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How to Write the Best Pinterest Descriptions and Titles: Boards & Pins!

Kristen Dahlin on November 17, 2022

If you’re wondering about Pinterest SEO best practices, and how to write the best Pinterest descriptions and titles for Boards & Pins, we’ve got you covered!

There is an art and a science to it., just like with everything else on Pinterest, and we have it down.

When you get the art right, you’re appealing to a reader’s emotions, challenges, and desires for the future.

When you master the science, your Pinterest SEO will improve. That leads to more and more distribution and website traffic.

I’d call that a win-win!

In this blog post, we’re breaking down how to write Pinterest descriptions and titles for Pins and Boards. Plus we’re talking about why they’re so important for engagement, traffic, and the Pinterest search engine!

Pinterest Descriptions and Titles: What They Are, and Why They Matter

Simply put, Pinterest descriptions and titles give more context for your Boards and Pins, they are the first contact between your Pin and the audience. They give Pinterest users a clue as to what kind of content they’ll find Pinned to your Boards, or what your Pin is about!

The importance of Pinterest descriptions and titles

Good Pinterest descriptions and titles drive engagement, traffic, and reach.

In 2018, Pinterest created a study of 21,000 Pins, where they analyzed Pin designs and captions, and what they found will amaze you! Here are just a few highlights:

  • Including your business name in the first sentence of the caption leads to a 54% higher conversion rate for email signups
  • Using clear, actionable wording and a strong call to action increases email signups 70% and online sales by 6%.
  • Adding a price increased sales by 28%.

Clearly, descriptions matter to people on Pinterest. And, as it turns out, they matter to the Pinterest algorithm too!

To further support these results, in a 2020 webinar with Pinterest’s Current Partnerships Manager, Lucy Matthews, we asked her about the possibility of using the same title and description for several Pins at once. Not only was her response categorical, but her explanation made all these concepts much clearer.

When you’re creating titles and want to use the best title and description for a Pin, both should reflect information about the Pin and what can be expected when clicking through.

Titles that don’t accurately reflect an image or a landing page are already less valuable to Pinners and will not perform as well.

-Lucy Matthews

Pin descriptions are absolutely vital to Pin distribution. By including relevant keywords (that relate to the page you’re linking) in your Pinterest Pin description, Board title, and description where the Pin is saved, you send a signal to Pinterest about your content (think: Pinterest SEO!)

These keyword signals in your Pin title, Pin description, Board Title, and Board Description help Pinterest surface your Pin to the right people and in the right search results.

As with Google, don’t use random unrelated keywords, only relevant keywords. You want to avoid being reported for spam on Pinterest!

What do the Pinterest captions and titles look like?

A Pinterest Pin and a Pinterest board with the title and description areas circled

Pinterest Pin descriptions display in slightly different spots, depending on whether you’re using Pinterest on a desktop or the mobile app.

On a desktop, your Pin description will appear to the right of your Pin image and under your Pin title when selected. On Pinterest mobile, the description appears underneath the Pin image, just after your Pin Title.

Pinterest Board descriptions appear at the top of your Pinterest Board, just under your profile picture. This space helps clue your followers into the contents of your Board, and what type of Pins you’ll be adding to it! 

Now that you know where to find these descriptions, and what they’re supposed to do – let’s talk about why writing great Pinterest descriptions is so important.

Troubleshoot: Why Are My Pinterest Descriptions Missing?

If Pinterest Pin descriptions matter so much – you may be wondering – why are they missing half the time? Sometimes you see them on mobile, but not on desktop. Or you might see them on some Pins and not on others. If you manage several accounts for clients, you may see them on some and not others.

It’s actually not uncommon. Here’s what Pinterest has to say:

“Your descriptions might look different across Pin formats and devices. Sometimes people will see the full description in their feed, and sometimes they’ll only see the Pin title or a few words of the description.

No matter what shows in people’s feeds, know that your description is working hard behind the scenes to get your content in front of the right people.”

How to Write Great Pinterest Pin Descriptions and Titles

Now let’s talk about Pinterest description and title best practices, and how to write them for your Pins!

Whether you add a Pin directly to Pinterest or are scheduling a Pin with Tailwind, you’ll see a box for a Pin description.

