6 Steps to a Simple Pinterest Marketing Strategy

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How do I get started marketing on Pinterest? How much should I Pin? Should I Pin other people’s content, or just my own? Can someone just give me a simple strategy?

Why, yes, we can! If you have your account set up and you’re ready got GO but you don’t know what to do next, you’ve come to the right place!

Watch the Live discussion with me and co host Jeff Sieh, or keep reading!

Pinterest Strategy #1: Prioritize Your Own Content

Your content is what will drive traffic and sales to your site. AND, since you’ve claimed your website, Pinterest knows it’s your content. Pinterest loves ❤️active contributors, so by all means, create and save your content!

This doesn’t mean you can’t save other people’s content if it would be of interest to your followers and you want to support other hard-working creators. However, there is no rule that says you must save anyone else’s content and no merit in any 80/20 or 20/80 rules.

Nor is there any minimum or maximum number of Pins per day. Just remain consistently active, which might mean just 1-5 Pins per day for you, especially when you’re just starting out.

Tailwind makes it easy to never miss a day of activity on Pinterest. [sc name=”Pinterest Signup – Text Link”]

Pinterest Strategy #2: Save New Content To Pinterest Right Away

Save your new blog post and product listing images to the most relevant Board right away. So, your post on “10 healthy back-to-school lunches” fits better in “Healthy Lunch Ideas” than “Parenting tips,” but it might also belong on your “Back-to-school Ideas” and “School Lunch Ideas” Boards.

Just use Tailwind Interval Pinning to get them out to all relevant Boards. We suggest spreading them out a bit, with a default of 7 days between Pins. You can extend that if you like!

Pinterest Strategy #3: Create and Save Images That Convert EVERY WEEK

So much of Pinterest IS about the images. What makes an effective image? At its most basic level, great Pinterest images are professional-looking and inspiring. But there’s so much more to it. For instance:

  • When you can show someone using your product, you could get up to 67% more offline sales.
  • Your product or service should be the focal point of the Pin – even when you use lifestyle images.
  • Add tasteful logo placement in the top or bottom center. The corners are often used by Pinterest for engagement buttons, visual search, etc.
  • Use a vertical format (ie., 600×900) for optimal results.
  • Align with seasonal or life moments (22% online sales lift)
  • Text overlays to show product or service details (54% higher conversion to email)

If  you haven’t yet seen this video from Pinterest showing how to improve results with various creative elements, it’s worth a look!

Pinterest Strategy #4: Write Descriptions that Motivate

Pin descriptions add context to your image and they can impact where your content shows up on Pinterest and who sees it. They can also help build brand awareness and motivate Pinners to action. In fact, using your brand name in the first sentence of a Pin description can increase your conversion rate to email signups by 54%!

Pinterest Pin Description Tips:

  • Use relevant keywords in your description, but write in natural sentences and never keyword stuff.
  • Include in your description anything that might help people decide if your Pin is relevant to them. The more details, the better.
  • Use clear, actionable wording and strong call to action in description (“sign up,” “get yours,” “discover” for 70% higher conversion rate to signup).
  • Use up to 500 characters and put the most important part first, since the first 30 or so characters are what people see in the feed.

While a Pin description can feel like an afterthought, give it the time it deserves – it can make a huge difference in your success.

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Pinterest Strategy #5: Use Your Keywords

Keywords on Pinterest help your content appear in relevant searches. Pinterest looks for cohesion between the keywords used on the text:

  • In text on your image,
  • In your Pin description,
  • In Pin titles,
  • In Board titles and descriptions,
  • On the website to which you’re linking

The interesting thing about a Pinterest search is that you won’t always see a direct correlation between what you searched and all of the results you get. Pinterest is trying to help us discover related ideas. So, think of Pinterest SEO as part science, part magic…and that just makes it even more fun! ✨

But, back to keywords! You can start with your keyword list for Google if you have one, but know that on Pinterest, people are not search for brand names – in fact, 97% of searches are unbranded. They are often searching for ideas and tips, which you’ll see if you start to enter a search in the search bar. Let’s use “running” as our starter key word.

