https://www.tailwindapp.com/pinterest-scheduling-and-publishingHere at Tailwind, we love helping you perfect your Pinterest for small business campaign. An innovative paradise of images, each one perfectly in sync with the powerful story of your brand. This time, however, we’re going to tell you what NOT to do. Watch where you walk, because we’re about to step into the minefield of Pinterest for small business pitfalls.
The internet is a harsh place. You can spend years crafting an incredible social media strategy, only to see it crumble due to an ill-thought-out tweet or an unexpectedly offensive image. This can be especially dangerous when it comes to small businesses on Pinterest. But fret not dear people of Pinterest- we’re here to ensure that your Pinterest paradise never comes to an end. Read on to discover five of the most common Pinterest for small business marketing mistakes.
1. Mixing Business with Pleasure
No, we don’t mean that. Get your mind out of the gutter! A big problem more than a few people make with marketing their small business on Pinterest is using their personal Pinterest account instead of a business account. Filling out all of the fields is a must to make sure you’re looking your best. A business account gives you access to Rich Pins, Pinterest Analytics, and more. Business accounts also have an entirely different Terms of Service agreement. So go on- get down to business!
2. Not so Innovative Images
This is the cardinal sin of Pinterest for small business. We’ve said it before, and we’ll say it again: Pin pretty pictures. We’re even using alliteration this time, so remember it! PPP. Easy, right? Your images should also have a consistent theme- even one picture out of line can make your entire page look unprofessional. White backgrounds are a big no-no, as are fuzzy pixelated pics or anything of low quality. Treat all of your Pinterest pics like you do your Facebook profile pic- would you use your drivers license? A pre-coffee morning pic? Maybe you want to delve back into your awkward high-school photos. No, you don’t. And you don’t want to use uninspired images on Pinterest either. Each image has a story. Learn it, read it, repeat it.
3.Strategy is Stress-Free
Do you know what Pinterest can do for you? What about the types of images you want to use? Do you have a firm grasp of the board structure you want to create? If you can’t answer these questions, you shouldn’t launch your Pinterest for small business page. The internet is not a forgiving place, and although you can make a comeback from a messy beginning, it’s much better not to make a mess in the first place. You need to have a set strategy before you burst onto the Pinterest for small business scene. Without a strategy, you really have two possible outcomes. One, you don’t get any traffic because you have no chance of breaking through all the other image-filled goodness out there on Pinterest. Or two, your brand name is enough to bring people in, but they leave soon after due to a lack of engaging content.
This holds true for those that already have a Pinterest for small business page as well. Take a good hard look at what you’re doing, and see if you actually have goals. Does that pleasantly peppy image tie-in to some greater scheme, or is it just pretty to look at? Do you have a good mix of boards, do your images relate to your brand image, are you making use of Rich Pins? Do you know what a Group Board is? And this is only the tip of the Pintericeberg. It might all sound a tad overwhelming, but if you’re here, you might as well make the most of the tools ya got, right?
4. More than just Pretty Pics
Engaging images are great, but they aren’t the whole shebang. You need descriptions and prices. Make use of those Rich Pins (particularly product pins) to get the most possible clicks. As per the Pinterest website: “Product Pins include real time pricing, availability and where to buy. Pinners also get notifications when product Pins they’ve added drop in price.” Think of it this way- you have an incredible new line of pumpkin spice scratch and sniff dresses come out. You put them out on display, and attract quite a few admirers. But your store doesn’t have prices. Or a cash register. You aren’t going to get sales with just a pretty display. Odds are that you’ll also earn the ire of a few disgruntled would-be-consumers. So make sure to include prices and helpful descriptions with each image. And descriptions are needed even if it isn’t for sale- people gotta have context!
