Pinterest’s New Look Brings a New Way to Embed Pins

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Many bloggers have weekly roundups of their favorite or top Pinterest pins. Prior to the update to the new look, Pinterest users were able to grab a bit of code to embed pins directly into blog posts.

Pinterest's New Look Brings a New Way to Embed Pins

The pins were easy to embed and had some nice features:

  • It was easy to change the size of the embedded images to fit within a post
  • The caption included the name of and a link to the original pinner
  • It also linked back to your Pinterest account which could attract new followers

Now, that has all changed. You still have the option to embed Pins, but not in the same way.

Here’s a short video to explain what the changes are. (Remember, videos are pinnable too)

If you have embedded pins in the past, I recommend you check those posts to verify the images are still there.  You wouldn’t want to have broken links in your posts as that could damage your search engine rankings. You can read more about that here.

What do you think of how the embed feature has changed? If you have embedded pins in the past and will you continue to do so?


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Cynthia Sanchez is a Pinterest marketing consultant and expert. Cynthia created, one of the early leaders in Pinterest education for businesses. Contact Cynthia on LinkedIn:

50 thoughts on “Pinterest’s New Look Brings a New Way to Embed Pins

  1. Hey! I attended one of your “Oh So Pinteresting” seminars in Dallas, you did a great job with a very difficult topic for most people…social media! Just heads up, the video is not loading, could be a browser issue on my part but just in case I wanted to let you know. Thanks again for all the great info you provide. Please check out my blog at, I give a ton of SEO tips which is very useful for websites and Pinterest!

    1. Hi Megan,

      Thanks so much for coming out to gear the presentation. I hope you found it helpful.

      And thank you for letting me know about the video. I think I got it fixed.

      SEO is something I need to learn a lot more about I will definitely be reading your blog. Hope to meet you at an upcoming event soon.

      1. ahhh no problem! It happens all the time with me! lol Thanks and greetings from Brazil 🙂

  2. Hey Cynthia,
    I do a weekly Pinterest round up. I’m not sure if this is right but I save the image to my documents. Then I upload the picture into my blog post. I find the original source and put the source under the picture. I like that look on my blog the best and you are giving credit to the person that put the picture on Pinterest.

    1. Cindy,

      I love the look of your blog the pops of color you use with the black and white images are awesome!

      I took a peek at your last roundup and that is one way to approach it. I do have a suggestion though, neither the image nor the source link take visitor back to Pinterest. For a couple of reasons you might want to also include a link back to the pin the image came from; it could bring more exposure to your Pinterest account and help you grow your following also, since the image was found on Pinterest a link to your pin gives credit to Pinterest too. Just a thought.

      Thanks so much for your comment.

  3. Hey Cynthia,
    Its me again 🙂 I think I found the solution 🙂 You should also include the second code (Load the JavaScript)in your website. Copy and paste this code at the bottom of your website, right before the closing tag or if you use the advanced option (I used this one) you should paste it anywhere, including inside the tag. Note from Pinterest: If you already have the Pin It button or another widget on your page, you don’t need to add the script tag again. Only run pinit.js once per page!

      1. Hi Denise,

        Thanks so much for looking into this. I’m a WordPress newbie so forgive my silly question but exactly where would I paste this? Does it go at the end of each post with an embedded pin or widget or, does it need to be included somewhere within my theme’s coding?

        1. Thanks Denise, this was just the hint I was seeking. My blog is with Blogger, but I was able to go into the html of the template and add the 2nd code. Lo and behold, the pin (in the post) showed up in the preview (but not in compose mode which is a pain).
          Cynthia, thank you so much for posting on this topic.

  4. Thanks for this post – I’m sooooo frustrated with the changes they made to embedding images, and can’t understand why they did this the way they did!!! That was the beauty of Pinterest – being able to embed images and reference the source. I don’t want all of the other crap that they’ve added in there! Argh! I hope they fix this soon, because I’m going to have to go back to some manual processes in the meantime!

    1. Jenny,

      I completely understand your pain. Another pinner seems to have figured out a way to keep the pin in your post by using the java code as well. Not exactly sure how but once it’s all figured out I will make an update to the video to explain the process.

      By the way, your site is beautiful, I love the photography. Your kitchen makeover is impressive, cheers to you!

      Thanks so much for leaving a comment.

  5. Hi Cynthia!
    Thanks so much for the tutorial! I have a problem with embedding code from InLinkz as well. Whenever I click from “text” to “visual”, I lose the image. I have to go straight from “text” to “publish”. It’s a pain. I figured it must be a WordPress issue, but maybe it’s the way the developer has written the code. Hopefully they figure it out soon!

