How to Build A Social Media Marketing Strategy With Examples
March 4, 2022
First of all, social media should be non-negotiable in a company’s marketing efforts. Not convinced? Let’s take a 👀 and see what social media marketing
Tag: Marketing Best Practices
Using Authenticity to Reach Your Dream Clients with The Pajama Marketer
January 4, 2022
Lesa Banks was an award-winning Fortune 500 Marketer who worked with big companies and crushed goals. She loved marketing so much that her life revolved
80/20 Rule: The Content Strategy That Makes Followers Stick
December 14, 2021
In a post-pandemic online world, content strategy has become the new biggest concern for smart marketers. With more social media users than ever before, company
11 Pro Marketers Share Their Top Tips for Small Business Marketing
July 21, 2021
As a small business owner, you’re probably really great at your craft. You’re a baker who makes amazing cinnamon rolls. Or you’re a designer who
A 30-Minute Marketing Plan for Busy Small Business Owners
July 7, 2021
For many small business owners, marketing can feel overwhelming. You’re so busy delivering for your customers and clients or working with your employees that adding
Getting to Know You: Creating Actionable Marketing Personas
July 6, 2021
Let’s face it. When was the last time you really looked at your company marketing personas and actually used the information contained in them to
5 Must-Know Basics for Marketing Your Business Online
June 24, 2021
Let’s face it. You can no longer be truly competitive in business if you are not found online in some way, shape, or form. According