5. Don’t Leave Me!
You need a break. It’s been a crazy couple of months, what with the successful launch of that insane Pumpkin Spice Gown Collection and the product testing for your new Pumpkin Spice dipping sauce. you deserve a vacation. Your Pinterest can take a little break too right? Or maybe you can just throw the whole thing down to your intern and let him post a funny cat meme or two. Your followers will understand. Oh wait. No they won’t! If you’re going to be away from your Pinterest page for an extended period of time time, put in some time with Pin Scheduling. Be there in spirit, if not in body. I know I know, you want to hurry up and get to sipping pumpkin spice margaritas on the beach. But trust me, it’ll pay off later. The denizens of the internet are fickle, and any decline in the posting rate or general quality of the stuff you pin isn’t going to go by without notice.
So that’s pretty much it. Avoid these Pinterest for small business pitfalls and you’re sure to soar. Pin pretty pics, but realize that that images alone won’t ensure your success. Come in with a strategy, and make sure that it’s a strategy that makes sense. Realize that Pinterest is needy, and requires plenty of pre-planned content if you plan on taking even the tiniest of breaks.
Know any frequently-made Pinterest mistakes we left out? Let us know in the comments!
Pinterest is different than any other social media network. While other social media sites such as Facebook and Twitter focus on news updates and your friend’s statuses about how they need another cup of coffee, Pinterest users log on to find inspiration for a new recipe, place to travel, craft to make, or product to buy. Users can also see advertisements from their favorite brands and companies automatically in their feed thanks to what is known as “Promoted Pins.” However, smaller companies have not been able to apply for this feature on Pinterest until recently.
On January 1st, 2015 Pinterest announced that anyone can now apply to use their Promoted Pins. Advertisers who want their target consumers to try something new, whether its a product, event or anything else need to apply for Pinterest’s Promoted Pins. While Pinterest’s competitors have been advertising for years, Pinterest has the upper-hand because it provides it’s users the ability to create boards for products they want to buy, or information on places they want to travel. These advertisments work just like regular pins, only they have a special “promoted” label, along with a link to learn more about what that means.The best part is that they look exactly like regular pins on Pinterest (see below). This way users do not become frustrated with annoying pop-up ads that open to a new tab.
According to Cnet.com, Joanne Bradford, Pinterest’s Head of Partnerships, said a test was ran in June on a handful of companies using the Promoted Pins.
“Tens of millions of people have added more than 30 billion Pins to Pinterest and brands are a big part of this…Brands help people find inspiration and discover things they care about, whether it’s ideas for dinner, places to go or gifts to buy. We hope Promoted Pins give businesses of all sizes a chance to connect with more Pinners.”
Different brand advertisers see Promoted Pins “re-pinned,” or shared by users, an average of 11 times per advertisement. That means that every advertisement will be seen, on average, by 30 percent more people than the brand had originally paid to show it because users have shared the advertisement with friends by “re-pinning.”
Long story short – If you want to reach out to potential consumers, Promoted Pins are the way to go. You can target certain demographics and reach customers who are searching for or have shown some type of interest in what your company offers.
You can apply to advertise through Promoted Pins on Pinterest here.
Social media marketing mistakes are easy to make and easy for employers to find. It offers a very public insight to our lives and if we aren’t careful, our status updates and pictures could come back to haunt us. Here are some of the most common mistakes people make that turn employers away:
1. You do not believe that people will Google you: If you type in your full name on Google and the first image that comes up is of you participating in drinking games, you more than likely won’t land that dream job you’ve worked so hard for. According to TheUndercoverRecruiter.com, 69% of employers did not hire a candidate because of what they found on their social networking sites. Although it is important to market yourself through social media for future employers to see, it is also important to be cautious about what they could potentially find.
2. You are unaware of privacy setting options:
Most, if not all, social media networks have privacy settings. You can limit status updates and pictures for only your family and friends to see instead of the entire world. Privacy settings do give us more privacy, however, be aware that anything you post online always has the chance to go viral. It is better to play it safe and not post anything that could come back to haunt you. If you don’t know where to change your privacy settings on your different social media accounts, here are the following: Facebook, Twitter, Instagram, and Pinterest. Now, go on and make sure you have permission to be tagged or untagged in those photos from last weekend.