    Thanks again. Let’s chat soon!

    1. Hi Heather!

      Java, coding???? This is way above my head, I’m going to ask some WordPress friends about this and hopefully they have an easy way to fix it. I’ll keep you up dated.

      Yes, we should chat soon!

  6. Hi Cynthia,
    Thank you for sharing this. I just discovered some missing images last night, and started to wonder what happened with my embedded pins.

  7. Hi Cynthia
    Thank you for visiting my blog and your lovely comments on my work 🙂
    I finally got that blog post published. I was able to embed the one code into my blogger site so that the (embedded) pins would show. But what a nightmare. I could only see the pins in the blog preview. I had to insert and ARRANGE in html, as they didn’t show in compose mode. Considering I had 67 pins to arrange in my blog post it was a huge task.
    I also wasn’t sure if clicking on the pin (once published in the blog) would go to Pinterest or to the original link (I’m a newbie) so I did add links, and am glad I did (as I know they work).
    Also annoyed that old pins embeded to my Tumblr no longer show.(Way to go Pinterest!) Now I know why.
    This is my post:106 Reception Hor D’oeuvres for Artists: 67 Grouped by number of ingredients

      1. Thanks so much Cynthia! It was a bit on the epic side with all those pins. I only had to insert the javascript once into the template, and the link went into the blog post.

        I’ve just discovered another issue that I am wondering if you have addressed yet: My blog is set for mobile compatibility, but the pins in my post do NOT show on my mobile phone (iphone).

        Was this an issue before?

        Thanks for continuing on with this discussion 🙂

        1. Col, great question! It just so happens that today’s blogpost has my first attempt at embedding a pin the new way.

          I had different results depending on which device I used.

          On an iPhone or iPad, the pin appeared just fine but on an Android phone it was gone. When I looked at your post I didn’t see them on my iPhone or iPad. Maybe it has something to do with platform since you’re on Blogger and I’m on WordPress?

          I’m so bummed it didn’t work for you.

  8. I’ve also had this issue (I use blogger). twice now. I spent weeks putting all my images (from over 100 posts!) back in and now they have gone again 🙁
    I have sent a question to their help centre for further clarification. This new method seems very clumsy and not user friendly at ALL! Especially when I’m not good at making changes to my template. (when ever I read ‘insert this code in/after/before your or I have a melt down because I’m not sure exactly what to do and I’m worried I’ll mess up my whole blog.)

    ps- I found your video very helpful. if you get any further info on how to embed using this new code, another video would be great 🙂 Need all the help I can get!

    Thanks again

    1. Rigel,

      So sorry to hear you’ve had so much trouble with this. I agree that the new system is very clumsy and have heard form other bloggers that they are having similar problems.

      I will keep my eye on things and if there are any changes I will definitely make another video.

      Thanks so much for your comment.

  9. I hate that they changed this. I think it’s absurd that they changed things in such a way that ALREADY-embedded images no longer work. And I don’t like the new format – it’s big and bulky and it no longer links to the image source.

    (I appreciate the comment from the commenter above, though, about not adding the javascript if there’s already a “Pin it” button on the page. That part wasn’t clear to me from the help page, so I was having trouble. Any consecutive Pins were embedding properly, but the first one in any post was covering my “Pin it” button and anything with it. It seems to work now that I’ve just stopped adding the javascript for the sake of the widgets.)

  10. Thanks for blogging about this issue. I do a Pinspiration post every month. A lot of my old pins disappeared and now I have the same issue, can’t embed new pins. I use WordPress too. Have you found a workaround?

  11. The only solution I could come up with is to screen grab the image I wanted to use from pinterest, crop it and upload to my blog. I would use the URL provided by pinterest on the ’embed page’ to credit the source of the pin. At least I know I’m not relying on their code for my image to appear and remain on my blog.

  12. Hi
    I have been trying to embed images in my blog (here: from Pinterest for couple of months now and it is simply not working anymore 🙁 If it is a bug in the system it has been there a while and there to stay. Very sad 🙁

    1. Anna, since Pinterest switched to their new look earlier this year, many bloggers are experiencing the same problem. It might be an issue with and Pinterest conflicting. Have you tried the .com support forums? You can also email Pinterest through their Help Center.

  13. Has Pinterest given any reason why they have done this? Or if they intend to change it to make it more user friendly? I am going to try the workaround that Rigel uses, but hate to add the extra steps, when before it was so easy!

  14. It looks like they have taken out the embed option altogether. I only have a Facebook share option on my pins now. Does this have to do with copyright liability?

  15. Thanks for taking the time and effort to share this info. Took me some time to get the hang of using Pinterest on my blog, but I think I figured it out now :-).

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