Do you use Pinterest Group Boards in your marketing strategy?
While they don’t work the same way they used to, there are still plenty of ways to use Group Boards for your business.
AND there’s a new way to get many of the benefits you used to get from Group Boards. Intrigued yet?
Pinterest Group Boards (also known as collaborative Boards) are shared Pinterest boards that multiple Pinterest users Pin to. The Board is owned by one Pinterest user who has given other Pinterest users permission to add Pins.
If you’ve joined a Group board, you can invite other Pinterest users to it unless the Board owner has indicated otherwise in the rules.
Interestingly, when you follow a Pinner, you only follow non-Group Boards and the Group Boards they own.
By default, you don’t follow Group Boards they belong to, but you can visit their profile and follow them one by one if you’d like!
I followed this Pinner, but this doesn’t mean I follow any Group Boards she belongs to but doesn’t own. 👇
How to Find Group Boards on Pinterest
There are four easy ways to find collaborative Pinterest boards. Below, you’ll find detailed instructions on each method!
1. Conduct a Pinterest Board Search
A Pinterest board search is often the first place to start. It’s easy to do, if a little time-consuming. Here’s how:
- Type a subject relevant to your Pinterest account into the Pinterest search bar
- Refine search results by tapping “All pins” next to the search bar and selecting “Boards”
- Look for a circle icon at the top of the Board title with multiple profile images.
2. Check Out Your Competitors’ Pinterest Group Boards
Try looking at other Pinterest profiles in your industry to see which group Boards your competitors are contributing to!
Here’s how to find collaborative boards on Pinterest that your competitors have joined:
- Go to their Pinterest page
- Tap “See All Boards”
- Look for multiple profile icons next to the Pinterest Board title
3. Search Facebook Groups for Pinterest Board Owners
You can also check out a number of Facebook groups full of people who are looking for group Board contributors.
You’ll find a number of industries, niches, and topic-specific groups in Facebook search results.
Request to join groups that are most relevant to your Pinterest account topics – these are going to be the best Pinterest group boards for your marketing strategy.
4. Use a Pinterest Group Board Search Engine
An easier way still is to use Pingroupie.com. If I want to look for marketing Boards to join, I type in “Marketing” and scroll through the results. The “Score” (out of 100) is based on things such as repin rate, number of collaborators, follower growth, etc.
I’ll look for a board without too many collaborators, but lots of followers. Remember, you’ll still need to take a look at each to check for quality. And you’ll still want to check your Tailwind Pin Inspector after joining to make sure your Pins are doing well here!
There are also a number of blog posts with lists of group Boards. Check out some from this Pinterest search.
How to Join a Pinterest Group Board
The most simple way to join group boards is to look for Boards with the “Request to join” button. Those are the ones most open to new members.
Some Group Boards may also have instructions for joining in the Board description.
How to Pin to a Group Board on Pinterest
Pinning to a Group Board on Pinterest works the same way as a regular Board. Just select the collaborative Board, and tap the plus icon to the right to Pin your content!
How Do You Create a Group Board on Pinterest?
Want to turn an existing board into a group board? Here’s how to do it:
- Go to your Pinterest page
- Select the Pinterest Board you want to transform into a Group Board
- Tap the Plus icon under the Board title at the top of the page
- Invite collaborators by searching their name or email address on Pinterest
On this pop-up, you can also create and copy an invite link to send to collaborators, as well as set collaborator permissions!
Add a “Request to Join” Button on Your Group Boards
Want to collaborate with even more Pinners? Make it easy for people to join your Board by adding a “request to join” button!
- Go to a Group Board that you own
- Click the Plus icon next to your profile picture
- Tap the arrow icon in the “Collaborators can… “ section
- Check Board Requests
- Click Done.
Why Use Pinterest Group Boards?
Pinterest Group Boards were created to help Pinners collaborate with people they know. In the past, people used Group Boards to increase the distribution of their Pins, as people following any of the members of your Group Board would be more likely to see your Pins in their feed.
Since that was not the intention of Group Boards, Pinterest as started limiting the distribution of Pins in Group Boards to the members of that Board only – encouraging true collaboration.
Who Benefits From Sharing Boards on Pinterest?
Wondering how you can use collaborative Boards on Pinterest to your advantage? Here are some ideas to get you started!
- Trip planning – invite your traveling companions to submit ideas for things to see and places to visit. Comment and “like” ideas that appeal to you.
- Party planning – share themes, games, and decor ideas and get feedback.
- House hunting – share homes, styles, decor with your real estate agent.
- Support group – going through something tough? Enjoy finding and sharing uplifting content? Start a Group Board.
- Brainstorming ANYTHING – Share ideas for a work project.
You get the idea!
When you look at Pins in a Group Board on mobile, the option to comment is front and center in a way you won’t see on Pins from non-Group Boards.
And your comments are only visible to other members of the Board.
When it comes to Pins on non-Group Boards, you can comment or upload photos, but the option is not as prominent, and any comments and photos uploaded are public.
Pinterest is adding reactions to Pins in Group Boards to make it easy to give, receive, and even SORT feedback on ideas.
Choose from a heart, clap, lightbulb, question mark, or thumbs down to give your feedback in an instant!
Then click on the heart drop down (if you have it) to sort Pins in the Board by things like recency, most reactions, most comments, and custom. Way to get a quick look at how your ideas are being received!
Looks like there will also be a chat function in Group Boards coming soon as well!
If you’re in a group Board where all the members share only quality content that is relevant to the theme of the group Board (no weight loss Pins in the “How to start a blog” Board, please!), you can find content to Save (repin) or schedule for later.
You’ll always want to check the links before sharing to make sure it goes to the right place.
While Pinterest has indicated that Group Boards are not meant to aid in content distribution, some Pinners find they still bring in Pinterest and blog traffic. This may be the case when the Board has a tightly-focused niche where people are interested in the content and tend to reshare to their own Boards.
Find out for yourself if your Group Boards are still working well by going to your Pin inspector and filter by Board. Not yet using Tailwind? Sign up with Pinterest.
No hard feelings if it’s just not working for you anymore! Simply click on the image of the group member on the Group Board, find your name and click the “Leave” button.
Editors Note: We want to be better and are working toward taking positive steps forward, including changing the Tribes name and branding by the end of the year. Thank you for being patient with us as we learn and grow.
Try Tailwind Tribes! Tribes allow you to collaborate with others in your niche. Not only will your content be shared with their followers, but you’ll save tons of time curating great content. Tribes are currently free to use, even for those without a Tailwind account.
“It’s easy and convenient to choose all I want from my fellow tribe members. They, in turn, share my posts.
This tool saves you time and maximizes your reach so you can become one of the most successful women in business.”
Jen Monks, Owner of Life Wise Lady
Get all the benefits of Pinterest group Boards with the added advantage of accountability!
Tribe Owners and Admins can ensure that everyone is sharing out each others’ Pins. If someone doesn’t hold up their end of the bargain, Owners and Admins can remind them of the rules and/or kick them out.
Tailwind Tribes don’t replace Pinterest Group Boards – they both have a place in your Pinterest marketing! Each can help you find and collaborate with content creators, business partners, and more.
Ready to try it out? Simply add your Pins to Tribes, and add others’ Pins to your queue, and off you go! Find your first Tribe now.
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Pin Me For Later 📌:
Alisa Meredith is Pinterest Product Specialist at Tailwind — a Pinterest marketing tool, scheduling tool, planning tool and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends! She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she’d like to admit to.