Got tickets for an upcoming event to sell? There’s a button for that: the buy tickets button on Instagram! 🎟
Instagram business buttons partner with popular platforms to provide easy calls to action – right on your profile!
The Get Tickets button on Instagram comes from a partnership with Eventbrite. (Head to their partner website to learn more!)
If you set your event up for sales on the site, you can add this Instagram action button to make it even easier for your audience to join in!
Below, we’re covering how to add the Buy Tickets button on Instagram and how it all works to help boost your sales.
Let’s take some time to cover partners before we get further.
Eventbrite is the only ticket-selling partner Instagram has at this time. Instagram will continue to expand the partner list over time, but right now you have one option!
So, if you’re wondering how to sell tickets on Instagram, you’ll need to set up an Eventbrite account and create your event on the platform!
Let’s tackle the set-up first.
First, you’ll need to head over to Eventbrite and create your event. If you don’t have an account, we recommend you sign up with your Facebook business profile.
Why? You’ll need your Facebook Business profile connected to Eventbrite, and your Instagram Business account connected to that Facebook page for the get tickets button on Instagram to work!
Once you have your Eventbrite event all set up, published, and synced to your Facebook business profile (linked to your existing account on Instagram) you can now display the Get Tickets button.
Remember, you need to have an Instagram business account to add this action button to your business profile!
Here’s how to set it up:
Now that you have the “Get Tickets” button live on your Instagram profile, it’s time to spread the word!
Here are some ideas to help you promote your new event on social media with the purchase tickets button:
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