Branding 101

A Guide to the Rugged Brand Personality

The rugged brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps…

January 20, 2022

A Guide to the Sincere Brand Personality

The sincere brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps…

December 1, 2021

The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)

With Tailwind’s 10-year anniversary this past week, we decided it was time for a brand refresh, and boy did it…

October 26, 2021

Everything You Need For a Successful Branding Photoshoot

Brand photography: what does it mean? Good brand photography showcases you, your products or services, and what you do. In…

January 19, 2021