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What is Pinterest SEO?

Alisa Meredith on November 21, 2022

I know, I know. Pinterest is our escape, our happy place. So when you mention Pinterest and SEO (Search Engine Optimization) together, unless you’re an SEO pro, you’re probably cringing just a bit right now!

No worries, you won’t find any tech speak here, just tips to help you get your content found on Pinterest. In fact, it’s possible that SOMEBODY (me) spent a good many hours reading and re reading the Pinterest Engineering blog in an effort to pull out some gems and distill them down just for you. Intrigued? Good!

Is Pinterest SEO Worth My Time?

Sure is! Since Pinterest is a visual search and discovery engine, it shares a lot more in common with Google and other search engines than it does social media sites like Instagram.

For instance, like Google, Pinterest can be a powerful driver of qualified traffic. In fact, it’s long been the #2 driver of social traffic, and for many Tailwind members, it’s the number one source of website traffic – period.

BUT, If you want people to see your content on Pinterest and you want to generate more traffic from Pinterest to your site, you need to help Pinterest distribute your content to the Pinners who want it.

And while follower engagement IS a factor in the distribution of your content, Pinterest is actively seeking your help to determine where to show your content in search, the home feed, and related (or “More like this”) Pins. That’s where Pinterest SEO comes in – and that’s where there is a lot you can do to improve your content’s SEO.

What is Pinterest SEO?

Since Pinterest is at heart a search and discovery platform, optimizing your Pins, profile, and content for Pinterest is very similar to optimizing for Google. And just like with Google, the uptick in traffic from your hard work may not happen overnight, but it will happen.

Note: We’re attempting to present many of the factors shared publicly on Pinterest’s Engineering blog, but there may be others which are not publicly shared. If you stick with these suggestions and always aim to help Pinterest create a platform full of high-quality, fresh, engaging content, you’ll go far!

Here’s What You’ll Learn:

  • Pinterest SEO Factor #1 – Keywords
  • Pinterest SEO Factor #2 – Interests
  • How to Check Your Own Pins for SEO
  • Pinterest SEO Ranking – How to Get Your Pins at the Top
  • Personalized Search Results – Why No Two Pinners See the Same Pins in Search
  • How People Search on Pinterest
  • How to Do Pinterest Keyword Research
  • Why Your Website Matters to Pinterest Search

If you prefer to watch a lively discussion on this topic with me, Jeff Sieh, and Jennifer Priest, you’re in luck!

https://www.youtube.com/watch?v=PRaz9gsy6ucu0026t=1s

Pinterest SEO Factor: Keywords

SEO and keywords go together like PB&J, but unlike the iconic sandwich, things can get a little overwhelming here – and fast. Not to worry! Here (not necessarily in order of importance/impact) is where Pinterest looks for your keywords in order to decide if your Pin should appear for a certain search query:

  1. Pin Title
  2. Pin Description
  3. Board Name
  4. Board Description
  5. Linked Page Title, Description, Main Text
  6. Search Queries that frequently lead to clicks on that Pin
  7. Name of objects detected in an image
  8. OCR – optical character recognition
  9. Lexical Expansion – similar words and phrases

1. Keywords in the Pin Title

In this example, the Pin Title is “How to Write Email Marketing Subject Lines.”

The Pin Title must be set manually when you schedule a Pin on Pinterest.

If you schedule your Pins with Tailwind, we will attempt to pull a good title from your website meta data.

We recommend you review Pin titles before you schedule to make sure they follow Pinterest’s best practices:

  • Support SEO by using keywords – Pinterest uses the words in your title to determine when it appears in search.
  • Don’t repeat the description text – use the title to focus on the content of the Pin, while using the description to give MORE context and detail.
  • Take care not to sound “click-baity” (in fact, don’t use the word “click”).
  • Think of it as a compelling headline – encourage Pinners to click by supplying relevant details about the linked content.
  • Put the most important text at the beginning – the first 30 of your 100 characters are most likely to appear in the feed. 

2. Keywords in the Pin Description

The Pin description is where you want to include additional keywords relating to your topic, while also giving more context to what your Pin – and the link it leads to – are about.

If you need keyword inspo, try entering your topic in the Pinterest search bar! You’ll see various options of what people are searching for on Pinterest that would make great keywords to use!

If you’re struggling with your Pin description, you can also use Tailwind Ghostwriter to help create a keyword-rich, engaging caption for your Pin.

Simply put in your Pin URL, identify what you’re posting about (ex: lifestyle content, information, product or promotional) your Pin title, and any keywords or phrases you want to be sure to include.

Ghostwriter will give you three AI-generated Pin descriptions to choose from! You can either tweak your description or leave it as is – over 86% of our users do! It couldn’t be easier to use, and you can try it for yourself with a forever-free plan of the Tailwind marketing suite.

3. Keywords in Board Names and Descriptions

In the example above, our Pin was saved to “Email Marketing.” Use keywords naturally in your Board names – and save your Pins to Boards with relevant names and topics. You can use your board descriptions to give more context about the Pins saved there!

4. Linked Page Title, Description, and Text

Pinterest is looking at the content to which each Pin links to get more keyword signals. When Pinterest sees our Pin, those clever Pinterest bots go to the linked page and look for meta informatio on the page.

This is what you enter on your blog as SEO title and meta description. The bots ALSO scan the main text on the page, looking for keywords.

5. Search Queries for That Pin

Even if you don’t use a certain keyword anywhere, if your Pin gets clicks from certain search queries, your Pin may be tagged with that keyword.

How would that happen in the first place? The key lies with Interests, and we’ll cover how Interests influence Pinterest SEO in a moment.

5. Keywords of Objects IN the Pin Image

Woah. Pinterest can “see” our images? Yeah, they sure can. And they identify items in our Pins – which is why they suggest we feature our products prominently in our images wherever possible.

Here’s a cool image from the Pinterest Engineering blog which shows how they identify objects in a Pin image:

This shows the annotations that Pinterest’s AI can pull from a single image on Pinterest.

These annotations play a factor in whether your Pin shows up on someones home feed and where, placement in Related Pins, search, Board suggestions and even detecting spam on Pinterest.

Isn’t that amazing? But before you ask, don’t worry. If your product or service doesn’t work as a single image on Pinterest, this is not the be-all end-all of Pinterest SEO. Let’s keep going!

6. The Text ON Your Pin

I know, this one amazes me as well. Pinterest calls it “Optical Character Recognition,” and it’s exactly that. They read the text on your Pins. Here’s another image from that same post illustrating the incredible ability they have to “read” our text on images.

THIS is why text on Pins can be very helpful to improving your Pinterest SEO.

7. Similar Words and Phases

This is why we don’t need to worry about using plurals or every possible iteration of a key phrase to cover our Pinterest keyword bases. Pinterest handles it for us. Some examples might include:

  • email marketing tips – might also appear for “Email marketing ideas”
  • email subject line – email subject lines
  • subject lines email – email subject lines

How smart is that?

How to Do Keyword Research on Pinterest

Pinterest keyword research is fairly simple. You can use the auto-complete search feature, or go down a rabbit trail with guided search. First, auto-complete…

Start typing in one of your relevant key words and Pinterest will give you a few suggestions. Write these down.

You can also use the Pinterest Trends tool to research trending topics, and the demographics that are most interested in them!

Pinterest SEO Factor: Interests

Every Pin on Pinterest is mapped to several Interests. There are tens of thousands of Interests organized to 10 levels of specificity (?!) and they’re used to remove unsafe content, provide personalized recommendations, target ads, and as a ranking factor in search results.

Pinterest shared a peak at how they map Pins to Interests:

What does this mean for YOUR Pinterest SEO? Beyond trying to picture your product or services in the image and employing good use of keywords, there doesn’t seem to be much you can do to influence Interest mapping.

But it is important to know how it works when we get to ranking (soon!).

How to Tell if Pinterest is “Seeing” Your Pin as Intended

This is a fun one. Do a closeup on your Pin on Pinterest and scroll down to the “More like this” Pins. Are they similar to your Pin and would you be happy to have your Pins search results like this? If so, great! If not, review your keywords in all 9 spots above and see if you can clarify your keywords for Pinterest.

And here are the related or “More like this Pins,” showing how Pinterest is categorizing our image and assigning keywords and Interests:

Pinterest SEO Ranking – How to Get Your Pins at the Top

This is what we all want – to get our Pins to the very top of the search query results on Pinterest! Ranking all comes down to – which Pins are most likely to delight and inspire Pinners and create the best user experience? Those are the ones that will show up first. Here are some of the things that impact general ranking (according to the Pinterest Engineering blog):

  1. Text Relatedness – is the text found in multiple places (1-9 above!)
  2. Consistency – Is the Pin and are all its elements related to the linked content?
  3. Pin engagement/popularity

1. Pinterest Ranking Factor – Text Relatedness

Text relatedness is simple – are the same keywords and phrases found in all the keyword spots we discussed above? This is why it’s so important to save your Pins to the most relevant Board first – Pinterest wants to see that the Pin belongs on that Board and will connect the two.

It stands to reason that if the keywords are the same across multiple sources, your Pin is likely a good match for that keyword query!

2. Pinterest Ranking Factor – Consistency

Consistency (Pinterest calls it “cohesion”) between a Pin and the content it links to is essential.

Make sure you are using the same keywords in your Pin description as you’re using on your blog post. And make sure the image you are Pinning, or something similar in style, are on the page that Pin links to.

3. Pinterest Ranking Factor – Pin Engagement and Popularity

Pinterest repins, clicks, closeups, saves, comments, photos – all these engagements have an impact on your Pinterest SEO and ranking in search results.

Pinterest has mentioned that they serve up your Pins to your followers first, so use Pinterest Audience Insights to find out what YOUR audience is interested in.

Pinterest Personalized Ranking

While text relatedness, cohesion, and engagement return a great selection of Pins of interest to a search for any given keyword, Pinterest takes it a step (or more) further.

They want to show you what YOU want to see. With that in mind, Pinterest looks at several signals to rank your personal results. Here are a few of them.

Pinterest Personalized “SEO” Considerations:

  • Are the Interests this Pin is mapped to the same Interests that YOU tend to engage with?
  • Are people like you apt to be interested in one Pin over another (based on identifiers such as gender, etc.)?
  • Do you tend to engage with this type of Pin?

This is the “magic” part of Pinterest SEO. You can (and should) follow best practices for design, consistency, and skillful use of keywords, but in the end, Pinterest is a search AND DISCOVERY network and they’re constantly working to create a better, more personalized experience for all of us.

The more you pay attention to the engagement on your Pins and run tests with different images and keywords, the better you’ll be able to tell which of these “magic” factors helps move the needle in terms of traffic and conversions on your site.