3. You bash current/previous employers:
You may not always be a fan of everything your boss does but venting out 140 characters on Twitter will not get you anywhere. Employers will be searching for this type of information on your profiles because they wouldn’t want to hire someone who won’t have any respect for them either. You don’t have to like everyone you work with but make sure you keep those opinions to yourself.
4. You give too much information:
We all have that friend who posts what seems to be a play-by-play of his or her entire life on social media. If you don’t have that friend, then you’re probably that person to your friends. No one needs to know every thing you buy, or everywhere you’ve been. Everything you do throughout the day is not important to most people. This can lead future employers to assume that you do not use your time as productively as you should be.
When all else fails, use common sense and good judgment. On the bright side, employers are also looking for reasons to hire you. If you use your social media networks to reflect your skills, character, and expertise you could land the job you always wanted.
We live in an increasingly mobile world. Is your Pinterest marketing strategy ready for it?
If you’re like the vast majority of human beings in 2014, you probably do a lot of browsing on your phone or tablet. In fact, by February 2014 mobile devices accounted for 55% internet usage in the US with mobile apps making up 47% of that usage. Those numbers only increase when you look at how user are visiting Pinterest. As of early 2014, mobile browsing accounted for 75% of Pinterest’s traffic. This shift in Internet usage requires a necessary shift for Pinterest marketing, too. So, what can you do to make your Pinterest presence mobile friendly? Well, below we’ve outlined a few quick tips to help your Pinterest mobile marketing strategy.
Take Up More Real Estate
When pinning from a mobile or tablet app, a user can only see between 2-4 columns of pins in a frame:
Example: Mobile Pinterest app for iPhone.
Example: Mobile Pinterest app for iPad
While it’s important to create vertical pins for the desktop site, it’s arguably more important to create vertical pins for mobile, since the pin will continue as the user scrolls. However, there are certain pixel ratios, as Vincent Ng discovered, for keeping longer pins away from the dreaded “Expand pin” territory:
via MCNG Marketing
While Android and Apple devices do have different pixel ratios, as long as you stay within the 3.67:1 ratio – what Vincent calls the “Golden Ratio” – you’ll be safe on all devices.
A smaller screen means a smaller image, which means text on images will be smaller and harder to read. For example, check out how these two pins compare on my iPhone:
The one the right stands out more, right? The only difference between the two images is the size of the text. While giant text might not make sense on all images (you probably don’t need the word “DRESS” plastered across a picture of a dress), it could be the difference between a mobile repin or your pin just being ignored.
The ultimate goal of most brands on Pinterest is to get click throughs on their pins. But once that user clicks on that pin you want their experience to go as smoothly as possible. If your site doesn’t have a mobile responsive design there’s a good chance they’ll leave the page. Thankfully many website hosts are already mobile responsive – like SquareSpace and Weebly, for example – and there are many great WordPress plugins to help, too.
While this feature ties into optimizing your website for mobile, it’s also useful for curating your brand’s Pinterest account. If you find a particularly amazing pin while you’re away from the computer, you can go ahead and pin it with ease! No worry about having to bookmark it or email it to yourself to find later. After all, there’s no time like the present.
How do you optimize your Pinterest strategy for mobile? Let us know in the comments!
Here is everything you need to know about the Tailwind Chrome Extension. With instructions on how to install this handy little tool, and a few tips for convenient pinning, you will be a pin scheduling pro in no time!
How To Install:
When you are looking at the “Publish” feature you will see a button that says “Chrome Extension” – click it!
As soon as you do that you will see an option to add it to your toolbar, and trust me you want to. Click “Add”:
But before you do, let me tell you a little more about what all you can do with the Tailwind Chrome Extension.
