Pin Scheduling Case Study: “My Crazy Good Life”

In 2012, Becca Ludlum saw an opportunity to change her life. With her blog, My Crazy Good Life, taking off Becca took the jump and left her day job as a speech therapist to become a full-time lifestyle blogger. After digging into Pinterest, Becca decided to give Tailwind’s pin scheduling and analytics tool a shot. Since then, she’s seen a 566% increase in revenue and her pageviews have increased by almost 1,000%!

Learn more about Becca’s Pinterest strategy by downloading the case study!

Optimize Your Account for Pinterest Growth – FREE Download

Since you’ve been using your Pinterest account for a while, you probably have a few boards that are gathering digital cobwebs. Maybe it’s your “Halloween 2013” board or that regrettable “I <3 the Jersey Shore” board – those boards that just aren’t getting the same love they used to. Well, now is the time to dust off and make sure your account is optimized for growth with our optimization checklist.

Pinterest Growth Checklist

Account Fundamentals
❑ Check that your bio is current and uses relevant keywords for your niche.
❑ Confirm that your website verifies your account (Click the gear icon on your profile, “Edit Settings”)
❑ Update your account photo to stay on brand
❑ Link your account to your other social media accounts (Click the gear icon on your profile, “Edit Settings”)
❑ Make sure boards you have in the top two rows of your profile are in line with your brand and niche

Growth Prep (Repeat for Each Board)
Click edit on each board and:
❑ Improve the board name if you can. Skip a clever name and be descriptive, use keywords instead. Make sure the name explains what the board contains to increase its likelihood of appearing in search and in front of the right audience.
❑ Improve the board description if you can. Use as much descriptive, keyword rich text as possible.
❑ Make sure the board has been assigned a category
❑ Change up the cover image so your profile stays looking fresh!

Account Health Check
❑ Which three boards have the fewest pins? Remove any that are off brand, outdated or stale – or make a note to give them some more love!
❑ Which boards have the most pins? Consider splitting them into multiple boards. For example, a recipe board could become three different boards: Appetizer Recipes, Work Week Recipes, and Desert Recipes.
❑ Are you on any shared boards? Search out shared boards in your niche, or start your own by inviting influencers in your niche to pin with you. (Remember, you should know someone before you invite them. Don’t cold call on Pinterest!)
❑ Re-arrange your boards overall position to keep your most important boards close to the top of your profile and to keep your account looking fresh.
❑ Install the Tailwind Publisher browser extension for Chrome or the official Pinterest bookmarklet, so you’re ready to pin when you’re out in the wild.

And just like that, your account is primed to attract a whole new set of fans. What are you waiting for? Get pinning!

Want more tips? Click here to download our Pinterest Growth Checklist to make sure your pinning perfect!

5 Time Saving Pinterest Marketing Tips

In the world of Pinterest marketing, you are required to not only curate the best-written content for your audience but also find content that is visually stunning. Doing this is not easy, especially if you are pinning 10-15 times a day.

If you’re pinning content on a daily basis for your business or for your clients, then you definitely know good Pinterest marketing can take up more time than Twitter and Facebook.

With time being a valuable commodity, you want to be as efficient and effective as possible with your social media marketing. This is why I’m going to provide you 5 Pinterest marketing tips to help save time on pinning and curation.

5 Time Saving Pinterest Marketing Tips

1) Visit Your Pinterest Page at Most Twice a Day

Since the dawn of smart feed, Pinterest tries to surface pins that they believe are most relevant to you based on what you’ve pinned in the past, among other factors.

If you login to your Pinterest account multiple times a day, you will start to see the same pins over and over again, with the chances of seeing some amazing pins becoming less and less. If you happen to login two hours after you previously logged in, then you will see more relevant content from the past two hours and may find one or two great pins.

However, if you login once a day, then you will see more relevant and popular pins from the last 24 hours giving you a wider buffet of great pins you can choose from to pin or schedule for the upcoming day or week.