Hit “enter” and you’ll see even more ideas:

This is Pinterest telling you that Pinners use these words and searches when looking for content related to running. Incorporate these in all the important spots!

Pinterest Strategy #6: Analyze, Tweak, and Repeat

Now it’s time to see what’s working to bring traffic to your site. Pinterest’s own analytics are great for that! Keep in mind that it can take months to see a considerable increase in Pinterest traffic once you start really trying. When you’re ready to look:

  1. Simply go to Analytics > Overview and change the drop-down option to link clicks,
  2. If you’re advertising, change Content types to Organic,
  3. Change your Claimed accounts to your URL (to exclude your Pins to others’ content),
  4. Change Devices to All and Source All, so you can see the impact of your own activity and that of others on clicks.

What can you learn from this? See which Pins have the highest click rate. What do they have in common? Is one particular style or topic recurring in the top ten? Is that Pin you thought sure would do great falling flat? Redesign it and try again!

Get Pinterest-Specific Content Ideas from Analytics

Now, change the “Claimed accounts” option to “Other Pins” to see what Pins to other people’s content is getting clicks. What can you adopt from their Pin topics to get some of that action for your own content on Pinterest?

It looks like content about Etsy, graphic design, and time-saving Pinterest strategies are really resonating with our audience. We should consider adding that to our editorial calendar!

Recap: Steps to a Simple Pinterest Marketing Strategy

You wanted more? It’s really pretty simple, and your success will have more to do with your content strategy than with anything else you do. Follow these steps:

  1. Prioritize your own content.
  2. Save your own content to a relevant Board right away.
  3. Create and save new images WEEKLY.
  4. Write motivating Pin titles and descriptions.
  5. Use your keywords.
  6. Analyze, tweak, and repeat!

Still, if you want more in-depth information on setting up your account, keyword research, and lots more, check out our Getting Traffic From Pinterest Guide. [sc name=”CTA – Image – Pinterest Traffic Guide”]

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Why Did My Pinterest Monthly Viewers Decrease?

It’s understandable that a decrease in your Pinterest monthly viewers number has you concerned. After all, we all want our content to be seen!

However, before we dig into the “Why?” it’s important to realize what “viewers” really means and how much impact (or not) it is having on your business.

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What Is Pinterest “Monthly Viewers”?

“Viewers” indicates how many people may have seen your own content that you save to Pinterest, as well as your own content that others have saved to Pinterest. It also includes views of content you have saved from other people’s sites AND views on any Pins you may have promoted.

Screenshot showing Tailwind monthly viewers on Pinterest

That said, it’s not the best metric to go by if you’re looking to measure your success on Pinterest, as it’s not a great indication of the engagement on your Pins or on the true impact that your Pinterest marketing has on your bottom line.  For a more meaningful number, look at the traffic Pinterest is sending to your site. For that, just go to this link in your Pinterest analytics (that’s analytics > website > click on “clicks”).

Why Does my Pinterest Reach Go Up and Down?

You may notice your viewers and/or traffic fluctuate and that’s perfectly normal. Most businesses have some seasonality. You can compare year-over-year analytics to see if that might be the case for you.

Another thing to consider is that people using Pinterest have a lot of seasonality to their habits! For instance, many people notice a big drop around holiday time and then an upswing the first of the year. You’ll also likely see a slowdown in Pinterest usage when the weather starts to warm up in whatever area your followers live. People are out DOING all those things they were Pinning all winter.

Reasons Your Pinterest Reach Went Down

It’s not usually possible to say for sure, but here are some possibilities:

  • You Pinned someone else’s Pin which took off for season or other reasons (Pinterest shared it in an email, etc.) and that flurry of activity has died down.
  • Maybe you wrote about someone’s product or service and they promoted it for a while with ads and have since stopped.
  • You’re not adding your own new content to Pinterest weekly.

