Feeling stuck on how to write an Instagram bio? It happens to the best of us. After all, those 150 characters can make or break the growth of your audience!
It’s the first thing people notice when they go to your profile. It’s also where you introduce your brand to potential customers, create personal connections, (and hopefully) drive a considerable amount of traffic to your business.
Whew! That’s a lot of pressure for a few lines of text! But don’t worry, we’re here to help you assemble the perfect Instagram bio for your brand.
We’re exploring how to:
We will also look at our favorite secret weapon Smart.bio and how it can make your profile pop!
Your Instagram bio is the section on your profile page where you include a brief description about yourself, your business, your brand, and/or the purpose of your Instagram account. Your bio is found beneath your Instagram profile name.
This space within your Instagram profile is a very important and exciting opportunity to get more people engaged with your Instagram profile. Within your Instagram bio, there are countless ways in which you can get creative. However, at the most basic level, we generally recommend including a short description, contact information, hashtags, emojis, and a website URL.
This is a place for you to get creative and show people what they’ll find on your feed. It’s where you can briefly explain who you are and why someone should be following you.
And don’t be afraid to tweak or change the bio! Instagram Bios aren’t set in stone and you can edit them whenever and however you want.
One thing is for certain: for the best Instagram profile possible, you’ll need to keep your bio short and sweet in order to stay under the bio’s 150-character limit.
An Instagram bio is what people see first when they visit your page. It’s one of the things that help you grab the audience’s attention, so it needs to stand out!
You have just seconds to leave a great impression and show a person that discovers your profile that it’s worth a follow.
So how do you convince potential people to become followers within the first few seconds after seeing your bio? Check out the six steps from our Instagram bio tips for a refresher!
Your Instagram bio is where you introduce yourself to people. It’s a place to claim who you are, what your account is about, and why someone should follow you. Think of it like a short and sweet cover letter.
Now, let’s go over how to make your Instagram Bio a killer success.
You know how the saying goes. What’s in a name?
The opportunity to brand your Instagram bio even more, that’s what!
Technically, you have two names on Instagram that hang above your Instagram bio. One is your Instagram handle, which you choose when you sign up for Instagram and have to change in your Settings. The other is your Instagram profile name!
Check out where the two appear on travel blogger Helen Sula’s Instagram page, where “heleneinbetween” is the handle:
Your profile name shows up in bold right above your Instagram bio, just like a little heading. If you wanted to, you could just put your company or brand name in this line. However, you might be missing out on a few extra opportunities to brand your profile and attract more followers if you stop there!
You have 30 available characters in this line (including emojis!), and it’s a great place to describe what you do, who you are, or what you’re all about.Including relevant keywords and descriptive words in your Instagram bio makes it so much easier for your audience to find you. For example, if you’re a hairstylist, adding your profession “hairstylist” and the city you’re located in your profile name makes it super easy for people looking for a hairstylist in your city to find your Instagram account.
Did we mention that your Instagram bio has a character limit? That’s why it’s important not to waste this valuable real estate on unnecessary details. For example, there’s no need to restate your name here; instead, focus on providing any details that you didn’t get across in your profile picture and name line!
The Instagram bio is the perfect place to highlight significant details about who you are, what you do, and how you use your Instagram profile in an attention-grabbing way. Your bio is usually the last thing people read before making a decision to follow you OR click on the link in your bio!
Here are a few general details we recommend considering adding into your Instagram bio to get users interested:
To make the most out of your bio space, be sure to use different words (not the same ones as in your name line) to further describe your brand focus or blog content.
After you focus on the message you want to convey with your bio, you’ll want to format it for easy readability and understanding. After all, you have just a few seconds to grab and hold the attention you need to gain a new follower or customer!
Keep reading for some quick tips on how to format your Instagram bio to support your brand and make building a following so much easier!
We get this question a lot, so we just wanted to clear this up. Whether or not you should use a hashtag in your Instagram bio depends on what you want to portray within the summary of what your Instagram profile is about. You can add hashtags and mentions to your Instagram bio to create a clickable hyperlink.
However, if you include hashtags into your Instagram bio, it doesn’t mean that your profile will automatically appear in that search stream. If you include a hashtag in your Instagram bio, users will be able to click on that hashtag and see all of the posts using that hashtag!
If you’ve created a hashtag specifically for your community or business, it’s a great idea to include it in your Instagram bio so your profile visitors can see it – and it’s also a great spot to collect user-generated content!
Adding a user mention works the same way in your bio (creating a clickable hyperlink), and is a great way to introduce the face or faces behind your brand if you’re hesitant to mix business and personal content. Just link your Instagram handle and add a little clue for curious browsers!
Check out how The Blonde Abroad includes both hashtags and user mentions in her bio.
Nothing turns off readers faster than a thick paragraph of words with no line breaks, spaces or easy-to-follow separators. A block of words might just make your followers’ eyes (and brains!) tired before they even begin.