2) Put Relevant Pins in Tailwind’s Drafts

The brain is a complicated organ and can get easily exhausted when it has to switch back and forth between tasks that require the different parts to function.

You can imagine how exhausting it gets if you have to find the right pins, and then you have choose the right boards for those pins, and then ensure that the pins have great descriptions and a relevant hashtag or two. It can be incredibly draining, especially if you’re trying to do this for 10-15 pins each and every day.

When the brain gets exhausted it loses productivity. Instead of trying to get everything done at once, consider putting aside 40-50 pins as drafts with Tailwind.

5 Time Saving Pinterest Marketing Tips

That way you can put dozens of pins in draft mode at once and then worry about the fine details, such as which boards they belong to and what type of pin description you want to give, later. This allows you to streamline the process one step at a time.

Once all your drafts have been given a board, and the pin descriptions are optimized for your audience, you can click on the schedule all drafts button at the bottom to have them lined up in your Pinterest queue with Tailwind.

5 Time Saving Pinterest Marketing Tips

3) Have Your Go to Pinners or Boards to Defeat Pinner’s Block

You can spend lot of time trying to look for the best content to repin on Pinterest. And if you’re like me you might use the search bar to look for specific pins, only to see the same results for the same keywords day after day.

Or you can spend time looking through the different categories only to find pins that lead more to Flickr then a valuable resource for your audience, making your efforts feel like a waste of time.

This is why it’s important to be able to have specific pinners that you can go to discover relevant content that you can share on your own boards. These pinners will curate content that you may not see on your own Pinterest feed.

For me, Social Media Examiner’s Pinterest account is a great go-to resource for finding social media marketing articles that I feel my audience will enjoy. Since they provide articles on a daily basis, I know I can turn to them to pin social media pins whenever I get the dreaded pinner’s block.

5 Time Saving Pinterest Marketing Tips

I suggest that you have at least 10 go to pinners you can rely on in the case you can’t seem to find great pins on a given day.

By no means am I suggesting that you get lazy and just repin every single pin that they pin. I’m saying that it helps that when you just can’t seem to find great content, these trusted pinners can help get you over the hump.

The other option is to have a group board on Pinterest that you can turn to. I guarantee you that there will be pins on a group board that you have never seen before that will be valuable for your Pinterest audience.

My suggestion is to look through the group board and see what types of pins are receiving more engagement compared to other ones. This will let you know what types of pins are popular and give you a hint of what you should pin or schedule.

5 Time Saving Pinterest Marketing Tips

4) Keep Scheduling Pins if You’re “In the Zone”

Athletes often refer to the “zone” as a place where everything flows naturally, effortlessly and they are performing at their best. Sometimes it can be a struggle to pin even 3 pins in one day, but you may find yourself in a state of wanting to pin more even though you’ve met your daily quota.

I highly suggest you take that momentum and keep pinning until you no longer feel like you’re in the zone. There are times when I will fully schedule 35 pins in a row for a client because I’m in the zone. Taking advantage of this momentum frees up time for other projects the following days and reduces pinner’s block.

5) Content Discovery by Tailwind

My friend, and Tailwind blogger, Alisa Meredith loves this feature, and it can definitely help you save time with pinning.

Tailwind has a feature in beta called Discover Content. This feature allows you to add your favorite blogs and a list of images that come from the blog. Imagine it like a visual RSS feed.

If your favorite bloggers are producing some great pinnable images, then you can use this feature to keep track of when their new articles come out.

Tailwind will automatically update the pictures available each time you use the future. You no longer technically need to go to the blogger’s page or Pinterest account to see when they’ve updated their latest pin related to their blog post. This is a huge time saver!

This feature is available to paid Tailwind customers and can be asked for by customer service since it’s currently in beta.

5 Time Saving Pinterest Marketing Tips

I hope these Pinterest marketing tips will help shave days off of your pinning schedule over the next few months. If you have any tips on how to reduce your time spent pinning on Pinterest without killing the effectiveness, I would love to hear about it in the comments.

