Feeling stuck on how to write an Instagram bio? It happens to the best of us. After all, those 150 characters can make or break the growth of your audience!
It’s the first thing people notice when they go to your profile. It’s also where you introduce your brand to potential customers, create personal connections, (and hopefully) drive a considerable amount of traffic to your business.
Whew! That’s a lot of pressure for a few lines of text! But don’t worry, we’re here to help you assemble the perfect Instagram bio for your brand.
We’re exploring how to:
- Write a creative bio on Instagram for a great first impression
- Describe what your business does
- Give customers a reason to follow, like, share – and convert!
We will also look at our favorite secret weapon Smart.bio and how it can make your profile pop!
What is an Instagram Bio?
Your Instagram bio is the section on your profile page where you include some information about yourself and/or your business. It can be found underneath your Instagram username.
In your bio, you can include a short description, contact information, hashtags, emojis, and a website URL. For the best Instagram profile possible, you’ll need to stay under the 150 character limit. Make those letters count!
Our Formula: How to Write an Instagram Bio in 6 Steps
An Instagram bio is what people see first when they visit your page. It’s one of the things that help you grab the audience’s attention, so it needs to stand out!
You have just seconds to leave a great impression and show a person that discovers your profile that it’s worth a follow.
So how do you convince potential people to become followers within the first few seconds after seeing your bio? Check out the six steps from our Instagram bio tips for a refresher!
How to Make Instagram Bio: The Tailwind Edition
- Add keywords and descriptive words into your profile name
- Use your bio to quickly convey what followers can expect from your page and what’s in it for them
- Use line breaks and emojis to make your bio look neat and easy to read!
- Include a strong call-to-action (CTA) to send your followers somewhere to learn even more about you!
- Use a link in bio tool to showcase more than one link for ultimate traffic conversion
- Customize your link in bio landing page to reflect your branding
150 of the Best Instagram Bio Ideas You Can Copy + Paste
Now that you have an idea of what goes into crafting the best bio for Instagram, it’s time to write your own!
Here are some Instagram bio examples to get you started. You can use these bios for inspiration, or simply copy and paste them! We don’t mind.
Good Instagram Bios
- Creating a life, I love
- Simplicity is the key to happiness
- In a world of worriers, be a warrior
- Captivated from life, showing it here
- We have tomorrows for reason
- I practice what I post
- She turned her can’t into can and her dreams into plans
- Creating my own sunshine
- Your life does not get better by chance. It gets better by a change
- You is kind, you is smart, you is important
Funny Instagram Bios
- Sassy, classy with a touch of badassy
- Recovering ice cream addict
- Humble with just a hint of Kanye
- Relationship status: Netflix and ice cream
- Words cannot express my passion and love for Fridays
- Chocolate never asks me any questions, chocolate understands me.
- Kanye attitude with Drake feelings.
- Sometimes I just want to give it all up and become a handsome billionaire.
- Gifted napper, talker, and ice cream eater.
- I might look like I’m doing nothing, but in my head, I’m quite busy.
- My hobbies are breakfast, lunch, and dinner topped with a chocolate dessert
Cute Instagram Bios
- Recommended by 4 out of 5 people who recommend things.
- Sprinkling kindness everywhere I go
- Trying to be a rainbow in someone’s cloud.
- Fabulous ends in “us” coincidence? I think not.
- Sometimes we could always use a little magic – don’t hide the magic within you
- Always aiming to be a rainbow at the end of a thunderstorm.
- Fair is where you get cotton candy.
- Just keep swimming.
- Sharing my happy thoughts.
- You keep me safe. I’ll keep you wild.
Cool Instagram Bios
- Being myself – Everyone else is taken.
- Time is precious, waste it wisely.
- I’m a cupcake in search for her stud muffin
- Do you know what I like about people? Their dogs.
- The best things come from living outside of your comfort zone.
- The bad news is time flies. The good news is you’re the pilot.
- No this isn’t a dream, this is my reality
- I already want to take a nap tomorrow.
- If I cannot do great things, I can do small things in a great way.
- When nothing goes right…. swipe!
Business Instagram Bios
- 👇 FLASH SALE THIS WEEKEND ONLY – 50% 👇
- A creative message describing your unique selling point.
- Check out our best sellers below.
- Official home of (brand name) on Instagram.
- Click the link below to shop our Instagram.
- Free international shipping.
- Share your photos with us using # (branded hashtag).
- Your brand slogan.
- Contact us: (email address).
- We 💜 seeing your purchases! Tag us @(yourInstagramname), #(your hashtag)
Instagram Bio Quotes
- Simplicity is the key to happiness.
- In a world of darkness look up at the stars
- All I do is win, win, win. No matter what.
- To love oneself is the beginning of a life-long romance.
- I would rather die of passion than of boredom.
- In a world where you can have everything. Be a giver first.
- Whether you think you can or you think you can’t, you’re right.
- Together we could be unstoppable
- Wanting to be someone else is a waste of who you are
- Creativity solves everything.
Instagram Bio Ideas for Girls
- Turning my dreams into my vision and my vision into reality.
- Sand in my toes and saltwater in my curls.
- My standards are high… just like my heels.
- I’m a woman with ambition and a heart of gold
- Sometimes depressed, stressed…, but still well dressed.
- I shine from within so no one can dim my light
- Happiness never goes out of style
- Smart. Strong. Silly. Straight up class act.
- Who runs the world? ME.