A side by side view of the module for building a Pin in Pinterest versus building a Pin in Tailwind
  • On Pinterest, it’s the “Tell everyone what your Pin is about” field, to the right of the Pin image field.
  • On Tailwind, it’s the “Enter a brief caption” field to the right of your Pin image.

Not yet using Tailwind for Pinterest? [sc name=”Pinterest Signup – Text Link”] and save hours each week on your Pinterest marketing strategy!

As for what to write in your Pin description, you’ll want to include anything that might help people decide if your Pin is relevant to them. The more details the better. Imagine you had 10 seconds to tell someone what your linked page was about. What would you say?

Your Pin Description Should Include:

  • Relevant keywords near the beginning of the description
  • Brand name in the first line of your description
  • Natural sentence structure (no keyword stuffing!)
  • A call to action – tell people what you want them to do when they visit the page.
  • As many enticing details as you can include!

Need some help with Pin Descriptions? Try Tailwind Ghostwriter!

Let’s be honest – writing perfect Pin descriptions for all your Pins that include the elements above can be a little…daunting. In fact, our members said it was more than daunting – they confessed they actively avoided it!

Don’t worry. We have a brand new Pinterest description generator tool that can help. Meet Ghostwriter!

Ghostwriter is a powerful AI tool that can create natural-sounding Pin descriptions in record time. Simply upload your Pin image (or schedule from Tailwind Create), click the “Ghostwrite For Me” button on your Pin details screen, and input your information.

Ghostwriter will ask you for:

  • Your Pin URL
  • What kind of content this is (think: promotional, informational, lifestyle, etc.)
  • Your Pin title
  • Important keywords and phrases you want to be included in your description
  • Your call to action

Then, in the time it takes you to sigh over the prospect of saying the same old thing in another way, Ghostwriter will generate 3 possible Pin descriptions for you.

You can make a few tweaks, have Ghostwriter try again, or save your brand new Pin description as is! It couldn’t be easier, and our members love it!

Tailwind ghostwriter preview, with a Pin, the Ghostwriter beta screen with inputs, and an auto-generated caption.

In fact, 100% of the testers in our beta group said they were likely to continue using Ghostwriter again. . Want to try it for yourself? Ghostwriter is available on all Tailwind plans, including our forever-free plan!

How Long Should My Pin Description Be?

You have up to 500 characters for your Pin description. That’s plenty of space for the natural use of keywords, including a CTA, and all the information people need to know about what your Pin and the linked content can do for them.

When your caption appears in the feed, it’s the first 30-60 characters that are most likely to appear. Put the most important, most compelling parts first.

The Fundamentals of Pinterest Title Ideas

Similar to descriptions, Pinterest titles play a crucial role in engaging your audience. Since the title and the art may be the first things your audience notices about your Pin, we could even argue that they are more important to your CTR and traffic. Let’s examine the characteristics of a winning Pinterest title idea.

  • An appealing Board and Pin title might be the difference between someone pausing and clicking or simply scrolling when it comes to standing out among the vast amount of content that Pinterest offers.
  • Its length is limited to 100 characters. Remember that it will appear above the description, with the first 30-35 characters. For this reason, you should place your important keywords as close to the beginning of the Pin title as you can.
  • Add adjectives
  • You may use at least one long-tail keyword in your Pin title. But please, avoid keyword stuffing.
  • Use headline case rather than sentence case

Pinterest Pin Description Template + Examples

Understanding the elements of a strong Pin description is nice, but how does that translate to creating an effective caption?

A simple way to think about crafting your Pin description is with this template:

[Address Search Intent with Keywords] + [Brand Name] + [What You Offer] + [Relevant Details] + [CTA]

Let’s look at a few Pin examples – one for each of the four objectives: awareness, email signups, online sales, and offline sales.

Pin Descriptions Example: For Increasing Brand Awareness

Here, we’re TravelBali, a vacation resort :

Looking for an all-inclusive, family-friendly vacation holiday? TravelBali has easy packages and financing to help you plan your dream trip. Swim with stingrays, relax on a catamaran, and end your day lounging by one of our four giant pools with swim-up bars!

