Pinterest Site Verification: How to Claim a Website on Pinterest

Published by
Melissa Megginson

Verifying your site on Pinterest. Sounds like a complicated, code-heavy process. And who really needs that, right?

Well Pinterest site verification has many amazing benefits and doesn’t have to be hard at all! Verifying your website on Pinterest gives you access to valuable business features. For example, you gain access to deeper analytics both on Pinterest and through Tailwind and your profile photo will be on all Pins from your site, prompting users to visit your page and a small globe icon will appear next to your website’s URL on your profile, assuring visitors of your authenticity.

There are two main ways to go through Pinterest website verification:

  1. Update the meta tag on your site;
  2. Upload an HTML file

The best part? Verifying your website on Pinterest doesn’t take a professional developer – anyone can do it! Don’t worry, we’ll be here to hold your hand along the way.

Learn how to easily verify your website on Pinterest Click to Tweet

Option One: How to Verify or Claim Your Website on Pinterest by Uploading a Meta Tag

Step 1. Go to your Pinterest profile and click on the edit button

Step 2. Click on “Settings” and “Claim”.

Step 3. “Confirm Website” button

Step 3. Copy the Code

Step 4. Add the code to your website’s head section.

So here’s where things might feel like they get complicated. But never fear – it’s easier than it sounds! In your website’s content management system (CMS), look for index.html where you can edit the code of your website. You’ll know you’ve found it when things look something like this:

Once you’ve found this area, add the code from Pinterest in the head section:

Save those changes.

Step 5. Click “Finish” back on Pinterest

Option Two: How to Upload To Website

Step 1. Edit your profile and open up the “Confirm Website” Dialog box.

Step 2. Click on “Download This File”

once the file is downloaded, DO NOT rename the file. This is very important!

Step 3. Upload the file to the root server

Common root servers are public_html, www, or wwwroot. This video will explain how to upload the file.

Step 4. Click “Finish” back on Pinterest

Upload to Popular Site Types – WordPress, Tumblr, and Blogger

Pinterest website verification can be easily done through many hosts. Right now, there are 19 total hosts with instructions on how to verify your website on Pinterest. We are only going to go over a few of the most popular ones here – WordPress, Tumblr, and Blogger.


Simple Steps for verifying your WordPress site on PinterestClick to Tweet

Step 1. Download and install the “Simple Site Verify” Plug-in

Step 2. Copy the “content” section of the meta tag using the instructions above.

Step 3. Go to Simple Site Verify’s settings and enter the code you copied.

Step 4. Click “Finish” back on Pinterest.

Tumblr – Meta Tag

Simple Steps for verifying your Tumblr blog on PinterestClick to Tweet

Step 1. Copy the meta data from Pinterest using the method above 

Step 2. Sign in to your Tumblr page and go to your settings

Find your blog listed in the right rail.

Step 3. Scroll to “Edit Theme”

Step 4. Click on “Edit HTML”

Then paste meta data into head and save.

Step 6. Click “Finish” back on Pinterest.


Simple Steps for verifying your Blogger site on PinterestClick to Tweet

Step 1. Copy the meta data from Pinterest using the method above

Step 2. Login to Blogger and go to “Template” then select “Edit HTML”

Step 3. Paste Meta Tag Into head

Step 4. Click “Finish” back on Pinterest.

And as a bonus, here’s how to claim a Shopify site!

See? Pinterest Website Verification Isn’t Too Hard!

Now that you know how to claim a website on Pinterest, you can really get started on Pinterest. Learn how to get more traffic from your Pinterest marketing!

Want to skyrocket your website traffic? This simple guide is your passport to free traffic growth from Pinterest (even if you’ve never Pinned in your life.) Grab it now!

Melissa Megginson

Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest & Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.

View Comments

  • Does adding the www. or http:// make any difference if my website keeps saying "oops, sometimes it takes maybe an hour so check back later" when I try to confirm on pinterest? I've tried a couple different options and I'm getting more confused.

Published by
Melissa Megginson

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