How to Develop a Winning Pinterest Strategy from Scratch (Part 2)

Before you continue reading this article, make sure you head to part 1 of How to Develop a Winning Pinterest Strategy and check out the infographic with all 11 tips at the bottom of this page!

How To Develop A Winning Pintrest Strategy From Scratch - Part 2

6) Find Your Go-To Pinners

Once you have an idea of the type of content that you want to create on Pinterest, it’s also important to determine who else’s content that you want to share with your audience.

You can pin nothing but your own content, but if you want to have a larger reach and develop reciprocal relationships with other pinners that will share your content, then it’s a good idea to share relevant content created by fellow pinners.

It’s important to provide resources that help your audience with their problems, which then helps them see you as trusted resource.

What you want to do is create a list of 10 pinners whom you want to follow and repin content from regularly. This will take time and research up front, but will save you a lot of time during the days you get “pinners block” when you just don’t know where to get new sources of pins.

However, don’t just follow people with millions of followers. Follow pinners and their boards which will best serve your audience.

Once you have determined your list of 10, put their Pinterest url, which will look something like in a document and refer to these pinners when you feel that you’re stuck for ideas on what to pin.

7) Decide the Type of Keywords You Would Like to Rank For

Creating amazing visuals is a great way to get more repins, but one of the best ways to ensure that you get even more repins is by putting in the right keywords (search terms that people use) in your pin descriptions.

By adding keywords in your pin descriptions, it increases the chances of your pin showing up for that search term in the search results on Pinterest.

Here’s a pin that I created that ranks well for the search term, “Route 66 road trip”. The keywords I was aiming for were, “Route 66”, “Route 66 road trip”, and “road trip”. This pin is currently ranked number one for the search term “Route 66”, “Route 66 road trip”, and is hovering around 20th spot for the term “road trip” in North America.

Route 66 Road Trip

Now you may be wondering what type of keywords you should put into your pin description. This is where a tool like Guided Search can be of help.  Did you notice the extra words in tiles just below the search bar? That’s Guided Search.

Guided Search was designed to help users of Pinterest find what they were looking for more easily. As a positive side effect, it also meant that businesses had access to keyword data. You now know what types of keywords to put into your pin description that will help you attract your core audience.

Let’s say you’re in the business of selling chairs. Once you type chairs in the main search, you will see is a variety of associated search terms:


If you’re in the business of selling chairs, then you would probably not want to put the word makeover in your pin description as that will attract the wrong audience. However, putting in the keywords, living room and dining, in your pin descriptions can help draw in potential customers.

What you don’t see from the picture is that there are a lot of different search terms you can use. All you need to do is go to the far right of the Guided Search bar and click on the arrow and you will see other keywords you can use as well.

When you are writing your pin descriptions, make sure that each description is trying to rank for at least  two keywords, if possible try to put three.

This is because once a pin ranks well for one keyword, it can influence the ranking for the other keywords you put in your pin description.

8) Determine How Consistently You Want to Pin

The hardest part about pinning is deciding how often you want to pin and how frequently. If you’re looking for speedy results, you should definitely pin at least 10 times a day, and up to 20 if time permits.

If you use scheduling tools like Tailwind, which will tell you which days and times are the best for getting more repins. You can then use this information to determine which days you want to pin more and which days you want to pin less.

For some of my clients, activity is highest on Sundays, so I make it a point to pin and schedule more pins for those days, while Fridays tend to be slower.

The important part is having a schedule and sticking to it. If you only have time to pin or schedule pins for 15 minutes a day, then make sure you stick to that.

The reality is that you may not have the time to pin all that content, and you may want to consider hiring outside help.

While pinning pins is easy, curating the right content to help you grow your audience and influence on Pinterest does actually take time.

9) Measure Your Success

You’ll never know how great your Pinterest marketing is going until you measure the success of it. And as we talked about in part 1, you have to know what your main goals are for your Pinterest marketing.