What Can I Do to Increase Pinterest Viewers?

  1. Keep an eye on your Pin Inspector in Tailwind. See which Pins are working for you – and which aren’t. Don’t bother deleting Pins that didn’t get engagement – Pinterest looks for fairly quick engagement, so if it didn’t happen, deleting it won’t fix that and you may miss out on traffic when that Pin picks up later. Just continue improving over time, making more Pins that engage, learning from your Pins (and others’ Pins!) that do well. A great place to find those high-performing Pins is in Pinterest analytics (Analytics > Profile). Learn more about how analytics can help you up your Pinterest game here.
  2. If you’re using Tailwind SmartLoop to reshare your best content, make sure to keep an eye on your Loop analytics. If you see that a particular Pin isn’t getting engagement, you may want to remove it from the Loop and replace it with another image for that content. Try changing up the description keywords and hashtags, too.
  3. Stay active on Pinterest. Pin daily, even if you don’t have enough content of your own to Pin something new every day. Use Tailwind Communities to find great content to share. Keep your queue full – and remember that SmartLoop is a great tool for making sure you NEVER have an empty queue!
  4. Create new content. Pinterest loves new content. They love creators who add their new content. Try to create a new page, post, or item listing at least weekly.

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Is Tailwind Causing my Drop in Viewers? Should I be Pinning Manually?

Tailwind is an official Pinterest partner and we work closely with them to ensure that our products, features, and recommendations will keep your account growing in a healthy way for the long term.

Some people claim that Pinning manually grew their viewers and that may be so, but it likely has more to do with the way they choose Pins and craft careful descriptions when they Pin manually – all things you can also do when using Tailwind!

We asked Pinterest’s Head of Product Marketing if it was important to Pin manually some or all of the time and her answer was an unqualified, “NO.” You can see the short clip here.

In Conclusion: Why Did My Pinterest Monthly Viewers Decrease?

While no one likes to see their numbers decrease, there are lots of reasons why this one might. Seasonality, Pinner habits, waning popularity of a Pin of someone else’s content… It may not be anything you’ve done wrong! But, there are things you can do to increase views and (more importantly) Pinterest traffic, including:

  • Watch your Pinterest referral traffic for a more meaningful indication of success.
  • Learn from high-performing Pins and make more Pins like that!
  • Stay active on Pinterest by using Tailwind,  SmartLoop and Tailwind Communities.
  • Create content on a regular basis, weekly if possible.

That’s it! Have you seen ups and downs in your Pinterest reach? Will you try any of these methods to get back on an upswing? Let us know in the comments!

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Pinterest Audience Insights – What Are They and How Can I Use Them?

This is a guest post from Nicole Saunders of Saunders Says.

Would you like to understand who is seeing or engaging with your Pins across Pinterest? Yes? I thought so! Welcome to the new Pinterest Audience Insights.

Today, I’m going to share what I’ve learned about this new analytics feature from Pinterest and how I use this information as a Pinterest Marketing Strategist. Audience Insights allows you to understand what your audience is into based on their search and saving behavior – and that’s a powerful tool for growth.

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Pinterest Audience Insights – Understand Your Audience For Smarter Marketing

Audience Insights are now available on Pinterest for Business accounts in English-speaking countries. Combining this information from Pinterest with Tailwind analytics, you now have a powerhouse of information at your fingertips for creating future content, recycling content, and more!

How to Find Your Audience Insights

To access your Audience Insights, click the analytics drop down tab. At the bottom of the drop down menu, you will see the Audience Insights button. Click that button and prepare to be amazed!

Pinterest automatically loads your account’s Audience Insights, but there is also a tab to view the insights for ALL Pinterest users. This information is populated over the last 30 days, so I recommend checking it regularly to stay up-to-date.