How People Search on Pinterest

Since 97% of searches on Pinterest are unbranded, it’s clear that people are open to discovery and inspiration. Rather than searching terms such as “best running shoes” as one might on Google, a person on Pinterest is more likely to search something such as “beginner running tips.”

With that in mind, you’ll want to expand your keywords beyond your product or service to attract people before they even know they need you.

Pinterest Distribution and Your Website

Pinterest wants to serve up Pins that lead to quality content. Aside from the obvious must haves of useful content, well, written, it also needs to be engaging and inspiring. You should also make sure you verify your site with Pinterest. That allows Pinterest to see that YOU are the owner of the content you share from your site.

Make sure you use Rich Pins on your site to give more context to your Pins.

Pinterest wants to send traffic to quality sites that provide a great user experience. In fact, they won’t even take your money to send ad traffic to pages that are full of pop ups and ads, so it seems likely that sites like that will see their content suffer in search.

Then there’s quantity. Pinterest wants you to Pin consistently, but it also wants you to Pin high quality, fresh content. Try to create new content on your site at least weekly – and make sure there is a Pinnable image on every post! When in doubt, lean towards fewer high quality Pins, rather than spamming your account with low quality or duplicate Pins.

Need help being more consistent on Pinterest? Schedule all your Pins for the week in minutes with Tailwind! Try a free (no credit card required) trial. [sc name=”Pinterest Signup – Text Link”]

Pinterest SEO Wrap Up

While all search engines keep some secrets, Pinterest has shared with all of us many details about how SEO works and how we can get our Pins ranking higher.

Seven steps to Pinterest SEO success:

  1. Make good use of keywords in 9 important spots.
  2. Understand Interests
  3. Learn the Pinterest ranking factors to get your Pins at the top
  4. Understand personalized search
  5. Perform keyword research
  6. Make sure your website is Pinterest worthy!

Feeling ready to give Pinterest SEO a try? REALLY give it a try? Combine what you’ve learned here with a commitment to creating new content every week and your Pinterest traffic WILL increase. Let us know how it goes!

How to Schedule Pins to Pinterest – For Free

Kristen Dahlin on November 18, 2022

Are you taking advantage of the traffic-boosting power of Pinterest? Are you saving new content regularly, sharing Pins that engage your followers, and remaining consistent to boot? Have you been doing this manually – one Pin at a time – on Pinterest at all hours of the day or night?

If so, major kudos to you. And also – good news! You don’t need to do this anymore. Pinterest has introduced a 100%-free Pin scheduler right inside their app – and it works on desktop or mobile.

Granted, scheduling Pins through the Pinterest app has its limitations. Pinterest only allows Pinterest business accounts to schedule and limits scheduling to up to 2 weeks in advance. For more flexibility, we recommend Tailwind’s Free Forever Plan, so you can plan, create and schedule your Pins at the best possible times!

If you want the freedom to schedule up to a month in advance for either personal or business Pinterest accounts, we recommend using Tailwind’s Free Forever plan. Need even more Pins, Communities, and graphics? Snag one of Tailwind’s paid packages.

Now, lets walk through how you can schedule Pins to Pinterest for free.

How to Schedule Posts to Pinterest

But how do you schedule posts to Pinterest, you ask? Let’s get into it!

There are multiple ways to schedule Pins to Pinterest. The best Pinterest scheduler really depends on you and your brand! There are multiple options, and we’ll cover them all here.

Pinterest Pin Scheduler

Here’s the scoop: from desktop or iOS or Android on a Pinterest business account you can save up to 100 Pins up to 2 weeks in advance. That’s it. No bells, no whistles, no editing previously scheduled content – but hey, it works!

Steps to Schedule Using Pinterest

  1. Click on the Create button on the top left nav bar.
  2. Choose the “Create Pin” option from the drop-down menu.

3. Upload your image and fill in your Pin’s title, description, and destination website (your URL).

4. Click on “Publish at a later date” underneath your URL.
5. Schedule a date and time up to two weeks away. You’ll want to schedule at the best times for you – the times when your followers are most likely to be on Pinterest and engaged.

Pros of using Pinterest to Schedule Pins

  • You already know your way around Pinterest
  • You can have up to 100 Pins scheduled at one time
  • It’s free!

Cons of using Pinterest to Schedule Pins

  • You’re required to have a Pinterest business account to schedule Pins
  • You can only schedule up to 2 weeks in advance
  • You can only schedule one Pin at a time
  • You can’t schedule more than 100 Pins ahead
  • Once they’re scheduled you can’t edit them (but you can delete them!)

How to See Your Scheduled Pins on Pinterest

Just head over to your profile and click on “Pins” to see the Pins you’ve scheduled. You won’t be able to edit them, but you can click on them, then delete them or choose to have them sent out immediately.

Using a Pinterest Pin Scheduling Tool

If you are a company that either uses Pinterest often or intends to use it often in the future, you may find that Pinterest’s scheduler doesn’t quite meet your needs.

Sure, it’s great not having to manually Pin every day, or several times a day. But at a certain point, you’ll likely find it’s worth it to invest in time-saving, results-building features.

So let’s get into another option – the Pinterest scheduler tool in the Tailwind marketing suite!

Steps to Scheduling a Pin with Tailwind

  1. Log in to your Tailwind dashboard
  2. Select Create Designs to be taken to Tailwind Create, our social media graphics design tool, or Upload Media you already have ready for your Pin!
  3. Select the Pinterest account you want to schedule your Pin to from the dropdown list.

4. Check your uploaded image and then select Confirm.

5. Add your Pin Title, Pin Description, and Pin URL. OR, if you need a little help with your Pin Description, click “Ghostwrite For Me” at the top of the screen.

Our AI Pin description tool will ask for your URL, what you’re posting about, your title, any keywords or phrases you’d like to add, and your CTA. Then, it will generate 3 possible Pin description options for you!

Make your tweaks or click “Save Description” to save your new Pin description.

6. Underneath your Pin description, select the Pinterest board you want to send your new Pin to by typing in the board name or searching through the drop-down list!

7. Next, decide when to post your Pin! Our SmartSchedule tool will make recommendations based on the times your audience is most active and engaged on Pinterest. Or, you can choose a custom time by clicking the clock icon below!

Once you have selected your posting time, click Save for Later to save your new Pin in your drafts, or click Schedule Post to send it to your calendar!

How to See Your Scheduled Pins on Tailwind

You can view your scheduled Pins at any time on the calendar on your home screen! Just look at the date of your scheduled Pin to see a preview.

Hover over the tile to see an expanded view of your Pin, where you can edit, unschedule your Pin or even delete it at any time.

Pros of Using a Pinterest Scheduling Tool

Cons of Using a Pinterest Scheduling Tool

Conclusion: How to Schedule Pins to Pinterest

Pinterest has a great free tool for scheduling Pins. It’s limited in features and in the number of Pins you can schedule, but it’s a great way to try it out and see what scheduling can do for your Pinterest marketing – and for your calendar! For even more time-saving and advanced features, try out our forever-free plan to take your Pinterest marketing to the next level!

FAQs

How to Write the Best Pinterest Descriptions and Titles: Boards & Pins!

Kristen Dahlin on November 17, 2022

If you’re wondering about Pinterest SEO best practices, and how to write the best Pinterest descriptions and titles for Boards & Pins, we’ve got you covered!

There is an art and a science to it., just like with everything else on Pinterest, and we have it down.

When you get the art right, you’re appealing to a reader’s emotions, challenges, and desires for the future.

When you master the science, your Pinterest SEO will improve. That leads to more and more distribution and website traffic.

I’d call that a win-win!

In this blog post, we’re breaking down how to write Pinterest descriptions and titles for Pins and Boards. Plus we’re talking about why they’re so important for engagement, traffic, and the Pinterest search engine!

Pinterest Descriptions and Titles: What They Are, and Why They Matter

Simply put, Pinterest descriptions and titles give more context for your Boards and Pins, they are the first contact between your Pin and the audience. They give Pinterest users a clue as to what kind of content they’ll find Pinned to your Boards, or what your Pin is about!

The importance of Pinterest descriptions and titles

Good Pinterest descriptions and titles drive engagement, traffic, and reach.

In 2018, Pinterest created a study of 21,000 Pins, where they analyzed Pin designs and captions, and what they found will amaze you! Here are just a few highlights:

  • Including your business name in the first sentence of the caption leads to a 54% higher conversion rate for email signups
  • Using clear, actionable wording and a strong call to action increases email signups 70% and online sales by 6%.
  • Adding a price increased sales by 28%.

Clearly, descriptions matter to people on Pinterest. And, as it turns out, they matter to the Pinterest algorithm too!

To further support these results, in a 2020 webinar with Pinterest’s Current Partnerships Manager, Lucy Matthews, we asked her about the possibility of using the same title and description for several Pins at once. Not only was her response categorical, but her explanation made all these concepts much clearer.

When you’re creating titles and want to use the best title and description for a Pin, both should reflect information about the Pin and what can be expected when clicking through.

Titles that don’t accurately reflect an image or a landing page are already less valuable to Pinners and will not perform as well.

-Lucy Matthews

Pin descriptions are absolutely vital to Pin distribution. By including relevant keywords (that relate to the page you’re linking) in your Pinterest Pin description, Board title, and description where the Pin is saved, you send a signal to Pinterest about your content (think: Pinterest SEO!)

These keyword signals in your Pin title, Pin description, Board Title, and Board Description help Pinterest surface your Pin to the right people and in the right search results.

As with Google, don’t use random unrelated keywords, only relevant keywords. You want to avoid being reported for spam on Pinterest!

What do the Pinterest captions and titles look like?

A Pinterest Pin and a Pinterest board with the title and description areas circled

Pinterest Pin descriptions display in slightly different spots, depending on whether you’re using Pinterest on a desktop or the mobile app.

On a desktop, your Pin description will appear to the right of your Pin image and under your Pin title when selected. On Pinterest mobile, the description appears underneath the Pin image, just after your Pin Title.

Pinterest Board descriptions appear at the top of your Pinterest Board, just under your profile picture. This space helps clue your followers into the contents of your Board, and what type of Pins you’ll be adding to it! 

Now that you know where to find these descriptions, and what they’re supposed to do – let’s talk about why writing great Pinterest descriptions is so important.

Troubleshoot: Why Are My Pinterest Descriptions Missing?

If Pinterest Pin descriptions matter so much – you may be wondering – why are they missing half the time? Sometimes you see them on mobile, but not on desktop. Or you might see them on some Pins and not on others. If you manage several accounts for clients, you may see them on some and not others.