I would imagine for you that the number of clicks you get to your website from Pinterest is a vital metric. In order to know how many clicks are going to your website you need to have your website confirmed with Pinterest.

Once your site is confirmed, Pinterest will start providing you statistics, such as number of overall repins related to your site, the number of clicks going to your site, and the number of impressions your pins are getting.


While Pinterest analytics can provide details about your profile and overall account, a tool like Tailwind can help you get granular in terms of board performances. When using Tailwind, go to the optimize content tab on the left, then choose the pin inspector.

From there you can choose the boards you want to analyze. You can find out which pins are getting the most repins on which boards, and which ones that seems to fall flat.

Analyzing board data can be extremely helpful because it will tell you which board are more likely to get more repins and you may want to pin daily to boards that show promising results.

Board Analtyics

10) Try Out Promoted Pins

Promoted Pins is one of Pinterest’s advertising platforms. This form of advertising is only available to Pinterest business accounts located in the U.S. that have a U.S. credit card available to pay and you have to apply to use Promoted Pins.

There are two types of campaigns that you can run with Promoted Pins. The first is known as CPE (cost per engagement), where you pay for each repin, close-up, and click through of your pin.

The second campaign is known as CPC (cost per click) in which you pay only for clicks to your website, but don’t pay for repins or close-ups.


Once you’ve chosen which campaign you would like to use, you then choose the dates you want to run your campaign and your daily budget. From there you can choose which pin you would like to promote. It must be a pin that you have pinned publicly.

Promoted Pin

After you’ve selected your pin, you then need to select the search terms, locations, devices and genders you would like to target.


Once your campaign is running, Pinterest can provide you detailed analytics on how well your Promoted Pins have performed in terms of impressions, close-ups, repins and click throughs.

To get these detailed analytics, click on the “Export Data” button within your Promoted Pin analytics dashboard.

Export Data

Wrapping it Up:

I hope that these eleven guidelines will help you create a winning Pinterest strategy from scratch. I hope you find using Pinterest as profitable and enjoyable as I do. Keep all of these tips in mind by saving and sharing this infographic:

How To Develop a Pinterest Strategy from Scratch

How To Develop a Pinterest Strategy from Scratch

If you have any questions related to Pinterest and your business, feel free to drop a line in the comments.

Also check out our Ultimate Guide to Pinterest and Instagram Strategy  and the super in-depth article, Pinterest Marketing Strategies guide.

What makes Pinterest so…Pinteresting?

Pinterest. It’s unique in and of itself. It is the place to go to visually create the ideal closet or wedding, or get ideas for new recipes and do-it-yourself projects. Whether it is to see “visually-appealing” pins or get inspiration, Pinterest has continued to grow and evolve since its creation. This virtual bookmarking app has taken on many changes and updates to keep up with the increasing number of users and give them the optimal user experience possible. These changes are not only helpful to the users, but are also beneficial to businesses as well.

What makes Pinterest so... Pinteresting?

‘Buy It’ Pins

Pinterest has been in the works in creating a ‘buy it button’ for certain pins. For iPhones and iPads, there will be buyable pins where people can make purchases directly through Pinterest using credit card or Apple pay without ever having to leave the app. This will have a big impact on businesses and advertisers because it will give users the incentive and push to buy products. It will be a new way to reach out to potential buyers and make sales. Pinterest and Shopify have worked together to make it where users are now able to have all products that are pinned from their Shopify store to automatically become buyable pins. Pinners will be able to order supplies from a DIY pin or book a trip from a travel pin. Not only will users just discover new pins and save them, they will be able to do them with a simple convenient button.

Here’s a video from Pinterest showing how the ‘Buy it’ Button works:
Smarter Search

Pinners are able to customize and filter through their searches to find pins that are more specific to their interests allowing more exploration of images that they might not know they were looking for. This makes it simple for users to browse through a variety of images based on what they are searching for, find images that might have potentially sparked their interest and share them to their followers. The discovery of new pins has never been easier!