Schedule Multiple Pins On The Web:
When browsing the web, click the Tailwind logo in your browser bar. This makes all images on the page appear in a scheduling pop-up. Select what you would like to pin and then click “Go Schedule”. Next, a drafts pop-up will appear with your selected images. From here you can add them to your queue or save them for later as well as add descriptions and choose a board to post to.
Schedule By Hover Or Right Click:
Hoover your mouse over an image on a website and you should now see the Tailwind “Schedule” button in the bottom right corner. If you click it, the drafts pop-up will appear.
You can also schedule from a website by right clicking on the image and selecting “Schedule with Tailwind Publisher”:
Schedule Repins on Pinterest:
Schedule any repin from your feed or from a profile by hovering over the pin and clicking the Tailwind logo. In the drafts pop-up, the URL for the pins will read “Repin from pinterest.com”. After clicking on a pin, you can schedule the repin by clicking “Schedule” at the top of the pin. All rich pin information will be maintained through the scheduling process.
Now you’re ready to schedule! Have fun and happy pinning!
From the start, we knew this couldn’t be just any run-of-the-mill Pinterest scheduler. Managing your visual content strategy is time-consuming and demanding. Not to mention, Pinterest is fundamentally different from any other platform on the web. So we set out to create the most powerful pin scheduling suite designed specifically for the visual web.
Now, you can:
Save Time: Schedule multiple pins at once from any site without interrupting your workflow – you can even schedule Repins from Pinterest!
Pin like a Pro: Schedule Pins to multiple boards, bulk upload images to create many pins, drag-and-drop pins on a visual calendar and more.
Maximize your Reach: Recommended days and times help you pin when your audience is most engaged.
Design Great Pins: Create beautiful, engaging pins right in the Tailwind dashboard with Canva or Share As Image.
Reliable & Secure: Our direct Pinterest integration means you can have peace of mind that your pins will publish exactly when you expect.
Measure Success: Gain deep insights on published content to see what’s working and what’s not.
All of this is now included in the new Plus Plan, starting at only $9.99/mo. You can try it for free today – no credit cards, no commitment. Just sync your Pinterest account and start scheduling pins. Let us know what you think!
What makes a pin more likely to receive click-throughs? Keep reading to learn how to optimize your pins for clicks.
You created an amazing image, with an equally amazing and keyword-rich description. The pin’s been shared hundreds – if not thousands – of times, but there’s still no sign of an increase in traffic to your site. What’s up with that? Descriptions can (and often are) changed when repinned, which is why it’s so important to optimize your pins for clicks. Keep reading to learn how to optimize your images to receive more click-throughs from Pinterest.
Call To Action
In a place where a typical banner ad is viewed as a four-letter word, many brands have shied away from creating calls to action. And it’s really a shame that the legendary CTA has become a lost art form in the world of Pinterest marketing. When done well, a CTA can be a powerful thing on Pinterest. Take this pin from the Oklahoma City Museum of Art:
The pin features an amazing work of art from the museum, has the name and website, and asks the pinner to become a member. A resident of Oklahoma City would be tempted to click-through to find out what it takes to be a member and learn more about the Chihuly piece featured in the pin. The pin accomplished all that while not being too ad-like by using a very simple CTA.
How-To’s & Step-by-Step Pins
How-to and step-by-step pins have become a staple of Pinterest. They’re a great way to gain a lot of repins, share your brand name with a wide range of users and generally go viral. However, many step-by-step pins are not great for click-through’s. For example, why click-through to learn more about this lipstick tutorial when the pin tells you everything you need to know?
While something like this has a great chance of going viral, there’s no reason to click. However when done well, a how-to or step-by-step pin can show a pinner exactly what they’re interested in learning without giving everything away. So, maybe I’m interested in being a milkmaid for halloween and need to find out how to do my hair. This pin would give me a teaser of what I’ll learn without telling me exactly how to create it:
Now, if you’re looking to go viral, a well designed stand alone quote is a great way to spread across Pinterest. However, it is not a great way to receive clicks to your site. In the past, Tailwind has created posts centered around great quotes to try and drive repins and clicks. While the repins went through the roof (this post now has more than 100,000 repins), we only received a fraction of that in traffic. Again, like with how-to posts, quotes are great for virality – not for click-throughs’s.
