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Between Self Improvement Month, National Singles Week, and National Acne Positivity Day, September may be the month to turn a leaf by focusing on yourself and practicing some self-love/care. 

It’s easy to get caught up in the mundane of every day, but this month there are plenty of opportunities to take time for yourself and use that as an excuse (if you need an excuse!) to create content and hopefully inspire others not to forget their care and needs.

Having your own business and being a boss can be emotionally taxing and exhausting. Whether you’re sharing the boundaries you have for social media or just taking some time away from social media for yourself, September is a great chance to unplug for a while and recharge. 

Need some content ideas so you can spend more time reconnecting with yourself? Well, scroll on down, friends, and kill two birds with one stone.



September is the month of…

  • National Suicide Prevention Month: September is National Suicide Prevention Month, dedicated to bringing awareness to those who have suffered from the impact of suicide. Along with resources to help those who have mental illness and are more likely to commit suicide. On average, a person commits suicide every 16.2 minutes.
  • Self Improvement Month: This month also celebrates self-improvement and taking small steps to improve your life. Your growth and healing may constantly be changing, but the one constant you can depend on is you. If you decide to honor your energy, yourself, and your happiness, you’ll get to where you’re meant to be one step at a time.
  • International Update Your Resume Month: Along with Self Improvement Month, this is also International Update Your Resume Month. Take some time to look at the growth you’ve made in your job, tweak your resume, and be proud of yourself. You’re doing great!

September Marketing Dates blog post self improvement month screenshot

  • National Self Care Awareness Month: The most important relationship you’ll have during your lifetime is with yourself, yet self-care and getting to know yourself are often overlooked in our grind, grind, grind society. Use this month as an excuse to take more time for yourself, date yourself, and ignite old and new passions.
  • National Honey Month Did you know honey is the only known food with all the ingredients needed to keep someone alive? Honey has water, vitamins, minerals, and the necessary enzymes your body needs to produce energy. This month honors honey, and all of it’s natural wonders. 
  • National Piano Month: From pianists to piano makers and even those who just enjoy listening to the instrument, we can celebrate them all this month! Here’s another reason to put on some classical music and jam out. ✌



September Monthly Post Ideas

  1. You can share the National Suicide Prevention Hotline number (1-800-273-8255) with your followers for National Suicide Prevention Month. Additionally, you can share resources for mental health services like affordable online therapy like Better Health or Talk Space

  1. For Self Improvement Month, you can post a few of your favorite self-help books and resources! Some of mine are Atomic Habits by James Clear; The Subtle Art of Not Giving a F*ck by Mark Manson (not caring what other people think allows you to live your best and happiest life); and The Seven Habits of Highly Effective People by Stephen Covey. In addition, you could share podcast and self-improvement courses like To Be Magnetic, which focuses on shadow work and inner healing to raise your worthiness and attract the life you want. The options are endless. 😎

  1. Share your favorite self-care methods for National Self Care Month. You could also include a sticker box in your Instagram Stories asking your audience what they do for self-care and then share the results to spark some new ideas and interests in others! 

  1. Plan a trip to a bee farm for National Honey Month. Bees are crucial to balancing our ecosystem and agriculture. This can be an excellent opportunity to spread some awareness on how we can help the bees and our honey resources!

Important Weeks in September

  • National Waffle Week (September 5 – September 11)
    • This delicious food originated in the 14th century and has remained a breakfast staple ever since (and with good reason 🤤). Pro-tip, during this week, most waffle trucks and restaurants offer discounts! 
  • National Suicide Prevention Week (September 12 – September 18)
    • This week is for sharing resources and stories, along with promoting suicide prevention awareness. The goal is to focus on informing people about warning signs and preventive measures. 
  • National Farm Animals Awareness Week (September 19 – September 25)
    • National Farm Animals Awareness Week isn’t only to celebrate the cuteness of farm animals but to also spread awareness on the mistreatment they go through in factories and science laboratories for testing. This is a chance to find and promote animal sanctuaries, consume meat from local farmers, and do some research and buy products that aren’t tested on animals.