The thing I really like about your total audience is that it combines the Pins saved by you in addition to the Pins other Pinterest users have saved from your claimed website. If you have not yet claimed your website, make sure you do that to get the best information to guide your content based on numbers.

Pinterest’s Categories and Interests of Your Audience

Audience Insights covers the categories and interests of your audience. Each category is broken down by interests. For example, under the finance category, you’ll see a sublist of interests including financial planning, savings, retirement planning, small business, etc.

Interest Strength – Audience Affinity

Pinterest automatically sorts categories by affinity. Affinity just means the strength of interest in the topic amongst your audience compared to the average Pinterest user.

This information is helpful to have, especially when running a Promoted Pin campaign. You may choose to create content and run a Promoted Pin campaign specifically targeting users with a high affinity. When you create content directly related to the affinity of your audience, your marketing is in alignment.

My audience has a high affinity for the finance category; they are almost 3 times more likely to be interested in finance than the average Pinner. Which means the next time I run a Promoted Pin campaign, my copy and Pin image will be catered to that affinity group. I may talk about using Pinterest as a small business and feature an image of a business owner using the platform. Even if you do not plan to run a Promoted Pin campaign, you can still use this information to do the same thing without promoting it.

Percentage of Audience Interested

Under categories, you can also sort by percent of audience. This shows the percentage of your audience interested in a particular category and again breaks it down into specific interests.

Personally, I like to sort my Audience Insights this way because it makes more sense to me as I can see the percentage of my audience interested in those categories from high to low. I use this information in addition to Tailwind’s analytics to suggest content ideas to my Pinterest account management clients.

Within my Audience Insights, I can see that over 80% of my audience is interested in the home and garden category. Even deeper into that category, they are specifically interested in home decor and lawn and garden. Currently, Summer is coming to an end, so it makes sense for my audience to be interested in lawn and garden. Following Tailwind’s Ultimate Pinterest Planner, my Pins and content is seasonally appropriate.

Using Audience Insights For Content Creation

Knowing that my audience is interested in home decor, I may create content related to using Pinterest to plan for seasonal decor, such as Halloween or Christmas. Since I help others grow their Pinterest presence, I will create content for other content creators to share on Pinterest. For example, I have a blog post and YouTube video all about Halloween on Pinterest with tips and ideas for business owners various niches who are using Pinterest to market their products and services.

More  Actionable Data Within Pinterest Audience Insights

The categories and interests section provides a wealth of information. Below that section, Pinterest also provides a breakdown of age, gender, location, and device type. However, it is important to note that age and gender is only available from users who have chosen to share it with Pinterest.

While it provides a good picture overall, it might not be completely accurate. I suggest using this information in conjunction with Google analytics and Tailwind analytics to make sure you have the best picture of your audience.

Using the location and device information, you can plan to create content that resonates with your audience. I’m from North Carolina, so the word “y’all” is highly used in my vocabulary. I realize this might not attract potential clients from the New England or the West Coast. Which means I just need to edit my content to target my audience in LA or New York. You can do the same within your niche.

Pinterest Promoted Pin Campaigns Using Audience Insights

Pinterest recently released the max-width video feature for Promoted Pins for all businesses. Using the device information from your Audience Insights, you can plan your promoted videos at max width specifically for those devices. How does your video look on each device-or at least on the most-used devices from your audience?

Pinterest Audience Insights – Now What?

As you plan your content calendar, it is important to review these Audience Insights. This information can help guide your content creation, ad spend, and marketing plans. Remembering that Pinterest is a visual search engine, Audience Insights provides vital data to create content for your audience. In addition to driving content creation, using Audience Insights can lead to being found by new customers! That’s pretty fabulous!

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The Ultimate Guide to Pinterest Analytics and How to Use Them

Group of colorful bar graph blocks with the text: The Ultimate Guide to Pinterest Analytics and How to Use Them.

