Author: Danny Maloney

Smiling person holding a laptop displaying graphs, with blog title text on a blue background.
Marketing

Tailwind Turbo Beta Results: How Added Momentum Changes Pinterest Outcomes

Turbo Pins were over 300x more likely to go viral as other creator Pins

Over the last five months, thousands of creators participated in the beta test period for Tailwind Turbo – a new feature that aims to help creator content succeed on Pinterest through expert curation by other creators.

But did it work?

Did community-driven Pin curation lead to better performing Pins on Pinterest?

The short answer: …

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Logo of Tailwind featuring a stylized white sailboat with three blue sails on a blue background, with the word "tailwind" written in lowercase white letters below—introducing Tailwind Communities.
Member Resources

Introducing Tailwind Communities!

Discover how Tailwind Communities can help you connect and grow with other Pinterest creators. Easily share and schedule content within 20,000+ communities. Learn more now!

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A large white Pinterest logo on a red background features the text "What Makes a Great Pin?" highlighting Pinterest tips for Pin design, with the Tailwind logo at the bottom.
Pinterest

What Makes a Great Pin?

Pinterest analyzed dozens of potential features to determine what makes for a great pin. Four things stood out. Download this FREE guide to learn what

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