Not exactly the impression you want to give when you’re looking for buy-in and excitement, right?
You can avoid this by formatting your Instagram bio with line breaks or those handy slashes we mentioned earlier.
Lettering artist Dawn Nicole does this really well in her Instagram bio:
When you type your Instagram bio, make sure to remove any spaces before and after each sentence that you want to put a line break around. Then hit return. (If you’re on an Apple device, tap the number button in the lower-left corner of your keyboard to find your return button!) This will move the next sentence down to its own line.
You can create full line breaks in between each sentence by adding emojis, slashes or periods.
In fact, you might even consider switching out some words and phrases with relevant emojis to spark some visual interest and create a refreshing reset for your viewer’s eyes!
The next element of a perfectly branded Instagram bio is an important one! It’s the next step your followers or visitors should take to learn even more about your product, blog or brand.
Most often, this would be going to your website or another location to view more of your content. That’s why it’s so handy to include a link in your bio by adding in a relevant URL.
Speaking of URLs, did you know that you can add links to your Instagram bio? Here’s how:
Step 1: Log into Instagram
Step 2: Click on your profile photo in the bottom right corner (this brings you to your profile)
Step 3: Press Edit Profile
Step 4: In the space next to Website enter your URL
Step 5: Hit Done
While you can put a link in your bio directly to your website URL, this isn’t always the most helpful link to use especially if you want to direct followers to a certain page or promotion. That’s why a ton of Instagram users choose a link in bio tool that acts as a landing page for multiple links, including links shared with each post!
Tailwind’s brand-new FREE Smart.bio tool does just that! In just a matter of moments, you can create a clean, branded link in your bio (it looks like smart.bio/yourusernamehere) so that your followers enjoy a branded experience from start to finish.
When choosing a link in bio tool, it’s important to choose one that doesn’t create a distracting, lengthy link in your bio. Even better, a link in bio tool that allows you to create your own custom URL can keep your Instagram bio effortlessly branded!
Tailwind has a brand-new solution. Take a peek at Smart.bio below! 👀
With Smart.bio, you can also upload a mix of static link buttons and clickable feed images to optimize the posts, links and offers you’ll always want to send your followers to. For example, links to newsletters, email lists, and guides make for perfect static links that catch the eye at the top of your smart.bio landing page.
For daily product promotions, blog post mentions and linked posts, simply drop a link into your latest Instagram posts for the image to appear in your Smart.bio feed. And that’s not all!
When you use Smart.bio with Tailwind for Instagram, your linked feed images will update in real-time on your Smart.bio landing page – even when you auto post!
No more having to go into another app to separately add in a link and coordinate the time it goes live with the time your post does – Tailwind does it for you automatically when you schedule your Instagram post!
Plus, Smart.bio is easy to brand, which is an important element of maintaining not only a perfectly branded Instagram bio but an entire brand presence on the web!
Smart.bio by Tailwind is completely brandable, which is a feature either unavailable on most link in bio tools – or only available through a paid subscription! Cool, right?
With Smart.bio, you can customize:
Plus, Smart.bio allows you to see analytics in real time, including total visits to your landing page, total link clicks, and the click-through rate of your content!
Using this information, you’re able to figure out if your Instagram bio is clear enough to lead followers to your link in bio tool, or if you should adjust your CTAs!
These analytics also help you determine if your buttons are interesting and engaging enough to earn clicks, or if you should change your approach to get the most traffic possible.
Smart.bio allows you to meet your brand goals when it comes to your Instagram presence, and it’s now in public beta! If you want to be one of the first users of this amazing traffic-driving tool, click the link below to reserve your spot now!
Now that you have an idea of what goes into crafting the best bio for Instagram, it’s time to write your own!
Here are some Instagram bio examples to get you started. You can use these bios for inspiration, or simply copy and paste them! We don’t mind.
Driving traffic from Instagram is easier than ever, thanks to Tailwind’s FREE Smart.bio tool!
Smart.bio allows you to feature as many links as you like on a clean, stylish landing page.
Your followers can click on the branded link in your bio to see all the products, posts and content linked to your Instagram posts.
Of all the things to put in your bio, a powerful link in bio tool like Smart.bio is a must!
Besides being able to add multiple links, Smart.bio allows you to track how many people click the links. That way you can analyze what your followers are drawn to most, and leverage it!
Once you have everything set on your bio, you can use Tailwind’s Instagram Scheduler feature to automatically schedule your post links and update the Smart.bio page once your Instagram post goes live!
Curious? Get a free trial of Tailwind for Instagram, no credit card required!
Psst! This Pin was made in seconds with Tailwind Create. Try it for yourself!
If you have an Etsy shop, you’re probably a creative person, talented, and independent. When…
Marketing is essential for all businesses, even nonprofits. In a world dominated by digital media,…
Do you use Pinterest Group Boards in your marketing strategy? While they don’t work the…
Jess Guevara lives a life that - let’s be honest - we’re more than a…