  • National Indoor Plant Week (September 19 – September 25)
    • As if we needed another excuse to worship ahem I mean, promote the importance of indoor plants. But this week highlights their significance to our mood and health. 
  • National Singles Week (September 19 – September 25)
    • Being single is a unique opportunity you have to rediscover who you are, work on yourself, and heal. That way, your next partner can be a better match for you. This week celebrates the benefits of being single, along with emphasizing the challenges that come with it. 

September Marketing Dates Blog Post National Indoor Plants Week screenshot

  • International Week of the Deaf (September 19 – September 25) This week highlights the accomplishments of the deaf community and helps bring awareness to the challenges the deaf community faces along with promoting their rights. 
  • National Keep Kids Creative Week (September 23 – September 30) This holiday was founded in 2003 as an effort to encourage creative, imaginative play in children. Whether it’s playing make-believe, encouraging imaginary friends, and limiting screen time, this week urges parents to put away electronics and allow their children’s imagination to really flourish. 

September Weekly Post Ideas

  1. Take advantage of National Waffle Week by enjoying a waffle from a local restaurant and sharing the delicious monstrosity on social media. #NationalWaffleWeek

  1. For National Suicide Prevention Week, you can interview a health professional on Instagram Live or create a blog post giving STATS, resources, and preventive measures for suicide. 

  1. This National Indoor Plant Week, spend some time in your garden or buy a new indoor plant. You can also share some known benefits of indoor plants, like how they can boost your mood and promote healing. In this study titled, Health Benefits of Gardens in Hospitals, they found people recuperating from surgery had a shorter hospital stay. They needed less pain medication if they had a live plant in their room. So if you don’t have some plants take this as the excuse you need to get some. 

  1. During National Singles Week, you can share some books on how to navigate this terrain on your own. Some good ones are Single is Your Superpower by Case Kenny and How to be Single and Happy by Jennifer Taitz. Even if you’re in a relationship, you can emphasize the importance of dating yourself and spending time alone to rediscover new layers. 

  1. International Week of the Deaf is the perfect opportunity to learn some signs and teach them to your community. You can also educate your audience on the benefits of teaching young children simple communication signals, which are known to speed up their speech development and increase their confidence

Important Days in September

September 1 – National Acne Positivity Day

  • This day is meant to promote self-love and self-acceptance no matter what your skin looks like. While there may be a stigma with having acne, no one judges us harshly than ourselves. 

September 3 – National Lazy Mom’s Day

  • Being a parent, especially a mother, when societal pressure and norms put the pressure of child-raising primarily on the mother, this day acknowledges the 24/7 job requirement it takes to be a mom. It also encourages mothers to take a day off if they can, schedule some self-care, and recharge their batteries.

September Marketing Dates Blog Post Acne Positivity Day Screenshot

September 4 -National Tailgating Day

  • The first known Tailgate was in 1861 when spectators brought picnics to watch the Battle of the Bull, 😳 a famous American battle during the civil war. While tailgating is slightly less gruesome now, as in we’re not buttering our bread while we watch people get shot and killed, it has become a fun American tradition. One where people can get together with others supporting the same sports team while they share food and drinks out of the convenience of their car. 

September 6 – National Read a Book Day

  • This day celebrates book lovers everywhere and encourages people to pick up some literature and read. Whether it’s something new or an old favorite, this day is the perfect excuse to spend some time lost in another world. 

September 12 – National Hug and High-5 Day



September 12 – National Grandparents Day

  • National Grandparents Day celebrates just that, our grandparents. This day encourages you to pick up the phone and call your grandparents if you can, to write a letter, or to honor their memory. 

September 16 – National Step Family Day

  • National Step Family Day celebrates all blended families no matter what they look like. It’s not always easy meshing different families together into one but done out of love. It can be a great and beautiful thing! Some tips from experts: take it slow, allow the children to be loyal to both parents, allow the children to bond with the other adult in ways that feel comfortable to them, don’t force physical contact, and educate yourself as much as possible! Having a successful blended family can be done, and YOU deserve to be happy. 