DO Use Intriguing Quotes
While stand alone quotes won’t draw people to your site, taking a portion of an article or a tip from a post can be great for gaining clicks. Using a tidbit that shows the power of what you’re sharing will let people know they’ll get real insight if they click on your pin. Constant Contact is great at pulling tips that make you want to click and learn more:
Obviously Constant Contact knows email marketing and understands what works, so with the holiday season quickly approaching, they have a plethora of tips to make emails stand out. This great tip makes me want to learn more great tips, and clicking on the pin takes me to their blog on design rules that should be followed for holiday campaigns. Because they proved their knowledge in the pin, they won my click-through.
Offer Something for Free
Every loves free stuff. And giving away something for free can cost your brand next to nothing. Premium content is a great way to collect information and get click-throughs on pins. Offer a free eBook, white paper, case study, etc. and users are bound to click. For example, how hard is it not to click on this image?
HubSpot’s free eBook on optimizing your Pinterest account (with all new Pinterest analytics) is too tempting for any Pinterest marketer to ignore. When you click-through on the pin, HubSpot collects all kinds of information from the user before the download is unlocked. So not only is the pin driving clicks, it’s also giving HubSpot great leads for their business.
How do you drive clicks on Pinterest? Let us know in the comments!
Beauty brands on Pinterest seem to have all the secrets to success. In this post, we’ll be outlining a few of the tips and trick you can steal to make your profile a bit more beautiful. Beauty brands on Pinterest are absolutely killing it. Maybelline‘s racked up 48,000 followers, Urban Decay is sitting pretty with 57,000 followers and Beauty Queen Bee, Sephora has more than 320,000 followers on Pinterest. So what is it about beauty brands that make them so appealing to the Pinterest audience? Below we’ve outlined a few of the key reason beauty brands do so wellon Pinterest. You just might be able to use a few trick for your brand!
Fewer Product Shots, Please
There are some people who call Pinterest a digital catalog. But here’s the thing – Pinterest NOT a catalog. Users are there to escape, be inspired, plan events – but they are NOT there to be advertised at. So just imagine being a newly-engaged woman, looking to Pinterest for beautiful bridal makeup ideas only to be greeted by a beauty brand’s account with nothing but product shots. Let’s be honest, a pictures of a tube of mascara on a white background is not the most inspiring thing. While those shots are important in showing your product offerings, showing how the product can be used gives it purpose: Maybelline does an incredible job of showcasing their products by using another one of the Internet’s favorite tools – a .gif file! Now the pinner not only knows how to get the perfect contour, they also know that Maybelline’s Master Hi-Light compact will give them exactly what they need.
Include Your Followers
Part of the fun of working with beauty brands is the emphatic nature of the fans. People LOVE hair and makeup, and Pinterest is a social media network, so why not start socializing with those engaged fans? Makeup artists and hair dressers – both professional and amateur – often already show off their work, so by setting up a hashtag or a site for users to show off their own images, you’re building a relationship with them! Sephora has the whole follower inclusion down: Sephora’s board “Makeup of the Day“, along with the hashtag #MOTD, shows off their fans pictures and makeup tricks. This gives Sephora the opportunity to brag on their followers andshow what their products can do, while building loyalty with fans. A complete win/win for everyone!
Work With Influencers
While this is true for most company categories on Pinterest, working with an influencer can be especially impactful for beauty brands looking to boost their reach. Since Pinterest is known for being a great place to fun hair and makeup ideas, many beauty bloggers have built up an incredible following. For example, The Beauty Department’s great hair and makeup how-to’s have helped them garner 897,000 followers, and wedding blog Style Me Pretty has inspired over 5 million followers to up their bridal beauty! By reaching out to an influential pinner and asking them to either blog about your product, or even just repin some of your pins, your brand will reach a whole new and a very huge audience. Just remember to stay within Pinterest’s Terms of Service when pitching to them. What other beauty brands are rocking Pinterest? Let us know in the comments!