Kids stay and play for free. If adventure holidays are your thing, we have that – rock climbing, cave diving, hang gliding… Or if you prefer a relaxing holiday, enjoy our spa with massage, sauna, mud bath, and facials – and of course, the beach with crystal waters and sand for miles! Choose your dates now.

The keyword usage here is strong.

Great for attracting Pinners who are just starting to plan out a vacation. Notice that the brand name is near the beginning, and how compelling the copy is. I’m ready to pack my bags!

Pin Descriptions Example: To Grow Your Email List

Now we’re home decor business :

For luxury linens at discount prices, think Adlers! From gauzy, no-iron summer curtains to luxurious holiday linens for the most decadent of family gatherings, we have everything you need at prices up to 80% off every day.

Be the first to hear about new styles and price cuts when you sign up for our email list.

Again, keywords to attract people who might be interested in THIS particular content. There’s also a strong call to action and an enticing promise of up to 80%. Who would want to miss that?!

Pin Descriptions Example: For More Online Sales

Now we’re an athletic shoe company ‍♀️:

Perfect for back-to-school, running a marathon, or running errands in style – Maple has the name-brand sneakers you want at the prices you need. We have shoes for men, women, and kids at prices starting at just $19.99.

Trendy and supportive, all our trainers offer arch support, breathable linings, and the latest colors. Plus, we offer free recycling of your old shoes! Find your style now.

Adding in mention of a price, plus spelling out exactly what you offer make this a strong caption. Including your differentiator (free recycling) can also make you stand out in a sea of sameness.

Pin Descriptions Example: For More Offline Sales

And finally, we’re a skincare company :

Summer sun left your skin in need of rescue? Check out our top 5 picks for affordable facial skincare products to rehydrate, fade discolorations, and leave all signs of summer skin damage behind!

Strong keywords here, and a quick, to-the-point statement of what you’ll read if you click. You don’t have to use all 500 characters to say it all!

If, like me, you find you sometimes need a refresher, why not download our Pinterest Toolkit now? It includes all of these examples, plus lots more great resources to help you make your best Pins on Pinterest ever!

How to Write Pinterest Board Descriptions

Now that you’ve mastered Pinterest Pin descriptions, your Pinterest Board descriptions will be a breeze!

  • Like Pin descriptions, you have up to 500 characters available in Board descriptions.
  • To add a Pinterest Board description, go to the Board you’d like to describe and click the Edit button (pencil icon).
  • Then, add your Board description in the section that says “What’s your board about?”

Your Board Description Should Include:

  • Relevant keywords near the beginning of the description
  • A clear explanation of what topics your Board covers
  • Who the Board serves best/ What pain point the Board will solve
  • A mix of niche, broad, and long-tail keywords and phrases ( “how to do XXXX”) that Pinterest users search for.

Pinterest Board Description Templates

Stuck on how to write a Pinterest Board description? Here are some helpful templates to follow:

[Main Keywords] + [Why You Should Care] + [What You’ll Learn (long-tail keywords and search phrases)]
[Core Topics] + [Ideal Audience] + [to Perform (long-tail keywords and search phrases)]

Now That You’re a Pinterest Description Master…

If you remember nothing else about writing the best Pinterest descriptions, remember that:

  • Descriptions matter – both for people and for discoverability.
  • Keywords matter – use them wisely.
  • The more specific you can be in your descriptions, the better.
  • Even if YOU don’t see them, Pinterest does, and they’re used for helping people find your content.

And make sure you grab our Pinterest toolkit. When you put compelling images and powerful descriptions, you’re going to see your reach, engagement, and traffic reach new heights.

Create. Schedule. Publish. All in One Place.

Start a forever free plan of Tailwind for Pinterest!

The best part is, you don’t need to slap down a credit card. All of these features and more are available on our forever-free plan!

Tailwind can help take those time-consuming marketing tasks off your plate so you can put your focus to better uses for your business. You just leave the scheduling, posting, and creating to us.

FAQs

Is it better to use hashtags or keywords in Pin descriptions?

In the ever-changing world of social media algorithms, it can be difficult to keep up with the newest and most effective practices. And when you operate a business it’s crucial to reach the masses. So, you might be thinking, “If I Pin It, They Will Come.” But, sadly it’s not that easy! Luckily, we are here to help. 