You probably already know how important it is to review your Pinterest analytics and to use what you learn to improve and adjust your Pinning strategy for the success of your Pinterest marketing. What you might be less sure of is how to interpret all the numbers and charts at your disposal both in Pinterest and Tailwind analytics.

It can be intimidating for sure, but stick with us – we’re about to take a look at some of the most important things to look at and identify impactful ways to incorporate what you learn into an even more successful Pinterest marketing strategy.

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Pinterest Analytics

To access Pinterest analytics, you’ll need a business account – which you need if you’re using your account to promote your business anyway! Here’s how to convert a personal account. You’ll also want to confirm your website so you can use analytics to see what people are saving to Pinterest from your site. Here’s how to confirm or claim your site.

Now that you’ve unlocked all the analytics Pinterest has to offer, let’s dive in!

Pinterest Analytics – Overview

The three charts at the top show a summary of your activity for the last seven days along with top Pin impressions for the last 30 days. They don’t give us enough information to spot trends – this is really your jumping-off point to get to the actionable analytics. So, let’s do that by clicking on “More” next to “Your Pinterest Profile”.

Your Pinterest Profile – How All Your Pins Perform

Choose a date range to see how your account has performed over time. Glance at the impression data, but then move on to what really counts by clicking on the “Clicks” tab. See which Pins people are clicking on. These will be Pins you’ve Pinned – and may lead to your site or to someone else’s.

What you’re looking for here are topics that generate clicks. So, in this list, I can see several Pins that don’t lead to my own content. After excluding the ones I wouldn’t write about (keto hot chocolate, for example), I see one I should write about – Pinterest SEO!

I should also look more closely at that Pin image to see if something about it may have been particularly appealing – the image style, the layout, the description – and use that to create more images like that for my own content!

Most-clicked Pins on Pinterest screenshot of analytics

Underneath your most-clicked Pins will be your boards with the most clicked Pins. Make sure your Pins of your own content get to these boards which are generating clicks! Use this in connection with Tailwind’s Board Insights (discussed below) and create board lists in order to prioritize activity on your boards.

People You Reach – Insights Into People Who See Your Pins

Moving on to “People You Reach,” from the Analytics menu, you can see a snapshot of your 30-day average for Pin impressions and engagement. Switch to “All audiences” in the middle drop-down menu (see image below) to see activity by your followers plus those who are seeing your pins in their feeds, related Pins, or searches. Likely you will find that your followers account for just a very tiny percentage of the impressions and activity on your Pinterest account (frankly, I compared the two and was surprised at how little exposure my Pins have with my followers).

Check out your impressions for the last 30 days, and then switch the date to look at last month and last year. In what direction are you moving? Up? That’s the idea!

People You Reach screenshot from Pinterest analytics

Now, let’s use this dashboard to learn about the people seeing our Pins. It’s a virtual goldmine of potential customer insights!! First, click the “all apps” button at the top right of the screen. Toggle between devices to see which devices viewers and engagers are using when they find you. A large number of my viewers come from iPhone – how about yours?

Knowing where your audience comes from allows you to optimize the content you share. You can also make decisions about which devices you want to target with Promoted Pins. Do you have a large number of iPhone users, but your web viewers actually engage more? Make note of that and use it to run more successful Pinterest ads.

Now let’s scroll down a bit to see the demographic breakdown of the people seeing and engaging with our Pins. If you’re marketing a product or service that appeals to a certain location (warm socks – cool locations, beach toys – warm locations) on Pinterest, you’ll be hoping to see a large number of audience members in those areas!

If you see a lot of activity from a country other than your own or in a language other than the one your site is written in, is it worth creating at least some content on your site for those viewers? It’s similar with the gender breakdown. If your numbers surprise you  – is there something you could do with your content or your Pins to cater to viewers?