It’s actually not uncommon. Here’s what Pinterest has to say:

“Your descriptions might look different across Pin formats and devices. Sometimes people will see the full description in their feed, and sometimes they’ll only see the Pin title or a few words of the description.

No matter what shows in people’s feeds, know that your description is working hard behind the scenes to get your content in front of the right people.”

How to Write Great Pinterest Pin Descriptions and Titles

Now let’s talk about Pinterest description and title best practices, and how to write them for your Pins!

Whether you add a Pin directly to Pinterest or are scheduling a Pin with Tailwind, you’ll see a box for a Pin description.

A side by side view of the module for building a Pin in Pinterest versus building a Pin in Tailwind
  • On Pinterest, it’s the “Tell everyone what your Pin is about” field, to the right of the Pin image field.
  • On Tailwind, it’s the “Enter a brief caption” field to the right of your Pin image.

Not yet using Tailwind for Pinterest? [sc name=”Pinterest Signup – Text Link”] and save hours each week on your Pinterest marketing strategy!

As for what to write in your Pin description, you’ll want to include anything that might help people decide if your Pin is relevant to them. The more details the better. Imagine you had 10 seconds to tell someone what your linked page was about. What would you say?

Your Pin Description Should Include:

  • Relevant keywords near the beginning of the description
  • Brand name in the first line of your description
  • Natural sentence structure (no keyword stuffing!)
  • A call to action – tell people what you want them to do when they visit the page.
  • As many enticing details as you can include!

Need some help with Pin Descriptions? Try Tailwind Ghostwriter!

Let’s be honest – writing perfect Pin descriptions for all your Pins that include the elements above can be a little…daunting. In fact, our members said it was more than daunting – they confessed they actively avoided it!

Don’t worry. We have a brand new Pinterest description generator tool that can help. Meet Ghostwriter!

Ghostwriter is a powerful AI tool that can create natural-sounding Pin descriptions in record time. Simply upload your Pin image (or schedule from Tailwind Create), click the “Ghostwrite For Me” button on your Pin details screen, and input your information.

Ghostwriter will ask you for:

  • Your Pin URL
  • What kind of content this is (think: promotional, informational, lifestyle, etc.)
  • Your Pin title
  • Important keywords and phrases you want to be included in your description
  • Your call to action

Then, in the time it takes you to sigh over the prospect of saying the same old thing in another way, Ghostwriter will generate 3 possible Pin descriptions for you.

You can make a few tweaks, have Ghostwriter try again, or save your brand new Pin description as is! It couldn’t be easier, and our members love it!

Tailwind ghostwriter preview, with a Pin, the Ghostwriter beta screen with inputs, and an auto-generated caption.

In fact, 100% of the testers in our beta group said they were likely to continue using Ghostwriter again. . Want to try it for yourself? Ghostwriter is available on all Tailwind plans, including our forever-free plan!

How Long Should My Pin Description Be?

You have up to 500 characters for your Pin description. That’s plenty of space for the natural use of keywords, including a CTA, and all the information people need to know about what your Pin and the linked content can do for them.

When your caption appears in the feed, it’s the first 30-60 characters that are most likely to appear. Put the most important, most compelling parts first.

The Fundamentals of Pinterest Title Ideas

Similar to descriptions, Pinterest titles play a crucial role in engaging your audience. Since the title and the art may be the first things your audience notices about your Pin, we could even argue that they are more important to your CTR and traffic. Let’s examine the characteristics of a winning Pinterest title idea.

  • An appealing Board and Pin title might be the difference between someone pausing and clicking or simply scrolling when it comes to standing out among the vast amount of content that Pinterest offers.
  • Its length is limited to 100 characters. Remember that it will appear above the description, with the first 30-35 characters. For this reason, you should place your important keywords as close to the beginning of the Pin title as you can.
  • Add adjectives
  • You may use at least one long-tail keyword in your Pin title. But please, avoid keyword stuffing.
  • Use headline case rather than sentence case

Pinterest Pin Description Template + Examples

Understanding the elements of a strong Pin description is nice, but how does that translate to creating an effective caption?

A simple way to think about crafting your Pin description is with this template:

[Address Search Intent with Keywords] + [Brand Name] + [What You Offer] + [Relevant Details] + [CTA]

Let’s look at a few Pin examples – one for each of the four objectives: awareness, email signups, online sales, and offline sales.

Pin Descriptions Example: For Increasing Brand Awareness

Here, we’re TravelBali, a vacation resort :

Looking for an all-inclusive, family-friendly vacation holiday? TravelBali has easy packages and financing to help you plan your dream trip. Swim with stingrays, relax on a catamaran, and end your day lounging by one of our four giant pools with swim-up bars!

Kids stay and play for free. If adventure holidays are your thing, we have that – rock climbing, cave diving, hang gliding… Or if you prefer a relaxing holiday, enjoy our spa with massage, sauna, mud bath, and facials – and of course, the beach with crystal waters and sand for miles! Choose your dates now.

The keyword usage here is strong.

Great for attracting Pinners who are just starting to plan out a vacation. Notice that the brand name is near the beginning, and how compelling the copy is. I’m ready to pack my bags!

Pin Descriptions Example: To Grow Your Email List

Now we’re home decor business :

For luxury linens at discount prices, think Adlers! From gauzy, no-iron summer curtains to luxurious holiday linens for the most decadent of family gatherings, we have everything you need at prices up to 80% off every day.

Be the first to hear about new styles and price cuts when you sign up for our email list.

Again, keywords to attract people who might be interested in THIS particular content. There’s also a strong call to action and an enticing promise of up to 80%. Who would want to miss that?!

Pin Descriptions Example: For More Online Sales

Now we’re an athletic shoe company ‍♀️:

Perfect for back-to-school, running a marathon, or running errands in style – Maple has the name-brand sneakers you want at the prices you need. We have shoes for men, women, and kids at prices starting at just $19.99.

Trendy and supportive, all our trainers offer arch support, breathable linings, and the latest colors. Plus, we offer free recycling of your old shoes! Find your style now.

Adding in mention of a price, plus spelling out exactly what you offer make this a strong caption. Including your differentiator (free recycling) can also make you stand out in a sea of sameness.

Pin Descriptions Example: For More Offline Sales

And finally, we’re a skincare company :

Summer sun left your skin in need of rescue? Check out our top 5 picks for affordable facial skincare products to rehydrate, fade discolorations, and leave all signs of summer skin damage behind!

Strong keywords here, and a quick, to-the-point statement of what you’ll read if you click. You don’t have to use all 500 characters to say it all!

If, like me, you find you sometimes need a refresher, why not download our Pinterest Toolkit now? It includes all of these examples, plus lots more great resources to help you make your best Pins on Pinterest ever!

How to Write Pinterest Board Descriptions

Now that you’ve mastered Pinterest Pin descriptions, your Pinterest Board descriptions will be a breeze!

  • Like Pin descriptions, you have up to 500 characters available in Board descriptions.
  • To add a Pinterest Board description, go to the Board you’d like to describe and click the Edit button (pencil icon).
  • Then, add your Board description in the section that says “What’s your board about?”

Your Board Description Should Include:

  • Relevant keywords near the beginning of the description
  • A clear explanation of what topics your Board covers
  • Who the Board serves best/ What pain point the Board will solve
  • A mix of niche, broad, and long-tail keywords and phrases ( “how to do XXXX”) that Pinterest users search for.

Pinterest Board Description Templates

Stuck on how to write a Pinterest Board description? Here are some helpful templates to follow:

[Main Keywords] + [Why You Should Care] + [What You’ll Learn (long-tail keywords and search phrases)]
[Core Topics] + [Ideal Audience] + [to Perform (long-tail keywords and search phrases)]

Now That You’re a Pinterest Description Master…

If you remember nothing else about writing the best Pinterest descriptions, remember that:

  • Descriptions matter – both for people and for discoverability.
  • Keywords matter – use them wisely.
  • The more specific you can be in your descriptions, the better.
  • Even if YOU don’t see them, Pinterest does, and they’re used for helping people find your content.

And make sure you grab our Pinterest toolkit. When you put compelling images and powerful descriptions, you’re going to see your reach, engagement, and traffic reach new heights.

Create. Schedule. Publish. All in One Place.

Start a forever free plan of Tailwind for Pinterest!

The best part is, you don’t need to slap down a credit card. All of these features and more are available on our forever-free plan!

Tailwind can help take those time-consuming marketing tasks off your plate so you can put your focus to better uses for your business. You just leave the scheduling, posting, and creating to us.

FAQs

Is it better to use hashtags or keywords in Pin descriptions?

In the ever-changing world of social media algorithms, it can be difficult to keep up with the newest and most effective practices. And when you operate a business it’s crucial to reach the masses. So, you might be thinking, “If I Pin It, They Will Come.” But, sadly it’s not that easy! Luckily, we are here to help. 

Creating beautiful Pins is only part of the equation on Pinterest. You’ll also need an eye-catching title and an engaging and informative Pin description. That’s the bare minimum, but there are also some tactics you can use to elevate your chances of your Pins getting seen – including keywords. 

So, is it better to use hashtags or keywords in Pin descriptions?

Here’s the short of it – keywords are better on Pinterest, and hashtags are best on Instagram. 

Why? You see, Pinterest isn’t a social media “platform,” it’s a search engine. Even though Pinterest did try to incorporate hashtags into their algorithm, they simply didn’t work. Users don’t use hashtags in the search bar so there’s no point to include them in your description. You’re much better using those characters for keywords instead. 

What is the difference between a Pinterest Pin description and title?

Great question! The Pin description is the “caption” or description for a Pin post. 

And the Pin title lives above the Pin description in a larger bolder font. The title is shorter than the description as it explains what the post is. 

In contrast to the title, the Pin description goes into more detail. A Pin description usually focuses on the who, what, where, when, and why of the post. 

It also pulls the reader’s interest further into the Pin and is a great place to put a call-to-action to click through a link or save the Pin!

How do I find my board description on Pinterest?

Creating Pinterest boards is essential for organizing your Pinterest Pins. Pinterest descriptions provide Pinterest users an idea of the type of content that will be pinned to your boards or what your Pin is about.

Make sure to add your Pinterest board description as you create the board. But, if you forget or don’t have time you can always add it later. 


To find your board description on Pinterest, follow these steps. 

  1. Login Into Pinterest
  2. Click On Your Profile Picture In The Top Right
  3. Click Your Board To Open It
  4. Next, Click On The 3 Dots Next To The Board Name
  5. Select Edit Board
  6. Make Your Changes
  7. Click Done

How do I find my Pin descriptions on Pinterest?

Captions on your Pinterest Pins are what connect your Pin with the users. So, it’s essential to create quality ones. Pinterest Pin descriptions are found in slightly different spots, depending on if you’re using Pinterest on the mobile app or desktop.