Creating beautiful Pins is only part of the equation on Pinterest. You’ll also need an eye-catching title and an engaging and informative Pin description. That’s the bare minimum, but there are also some tactics you can use to elevate your chances of your Pins getting seen – including keywords. 

So, is it better to use hashtags or keywords in Pin descriptions?

Here’s the short of it – keywords are better on Pinterest, and hashtags are best on Instagram. 

Why? You see, Pinterest isn’t a social media “platform,” it’s a search engine. Even though Pinterest did try to incorporate hashtags into their algorithm, they simply didn’t work. Users don’t use hashtags in the search bar so there’s no point to include them in your description. You’re much better using those characters for keywords instead. 

What is the difference between a Pinterest Pin description and title?

Great question! The Pin description is the “caption” or description for a Pin post. 

And the Pin title lives above the Pin description in a larger bolder font. The title is shorter than the description as it explains what the post is. 

In contrast to the title, the Pin description goes into more detail. A Pin description usually focuses on the who, what, where, when, and why of the post. 

It also pulls the reader’s interest further into the Pin and is a great place to put a call-to-action to click through a link or save the Pin!

How do I find my board description on Pinterest?

Creating Pinterest boards is essential for organizing your Pinterest Pins. Pinterest descriptions provide Pinterest users an idea of the type of content that will be pinned to your boards or what your Pin is about.

Make sure to add your Pinterest board description as you create the board. But, if you forget or don’t have time you can always add it later. 


To find your board description on Pinterest, follow these steps. 

  1. Login Into Pinterest
  2. Click On Your Profile Picture In The Top Right
  3. Click Your Board To Open It
  4. Next, Click On The 3 Dots Next To The Board Name
  5. Select Edit Board
  6. Make Your Changes
  7. Click Done

How do I find my Pin descriptions on Pinterest?

Captions on your Pinterest Pins are what connect your Pin with the users. So, it’s essential to create quality ones. Pinterest Pin descriptions are found in slightly different spots, depending on if you’re using Pinterest on the mobile app or desktop.

On a desktop computer, Pin descriptions will appear next to your Pin image on the right. 

On the Pinterest mobile app, the Pin description will appear below the Pin image, just below your Pin Title.

A description link in Pinterest is a live link that is placed inside a Pin’s caption!

Adding a link in the description to a Pin is a great strategy for getting more Pinterest followers to engage with your content outside of Pinterest. This approach can lead to more traffic wherever you link to. 

It’s also important to make sure you include a call-to-action to incentivize followers to click through. 

It’s most optimal if you create Pins that relate to your outbound link so that the traffic doesn’t go to waste. 

Was this helpful? Pin it for later!

[sc name=”pinterest-boilerplate”]

How Tailwind Helped Nadalie Bardo Receive 3.7 Million Monthly Views and Land a Book Deal

Stephanie Mayberry on July 5, 2022

https://youtu.be/oywSeS1l95c?rel=0”

Nadalie Bardo is an enthusiastic and motivational force, bringing sparkle and life to anything she touches. You can even feel her enthusiasm and passion in the audio of this interview. 

She’s a special person who makes the world more magical by doing what she loves.

While I’m sure Nadalie has always been a magnetic person, she wasn’t always following her passion. She used to have a 9-5 job with a 3-hour commute that made her miserable. 

“I did the whole thing. I was in grad school. I was in university for eight years, and then I finally got a job, and it was so disappointing. I was like, ‘Wow, this is it? I spent all that time working just to be stuck in traffic.’ I did the math, and driving back and forth for 40 years would take up five years of my life.”

“Wow, this is it? I spent all that time working just to be stuck in traffic.”

Something needed to change, and she felt pulled to start sharing what she was learning and experiencing. And so Nadalie took the first step by starting her blog, It’s All You Boo.

“My first official blog post was me ranting about hating the 9:00 to 5:00 life. And it just morphed into talking about things I was discovering about myself, and motivation issues and discovering what it means to slay your goals.”

As Nadalie began dipping her toes in the water with her self-help-themed blog, she began seeing the same patterns of job disappointment in the people around her. People who were unhappy even though they were doing all the things they were told to do.

Being a loving person who deeply cares for others, Nadalie wanted to help motivate her friends and family members to believe in themselves. She wanted to help them feel worthy of happiness and inspire them to pursue it. 