Pinterest audience demographics screenshot

Now let’s switch over to the “Interests” tab. I love this one for planning an initial Pinterest strategy because it helps you get beyond just what you write about, sell, or offer as a service, to reach a wider audience by appealing to related needs and goals. Lately, the number of Interests displayed has shrunken in analytics, but it’s still worth a look. Here’s what I see:

Pinterest

If I don’t already have a board for Inspirational Quotes for Entrepreneurs, this would be a good hint that I should! Now, some of these you just won’t be able to make fit – but with a little creativity, I might be able to make a “Home Office Decor” board that would work! Don’t hesitate to create new boards if you can keep them filled up. Specific niche board titles are helpful for search. Always create a new board rather than dividing a more general board into sections – sections do NOT help your SEO and general board titles don’t either.

[socialpug_tweet tweet=”Always create a new Pinterest board rather than dividing a more general board into sections – sections do NOT help your SEO and general board titles don’t either. via @alisammeredith #pinterestmarketing” display_tweet=”Always create a new board rather than dividing a more general board into sections – sections do NOT help your SEO and general board titles don’t either.”]

If you scroll down just a bit you’ll see Boards: Boards with lots of your Pins. I like to look at these to see how people are categorizing my Pins. I don’t have a board that uses the term “Traffic” in the title or really with a focus on website traffic in general – but maybe I should! Evidently, that is how someone sees what I’m Pinning and maybe I could appeal to more people like them by creating and maintaining a board with that focus and keyword.

Next, check out Brands: Businesses your audience engages. You could think of them as your competition – OR you could take a cue from what they’re sharing and adapt it to yourself. What is it about the Pins on these accounts that appeal to your audience? Almost every account will show Buzzfeed, ETSY, and Tumblr, here, but you’ll be looking for anyone more closely-related to your business. My analytics turn up Tailwind as a brand my audience engages with. Imagine that!  When I click to see more, I do see another couple of Pinterest bloggers I should check out. You can always learn from your “competition.”

Pinterest boards with lots of my pins screenshot

Pinterest Website Analytics – Your Content on Pinterest

This is where it all comes together – the impact of Pinterest activity where it matters – on your website! All the activity here is limited to Pins that link to your website.

Impressions and Saves are interesting and give you an idea of which of your Pins linking to your own content are getting lots of exposure and engagement, but what really counts is Clicks! Switch over to that tab. Here’s what you’ll see:

Most clicked Pins to my website Pinterest analytics screenshot

The Pin type “P” is promoted, so it’s no surprise those are showing up. I’m going to ignore those since I paid for those clicks. “R” means it’s a Rich Pin. All Pins from my site should be Rich Pins.

Now, here’s something interesting. Oftentimes infographics get a huge number of Saves (Repins) but not a lot of clicks. This one is an exception. Perhaps because at the bottom of the image there is a very strong call to action promising more if they visit the website. It also just gets a huge number of impressions. Since this infographic took me all of 20 minutes to make on Canva, I should make more!

The next organic Pin that is doing well is for an article on “10 Pinterest Promoted Pin Mistakes.” Maybe it’s time to create more content that addresses people’s concerns about overspending on Pinterest ads? Maybe I should make an infographic for five of the mistakes and then my call to action should be “Catch the other five on my blog!” I should also be adding this Pin to my Tailwind Communities!

Are you starting to see how these analytics can help you refine your content marketing and repurpose what you already have?

Click over to “Original Pins” to see what people are Pinning from your site this month. No big surprises here for me. Most of what appears here are newer posts and even a page for my course. What about you? Are you seeing older content surface here? If so, try Pinning it again yourself and add it to applicable Communities and group boards.

Finally, let’s move on to the “All Time” tab and spend a few minutes with our all-time best performing Pins. Check out Most saves: Your most shared Pins and see if you can spot a theme in the content or the image style. If something stands out, try making more Pins like that!

I’m anxious to see Best in search: Pins that rank higher in search. We would all love to crack Pinterest’s SEO code, but since that’s not 100% within reach, it’s beneficial to see what you can learn from your Pins that do well in search. 

