
How to Do Pinterest Keyword Research (With Real Search Data)
Most Pinterest Keyword Research Dies in a Spreadsheet You know the shape of it. You spend an afternoon hunting for keywords. You end up with
CEO & Co-founder
Danny Maloney is the CEO and Co-founder of Tailwind, the Pinterest marketing platform he started in 2011 to help small businesses grow through visual discovery. Before Tailwind, Danny led New Initiatives at Google Maps and YouTube and served as General Manager of AOL Video. He has spent over a decade building tools that make Pinterest marketing accessible to businesses of every size.

Most Pinterest Keyword Research Dies in a Spreadsheet You know the shape of it. You spend an afternoon hunting for keywords. You end up with

What the Tailwind MCP Server is You can now run most of your Pinterest workflow from the AI assistant chat window you already have open.

Pinterest Publishes More About This Than You’d Expect Ask most people how the Pinterest algorithm works and you’ll get folklore: post at 9pm, use 20

Gift Searches on Pinterest Are Already Climbing The holiday shopping season on Pinterest isn’t coming. It’s started. But don’t worry – we’ve got you covered

Your Boards Are Telling Pinterest Something. Probably Not What You Meant. Open your Pinterest profile and read your board names the way a search engine

Not all Pinterest Keyword Data is Good Google “best Pinterest keyword tool” and look closely at what comes back. Here’s what that results page can’t

Your best Pins are barely getting seen — impressions flat, saves a trickle. Usually that’s a keyword problem, not a design problem. Keywords are how

Pinterest isn’t just a social platform—it’s a visual search engine where people actively plan purchases. For Shopify stores, that makes it one of the most powerful long-term traffic and sales channels available.
But success on Pinterest isn’t automatic. Many Shopify stores either treat Pinterest like Instagram or abandon it before their Pins have time to gain traction.
If you want Pinterest to become a consistent source of traffic and revenue, here are the key do’s and don’ts that separate successful Shopify brands from everyone else.

Turbo Pins were over 300x more likely to go viral as other creator Pins
Over the last five months, thousands of creators participated in the beta test period for Tailwind Turbo – a new feature that aims to help creator content succeed on Pinterest through expert curation by other creators.
But did it work?
Did community-driven Pin curation lead to better performing Pins on Pinterest?
The short answer: …

Discover how Tailwind Communities can help you connect and grow with other Pinterest creators. Easily share and schedule content within 20,000+ communities. Learn more now!