On a desktop computer, Pin descriptions will appear next to your Pin image on the right. 

On the Pinterest mobile app, the Pin description will appear below the Pin image, just below your Pin Title.

A description link in Pinterest is a live link that is placed inside a Pin’s caption!

Adding a link in the description to a Pin is a great strategy for getting more Pinterest followers to engage with your content outside of Pinterest. This approach can lead to more traffic wherever you link to. 

It’s also important to make sure you include a call-to-action to incentivize followers to click through. 

It’s most optimal if you create Pins that relate to your outbound link so that the traffic doesn’t go to waste. 

Was this helpful? Pin it for later!

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5 Things to Know About Pinterest Shuffles

Tailwind Team on October 28, 2022

This is a guest post from Amy LeBlanc of Levee Road Studios! Amy keeps a close eye on all things Pinterest, and we were happy to have her give us her take on Shuffles by Pinterest.

Have you heard about the new Shuffles app Pinterest released in August 2022?

This new app has Pinterest managers and bloggers wondering:

  • a.) Should we have a presence there?
  • b.) Is it worth joining for our clients?
  • c.) What’s all the fuss I’m seeing on TikTok?
  • d.) Do we really have to learn ANOTHER platform?!?!

Wellllll, I spent the last 2 weeks on the app — snooping and making shuffles — so you don’t have to. Let me show you around the app and answer those questions for ya!

Shuffles App: What You Need to Know

If you haven’t heard, Pinterest quietly launched the Shuffles app in early August.

Shuffles is a standalone app created by a team at Pinterest specifically for designing and sharing collages and custom mood boards called Shuffles.

Here’s a little peek:

How the App Works

Every user logs in using their Pinterest account. You can browse Shuffles made by others on 4 social feeds:

  1. For you
  2. Popular
  3. Hashtags
  4. Recent

Users can also search for (and follow) Accounts and Hashtags in the app. The only way to see a hashtag’s number of followers is on the Hashtags feed (more on this in a sec).

How to Make a Shuffle

When making Shuffles, you can use images from:

  • Pinterest (using the in-app search engine)
  • Uploaded images from your phone, or
  • Stickers from the in-app sticker selection.

The stickers offered are pretty limited and mostly offer a vintage style. I’m not sure how often the selection is updated. Updates seem pretty random.  ‍♀️

Don’t see any stickers you like? No problem…

The Pinterest search feature allows you to grab ANY image that exists on Pinterest to add to your Shuffle.

Images from Pinterest (and uploaded images) can be edited to remove the background or cut out the object of the image, like these pink headphones for example:

There are lots of editing tools within the app to help you style your Shuffle like drop shadows, outlines, filters, and animations.

​

Link, Links, and More LINKS!

Once a Shuffle is published, each image pulled from Pinterest is automatically linked to its source URL and to the Pinterest pin.

If an image doesn’t have a source URL, the link will only lead back to the pin on Pinterest.

How to Get an Invite

Currently, this app is invite-only, meaning you either have to:

  1. Join the waitlist to receive a code or
  2. Get a code from someone who already has the app and has available invites.

This launch style is VERY similar to the invite-only Clubhouse app launch… Who remembers asking around for a Clubhouse invite?!

This launch method creates scarcity and major FOMO, which is perfect for stirring up some interest in the new app.

Side note/FYI because I was confused about this: New users do NOT automatically get invite codes. 

But a few days later the Share code button turned into a Request invites button. So I clicked it, and I eventually got an invite about a week later.

​

Soooooo, Should You Start Marketing on Shuffles?

Ok. Here’s the scoop:

13-year-old me (who used to spend hours making collages from magazine clippings) is obsessed with this app. It’s a TON of fun.

*****BUT*****

30-something-year-old me says: it’s NOT a viable place to market your blog or business. At least not yet.

Articles like this one are pretty misleading and might make you think there is a huge audience there… But since the app is still invite-only, the audience there is very VERY small.

For example, the largest following I’ve seen on Shuffles is the hashtag #aesthetic with just over 5.6k followers. The next most popular is #taylorswift.

So, even though the FOMO is hitting hard… I promise you’re not missing out.

And, don’t worry, no need to learn yet another platform right now.

✋ The people just aren’t there (yet!).

Instead, I’d MUCH rather you spend time on good ol’ regular Pinterest.

So tell me, are you on the Shuffles app? If so, what do you think?

Get the scoop on Pinterest's latest app, Shuffles from Levee Road Studios.

How Tailwind Helped Nadalie Bardo Receive 3.7 Million Monthly Views and Land a Book Deal

Stephanie Mayberry on July 5, 2022

Nadalie Bardo is an enthusiastic and motivational force, bringing sparkle and life to anything she touches. You can even feel her enthusiasm and passion in the audio of this interview.

She’s a special person who makes the world more magical by doing what she loves.

While I’m sure Nadalie has always been a magnetic person, she wasn’t always following her passion. She used to have a 9-5 job with a 3-hour commute that made her miserable.

“I did the whole thing. I was in grad school. I was in university for eight years, and then I finally got a job, and it was so disappointing. I was like, ‘Wow, this is it? I spent all that time working just to be stuck in traffic.’ I did the math, and driving back and forth for 40 years would take up five years of my life.”

“Wow, this is it? I spent all that time working just to be stuck in traffic.”

Something needed to change, and she felt pulled to start sharing what she was learning and experiencing. And so Nadalie took the first step by starting her blog, It’s All You Boo.

“My first official blog post was me ranting about hating the 9:00 to 5:00 life. And it just morphed into talking about things I was discovering about myself, and motivation issues and discovering what it means to slay your goals.”

As Nadalie began dipping her toes in the water with her self-help-themed blog, she began seeing the same patterns of job disappointment in the people around her. People who were unhappy even though they were doing all the things they were told to do.

Being a loving person who deeply cares for others, Nadalie wanted to help motivate her friends and family members to believe in themselves. She wanted to help them feel worthy of happiness and inspire them to pursue it.

She didn’t realize it at the time, but on the other side of figuring out how to believe in herself, she’d also find major success.

“I started talking to friends, and I asked them two questions. One, are you happy? And two, do you feel successful? Do you feel that, or is there still something unfulfilled? And it was asking those questions where I came up with that saying. I found that was something I kept saying, it’s not those external things. It’s just about you.”

Those questions she asked herself and others led to the start of something. The beginning of shifting from a blog to a business. And shifting internally from doubting herself to surrendering and seeing where she could go.

“One, are you happy? And two, do you feel successful?”

Nadalie began exploring her hold-ups, whether from fear or a lack of motivation, and she shared those findings to empower others. Doing this ignited something exciting. Nadalie began to build something as she talked about the personal behind-the-scenes journey of becoming herself and loving that person.

“I think if you want to be successful at this, one thing that has to come to mind is starting a business is a journey of personal development. And it touches every area of your life. You’ve got blocks about money? You’re going to have to face that. Do you have confidence issues? You’re going to have to overcome that. It affects your relationships with people. No part of your life is left untouched.”

“Starting a business is a journey of personal development. “

Nadalie didn’t plan for her blog and business to become what it has, but organically she began to discover her own unique “secret sauce,” and she realized what it took to find your path and be happy. It’s All You Boo.

In the beginning, Nadalie researched best blog practices, and she kept noticing how many people talked about Pinterest, so she decided to give it a try.

Nadalie recalls that everyone had an opinion about how to be successful, and she noticed those “best practices” changed all the time. So while there was constant advice, Nadalie was determined to drown it out and follow her guidance.

She created social media accounts and immediately noticed Pinterest was taking off and bringing lots of traffic to her website.

“I realized the little bit of energy I’m putting into this is working. So, why the heck am I wasting time on all this other stuff? “

Nadalie’s success on Pinterest made her want to lean more into it and learn how to grow it. And that’s how Nadalie also found Tailwind.

“I would read these blog posts, and people would be like, ‘Oh my gosh. I get my traffic from Pinterest!’ And then the following breath was always ‘Schedule your Pins with Tailwind!’ It was like peanut butter and jelly. You want both. I wanted the best for Pinterest. I didn’t want it to be an afterthought. I wanted it to be the foundation of how this platform worked. And to me, it wasn’t even a choice.”

Nadalie became a Tailwind user and started joining Tailwind Communities and batch scheduling pins. She noted the growth and all of the opportunities Pinterest began to bring.

“A lot of us feel overwhelmed. A lot of us feel like, “Oh my gosh. I can’t get ahead.”This is an endless to-do list.” So, the time that I’ve been able to save by using Tailwind in terms of getting ahead and batching – that’s invaluable. I don’t have a day where like, “I didn’t pin.” That doesn’t happen for me because everything is taken care of.”

Social media management is a full-time job that many business owners struggle to balance. That’s why batch scheduling and automatic posting are invaluable to business owners. Especially those who are a team of one in the beginning!

But while Nadalie’s story is captivating, we’re still just getting started. Wait and see what else has happened for her, and It’s All You Boo.

“The time that I’ve been able to save by using Tailwind in terms of getting ahead and batching – that’s invaluable. “

As Nadalie’s success began to take off thanks to Pinterest, she went from a blogger to an eCommerce store. Nadalie started selling motivational journals, positive mantras, a Pinterest course, a goal slayer program, and a goal-setting course. And while Nadalie was juggling these new offers and expanding her blog and brand, something incredible happened.

“I even got offered to write a book. I wrote a book because people found me on Pinterest.”

A publishing company approached Nadalie to write a book on how she has accomplished so much. She accepted the offer and wrote Conquer Procrastination: Proven Strategies to Maintain Productivity and Take Control of Your Life.

“I would not have achieved that had I not been using Tailwind. I don’t think I would have grown as fast. I don’t think I would have even had time to write a book because they gave me six weeks to write it. So had things not been handled, there’s no way I would’ve had the time to do it.”

The most fantastic part about Nadalie’s story is she didn’t get her success by merely hustling. She found herself and her purpose which lead to the rest.

“I would not have achieved that had I not been using Tailwind. “

She started a blog that now has contributing writers from around the world. She experimented with Pinterest, began selling profitable courses about Pinterest, and motivated other people to find their best selves too. When Nadalie found her path, the rest followed.

She didn’t have to query literary agents or pitch book ideas. A publishing company found her, saw her authenticity’s magic, and offered her a once-in-a-lifetime opportunity. I’ve never seen a more perfect example of the phrase, “what’s meant to be will not miss you.”

“It’s like so many amazing things can happen once you automate something, once you have a reliable system. My Pinterest workflow, or even my blog and business workflow depends on Tailwind.”

Nadalie’s empire was built thanks to Pinterest, and Tailwind helping her Pinterest rapidly grow.