In addition, this change allows search results to be gender filtered. It is an attempt to appeal and attract to the male audiences. For a platform that has been dominated by women, the male demographic is fast growing. According to VentureBeat, “the male user base in the U.S. grew 73% year over year and has been picking up in the past 6 months from 54%”. With Guided Search, they will be able to see pins that are inspired by other men and can adjust their searches to find pins from female users if they want. So for example a man could be searching for “haircuts” and Pinterest will pull up images of haircuts for women. Guided search will allow men to specifically select “men’s haircuts” and then search through a variety of styles.

Pretty Pintastic!

Revamp ‘Pin It’ Button

The new and improved ‘Pin It’ button makes it much easier and quicker for users to pins things found on the web, repin pins, favorite pins, and send pins privately to friends with just a few clicks of the button, cutting the time in half. You can save things you find around the web onto Pinterest by just clicking the Pinterest browser button to make a visual bookmark. Then the pins are waiting on Pinterest to be added to a board. The quick process of sending, favoriting and repinning pins makes Pinterest user-friendly and efficient. Users are able to quickly browse through more images and share more pins, encouraging them to see more pins that interests them, create more boards, and find more followers.

How easy is that!

Promoted Pins

Pinterest is opening the doors for businesses to advertise their product or services on the platform using promoted pins. But it doesn’t stop there. Promoted Pins provide a unique spin on audience-targeting. Depending on what users pin or favorite, the promoted pins will show specific products and services based on the individual’s’ interests. According to Advertising Age, it gives advertisers’ a “more precise way to reach the intended audience beyond its 30 different categories for pins including food & drink, hair & beauty and sports.”

This is all so…Pinteresting!

How do you feel about these changes? Let us know in the comments!

Promoted Pins: Catching Users’ Eyes With Cinematic Pins

On May 18th, Pinterest announced new improvements to Promoted Pins. The advertising platform is rolling out new audience targeting, new payment models and a whole new style promoted pin – Cinematic Pins.

Promoted Pins: Catching Users' Eyes with Cinematic Pins

So what are Cinematic pins? 


Cinematic pins are pins that play move as the pinner scrolls down their home feed. If you stop scrolling, the pin stops moving. But if you click on the pin, a short video will play. Think of Cinematic pins as a “rubbable” gif, but instead of “rubbing” the image, you’re scrolling through your Pinterest feed.

Not only are Cinematic pins new to Pinterest, they’re also an entirely new way for brands to use video for advertising.

Cinematic Pins – A New And Improved Video Advertisement

Other social media platforms have found great success with video-based advertising, but many users find the auto-play feature frustrating. Pinterest’s general manager of monetization, Tim Kendall, told TechCrunch that Cinematic Pins gave advertisers a way to utilize video without compromising the pinners experience.

What truly differentiates Pinterest’s Cinematic Pins from the auto-play advertisements on other platforms, is the fact that pinners control the video. They can scroll on by, ignoring the moving image and not having a surprise sound pop up in their ear, or they can click to learn more. This gives brands the extra chance to catch the eye of the pinner using video, without interrupting the pinners feed.

By putting the user in control, Pinterest is honoring their core value of putting pinners first, while helping brands capture more impressions. Although I haven’t seen any “in the wild”, I believe Cinematic Pins will be a game changer for marketers everywhere.

What do you think about Cinematic pins? Let us know in the comments! 

4 Reasons Pinterest Marketing Is Essential

If you’re wondering whether or not your brand needs to market on Pinterest, the answer is simple: Yes. Yes, you do. By not building your presence on Pinterest, you’re missing out on the opportunity to reach your target audience as they make vital decisions in their life.

4 Reasons Pinterest Marketing Is Essential

As an official Pinterest Marketing Developer Partner, we recently attended a special Pinstitute event, during which Pinterest revealed some powerful statistics about their community and how people use the platform. Read on to learn 4 key reasons why your brand needs to market on Pinterest, based on up-to-date stats about how consumers use Pinterest.

