In this post we look at the Pinterest Pins that performed best last December to help you understand what you should be Pinning for Christmas and the New Year.
We analyzed all of the Pins from Tailwind members from December of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.
We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month. Only the Pins on the board between the Pins that feature the text “What to Pin in December” and “What to Pin in November” relate to Pins that were popular last December.
What Tailwind’s “Trends” Boards Can Teach You
- Perfect your seasonal timing so that you’re creating content at the right time of year
- Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
- Observe the color pallets that work in the different categories at different times of year
- Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
- Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic
Video Discussing Our Takeaways:
Important Keywords: DIY, easy/simple, projects, inexpensive/free, gift, gift wrap, wood, printable, pattern, Christmas, ornament
Important keyword: Crafts, kids, STEM/STEAM, Christmas, classroom, students, grade level, template, games
Important Keywords: Easy/simple, fast, dietary needs (ex. gluten free, paleo), crockpot, breakfast, meal prep
Important Keywords: Nails, smoky eye, braid, contour, rose, hairstyle, updo
Important keywords: Christmas, ideas, decorating/decor, gift, party, showers
Important keywords: Organization, wood, makeover, DIY, space, wall decor, kitchen, minimalistic
Important keywords: DIY, crafts, games, play, kids, activities
Important keywords: “things to do”, vacation, packing, location
Important keywords: Ideas, wedding, cheap, decoration, flowers, colors, theme
Important keywords: sweaters, cardigans, workwear, style, spring
Other “What to Pin” Posts
Check out other posts like this in our “What to Pin When” category.
Download our printable 2017 Pinterest and Instagram Content Calendars
Want to know what to Pin next month?
Like us on Facebook to hear about future Facebook Live events like these.
Signup for our email newsletter to get future blog posts like this delivered straight to your inbox.
Tailwind’s Pinterest scheduling and analytics tool has helped more than 100,000 marketers to master Pinterest. Start free today.
Here’s a handy Pinnable image 😉
David is Tailwind’s Director of Marketing and Growth. He is a former journalist who wrote for The Times and The Financial Times, a marketing agency co-founder, founder of Confluence digital marketing conference, father of two, and early morning writer. He grew up on The Isle of Wight in England and lives in Oklahoma City.