin campaigns for one of her clients, MacFarlane Pheasants Inc. She explains the process for setting up the campaign and how she uses UTM parameters and data from Pinterest to give her detailed information about the progress of the campaign.

Essentially, UTM parameters are bits of information added to the URL that the Promoted Pin links to that can then be tracked through Google analytics or other analytics services. This feature has been available to Pinterest pins for quite a few months now but I don’t think it’s something that has been thought of to use with promoted pins. Sarah is so smart to apply UTM parameters to her client’s campaigns!

Earlier this year, I spoke with Ralph Rivera of Web Search Social and asked him to explain the process of how to use UTM tracking with Pinterest Pins. Here’s a video of Ralph explaining the process of how easy they are to create and how they work.


The more information we have about our promoted pins the more we can tell what works and what doesn’t. All of this information can help us adjust current campaigns or guide us in the creation of new campaigns to give our pins the best chance for success.


In this episode

  • What types of pins Sarah promoted for her client
  • The process she used to set up the promoted pins
  • How she tracks the progress of the pins
  • Sarah explains what UTM parameters are and how she uses them with promoted pins
  • The results of the campaigns so far
  • Sarah’s recommendation for pin image size

Links mentioned

Foremost Media

MacFarlane Pheasants Inc.

MacFarlane Pheasants Inc. on Pinterest

Google URL Builder to create UTM parameters

Connect with Sarah

 On Twitter

By email: slund(at)

On LinkedIn


Do you want to learn more about Promoted Pins and using Pinterest for your business?

You can in my upcoming Pinterest for Business Workshop.

What’s included:

 A 3 week online course where you’ll learn and interact LIVE with me and 19 other Pinterest enthusiast. I will to teach you how to use Pinterest to grow a following and generate more website traffic.

HD video recordings of each week’s lesson.

Unlimited e-mail support from Cynthia for one month after the online workshop is complete.

Recommended tools that you can use to create amazing pinnable images that get more repins.

Access to a private Facebook group, where you’ll be able to network with previous workshop attendees who are using Pinterest for the business as well.

 A weekly action guide to help you to use the principles and lessons that you’ve learned right away.

This 3 week workshop meets online for 3 consecutive Tuesday evenings at 8:30pm Eastern time. Session dates are November 11, 18 and 25th. Each session lasts approximately 90 minutes with 1 hour of training and 30 minutes for Q & A.

Checkout the workshop page for full details or grab your spot now by clicking the button below.


Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn:

View Comments

Published by

Recent Posts

The Power of Words: How to Write TikTok Video Descriptions That Convert

Have you ever wondered what it takes to become a TikTok sensation? The platform's popularity…

March 29, 2023

AI Writing Assistants: A Cure for Writer’s Block

Now that ChatGPT is all the rage, it's time to ask the question: is artificial…

March 23, 2023

5 Best AI Writers For 2023 – Quick Guide

Marketers write daily. It could be as simple as a text message, social media posts,…

March 17, 2023

Writing YouTube Titles and Descriptions: A Helpful Guide for 2023

It’s tough to get attention on YouTube! With 500 hours of video uploaded every minute,…

March 16, 2023

The TikTok Success Story of Clancy’s Auto Body

220,000+ followers on TikTok, with 8,000,000+ likes. Videos are going into millions of views, with…

March 10, 2023

Introducing AI Content Suggestions for Copilot: Tailwind’s Latest Innovation to Streamline Marketing for Small Businesses

A couple of months ago we released Copilot – the tool that makes marketing your…

March 6, 2023