Check out each of your “Best in search” Pins, looking at who Pinned, to which board, whether they changed your description or not, etc. Look for any clues as to why this version of your Pin (if not Pinned by you) outperformed your own!

Moving on to Power Pins: Pins with a high mix of saves, clicks and more, you can see your all-time all-star Pins. Repin these, add them to Communities, and look for patterns in content and image style so you can make more like it.

Tailwind Analytics

Tailwind’s Pinterest analytics can’t be beat! And now with a full 30 days of data on our popular Plus plan, you get even more insights into what’s working and why.

Profile Performance

In Profile Performance on any Tailwind plan, you can see up to 30 days of information which gives you an overall look at the health of your account. See how your followers and Pins are growing. Watch your Pinterest Repin and comment numbers grow.

Across the top, you have four charts to choose from. By default you’ll see your Followers. Of course, everyone likes to see those numbers climb, but don’t worry too much about it as most of the activity on Pinterest these days happens in search. If you see periodic drops in follower count, this could be a result of Pinterest cleaning up fake accounts.

Switch to Pins to see how many Pins you adding this month. But wait – what’s this drop? Occasionally, someone will report a Pin as having some kind of copyright issue and Pinterest removes it from the platform. Sometimes you get an email to let you know hey, it’s not you, but we had to remove this. No big cause for concern.

Now move over to Repins. This is just a cumulative count. Of your Repins. If your Repins go down, it’s likely because some Pins were removed.

Finally, Comments. Comments aren’t real common on Pinterest anymore, but it’s interesting to see the activity.

Your virality score is the total number of Repins (saves) you’ve received divided by the number of Pins you have ever saved to Pinterest. This indicates how effectively your Pins are reaching others through Smartfeed, searches, and more.

What’s a “good” virality score? Anything that’s higher than it was before!

The 30-day average virality score can be compared with your all-time score to see how your Pins are being received now compared to all-time activity. A full gauge means you are at at 30-day high. Aim to keep those numbers trending upward.

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Engagement Score shows you how engaged your own followers are and is calculated by dividing your total Repins by all of your Pins and then by per thousand followers.  Higher is better, and maintaining a 30-day high means you are moving in the right direction.

If you notice a spike in your engagement score, look at your Pin inspector to see if one Pin has taken off this month and make sure to share it to more all relevant boards and to your Tailwind Communities to help drive more exposure to it.

Engagement Rate is the percentage of your Pins with at least one Repin. Ideally, you want all of your Pins to be Repinned at least once, so the closer you can get to 100%, the better.

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Tailwind’s Pinterest Profile Performance Dashboard

Board Insights

Want to find out which of your boards are the most successful? Head over to board insights in Tailwind. This is an absolute must  – especially if you contribute to group boards. Pinterest Group boards can be helpful for getting your content in front of new people, but if they’re not performing, it’s time to leave. You don’t want your Pins in a “bad neighborhood” on Pinterest because that can decrease the reach of all your Pins.

You also want to know which boards are working well for you so you can spend more time creating and curating content to save there.

Here’s what to look for.

Tailwind Pinterest Dashboard - Board Insights

Uncheck the “secret boards” box – we don’t care about the virality or engagement on those boards since no one else sees them. Sort by virality or engagement score. Virality score shows the number of Repins per Pin, while engagement score factors in activity based on the number of followers, so the one you choose to prioritize is up to you.

Personally, I start with Virality Score. Sorting by virality score, I look for boards with a lower than average (MY average) score and decide whether I want to keep them or not.

A board with great virality or engagement scores may seem like a board you should automatically prioritize – making sure to keep fresh, quality content coming in all the time. But it’s important to make sure it is STILL working. Kate Ahl of Simple Pin Media suggests you click on the board name to get to the Pin insights on that board and see if there has been any activity on your recent Pins.  Case in point: my board with the highest Engagement score hasn’t generated any repins in the last eight months. It seems that board is NOT worth prioritizing any more!