1. Your target audience is on Pinterest

Pinterest has long had the unfair perception of being a platform used only by middle-aged housewives. While Pinterest usage by this key advertising demographic continues to strengthen, their audience has been expanding rapidly across demographic segments:

  • In the US, 55% of women aged 18-54 are on Pinterest. This is an incredibly valuable audience, as women control over $20 Trillion of consumer spending.
  • The number of men on Pinterest double in 2014! Pinterest now reaches more men in the U.S. each month than Sports Illustrated and GQ combined. Here are some of my favorite manly Pinterest profiles.
  • ⅓ of the coveted millennial generation are now using Pinterest to plan their future. Which leads us to the next reason you need to market your brand on Pinterest…

2. Life events are planned on Pinterest

Because of Pinterest’s positive, aspirational nature, many use the platform to plan for the future. According to a study done by Millward Brown Digital and Pinterest, 74% of pinners view Pinterest as a tool to help them plan for the future, and 67% of pinners will experience a major life event within 6 months.

With life events being planned on Pinterest, it makes perfect sense that ⅓ of millennial’s would be active on the site. Speaking as a millennial (I was born in 1988), I’ve used Pinterest to plan wedding showers, find the perfect vacation spots, set up my first “grown up” apartment, and helping friends plan for their own weddings.

Because these events were in the planning stages (as opposed to showing them off after the fact on social networks), I was able to discover brands when I was in the buying mindset. That ability to market to the right pinners before purchase decisions occur gives brands on Pinterest a critical window into the consumers’ marketing funnel.

Reaching pinners before a purchase decision means commercial content is welcome in the user experience, not an interruption. This brings us to our next reason why Pinterest marketing is essential:

3. Pinterest is a natural fit for brands

People are going on to Pinterest to find new things to try to improve their future. There’s no reason your brand can’t be part of that conversation. In fact, Pinterest can’t exist without the presence of brands. Pinners want to see your brand’s new fall collection and want to learn how your exercise product will help them shed the pounds.

If commercial content disappeared from Pinterest tomorrow, the network would become much less useful. The same can not be said so easily of social networks such as Facebook, Twitter or Instagram.

The same study conducted by Pinterest and Millward Brown Digital also shows that the site is driving purchase decisions in many key categories. Here’s the percent of active pinners citing Pinterest as helping them make purchase decisions by category:

  • Food – 79%
  • Clothing – 53%
  • Home Décor – 60%
  • Beauty – 51%
  • Health & Fitness – 47%

Pinners are actively looking for your brand to help inform their decisions. This is a major part of what differentiates Pinterest from the other social networks, and what leads us to our final point:

4. Pinterest is a discovery engine

Recently I wrote an article called, “Stop Treating Pinterest Like a Social Media Platform”. Although I was evoking a bit of hyperbole with the title, it’s still important to recognize that users are on Pinterest to discover new things. Pinners are not there to start political discussions or look at pictures from your college roommate’s’ baby shower. They’re on Pinterest to look at beautiful images and search for new ways to improve their life – including discovering your brand’s offerings.

There are numerous implications of this:

  • Similar to search engines such as Google and Bing, content will continue being discovered on Pinterest for months or even years after it is first pinned. This helps you build up your ROI from Pinterest over the long-term, increasing your marketing efficiency over time.
  • Discovery carries through the entire marketing funnel. From top of funnel inspiration to narrowing down a consideration set and ultimately purchasing an item, Pinterest can help you keep a potential buyers’ attention over time.
  • Pinterest marketing allows you to inspire and inform at the same time. This is the dream for many marketers, as it allows you to be at once creative, poignant and helpful. When done properly, the brand uplift can be immense.

Ready to start now? Learn how to schedule pins, optimize your content strategy, get analytics and more with Tailwind.

Stop Treating Pinterest Like a Social Media Platform

I know, I know. Pinterest IS technically a social media platform. However, it’s a platform that’s unlike any of the other major networks. Pinterest is one part social, one part search, and two parts inspiration, making it a completely unique platform. If you continue to treat Pinterest like Facebook and Twitter, you’re making a huge mistake. Keep reading to learn why.

