Pinterest Insights & Analytics Archives

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The Most Popular Pinterest Categories in 2025

Discover the top categories trending on Pinterest in 2025 and learn how to tailor your content for maximum reach and engagement. Leverage trends, high-quality visuals, and category-specific keywords to stand out on this popular platform. Take our Pinterest Marketing Course to elevate your strategy and create content that connects with your audience. Don’t miss out on valuable insights with Tailwind as your Pinterest marketing tool!

January 18, 2025 No Comments

Why Are My Pinterest Impressions Going Down?

If you’ve noticed conversations recently about falling impressions on Pinterest Pins, you are not alone. Should you be concerned? If you’ve noticed a decrease in

October 27, 2024 No Comments

Four colorful rectangular blocks of varying heights stand on an orange background. To the right, text reads: "The Ultimate Guide to Pinterest Analytics and How to Use Them"—your go-to resource for maximizing Pinterest insights.

The Ultimate Guide to Pinterest Analytics and How to Use Them

You probably already know how important it is to review your Pinterest analytics and to use what you learn to improve and adjust your Pinning

February 27, 2024 No Comments

An abstract, angled photo of a staircase with zigzag lines and smooth pink and coral walls evokes a modern, geometric vibe—much like wondering, "why did my Pinterest monthly viewers decrease?" in the ever-changing world of design trends.

Why Did My Pinterest Monthly Viewers Decrease?

It’s understandable that a decrease in your Pinterest monthly viewers number has you concerned. After all, we all want our content to be seen! However,

January 8, 2024 No Comments

Marketing

The Ideal Metrics to Track Social Media Performance

Have you ever heard of a little thing called social media metrics? These marketing tricks help you gauge the effectiveness of your social media strategy,

May 4, 2022 No Comments

A colorful graphic shows a bar chart comparing social media ROI for Instagram (11%), Facebook (15%), and Pinterest (47%)—highlighting the benefits of Pinterest scheduling—with the text “How to Calculate and Maximize Social Media ROI” on a yellow background.

Ecommerce

How to Calculate and Maximize Social Media ROI

Learn the essential steps to calculating and measuring social media ROI in this comprehensive guide. Discover how to define goals, track progress, assign monetary value, and maximize ROI with helpful tools. Start seeing results and standing out from the competition today!

April 26, 2022 No Comments

Marketing

10 Social Media Optimization Strategies

Discover the key elements and strategies of social media optimization (SMO) and how it can improve your brand’s success. Learn how to identify goals, optimize profiles, use hashtags, and craft effective captions. Find out how SMO is related to SEO and why it’s important for your business. Plus, explore the best tools for SMO and how it can strengthen your brand. Try out Tailwind’s social media tools for free to achieve the best results

March 16, 2022 No Comments