Monitoring your Board Insights regularly can help direct your Tailwind scheduling toward boards that perform well for both your Pinterest profile and your blog, maximizing the growth of your Pinterest profile and the traffic to your blog from Pinterest. – Chrissie Baker, The Busy Baker, as Published on Food Bloggers of Canada.

If you find that some boards are not performing well or are no longer relevant to your account, you can delete, archive, or set the board to secret and it and the Pins on it will no longer be visible to others. Just

Screenshot of board insights on Tailwind
Click the arrow in circle icon to navigate to the board you want to edit on Pinterest.

go to the board on Pinterest, click the pencil icon to edit and:

  • Delete the board if you don’t need to access it ever again and don’t mind losing followers who might be following only that board.
  • Archive it if you might want to bring it back again some day but don’t want this board or its Pins to be visible to others or to see suggestions based on those Pins in your feed anymore. You can restore the board to your profile later if you want to.
  • Set it to Secret if you still want to save Pins on this topic for your own reference and you don’t mind seeing content like that in your feed. You can always set it back to public later.

Pin Inspector


With Pin Inspector, you can look at your last five thousand Pins, whether they were scheduled through Tailwind or Pinned manually. You can filter by date Pinned and then sort by date Pinned, number of comments, number of Repins, or the board title.

When looking at all Pins, see which Pins leading to other peoples’ content performed well. Could you create something similar – either in the style of the Pin or in the topic of the content it leads to?

You could also filter by Category, Board, or to show only Pins from your own website or search for specific keywords. When you spot high-performing Pins from your own site, reschedule those and add them to your Tailwind Communities.

Now that you know what’s popular, you can reschedule this content to other relevant boards, or even to the same board. It’s a great way to boost traffic from old posts and expose it to your Pinterest followers who may have missed it the first time. – Craig Makepeace, yTravel

Tina Gammon, Pinterest Marketer, says that when she spots winners in her Pin inspector she will often write more articles about the subject and create additional images to repurpose the existing content.

Tailwind Pin Inspector Screenshot

 

 

 

 

 

 

Real-Time Top Pins Report

Have a verified/claimed domain on Pinterest? Nestled in Insights in Tailwind, you’ll find a little gem added in 2019 – the Top Pins Report.

You’ll see Top Pins for clicks and saves for the past month, along with the click and save rates for each. That’s right – no more math!

By default, you’ll see Pins from your domain which you may have saved or which someone else might have saved. Switch to “Pinned By Me” to see which Pins you saved from any source are resulting in the most clicks and saves.

Something you might miss: you can hover over the Pins and the Pinners to get more details. For example, hover over one of our top Pins and you’ll see this!:

How you can sort: 

  • 7 day, 14 day, 30 day periods
  • Most Clicked or Most Saved
  • Pins from your domain saved by anyone
  • Pins you saved (to your domain or someone else’s)

Use these insights to see what is working for your own content but also to get inspired by other people. Is there a topic that really took off when you shared it that you could cover as well? Is there a Pin design in your “Pinned by me” report that you could try for your own content?

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In Conclusion

Now that you know what all of these analytics mean, which are most important, and how to use them, it’s time to put them to work! Set a recurring monthly calendar reminder and take just 30-60 minutes to review all your available Pinterest analytics so you can adjust your Pinning strategy for more traffic, leads, and sales on your site. Include a link back to this post if it was helpful to you. You can always Pin it, too. 😉

As you can see, Tailwind analytics are the perfect complement to Pinterest’s native analytics. In addition, when you schedule your Pins through Tailwind they’ll publish at the best possible times for generating engagement. Add in the power of Tailwind Communities and you’re going to love the way your analytics look next month! [sc name=”Pinterest Signup – Text Link”]

 Pin me:

Group of colorful bar graph blocks with the text: The Ultimate Guide to Pinterest Analytics and How to Use Them.