She didn’t realize it at the time, but on the other side of figuring out how to believe in herself, she’d also find major success. 

“I started talking to friends, and I asked them two questions. One, are you happy? And two, do you feel successful? Do you feel that, or is there still something unfulfilled? And it was asking those questions where I came up with that saying. I found that was something I kept saying, it’s not those external things. It’s just about you.”

Those questions she asked herself and others led to the start of something. The beginning of shifting from a blog to a business. And shifting internally from doubting herself to surrendering and seeing where she could go.

“One, are you happy? And two, do you feel successful?”

Nadalie began exploring her hold-ups, whether from fear or a lack of motivation, and she shared those findings to empower others. Doing this ignited something exciting. Nadalie began to build something as she talked about the personal behind-the-scenes journey of becoming herself and loving that person.

“I think if you want to be successful at this, one thing that has to come to mind is starting a business is a journey of personal development. And it touches every area of your life. You’ve got blocks about money? You’re going to have to face that. Do you have confidence issues? You’re going to have to overcome that. It affects your relationships with people. No part of your life is left untouched.”

“Starting a business is a journey of personal development. ”

Nadalie didn’t plan for her blog and business to become what it has, but organically she began to discover her own unique “secret sauce,” and she realized what it took to find your path and be happy. It’s All You Boo. 

In the beginning, Nadalie researched best blog practices, and she kept noticing how many people talked about Pinterest, so she decided to give it a try.

Nadalie recalls that everyone had an opinion about how to be successful, and she noticed those “best practices” changed all the time. So while there was constant advice, Nadalie was determined to drown it out and follow her guidance. 

She created social media accounts and immediately noticed Pinterest was taking off and bringing lots of traffic to her website. 

“I realized the little bit of energy I’m putting into this is working. So, why the heck am I wasting time on all this other stuff? ”

Nadalie’s success on Pinterest made her want to lean more into it and learn how to grow it. And that’s how Nadalie also found Tailwind.

“I would read these blog posts, and people would be like, ‘Oh my gosh. I get my traffic from Pinterest!’ And then the following breath was always ‘Schedule your Pins with Tailwind!’ It was like peanut butter and jelly. You want both. I wanted the best for Pinterest. I didn’t want it to be an afterthought. I wanted it to be the foundation of how this platform worked. And to me, it wasn’t even a choice.”

Nadalie became a Tailwind user and started joining Tailwind Communities and batch scheduling pins. She noted the growth and all of the opportunities Pinterest began to bring.

“A lot of us feel overwhelmed. A lot of us feel like, “Oh my gosh. I can’t get ahead.”This is an endless to-do list.” So, the time that I’ve been able to save by using Tailwind in terms of getting ahead and batching – that’s invaluable. I don’t have a day where like, “I didn’t pin.” That doesn’t happen for me because everything is taken care of.”

Social media management is a full-time job that many business owners struggle to balance. That’s why batch scheduling and automatic posting are invaluable to business owners. Especially those who are a team of one in the beginning!

But while Nadalie’s story is captivating, we’re still just getting started. Wait and see what else has happened for her, and It’s All You Boo. 

“The time that I’ve been able to save by using Tailwind in terms of getting ahead and batching – that’s invaluable. ”

As Nadalie’s success began to take off thanks to Pinterest, she went from a blogger to an eCommerce store. Nadalie started selling motivational journals, positive mantras, a Pinterest course, a goal slayer program, and a goal-setting course. And while Nadalie was juggling these new offers and expanding her blog and brand, something incredible happened.

“I even got offered to write a book. I wrote a book because people found me on Pinterest.”

A publishing company approached Nadalie to write a book on how she has accomplished so much. She accepted the offer and wrote Conquer Procrastination: Proven Strategies to Maintain Productivity and Take Control of Your Life. 




“I would not have achieved that had I not been using Tailwind. I don’t think I would have grown as fast. I don’t think I would have even had time to write a book because they gave me six weeks to write it. So had things not been handled, there’s no way I would’ve had the time to do it.”

The most fantastic part about Nadalie’s story is she didn’t get her success by merely hustling. She found herself and her purpose which lead to the rest. 