With the arrival of Pinterest, a new player joined the competitive search engine landscape. As time passed, social-savvy journalists began noting the rising power of the plucky image-sharing website. Even so, Google has apparently been unfazed by the rapidly advancing Pinterest search engine. In this blog post we set out to compare the two search engines in an effort to find out what this all means for small business. This new bit of bloggy goodness started out with a seemingly simple concept. Here at Tailwind, we see Pinterest as a mishmash of social media platform and search engine powerhouse. But what happens if we compare Pinterest to Google, everyone’s favorite search engine? My search-happy adventure actually started with Google. I typed in ‘Pinterest vs. Google,’ ready for an onslaught of useful information. Said onslaught never occurred. My efforts essentially resulted in a grand total of two articles: one on Buzzfeed, and another on Searchengineland.com. It’s worth noting that the second article was written to refute the former. Let’s begin with a quick look at each of these articles, shall we?
Let’s start with the Buzzfeed article. Although the author is full of Pin-happy zeal, there are more than a few issues. Essentially, she decided to conduct a small experiment- she ran a few searches through each platform, and then showed the results side by side. In every single instance, she declared Pinterest search the winner. However, the searches she conducted, along with her personal evaluation of the results, were a bit biased. She decided that more interesting results (interesting being entirely subjective) were ‘better.’ But this isn’t always the case, given that not every person that is searching for these terms will be looking for the same results.
So then, does this mean that Pinterest is in fact a worse search engine than Google? Not at all. As Danny Sullivan notes in his Searchengineland article, the two websites are simply used in different ways. As Mr. Sullivan states, Pinterest has a unique “search voice.” Essentially, Pinterest is perfect for finding artistically beautiful images with relatively simple keywords. Google, on the other hand, is ideal for getting exactly what you search for. There is very little room for interpretation. I’m basically in agreement with the Searchengineland article, although this is mostly due to the Buzzfeed article being a bit too click-baity for my tastes.
Pinterest search often begins with no clear goal. You aren’t looking for a particular picture or a certain event. You search for things you love, your hobbies and interests. And then you spend the next several hours scrolling through adorable puppies or super expensive gowns you’ll never be able to afford. Stuff that makes you happy. Or you search for what essentially amounts to brand qualities. Love, hope, anger, etc. Pinterest is amazing in that it’s engine turns abstract concepts into real, tangible images. Images that truly embody what those qualities are. This is one fairly unorthodox way that Pinterest can be used for small businesses. Get out that list of corporate values. Put each one into Pinterest. Start a board titled Corporate Values, or something fun like ‘What We Are.’ Fill it with these images. A picture is worth more than a thousand words, right?
But Pinterest isn’t just about the touchy-feely stuff. It also makes for an incredible research tool. Why, you ask? One word: infographics. Complex theories, how-to guides, life hacks- all made easily digestible with attractive images. Although Google can find infographics as well, they aren’t as focused, and come with a good amount of clutter.
Google, on the other hand, is unrivaled in connecting you with stuff, period. You will probably find exactly what you are looking for, in the most literal way possible. Look up cheese, you’ll get cheese. Blocks of cheddar and swiss. Want to find images of the latest news stories? You’ll find them. But these images are going to be a bit lacking in artistic cohesion and personality. You probably won’t spend oodles of time looking at Google images. But small businesses need to know that Google is how customers are going to find out about what you are, rather than what you’re about. Essentially, the Who, What, Where, When, and Why of your business. And that’s pretty much it.
Each platform is attractive in its own right, complete with its own strengths and weaknesses. Do I prefer Pinterest? Definitely. But this doesn’t mean that one site is better than the other. They’re just different.
Have any personal search preferences? Let us know in the comments!