Nadalie’s website has tons of great information and free material, like her killer blog with topics ranging from finding happiness within, to crystals for beginners, choosing life insurance, and hormone imbalances. Her blog is a one-stop with everything you need to know in a single place.

She also has a FREE masterclass, “3 Big Mistakes You’re Making on Pinterest.”

And if you want to stay up to date with It’s All You Boo, then don’t forget to follow her social channels! Youtube, Twitter, Pinterest, Instagram, and Facebook.

I hope you all enjoyed this interview as much as I did!

Bye for now.

Psst! This Pin was made in seconds with Tailwind Create. Try it for yourself!

How Jess Guevara Manages Her Fitness Business from Anywhere in the World (with Tailwind!)

Kristie Hill on June 14, 2022

Jess Guevara lives a life that – let’s be honest – we’re more than a little jealous of. The Pilates instructor slash fitness coach slash traveler slash content creator is currently splitting her time between Las Vegas and  Santa Teresa, a beach town in Costa Rica. In fact, that’s where she dialed in for her interview with us after a five-hour power outage nearly rescheduled our sit-down!

When she’s not enjoying the sounds of toucans calling and monkeys climbing in the trees around her home, Jess runs a full-time business teaching Pilates and coaching clients on diet, fitness, and health. 

She got her start in 2011 when she suffered a knee injury from running and kickboxing. Her roommate got tired of hearing Jess complain about not being able to work out, and suggested she try out the new Pilates studio that opened around the corner in Miami Beach for the low-impact training benefits.

“I took one class and I was like, whoa, this is the most invigorating workout I’ve ever taken where I don’t feel like I’m crawling out of the class. I feel really good about myself!”

Jess was officially on the Pilates train and the rest is history. She pursued her certification in becoming a Pilates instructor, an adventure that took her around the world. Jess taught Pilates in Miami, Los Angeles, New York City, Sydney, and even Dubai!

Getting Started on Instagram

“I moved to Beverly Hills in 2016, and I kind of started seeing all these other girls post workout videos online. And I just started feeling, this was gonna be like a thing. I kind of want to join that.”

Her first adventures on Instagram were, in her words, a little awkward.

“I wouldn’t even speak, I don’t think I even added music… I was so awkward. My sister’s like, can you please say something on camera? I was just so shy, you know? So that’s how it first started. Yeah, it was pretty bad.”

But Jess soon moved beyond her initial shyness and got more comfortable showing off her knowledge and expertise on Instagram. And a possibility began to take shape in her mind!

“I was researching marketing and starting to figure out, how can I really make money online and how can I turn this into a career?”

“Because I always wanted what I have now, like financial freedom and physical freedom that I can work and do what I want anywhere.” 

Jess Guevara

By 2020, Jess was ready to take the leap. 

“I said, you know what, I’m doing it. I’m just gonna move back home to Vegas and I’m going to go all-in on this online stuff. 

I went all the way in, you know. There was the point of no return.”

JGPilates.com Goes Live

Jess hit the ground running by training clients virtually, and expanding her offering. Soon, she was offering a 12-week postpartum mommy program and helping clients with low back issues. Her blog soon followed. Little by little, she kept diving in deeper and deeper!

Thumbnails of Pilates and workout courses offered by Jess Guevara (jgpilates.com)
Jess offers Pilates and specialty targeting exercise courses on her website.

Did it all go perfectly? Of course not. But overall the biggest difficulty in her business was similar to one we hear all the time from our members – investing in yourself and believing you can do it.

Jess had to reach a decision point to invest in herself and create a budget for investing in marketing courses, software, and filming equipment, which raised an important question to wrestle with.

“I was like ‘is this a hobby? Or this is a business?’ I was like… ‘I think it’s a business, not a hobby.’ 

That was the scary part, is looking at it like this is an investment, this is my business. And this is what I want to do.”

JESS GUEVARA

Priceless Advice for Conquering Limiting Beliefs

Finding the confidence to battle limiting beliefs and simply believe was one of the hardest things for Jess to overcome, and she still battles it to this day.

“It was really hard to get past my own mental blocks, you know? Because entrepreneurship is all about your head space.

Waking up in the morning, being tired or having a long day and having to be like ‘nope, you gotta do this. Let’s go. Just get the pep in the step, drink your coffee, work, do what you gotta do.’ Doing that day in and day out can be exhausting and lead to burnout.”

So Jess started journaling and really looking at all the things that were coming up and causing her anxiety.

‘Okay, is this 911? Are you just freaking yourself out? What’s in your control?’ It’s never gonna be perfect. 

“So I’ve learned how to manage all those different emotions and juggle everything.”

Finding Success on Pinterest

Pinterest always made sense for JG Pilates as a platform from the start, because in working with mostly women, busy moms, and career women in the studios, Pinterest is where they would go to get ideas.

“Pinterest is a place of inspiration. So, if you want to put together a really pretty Pin or a creative blog, it feeds that fire as a creator because Pinterest rewards you more for being unique and creative.”

The other element that made Pinterest perfect for Jess was the visual search engine aspect and the longevity of content on the platform.

“If you post a video on Tiktok or Instagram, you better pray to the viral gods that it goes viral. Or it’s like you just wasted all that time on one video. But the cool part about Pinterest is that I was looking at my analytics and I’m still getting engagement from a Pin I Pinned 18 months ago. I looked at it and I was like, ‘what?!’ I even forgot I created that video.

So that’s the best part as a creator and business owner is that it’s a search engine. Your hard work is constantly rewarded.”

Managing Social Media Marketing with Tailwind

“I initially signed up for Tailwind because I was using Pinterest. At that time I think I was manually doing everything. I don’t know how I came across Tailwind, but I remember I bought it on a Black Friday or Cyber Monday. I was like score, saved money!”

Was it love at first sight? Not exactly.

“I didn’t use it for like two months of course. Standard.” #Relatable, though, right? We’ve all done it where we buy software or a product that we think will change our life – and then we just forget to get started!

But Jess recommitted to her goal to use Tailwind. “I’m like, no, you need to log in. You need to use it. And I’m really happy I did! I love Tailwind.”

Jess quickly realized that Tailwind could save her so much time, especially because she had been manually uploading all her Pins. Now, she could upload and schedule all her Pins and videos in a flash, batch scheduling her content.

“I would say it’s not even just a scheduler. It does so much! You have analytics – and they’re solid analytics with your Google and Pinterest. If there’s one thing you gotta know, it’s your analytics in your business.”

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With Tailwind, Jess also found a solution to help her content have a longer life.

“All the work you go into creating a piece of content… Tailwind helps me repurpose it across different social media platforms.”

“You spend all this time and energy writing the perfect caption, researching all the hashtags, creating the creative. And it could be an hour on that one little video… so all your hard work doesn’t go down the toilet.

You’re like, oh this is a great piece of content and it could keep living.”

What’s Next for JG Pilates?

Now that business is booming for Jess, and content creation is easier than ever, the Pilates instructor has big goals for the future.

“I felt as though I always had to pick between my Pilates side and my content creator side. For work, I have private clients that I teach, and online workouts and all that great stuff. But at the same time, I’ve worked with a lot of companies and brands where I create content.

“Something I’d really like to do is combine the two and I would love to help other future content creators. I’ve hit the wall so many times, and cried and been frustrated. I’ve been like, ‘I’m just going to go get a job, this sucks!’

“I’ve been there so many times and I would love to help other future content creators with creating workflows, organizing themselves, and things like that.”

“I could still be the Pilates girl, but I could also be the content creator girl, too!”

Want to keep up with Jess? Check out her shop, blog, and program offerings at jgpilates.com! You can also follow her on Facebook, Instagram, Pinterest, and Tiktok!

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Jess Guevara manages a thriving Pilates business from some truly exotic locations. Find out how she uses Tailwind to keep track of her marketing while she lives her dream!

Building a THRIVE-ing Blogger Community With Tailwind

Stephanie Mayberry on June 9, 2022

Thrive case study header

Bree Pair started her blog back in 2010 to show the process of making her first house into a home. And while she wrote about her life, her views organically grew.

Around that time, bloggers began coming onto the scene and completely changed the rules of marketing. 

Many of these bloggers were students or stay-at-home moms sharing their lives and passion. They didn’t have a background in business or marketing, so they had to figure it out primarily alone.

In this interview, Bree shares that she didn’t know what was considered a lot of views or how to negotiate with businesses. And how she found this new opportunity isolating as she navigated these hurdles. 

“I was hitting 20,000 page views a month and had no idea that was a big deal. And I was not making any money from it.” 

bree, Owner/founder thrive blog

Bree fell into a category that many other bloggers fall into, starting to see success and not knowing what to do with it. Eventually, she started connecting with other bloggers and realized everyone was experiencing the same issues. This was a brand new industry and they were essentially carving the path themselves.

As she troubleshot and connected with others, she saw the power in the community and how sharing this knowledge could help empower other bloggers. She felt there was an opportunity to build a community and help others feel less alone.

“What I do now is education and helping bloggers because I didn’t realize what I had.

A lot of it back then was just growing with the community. And that’s the thread of everything in my career.

It has always been community, which has gotten me to where I am today.”

bree
Thrive case study website screenshot

The Catalyst that Started It All

So, how did Bree go from having a blog with 20k monthly views and no income to building an eCommerce empire with multiple income streams? Well, she took it step by step.

“It started from us having local meetups, and somebody said, “Oh, well, Amazon wants me to go on Instagram and take over their stories,” which, I mean, this was back in 2014. So this was all brand new real estate.

And she’s telling us how much she charged for it. And we were saying, “Oh, you should have charged so much more.” It was those moments of realizing that we need more people to tell us what to do. We need successful bloggers to teach us what to do.“

Bree

Bree really wanted to help teach and educate others like her to help see that this career has limitless potential. Especially when you have a whole community and friendships that can help you navigate it.

And ideally, she wanted to help bring other creative and like-minded people together to connect, learn, and walk away feeling like regardless of what happened in their business, they now know what to do. 

She also knew she didn’t have all the answers, and she needed lots of voices and perspectives to make the biggest impact. And that’s how the idea of Thrive’s conference was born.

Not just one voice saying, this is what you should do, but multiple voices saying, “This is what we have done, and this is what you should do.”

At that point, Bree decided to gather with other bloggers she knew and teach a group of women how they did it.

“That’s how we started. We were like, “Okay, let’s do one conference and see what happens.” By the end of that day, we knew we would do it again.

It was a game-changer for so many people that attended. And that’s what Thrive was for the next few years. It was a once-a-year, in-person conference.”

bree

While the conference thrive-d this was only the beginning. Bree had gotten into the swing of things, however she wasn’t prepared for a global pandemic that would prevent her from having an in person conference.