Stop Treating Pinterest Like A Social Media Platform

The News Isn’t News On Pinterest.

Something newsworthy happens. You want to know and share real-time information on the event. There’s a good chance you’ll be heading to Twitter to check the trending topics, retweet news source, and stay up-to-date with what’s happening. Or, you might open up Facebook to see what your friends have to say about the event. But I’m willing to bet your Pinterest feed will not be one of the tabs you check.

In fact, when I checked the Shared Count of a CNN article discussing the trending topic of Mike Huckabee’s bid for the US presidency, I found that there were plenty of shares but no one pinned the article:

Shared Count from CNN

But why is Pinterest ignored when it comes to the news?

Well for one, the Smart Feed places emphasis on quality of content – not necessarily the timing of content. Because of this, Pinterest’s algorithms prefer to surface pins that stand the test of time in users feeds. These pins will be the ones that are helpful, are from value-adding domains, have already proven themselves on Pinterest, and will often be rich pins. With these types of high-quality pins, it actually does make sense to schedule them to go out when your audience is online since they will be surfaced higher in the feed. However, once a pin is on Pinterest it can surface in search results for months – or even years – after it was pinned. So, if I pinned the article about Mike Huckabee and it surfaced in a user’s search result on US presidents 2 years from now, that user would just end up with a puzzled look rather than their desired result.

Not only does the Smart Feed work against time-sensitive articles, but Pinterest users also tend to focus on the positive aspects of life and leave the controversial topics to other networks. Often pinners are planning for a major life event or planning for a better future. They’re coming to Pinterest to be inspired and find something that can make their life better. The last thing they want to interrupt their search for the perfect vacation destination is a fight over Mike Huckabee – regardless of what political side they may stand on.

Images > Text.

Taking a scroll through your Facebook and Twitter feeds, you might notice that the sites are pretty text heavy. Sure, you’ll probably see an inspiring quote from a brand and some pictures from your friends night out, but other than that the sites are almost entirely text-based updates:

Twitter streamNow, take a scroll through your Pinterest feed and you will see a stream of (hopefully) eye-catching images:

Pinterest feed

In fact, you can’t create a post on Pinterest without an image – even if it’s just a screenshot of some text (but please, don’t do that). Although the descriptions are important on Pinterest – especially when it comes to setting yourself up for Pinterest SEO success – the images are what people are looking for.

Pinterest is for discovery, not discussion.

Now, perhaps Pinterest’s most important differentiating factor is why people are on the site. People are on Pinterest to discover new things, plan for a future event, or just get inspired. They are not on the site to discuss Mike Huckabee, look at your new puppy (unless it’s REALLY cute) or to ignore brand advertising. They are searching for new experiences – starting a new life with their partner, planning a new place to visit, trying a new way to decorate their home or their body. The discovery side of Pinterest makes the site more equivalent to a Google or a Bing – not a Facebook or Twitter.

So am I crazy or am I right? Should Pinterest be treated as a social media platform? Let me have it in the comments.

[sc name=”pinterest boilerplate”]

Increase Your Pinterest Popularity

Who doesn’t love being popular? On Pinterest, being popular usually means you have a large number of followers that love to engage with your content. Of course, this sounds appealing to most companies, but there are some who have truly mastered the skill of Pinterest popularity while others may not know exactly how to go about it. If you are one of those who are unsure how to increase traffic to your brand’s Pinterest, no need to worry! Luckily, we are here to tell you how.

Increase Your Pinterest Popularity

Have organized boards
Nobody enjoys sifting through unorganized things, so why would they enjoy unorganized Pinterest boards? Each board should feature different images pertaining to the theme of the board. It can be helpful to refine your boards as much as you can. For example, if you are a clothing company, you may have a board strictly for summer clothing. However, you could take that one board and divide it into different boards such as shorts, tanks, sandals, and swimsuits. You refine the original board so it becomes easier for your followers to find what they are looking for. By doing this, you will stand a better chance of being found and followed by your specific target audience.