“I would not have achieved that had I not been using Tailwind. ”

She started a blog that now has contributing writers from around the world. She experimented with Pinterest, began selling profitable courses about Pinterest, and motivated other people to find their best selves too. When Nadalie found her path, the rest followed.

She didn’t have to query literary agents or pitch book ideas. A publishing company found her, saw her authenticity’s magic, and offered her a once-in-a-lifetime opportunity. I’ve never seen a more perfect example of the phrase, “what’s meant to be will not miss you.”

“It’s like so many amazing things can happen once you automate something, once you have a reliable system. My Pinterest workflow, or even my blog and business workflow depends on Tailwind.”

Nadalie’s empire was built thanks to Pinterest, and Tailwind helping her Pinterest rapidly grow.

Nadalie’s website has tons of great information and free material, like her killer blog with topics ranging from finding happiness within, to crystals for beginners, choosing life insurance, and hormone imbalances. Her blog is a one-stop with everything you need to know in a single place.

She also has a FREE masterclass, “3 Big Mistakes You’re Making on Pinterest.”  

And if you want to stay up to date with It’s All You Boo, then don’t forget to follow her social channels! Youtube, Twitter, Pinterest, Instagram, and Facebook. 

I hope you all enjoyed this interview as much as I did! 

Bye for now.  

Psst! This Pin was made in seconds with Tailwind Create. Try it for yourself! 

How Jess Guevara Manages Her Fitness Business from Anywhere in the World (with Tailwind!)

Kristie Hill on June 14, 2022

Jess Guevara lives a life that – let’s be honest – we’re more than a little jealous of. The Pilates instructor slash fitness coach slash traveler slash content creator is currently splitting her time between Las Vegas and  Santa Teresa, a beach town in Costa Rica. In fact, that’s where she dialed in for her interview with us after a five-hour power outage nearly rescheduled our sit-down!

When she’s not enjoying the sounds of toucans calling and monkeys climbing in the trees around her home, Jess runs a full-time business teaching Pilates and coaching clients on diet, fitness, and health. 

She got her start in 2011 when she suffered a knee injury from running and kickboxing. Her roommate got tired of hearing Jess complain about not being able to work out, and suggested she try out the new Pilates studio that opened around the corner in Miami Beach for the low-impact training benefits.

“I took one class and I was like, whoa, this is the most invigorating workout I’ve ever taken where I don’t feel like I’m crawling out of the class. I feel really good about myself!”

Jess was officially on the Pilates train and the rest is history. She pursued her certification in becoming a Pilates instructor, an adventure that took her around the world. Jess taught Pilates in Miami, Los Angeles, New York City, Sydney, and even Dubai!

Getting Started on Instagram

“I moved to Beverly Hills in 2016, and I kind of started seeing all these other girls post workout videos online. And I just started feeling, this was gonna be like a thing. I kind of want to join that.”

Her first adventures on Instagram were, in her words, a little awkward.

“I wouldn’t even speak, I don’t think I even added music… I was so awkward. My sister’s like, can you please say something on camera? I was just so shy, you know? So that’s how it first started. Yeah, it was pretty bad.”

But Jess soon moved beyond her initial shyness and got more comfortable showing off her knowledge and expertise on Instagram. And a possibility began to take shape in her mind!

“I was researching marketing and starting to figure out, how can I really make money online and how can I turn this into a career?”

“Because I always wanted what I have now, like financial freedom and physical freedom that I can work and do what I want anywhere.” 

Jess Guevara

By 2020, Jess was ready to take the leap. 

“I said, you know what, I’m doing it. I’m just gonna move back home to Vegas and I’m going to go all-in on this online stuff. 

I went all the way in, you know. There was the point of no return.”

JGPilates.com Goes Live

Jess hit the ground running by training clients virtually, and expanding her offering. Soon, she was offering a 12-week postpartum mommy program and helping clients with low back issues. Her blog soon followed. Little by little, she kept diving in deeper and deeper!

Thumbnails of Pilates and workout courses offered by Jess Guevara (jgpilates.com)
Jess offers Pilates and specialty targeting exercise courses on her website.

Did it all go perfectly? Of course not. But overall the biggest difficulty in her business was similar to one we hear all the time from our members – investing in yourself and believing you can do it.