- Always give 100% — unless you’re donating blood.
Instagram Bio Ideas for Guys
- Born to express, not impress.
- I got here by being me, so I’ll continue being me.
- You couldn’t handle me even if I came with instructions.
- Kilometers are shorter than miles. To save gas I’ll take my next trip in kilometers.
- I’m out here hustlin’ to claim what’s mine.
- I’d rather be hated for who I am than loved for who I am not
- I don’t care what people think of me. This is me in the rawest form.
- Risk taker. Adventurer. Globetrotter. Living my dreams.
- Be all in or get out. There is no in-between.
- I might not be where I want to be yet but I get closer every day.
Clever Instagram Bios
- I’m real and I hope some of my followers are too.
- If “love is in the air” why is the air so polluted?
- Sweet as sugar, tough as nails.
- Catch flights not feelings.
- Midnight snacker 🌝
- I can’t remember who I stole my bio from or why.
- Currently saying yes to new adventures
- Everyone else was taken so this is me
- I’m cool, but global warming made me HOT
- People call me Sara but you can call me tonight 😉
Dope Instagram Bios
- Simply look at me. God is amazingly creative.
- Stress does not go with my outfit!
- I speak fluent sarcasm!
- Don’t dm. Telepathy only!
- Lazy is such an ugly word, I prefer SELECTIVE PARTICIPATION!
- Remember it’s just a bad day, not a bad life.
- Life on earth is expensive, but it includes a free trip around the sun.
- I’m not actually online, it’s just an optical illusion.
- Work hard for 5 days to enjoy the 2 days to the fullest.
- I hope Karma slaps you in the face right before I do!
Unique Instagram Bios
- 🍂🍃Falling for you 🍂🍃
- Looking at the world through colored glasses.
- Please cancel my subscription to your issues
- Status Update: Currently hungry.
- Don’t study me. You won’t graduate 🎓
- A Life? Cool! Where can I download one of those?
- To a great mind. Nothing is little.
- Who needs friends? My PC is user friendly.
- Beware of geeks bearing formulas.
- Weird is a side-effect of awesome.
Aesthetic Instagram Bios
- Kind words cost nothing.
- Look in the mirror and see your competitor.
- Simple hug and cure big issues of life.
- Sometimes, the fear of losing someone is making us losing them
- Sorry for taking the same boring face every day.
- You have ruined the melody of my favorite song.
- I am the hero of this story, do not save me.
- Stay busy, they do not deserve you.
- Firstly, try to learn to make yourself happy.
- I am getting a chance to tell my feelings to you.
Professional Instagram Bios
- Press that follow button to know my story.
- Don’t know what to do? You can start by hitting that follow button.
- Turn that blue follow button to white.
- Follow me and I’ll follow back.
- Follow me to get a behind the scenes look at my life
- Wanna know my story? Press that follow button.
- Follow me then follow the link below!
- My story will inspire you so be sure to hit that follow button.
- I’m on my journey. Join me by following along.
- You see, everyone has a story but mine is a mystery. Follow me.
Classy Instagram Bios
- Not everyone has to like me, Not everyone has taste.
- People will stare; I make it worth their while.
- In a world of average, I’m savage.
- Even if you had instructions, you still couldn’t handle me
- Keep the dream alive: Hit the snooze button.
- You can’t make everybody happy, you aren’t a jar of Nutella.
- Don’t be afraid to be the full package.
- At the end of the day, life should certainly ask us whether we want to save the changes or not.
- I am fire and ice. People fear my cold and crave my warmth.
- Better an oops than considering a what if.
Simple Bios for Instagram
- Welcome to my world.
- This is me.
- Just smiles 🙂
- I got nothing.
- Meet (name).
- Follow me.
- So far, so good.
- Thanks for checking in!
- Happy stalking!
- Happy thoughts
Using Smart. Bio to Make the Most Out of Your Instagram Bio
Driving traffic from Instagram is easier than ever, thanks to Tailwind’s FREE Smart.bio tool!
Smart.bio allows you to feature as many links as you like on a clean, stylish landing page.
Your followers can click on the branded link in your bio to see all the products, posts and content linked to your Instagram posts.
Of all the things to put in your bio, a powerful link in bio tool like Smart.bio is a must!
Besides being able to add multiple links, Smart.bio allows you to track how many people click the links. That way you can analyze what your followers are drawn to most, and leverage it!
Once you have everything set on your bio, you can use Tailwind’s Instagram Scheduler feature to automatically schedule your post links and update the Smart.bio page once your Instagram post goes live!
Curious? Get a free trial of Tailwind for Instagram, no credit card required!
Start a Free Trial of Tailwind for Instagram!
- Schedule photos and videos directly to your Instagram feed with Auto Post.
- Optimize every post for more engagement with SmartSchedule and Hashtag Finder.
- Automatically hide your post’s hashtags in the first comment to keep your caption clean & clutter-free.
- Make your posts more discoverable with user tagging & location tagging.
- Analyze what's working across every post and profile with smart analytics.
Psst! This Pin was made in seconds with Tailwind Create. Try it for yourself!
Pin Me For Later 📌:
Kristen Dahlin is the Content Marketing Manager at Tailwind — your new Marketing team, helping you create social media designs, schedule posts, and optimize across Instagram, Facebook, and Pinterest with one easy-to-use social media management tool. Kristen lives in rural Oklahoma with her husband Kyle, daughter Sophie, boxer Lila, and a very temperamental flower garden.