Stay in the loop with trending topics
Trending topics are the word that are getting searched on the site, and if you have a pin in that category you will more than likely bring in more followers to your boards. According to reports, pins related to trending topics see an average 94 percent increase in click-throughs. This kind of traffic would be significant to obtaining followers on Pinterest, therefore, staying in the loop with what is trending is beneficial. So pay attention to what keywords are ranking on Google for your industry and what’s going on on other social networks.

Post frequently to your most followed board
You will want to post most frequently to those boards that you find to be most successful. Since more people are following these boards, your chances for repins will be higher, which will then also lead to more followers. Easily see which boards are producing the most buzz for your brand by looking at your board reports on your Tailwind dashboard.

Promote your Pinterest through social media
There are several ways to build your Pinterest followers through the use of social media. You can have your brand’s Twitter and/or Facebook account linked to your Pinterest so that way your followers on those social media networks can be directed to your Pinterest page. If they already follow you on other social media networks, chances are they will follow you on Pinterest as well.

Hopefully you find these tips useful while trying to increase traffic to your Pinterest page. Happy Pinning!

Pinterest Tips from the Pros

We all want that perfect account. The one that entices people to follow, repin, like and click. But how can you achieve such success? We asked a few of the Pinterest Pros to give their top tip for creating the ultimate Pinterest account.

Donna Moritz – Founder of Socially Sorted, which won the 2014 award for Best Business Blog in Australia.


“You have to start with your website. I know it sounds strange not to start with your Pinterest profile, but approximately 85% of content shared to Pinterest is shared by users from websites, and not by brands. Check that you have pinnable images on every important page (portrait size is best) and include some “header images” with text overlay to help provide context to the pin. Keep an eye on what is being pinned from your domain using the source check ( or with the super-useful Domain Tool on Tailwind.”

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Ian Cleary – Founder of Razor Social, one of the leading websites for social media tools and technology.

Ian Cleary

“One of the most important things for me is ensuring there are Pinterest friendly images on our website and making it easy to share the images. We are not very active on Pinterest but, because we consider it when we are creating our imagery on our blog posts, a lot of images are pinned from our site.”

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Jeff Sieh – Host of “The Manly Pinterest Tips Show“, which interviews some of the top names in Pinterest marketing.

Jeff Sieh

Be consistent. I think much of the success that I have on Pinterest is because I try to touch Pinterest twice a day, every day. Once in the morning and once in the evening. Also I always check the links. Making your content something people trust is a big factor in building an audience on Pinterest.”

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Kim Garst – Founder & CEO of Boom! Social and best-selling author of “Will the Real You Please Stand Up“.


“Looking good is half the battle! Pinterest is a visual platform so make sure that you are presenting your products, services and content in a visually appealing way because this is the first measuring stick. If they like what they see, they will click! Stand out, be creative and most of all; be unique!”

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Kim Vij – Successful Pinterest Consultant, Pinfluencer, blogger, educator and co-founder of

Kim Vij

“Finding windows of time to curate content is key on Pinterest. It just takes 5 minutes here and there throughout each day to be engaged and aware of relevant pins that fit your target audience’s needs and interests.”

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Peg Fitzpatrick – Co-Author of “The Art of Social Media” and a full on Pinterest and visual marketing Pro.

Peg Fitzpatrick
“Pin what you love because it truly becomes the visual representation of your brand. People get to know you from what you pin. Be a multi- faceted jewel and pin a variety so you show your different sides.”

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Vincent Ng – Author of “Pinterest to Profits with Pintalysis”, President of MCNG Marketing and host of the “Pictures to Profits” podcast.

Vincent Ng

“Take a look at how well certain pins performed every week. Some pins will get more repins, while others you thought may not. Start to study which ones perform and learn which topics resonate with your audience. This will help increase your community following and clicks.”

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