When COVID hit, Bree had to branch out once again and think outside the box. And while the transition let scary, she’d navigated new waters before and knew she’d come out even stronger.

At that point Bree decided to make the information even more accessible which began a whole new next-level chapter. 

Thrive’s Offerings Expand

Bree started a virtual coaching program allowing just about anyone to access this information without attending the in-person conference and she launched one and then two courses. One geared towards beginners, and the other, for seasoned bloggers.

Her career and business has evolved into many different things, but somehow she seems to constantly come out on top. Each new hurdle only made her business stronger as she reached and connected with even more people.

And why is that?

“It’s because of my community that has gotten me where I am today. I have business besties and blogging friends that have kept me doing what I’m doing.

And that’s what got me to success back then and led to such an amazing career. I’m just so grateful that I randomly started a blog.”

bree

And the most rewarding part has been giving a community to other bloggers and helping them build a career based on their passion. Because if there’s one thing Bree knows very well, it’s that no one can do it alone. We need a community to ‘thrive’ in this world. 

“During a coaching call, a woman said, “I want to ask everybody how are you doing it all? I am a mom, and I try to do all of these different things. You guys are doing it all. How are you doing it?” My other girls immediately unmuted and said, “We are not doing it all.”

Especially in this industry where we are constantly online, constantly putting out content, and consuming content, it is very easy for us to get overwhelmed and freeze because it seems impossible to keep up.

How do I do all of this? How do I wear all the hats? How do I juggle all of the things? That’s something that I have dealt with. It’s something I still deal with.”

Bree

While a community can be so helpful when building a business, that’s not the only thing entrepreneurs need to consider. There’s this whole other aspect of how are you going to juggle all the hats? 

As Bree mentioned, we can’t do it all. So how do we reach that point of accomplishing our dreams and being successful business owners without burning out and giving up? 

Well, Bree has some great tips for just that below.

“We have to be very strategic with our time and what we commit to. Ask yourself, “Okay, how does this feel? Am I able to be consistent with it? Am I able to do it?” before you even take on anything else.”

bree

Bree couldn’t have accomplished as much if it hadn’t been for the help along the way. Her friends, the people who have volunteered or were hired by Bree, and one marketing tool in particular.

Tailwind also helped take things off her plate and connect her with more bloggers. Because of Tailwind’s scheduling and automated posting Bree was able to spend her time doing more entrepreneurial things. 

Bree Signed Up with Tailwind

“A lot of what I look at for anybody in our community is how much time you actually have in a week. How can we get some of that time back? And where can we strategically put our time?

And having a tool like Tailwind is such a strategic way to use your time because you can schedule things. You can batch schedule things.

Using a tool like Tailwind is a game-changer.”

bree

Sure lots of people talk about the time-saving Tailwind gives users; just check out Tailwind users, Natalie Bardo and Sandy Dedeian’s stories.

But how has Tailwind specifically helped Bree in a way no other app could or has? 

Well, let’s get into that next!

“Batching is my jam. Sitting down and doing all of your scheduling once or twice a month, rather than going in weekly or daily and doing things manually, is a huge time saver.

And Tailwind is constantly adding new features and design options for pins.”

bree

Batching and scheduling aren’t the only Tailwind features Bree loves. There’s another one that hits particularly close to the center of Thrive and what Bree does. 

“I love Tailwind communities. It’s such a cool feature that nobody else does. Community is at the core of everything that I do. I am still in the blogging world, and an entrepreneur to this day is because of community.”

Bree

If you’re an entrepreneur trying to do it all and wondering how to balance more you can try a one-month free trial of Tailwind and see what else you have time for!

Spoiler alert, no one is doing it alone, and you don’t need to burn yourself out by trying to do it without help. 

Let Tailwind take a load off your plate and see what you can do with that extra time.

What’s Next for Thrive

“We just started a new coaching program, so now we have two. One’s called the Profitable Blogger Society. That is for newer bloggers wanting to get a good foundation and grow.

And we just launched a program called Shift. And that is for established bloggers who have already started to make money, grow, and are ready to scale to the next level.

So we’re working on that and creating content through our podcast and just different resources and education that we can share.

This world is a constantly evolving machine. I’m always wondering how we can take what’s happening, digest it, and then give it back in an easy way for you to learn and apply to what you’re doing.”

Bree

You can also listen to Bree’s podcast to learn tips, tricks, and behind-the-scenes of influencers. And don’t forget to check out her Facebook group, Instagram, Twitter, Pinterest, and YouTube.

Until next time, friends!

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Ultimate Pinterest Image Size Chart for 2022

Paul Johnson on May 21, 2022

Since Pinterest is a visual search and discovery engine, it is important to understand the best Pinterest image size options. After all, with the correct dimensions for Pinterest, your Pins are likely to perform better!

We’re here to help; that’s why we created the ultimate Pinterest image size chart anytime you need a refresher on Pin sizes for Pinterest.

This blog post will help you understand exactly what Pinterest Pin sizes you need for your Pinterest content! Plus, we’re covering tips, best practices, and helpful hints to answer your burning questions.

Ready to learn about all of the Pinterest sizes available for your Pins?

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Pinterest Aspect Ratios At A Glance

Wondering what size Pinterest Pins should be? Here’s a handy list of aspect ratios to keep in your back pocket while you’re creating Pins. We’ll go into detail on each of these in the sections below!

With a platform that is constantly changing, here is our most recent update as of May 2022.

Pinterest Pins

  • Standard Pins 2:3
  • Square Pins 1:1
  • Long Pins 1:2.1
  • Infographic Pins 1:3
  • Carousel Pins 2:3 or 1:1
  • Collections Pins: 2:3 for first image, 1:1 for additional
  • Story Pins: 9:16

Pinterest Video Pins:

  • Standard Video Pins 2:3
  • Square Video Pins 1:1
  • Vertical Video Pins (Portraits) 9:16
  • Long Video Pins 1:2

Pinterest Ads Sizing:

Pinterest ads should be sized the same as the organic dimensions mentioned above.

Looking for some design inspiration? Check out Tailwind’s Pinterest templates page and see what your brand can do with Tailwind Create.

Pinterest Board Sizing

A Pinterest board cover should be about 600×600 with an aspect ratio of 1×1. The higher resolution the better, as these images will be larger on desktop and mobile than a regular Pin.

Pinterest Standard Pin Sizes & Dimensions

The ideal Pinterest image size is 1000 x 1500px and an aspect ratio of 2:3. In fact, Pinterest updated their own best-practices page to recommend 2:3 ratio. They clarify that “other ratios… may negatively impact performance”.

These Pinterest dimensions are recommended by the platform for standard size Pins, to guarantee the best Pin image quality possible!

Photo sizes should be a minimum of 600 x 900.

Pinterest says 1000 x 1500 is the optimal Pinterest image size, because if your image falls outside this ratio it could get truncated in people’s feeds and they won’t get to see your full Pin. Here are some examples of 2:3 Pin designs!

Pinterest Square Pins Sizes & Dimensions

The best size for Pinterest square Pins is a 1:1 aspect ratio and 1000 x 1000 px image size.

Ideal Use for Square Pins

This Pinterest post size is great for sharing your Instagram photos to your Pinterest account!

We don’t recommend creating Pinterest Pins this size unless you are sharing from another platform (like Instagram) or you can’t resize your image for whatever reason.

Remember, 2:3 standard Pin size is the best bet on Pinterest!

Pinterest Square Pin Size

Pinterest Long Pin Sizes & Dimensions

The best Pinterest long Pin size is 1000 x 2100 px with a Pinterest Pin ratio of 1:2.1.

1:2.1 is the best size for long Pins on Pinterest, because Pins with an aspect ratio that’s any longer than this will be truncated, or cropped in the Pinterest feed.

And beware! When your Pin is truncated, this can negatively impact Pin performance.

Pro Tips: To make sure your longer Pins still perform well if they are truncated, strongly consider creating long Pins with the text centered in the middle of the Pin. This still allows Pinterest users to get a preview of your Pin and it’s contents!

When they click on the Pin from their feed, they’ll see the full image!

Pinterest long pin size

Do You Want to Grow Your Business on Pinterst? Download our Free Expert Guide

Pinterest Infographic Pins Sizes & Dimensions

Using Infographic Pins is a topic of debate in Pinterest marketing communities for a few reasons.

  • One, long infographic Pins are not a recommended Pin size from Pinterest.
  • Two, infographics that are longer than 1:2.1 aspect ratio will get cut off in the feed.

As we mentioned in the section above about Long Pins, truncated Pins are negatively impacted in search, and have to get double the engagement to prove value to the algorithm.

But some bloggers say their best-performing Pins are infographic Pins!

Our take is that there is nothing wrong with testing them out (or any Pinterest Pin size) to see how well they support your Pinterest marketing strategy.

Just beware of the potential risks and consequences of using any Pin size that isn’t recommended (2:3).

With that in mind, the best dimensions for infographic Pins on Pinterest are 1000 x 3000 with a Pinterest Pin ratio of 1:3.

In general, creative best practices for infographic Pins are keeping it simple and easy to understand at a glance!

You can provide a ton of value to your target audience with this type of Pinterest post format. Just avoid the urge to overdo it (or pack too much text into one Pin).

You should also consider breaking long infographics into shorter pieces for multiple Pins! This helps you avoid cropping, and gives you more Pin content to work with!

Pinterest infographic pin sizes and dimensions

Related Reading : How to Add a Pin to Pinterest

Pinterest Carousel Pins Sizes and Dimensions

Carousels appear in the home feed just like other Pins, and can swipe through each carousel “card.” When a Pinner taps on the card, they can swipe through each card and the corresponding page you’ve linked it to!

Carousel Pins can be either standard Pin Size (2:3) or Square Pins (1:1).

When to Use Carousel Pins:

Pinterest carousel Pins are a great way to showcase different features or shots of a product, advertise multiple products or tell a Story!

Pinterest Collection Pins

If you’ve scanned the Product specs guide from Pinterest, you might find yourself slightly confused by the image size that works best here.

Pinterest says: “All creatives must have the same aspect ratio of 1:1 (square) or 2:3 (vertical). We recommend making your secondary creatives with a 1:1 aspect ratio to best control how they appear in people’s feeds. If the creative is not 1:1, the cropping will occur at the center of the image.”

First Image Sizing (hero image):

Essentially, you’re going to have to use multiple sizes here for the best fit in display. Your first image (hero image) should be the standard Pin Size of 2:3.

Pinterest Collection Pin

Additional Images:

After the hero image, any other images you add to your collection (minimum 3 and a max of 24) will display in a 1:1 aspect ratio. If you upload any images bigger than this they will be automatically cropped. Pinterest says this is cropped from the center, but when we tried it, it was definitely wonky! We recommend you play it safe and upload a square image to begin with.