September 18 – Nationals Cheeseburger Day

  • The cheeseburger was invented in 1926 when a man named Lionel Sternberger dropped a piece of American cheese on a cooking hamburger, and it’s been an American staple ever since. Get a cheeseburger if you can to celebrate its glorious invention! 

September 22 – American Business Women’s Day

  • This day honors the accomplishments of women in the workplace. It’s an opportunity to network, connect, and shout out some amazing female-owned businesses.

September 22 – National Girls’ Night

  • 🎵 Girls just wanna have… fun…damental rights. But a good ol’ girls night out with your favorite gal pals sounds pretty great too. Whether you’re dressing up and going to dinner or having some girlfriends over for a movie night, this is the perfect opportunity to reconnect with some friends. 

September 23 – Celebrate Bisexuality Day

  • This day celebrates and honors those who are bisexual in an attempt to counteract the prejudice they endure. Watch out for festivals and events that promote #loveislove for this holiday!

September 27 – National Family Day

  • To promote family time and connect with those you love, this holiday is a reason to have family members over and reconnect and bond.

September 29 – National Coffee Day

  • Enjoy a fresh cup of your favorite coffee on this day and express gratitude for the bean that keeps us going with its sweet nectar. 

September 30 – National Love People Day

  • National Love People Day encourages you to love unconditionally and to share that love with those around you. You can send a note, give an extra hug, volunteer at a homeless shelter, or share some encouraging words. This is the perfect day and opportunity to 👏 spread 👏 the 👏 love.

September Marketing Dates Blog Post National Coffee Day Screenshot

September Daily Post Ideas

  1. In the age of filters that remove every blemish and imperfection, you can promote body positivity with a makeup-free and filter-free selfie for National Acne Positivity Day

  1. The best part about National Tailgating Day is that you can socially distance yourself while still participating! Throw some burgers on a barbeque, bust out the dusty folding chair, and post about your first tailgate of the season. 

  1. For National Read a Book Day, share what you’re currently reading in your Instagram and Facebook Stories. You can even give a book review of your favorite novel and reshare some book lover accounts. 



  1. September 12th has two holidays that coincide, National Grandparents Day AND National Hugging and High-5 Day. You can share a screenshot of you Facetimeing your grandparents or writing a tribute to one who passed away. You can also post a photo of you hugging a grandparent.

  1. Share your favorite female-owned businesses for American Business Women’s Day! You could also give a shout-out to some of your favorite women in power, whether it’s your boss, a CEO, or a small business owner. Spread the word and help support women!

  1. Share snippets of a girls’ night with your best friend this National Girls’ Night! Whether you’re grabbing some drinks or opting for a charcuterie board at home, you can encourage your audience to do the same and reconnect with their favorite girlfriends. 

Let’s All Say a Quick Namaste to September

September may be busy with the kids going back to school and the holidays right around the corner, but don’t remember to take care of yourself first. It’s easy to get caught up in the everyday routine and then lose track of the things you love the most. Even if you’re putting a girls’ night on the calendar for National Girls’ Night or National Lazy Moms’ Day, these special holidays can be the excuse you need to let loose for the day.

If self-care doesn’t come easily for you, there’s always the chance to open up about it on social media and explain why everyone deserves time for themselves. Hustle culture only causes burnout, but if you learn to pace yourself, you have a real shot at building something long-lasting and sustainable.

Love yourself first. Later, friends. 



Psst! This Pin was made in seconds with Tailwind Create. Try it for yourself

Read to find out which holidays and special events this month can be added to your social media calendar! (Along with content post ideas!)

Lauren Noble

Lauren Noble is a Content Marketer at Tailwind who has been published on Scary Mommy! Lauren owns her own Astrology and Human Design business, Noble Guidance, and lives in Oklahoma City with her two daughters, Madelyn and Roz, and their cuddly cat Theo Moon.

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