A couple of months ago we released Copilot — the tool that makes marketing your business easy because it tells you exactly what marketing to create and when. We like to say it’s like having a personal trainer for your marketing. Our users love it…
One of the biggest stumbling blocks in social media marketing we consistently hear about is content creation. After you’ve figured out what to post, and what your image should look like, you’re faced with writing out a caption or description for the post.
Sounds easy enough, right? According to our users, it’s not. In fact, it’s one of the areas most likely to build resentment for social media platforms or lead to avoiding marketing workflows entirely!
Our research participants identified blockers like the amount of time it takes, lack of knowledge or skill in the area of writing, and difficulty coming up with unique ways to get their message across.
Multi-platform marketing is challenging enough for small business owners, without the added cost of struggle, procrastination, or even avoidance when it comes to writing quality copy on multiple social media and email accounts.
Tailwind’s latest feature, Ghostwriter, aims to tackle this problem head-on by giving small business owners a tool to help create keyword-rich, natural-sounding copy for their digital marketing.
Natural-Sounding AI Copy Tailored to You
You’ll enter a few inputs to Ghostwriter, such as the type of content, what the content is about, keywords and phrases you want to be included, and a CTA of your choosing. Then, Ghostwriter will return three different options for your copy based on those inputs and millions of high-performing social media descriptions (or email subject lines).
You can then tweak these options with quick edits, or use them as is!
Tailwind Ghostwriter enables you to:
Use relevant keywords and phrases to help your content become more visible in search
Change the tone, style, and approach of your caption based on your preferences and the purpose of your content
Easily create high-impact captions that are the perfect length for each platform, and incorporate best practices.
Maximize your time creating content, and power through brain fog and writer’s block with ideas and inspiration for future posts
Write natural-sounding copy if English is your second language
Write Better Copy in Less Time
Tailwind Ghostwriter removes the blockers that have set you back from creating frequent, quality content to market your business.
Use our AI-based technology to generate natural-sounding, engaging captions and descriptions in half the time.
You can start from almost done, rather than staring at a blank page racking your brain for inspiration that doesn’t seem to want to come!
Using Ghostwriter is super easy. Simply upload your social image to Tailwind, and on the screen where you input your caption, description, or subject line, simply click “Ghostwrite for Me.”
You’ll input the type of content you’re publishing (think: informational, promotion or sale, educational, etc.) Then you’ll put a few words in detailing what your content is about (ex: lavender bath bombs or traveling!)
Next, add any keywords or phrases that you want to be sure to include, and any CTAs as necessary. Then, click Generate! Ghostwriter will return three different possible captions for you to choose from, tweak, and then add to your social media post.
Multi-platform marketing is a challenge for small business owners. Unlike your established brand competitors, you might not have the resources to hire dedicated marketing professionals to help you!
So what happens? You have to wear all the hats. Sales, order fulfillment, management, marketing… the list goes on. All that hard work doesn’t leave you a lot of time to become a marketing professional on the fly.
In fact, when we surveyed our users, we found that 46% of small business owners only have 0-5 hours of available time for marketing in a week. In contrast, the average marketing professional spends 16 hours a week just on routine tasks alone!
And that’s marketing professionals, who probably also don’t spend hours grappling with indecision and uncertainty about what to do, much less learning marketing tactics through trial and error.
Small business owners rarely are marketing professionals, so it’s safe to say all that extra time learning and practicing marketing strategies eats up a lot more than those 5 hours per week. Not to mention, trying to keep up with the latest trends in digital marketing that seem to change every minute!
Tailwind’s latest feature Copilot aims to tackle these problems head-on by giving small business owners the exact tools they need to market confidently on more channels in less time.
Personalized Marketing Plans Tailored to Your Unique Business
With Copilot, you’ll answer a series of questions about your business, marketing experience, and time available.
Then, you’ll receive an interactive personalized marketing plan that targets each stage of the customer journey- through awareness, consideration, and conversion campaigns.
Tailwind Copilot enables you to:
Receive recommended campaigns customized to your business type and time available.
See detailed post suggestions for each part of the campaign, complete with prompts and real-world post examples from other small businesses to inspire you.
Create social media posts – and emails! – from hundreds of designs personalized to your brand in seconds.
Seamlessly schedule and publish your newly created content in one easy-to-use workflow.
Manage your marketing with a calendar view that shows you your upcoming marketing actions so you’re never caught off guard with nothing to post
Receive helpful email reminders to keep your marketing plan on track
Act on marketing best practices and industry-specific strategies so you’re spending your limited time on the most impactful marketing
Get Better Results From Your Marketing in Less Time
Using Tailwind Copilot removes the blockers that have set you back from the most impactful marketing for your business. Create and publish content guided by prompts and proven examples to remove the guessing game of what works!
And the best part – your marketing is fitted to your schedule, not the other way around.