So, to recap: for the first Pin image in your collection, use a 2:3 aspect ratio. For the rest of your images, use 1:1!

Pinterest Story Pins

Like Facebook and Instagram Stories, Pinterest Story Pins use the full-mobile screen aspect ratio of 9:16.

Story Pins can be static images or video up to 60 seconds long. Here are some other handy specs to keep in mind while creating your Pinterest Story Pin:

  • Max File Size: 20mb for images, 100mb for video
  • Length: 1-60 seconds long (video)
  • Size and Dimensions: 1080 x 1920 pixels, or 9:16

Pinterest Video Pins Sizes and Dimensions

Videos get a ton of action on Pinterest these days! There are many ways to create Pinterest videos, and there are different aspect ratios for video Pins on Pinterest.

The Pinterest size for videos include standard, long, vertical, and square. Here are the ratios for each:

  • Standard Video Pin: 2:3 aspect ratio
  • Square Video Pin: 1:1 aspect ratio
  • Long Video Pin: 1:2 aspect ratio
  • Vertical Video Pin: 9:16 aspect ratio

Rather than going off of Pinterest post image size, Video Pins have file specs and sizes to keep in mind when shooting for best quality. You’ll find the details below!

Video Pin Specs for Upload

  • The video length minimum should be at least 4 seconds but not more than 15 seconds on your Pinterest video Pin.
  • File size of no more than 2GB will work.
  • File types that work for video Pins includes .mp4, .mov and .m4v.
  • Encoding can be H.264 to H.265.

But What About Horizontal Videos?

You may be wondering about landscape videos on Pinterest. The truth of the matter is, this is not a recommended size for Pinterest video Pins.

Landscape video uploads are unlikely to work or work well as Pins. The exception to this rule, however, is max-width Promoted Pin videos!

Video Pin Audio

Most Pinterest users do not have their audio on when scrolling through their Pinterest feed, so try to create video Pins that do not rely on audio.

Instead, use your Pinterest video Pin as a “teaser” for the content you are sharing!

Video Pin Titles and Descriptions

Video Pin titles can be up to 100 characters long, with a Pin description up to 500 characters.

Keep in mind, the first 50-60 characters are most likely to show in people’s feeds. So make sure your description gets right to the point. And, remember to incorporate keywords for great Pinterest SEO!

Pinterest Profile Picture Size

When it comes to profile picture size for Pinterest, you’ll want to make sure the photo is clear and unblurred.

With that in mind, the best Pinterest profile pictures are sized to 160 x 160 px!

Pinterest Size Chart For Your Pins (Take This With You!)

Whew, that’s a lot to remember! Here is a handy infographic with a Pinterest size chart.

It’ll help you remember the best Pinterest dimensions and sizes for all your content!

Just right-click to save to your computer, or hover over the image to save it to your Pinterest.

Create Beautiful Pins with Tailwind!

Now that you know all of the Pin sizes out there, you can save time (and serious headaches!) by creating gorgeous Pin designs with one click!

Tailwind Create offers you hundreds of personalized Pin designs customized to your brand, industry and even content type! Just upload your photos, fill out your branding preferences and click the button!

Ta da – hundreds of uniquely you Pins perfectly sized for Pinterest at your fingertips. And, you can also schedule your Pinterest Pins using Tailwind, to save time and improve your Pinterest marketing strategy.

mprove your Pinterest marketing strategy.

mprove your Pinterest marketing strategy.

Grow your business on Pinterest with our suite of Pinterest marketing tools. Start your free trial today.

Pinterest Size FAQs

What is the best Pinterest image size?

As we mentioned previously, any 2:3 aspect ratio is ideal for Pinterest. Pinterest has validated this in a recent update to their best practices. They said that other ratios can “negatively impact performance”. 

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Pin Pinterest Sizes and Pin Dimensions for Later :

Creative Social Media Campaign Ideas to Learn From

Kristie Hill on April 27, 2022

With an excess of 4.5 billion people using the internet globally, the best place to run a marketing campaign is on social media. Social media campaigns are like the fuel of your marketing efforts, and when done right, they’ll provide an explosion of interest in your brand.

However, with so many brands vying for digital attention, it’s more important than ever to be inventive with your marketing.

So, what makes a marketing campaign successful in today’s environment, and how can you build one of your own?

This article will look at 10 successful social media marketing campaign examples from globally recognized brands and why they worked. They’ll provide you with the motivation to build your own viral creative social media campaign!

There are numerous venues where you may get your brand’s distinctive message in front of your audience, ranging from Facebook and Instagram to YouTube and TikTok.

And many of these platforms have hyper-targeted marketing solutions, allowing you to reach the precise correct audience with your content and stretch your marketing budget further.

What Is A Social Media Campaign?

A social media campaign occurs when a company uses digital platforms to help them achieve its marketing objectives.

It works on any platform with a social networking component. As a search engine rather than a social networking platform, a Google ad, for example, would not be called a social media campaign. 

On the other hand, a social media campaign would be a planned marketing effort using Facebook, Instagram, Pinterest, TikTok, LinkedIn, Twitter, and Snapchat.

It’s different from regular social media material in that it’s usually created for a specific purpose and runs for a specified amount of time. It might be paid or organic, but it’s usually done with more attention and measurability than regular posts.

What Makes A Social Media Campaign Creative?

Content creation is a vital element in a contemporary social media marketing strategy. So, what’s the goal of your social media campaign? To connect with customers to sell a service or product, right? And the best way to do that is not only with an innovative social media campaign but also by having people share it!

So, to make that happen, you have to design a creative social media campaign that’s shareable. 

Word-of-mouth marketing is still one of the best methods for sharing your content. However, even though most businesses engage in some form of content marketing, only a tiny percentage can create viral material that users share.

Without this level of viral engagement, your social content can hardly fulfill its true purpose. Therefore, creating a creative social media marketing campaign is key!

Examples Of Creative Social Media Campaigns

So, if you’re wondering how to create rockstar social media campaigns, we’ve got you covered. We’ve put together a list of creative social media campaign examples to help get you on the road to a successful campaign and skyrocketing your brand.

Creative Fashion Social Media Campaign Examples

1. Anthropologie – Open Call Campaign

Which platform? 

Anthropologie ran this creative social media campaign on Instagram, and it was a HUGE success! Talk about a great way to create viral content and have your followers promote your brand. It’s genius!

What did they do?

This is a pretty awesome campaign because it ties directly into everyone’s desire for 15 minutes of fame.

Anthropologie conducted an Instagram ad encouraging people to enter an Instagram contest to win a chance to model for the company.

Users were required to use the hashtag #AnthroOpenCall to submit images of themselves wearing Anthropologie clothing.

Why it worked?

This creative social campaign works because of its high reward and competitive element. Anthropologie provided their target population with a once-in-a-lifetime opportunity.

In addition, they raised brand awareness by encouraging their followers to submit images of themselves wearing Anthropologie clothing on social media, exposing their brand to new shoppers.

Core takeaway

Using your fan base to help generate content and awareness solidifies your brand story and engages your users personally, undoubtedly having them purchase more products.

Here’s an example of one excited Anthropologie customer who entered the Open Call and was chosen to walk in the fashion show!

2. Prada at Milan Fashion Week

Which platform?

TikTok

What did they do?

Prada collaborated with TikTok star Charli D’Amelio (one of the most-followed personalities on the platform with 101.8 million followers) for Milan Fashion Week in February 2020.

@charlidamelio @prada #pradafw22 ♬ original sound – charli d’amelio

They invited Charli to the fashion show and gave her a variety of outfits, all of which were Prada. Charli was asked to share videos of the event with her millions of Instagram followers in exchange. Charli filmed herself at the event dancing in her Prada costumes to popular TikTok sound bytes while tagging Prada in 6-7 different videos.

Why it worked

TikTok marketing is a fantastic way to advertise your company while collaborating with well-known influencers. Especially if you’re trying to raise awareness among a younger audience. And Prada pulled it off flawlessly.

Charli’s platform is well-known for her dance videos, which showcase her talent and distinct personality. So, Prada allowed her to promote the company in her unique way: through dancing videos.

Core takeaway

Viral engagement is a very effective way for brands to reach new demographics. Working with influencers is a great way to accomplish this. 

Creative recipe and health social media campaign examples

3. Qdoba: Queso Bliss Contest

Which platform?

Qdoba ran this creative social media campaign on multiple platforms, including Instagram and Facebook. 

What did they do?

Who doesn’t enjoy good queso? That’s precisely what Qdoba thought when they introduced its Queso Bliss campaign, which allowed fans to vote on which of their limited-edition quesos was the greatest.

In a series of polls, fans on Qdoba’s various social media outlets could vote on which queso was their favorite. Then, on a specified day, the winning queso would be free.

Why it worked

Innovative social media campaigns like this one are successful because of their capacity to engage fans across numerous media and include them in the decision-making process.

Because of these updates, fans were kept engaged and pulling for their favorite queso. In addition, users were more invested in the outcome since they were kept up to date regularly.

Core takeaway

Contests that allow your audience to have a say in what your company does make them feel more connected to your brand. Qdoba may have simply let them pick their favorite cheese dip, but their willingness to listen undoubtedly created lifelong fans.

4. RYU: One More Rep For Mental Health

Which platform?

Multiple platforms

What did they do?

Customers were invited to either visit their physical site or record themselves swinging a kettlebell back and forth on camera. In addition, RYU would give to organizations that promote mental health awareness for every rep they did.

Why it worked

Because RYU sells athletic clothing, its target market would be active people. Therefore, they used the information they gathered about their target demographic to entice people to join their challenge.

It also aided RYU by increasing foot traffic to their physical locations and increasing social media conversations about their brand.

What’s the best part? They were attempting to raise funds for a worthy cause.

Creative body care brand social media campaign examples

5. Dove Project #Showus

Which platform?

Instagram

What did they do?

Project #ShowUS is the name of Dove’s most recent social media campaign. In this creative social media marketing campaign, Dove teamed with Getty Images, Girlgaze, and women worldwide to build a photo collection to bust beauty clichés after learning that 70% of women don’t feel represented in media and advertising.

Why it worked

It is a social media advertisement that promotes inclusivity, natural beauty, and a good body image.

Core takeaway

It’s all about the personal connection on social media. You may build an authentic rapport with your target market by bonding over shared beliefs, just like Dove did.

This is a powerful strategy: 77 percent of customers prefer to buy from companies that reflect their beliefs. So don’t be scared to launch a social media marketing campaign centered on a theme related to your company’s mission or vision.

6. Lush – #LushLife Campaign

Which platform?

Instagram

What did they do?

Lush reshares articles highlight consumers and share climate and eco-friendly news, which helps grow their network.

Why it worked

It’s easy to find thousands of gorgeous photographs that their community has created, including their employees on how products are made and used, by searching their #lushlife hashtag. However, they want to be viewed as part of a more significant movement.

Core takeaway

This type of marketing is common among many businesses, and it’s a terrific example of how to use existing material as viral social media content.

But, surprisingly, Lush has never paid for celebrity endorsements, television commercials, or social media post boosts; their whole business has been developed through organic means.

Proof that you don’t always have to spend money on a successful social media campaign.

Creative photography social media campaigns

7. Apple’s ShotOniPhone

Which platform? 

The campaign employs various strategies, including online and signage advertising and creating an original video shot on the company’s smartphone lineup. But, the way Apple has leveraged user-generated content on Instagram is arguably the most stunning aspect of the ad.

What did they do?

Unpaid contributors develop and publish user-generated content or UGC using #shotoniphone.

Customers, fans, or followers who support the company with original content such as photographs, videos, blog articles, and social media posts are considered contributors.

Why it worked

Users of Apple’s iPhone shared viral content promoting the smartphones and broadening Apple’s reach.

Core takeaway

User-generated content is a terrific method to engage your target audience, use the power of social proof, and find fantastic content with little effort. When people promote you to their followers, your business will be exposed to a larger audience. But that’s not all. 

When brands share user-generated content, the postings receive 28 percent greater interaction than company-created content. And ads that feature user-generated content click-through rates are higher. 

Creative travel brand social media campaign examples

8. Go Lake Havasu

Which platform?

Youtube

What did they do?

Lake Havasu, Arizona, teamed up with Matador Network, a travel media business, to create a video campaign that promotes the location as an adventure escape. Two filmmakers were sent on a journey and documented their adventures on YouTube as travel vlogs. 

Why it worked

The campaign generated over 1.8 million impressions and aided in promoting Lake Havasu as a leading adventure destination in the American Southwest.

Core takeaway

Video content is always an extremely engaging marketing tactic. It captures the viewer in a way that tells a story and inspires them to want more—Genius marketing strategies for travel-related businesses.

9. Hawaii Tourism – #LetHawaiiHappen

Which platform?

Instagram

What did they do?

The Hawaii Tourism Authority created the hashtag #LetHawaiiHappen to encourage visitors to share their favorite travel memories. Hawaii made use of user-generated content to increase interest in visiting the state. In addition, the tourism board frequently reposts the content on its pages.

Why it worked

This is another example of how engaging your followers and fans to create content for you works to your advantage. UGC or user-generated content is a strategy anyone can use. 

Core takeaway

User-generated content is an awesome way to engage your target audience, leverage the power of social proof, and discover great material with minimal effort. In addition, your business will be exposed to a much broader audience if individuals promote you to their following. Truly innovative social media campaigns that work!

Summary of key strategies for creating an innovative social media campaign

Innovative campaigns on social media are an excellent method to promote your business, engage your target audience, and, eventually, increase sales.

But, remember, the goal of social media campaigns is to build relationships. So here are some key strategies that should be implemented when creating an innovative social media campaign.

They accomplished something out of the box.

Been there done that marketing strategies aren’t going to WOW your followers. But, if you can come up with an innovative, creative, and out-of-the-box idea, it will captivate your fans and make them more likely to act on it and even share it. 

Interactive in-person event 

Some of the businesses in our examples centered their campaigns around interactive in-person events. This is a great social media marketing strategy because it brings the customer to you, inspires them to capture videos or images, and ultimately share the content. Again, this is a win for you because they promote your brand, and you’ll reach a larger audience.  

Some brought influencers into the campaign.

Another excellent strategy in social media campaigns and marketing is to connect your brand with an influencer. Again, this allows you to reach a larger audience that may have otherwise never had an interest in your brand. 

Generated unbelievable engagement

The more engagement you generate with your effective social media campaigns, the better your results. It would be best if you designed a creative, eye-catching, exciting campaign with a purpose. 

Use social media management tools.

One essential thing that you must not forget when creating an innovative social media campaign is to use social media management tools like Tailwinds Pinterest features page and Instagram features page. 

Using Tailwinds social media management tools will help you plan, schedule, and design posts. Instagram schedulers like Tailwind make planning and designing successful social media campaigns a breeze. But don’t just rely on Instagram to market your brand. Other social platforms can generate a variety of interest and more reach, ultimately allowing your brand to grow. 

Focus your efforts where your target audience spends their time. Using Pinterest for marketing is a game-changer in 2022. But YouTube, Twitter, TikTok, Facebook, Snapchat, WhatsApp, and Linkedin are great platforms to reach potential customers and generate sales. Successful social media campaigns can help to skyrocket your brand and business!

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Need some inspo for your next social media campaign? See how 8 brands executed creative social media campaigns and learn how and why they worked!

How to Calculate and Maximize Social Media ROI

Kristie Hill on April 26, 2022

What is Social Media ROI?

Social media ROI is simply the return on investment (ROI) from one’s social media marketing expenses and activities. Such expenses and activities might include ads, strategic campaigns, a redesign of the website, updated social media bios, etc.

The return can be in the form of revenue, brand awareness, improved customer service, customer loyalty, and much more. At an ideological level, this type of ROI is how much value you receive from the investments you make into social media marketing.

While this may seem like a simple enough concept, obtaining and demonstrating a strong social media ROI is not overly straightforward.

In fact, as of September 1, 2021, a mere 15% of social media marketers were measuring social ROI, according to a Sprout Social Index. However, anyone who incorporates these practices is likely to be several steps ahead of the competition.

How to Calculate and Measure Social Media ROI: 5-Step Plan

1. Define your goals

To begin, it is essential to define your goals and your brand’s social media purpose. The purpose of social media is different for each company. It might even be different for each product or campaign. Some examples of a purpose are as follows: 

  • To make more money
  • Raise brand awareness
  • Community building
  • Better address customer comments
  • Enhance customer experience and loyalty

For goals, make sure they are actionable, measurable, and realistic. Such goals should also be specific to each campaign and in coordination with establishing goals for social media ROI in general.

Do not forget that goals should also be in line with overall business goals and overall marketing goals. By defining your goals in a specific manner, it will be easier when it comes time to calculate your ROI. 

To define your goals, be sure to decide what you want to get out of your campaign. Keep in mind that setting goals is not a one-size-fits-all approach. What is right for your brand may not be realistic for another. The same is true for each campaign. The following are some goals to consider: 

  • Raise brand awareness
  • Gain followers
  • Audience engagement
  • Signups for newsletter
  • Time spent on a page
  • Leads generated
  • Clicks on a link
  • Purchases
  • Downloads

In the end, goals should be based on measurable actions that can be monitored. This will help to demonstrate and present the value of your efforts to decision-makers. 

2. Measure your progress

Establish metrics to be able to calculate social media ROI. Marketing metrics are a way to track the performance and outcome of a campaign to determine its effectiveness. Before you begin tracking metrics, do not forget to benchmark your ROI for paid social media initiatives. This can be done by measuring the ROI of existing social media marketing efforts prior to launching new campaigns or tactics.

And create a specific period of time to measure, such as the first two weeks or specific dates. LinkedIn research revealed that 77% of marketing individuals measured results during the first month of any campaign despite sales cycles being longer in many instances. The way many organizations and individuals measure progress with metrics is by tracking websites and social media.

On a website, you can use Google analytics to determine social media traffic and which platforms bring in such traffic. For social media, each platform, such as Twitter and Instagram, offers an analytics tool to track interactions and engagements with your audience.

You can keep track of new followers over a specific period of time, how many people save a post, etc. Each metric gathered can help improve the effectiveness of a campaign as well as the overall marketing strategy. 

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3. Assign a monetary value to your results

To be able to prove that social media investments are worth the time and money, it will be critical to assign a monetary value to your results. One option is to calculate the lifetime value, or the amount you earn from a customer on average. A formula is often applied to determine the potential value of each visit from a customer.

This formula is the lifetime value x the conversion rate. For example, you might take the lifetime value and multiply that by the average number of email subscribers who become customers to find the real potential value of a customer visit. 

Another monetary value can be assigned as the average sale. If the goal of your campaign is to try to get sales, then you’ll want to calculate your average sale amount and set that as the value.

In this case, your destination page would have to be the page that shows up after a customer completes a purchase. When returns are achieved organically, see how much it would have cost to generate those same returns with ads. The monetary value will be the amount you save.

4. Track your investment

Another component to determine the ROI of social media is to track your investments. The type of investments will vary by campaign. This might include: 

  • Advertising costs
  • Cost of each employee’s hours spent working on the campaign
  • Expense of hiring someone to write content or social media posts
  • Fees for social media tools, like social media management software 

It is important that these expenses are weighted. This means that if you use social media tools all year, only include the charges from the weeks or months of the campaign’s duration. And be sure to separate paid and organic social media tracking. 

5. Calculate your social media ROI

Now that you have all the information and tools to figure out your social media ROI, it is time to calculate. You will need to have profit and investment per campaign at the ready. Profit is the money you earned from, the value of, etc., various social media marketing efforts.

Whereas, investment is the total cost of social media marketing efforts. The following is the social media ROI formula: 

The actual calculation → (Profit-investment/investment) x100 = ROI %

And, in the end, you must be able to showcase ROI in an easily digestible report for decision-makers and team members who may not fully grasp social media ROI. You want these reports to follow a basic template.

They should use plain language void of jargon and acronyms. Include results that relate to relevant business objectives. Use KPIs to track progress in the short term. And clearly express any limitations and aspects that you can and can’t measure.

4 Tips for Maximizing Social Media ROI

These tips can help maximize social media ROI!

  • If you are unsure whether a campaign is right, consider a test campaign. Experiment with different platforms, ad formats, and target audiences. Once you determine which aspects work best, you can launch a full-scale campaign with greater results. 
  • For any campaign, always keep goals in mind during the development and execution stages. It is critical to consider all goals, including the business goals, marketing goals, and campaign goals. You may have to reevaluate mid-campaign to remain aligned with ROI goals.   
  •   Look at the data with great frequency. Take advantage of the tools you have to track and monitor data. Evaluate data from a micro and macro perspective, or rather in great detail and from a broader viewpoint.

And, do not forget to use the many helpful social media marketing tools that exist. Tailwind has scheduling tools, analytics, and even Tailwind Create to help you make sure your campaign is a success! Check out Tailwind’s free trial to start getting the most value possible from your social media investment!

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Social media ROI can be a confusing topic, but it is vital for successful marketing. Here’s the ultimate guide to understanding and measuring social media ROI.