Jess had to reach a decision point to invest in herself and create a budget for investing in marketing courses, software, and filming equipment, which raised an important question to wrestle with.

“I was like ‘is this a hobby? Or this is a business?’ I was like… ‘I think it’s a business, not a hobby.’ 

That was the scary part, is looking at it like this is an investment, this is my business. And this is what I want to do.”

JESS GUEVARA

Priceless Advice for Conquering Limiting Beliefs

Finding the confidence to battle limiting beliefs and simply believe was one of the hardest things for Jess to overcome, and she still battles it to this day.

“It was really hard to get past my own mental blocks, you know? Because entrepreneurship is all about your head space.

Waking up in the morning, being tired or having a long day and having to be like ‘nope, you gotta do this. Let’s go. Just get the pep in the step, drink your coffee, work, do what you gotta do.’ Doing that day in and day out can be exhausting and lead to burnout.”

So Jess started journaling and really looking at all the things that were coming up and causing her anxiety.

‘Okay, is this 911? Are you just freaking yourself out? What’s in your control?’ It’s never gonna be perfect. 

“So I’ve learned how to manage all those different emotions and juggle everything.”

Finding Success on Pinterest

Pinterest always made sense for JG Pilates as a platform from the start, because in working with mostly women, busy moms, and career women in the studios, Pinterest is where they would go to get ideas.

“Pinterest is a place of inspiration. So, if you want to put together a really pretty Pin or a creative blog, it feeds that fire as a creator because Pinterest rewards you more for being unique and creative.”

The other element that made Pinterest perfect for Jess was the visual search engine aspect and the longevity of content on the platform.

“If you post a video on Tiktok or Instagram, you better pray to the viral gods that it goes viral. Or it’s like you just wasted all that time on one video. But the cool part about Pinterest is that I was looking at my analytics and I’m still getting engagement from a Pin I Pinned 18 months ago. I looked at it and I was like, ‘what?!’ I even forgot I created that video.

So that’s the best part as a creator and business owner is that it’s a search engine. Your hard work is constantly rewarded.”

Managing Social Media Marketing with Tailwind

“I initially signed up for Tailwind because I was using Pinterest. At that time I think I was manually doing everything. I don’t know how I came across Tailwind, but I remember I bought it on a Black Friday or Cyber Monday. I was like score, saved money!”

Was it love at first sight? Not exactly.

“I didn’t use it for like two months of course. Standard.” #Relatable, though, right? We’ve all done it where we buy software or a product that we think will change our life – and then we just forget to get started!

But Jess recommitted to her goal to use Tailwind. “I’m like, no, you need to log in. You need to use it. And I’m really happy I did! I love Tailwind.”

Jess quickly realized that Tailwind could save her so much time, especially because she had been manually uploading all her Pins. Now, she could upload and schedule all her Pins and videos in a flash, batch scheduling her content.

“I would say it’s not even just a scheduler. It does so much! You have analytics – and they’re solid analytics with your Google and Pinterest. If there’s one thing you gotta know, it’s your analytics in your business.”

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With Tailwind, Jess also found a solution to help her content have a longer life.

“All the work you go into creating a piece of content… Tailwind helps me repurpose it across different social media platforms.”

“You spend all this time and energy writing the perfect caption, researching all the hashtags, creating the creative. And it could be an hour on that one little video… so all your hard work doesn’t go down the toilet.

You’re like, oh this is a great piece of content and it could keep living.”

What’s Next for JG Pilates?

Now that business is booming for Jess, and content creation is easier than ever, the Pilates instructor has big goals for the future.

“I felt as though I always had to pick between my Pilates side and my content creator side. For work, I have private clients that I teach, and online workouts and all that great stuff. But at the same time, I’ve worked with a lot of companies and brands where I create content.

“Something I’d really like to do is combine the two and I would love to help other future content creators. I’ve hit the wall so many times, and cried and been frustrated. I’ve been like, ‘I’m just going to go get a job, this sucks!’

“I’ve been there so many times and I would love to help other future content creators with creating workflows, organizing themselves, and things like that.”

“I could still be the Pilates girl, but I could also be the content creator girl, too!”

Want to keep up with Jess? Check out her shop, blog, and program offerings at jgpilates.com! You can also follow her on Facebook, Instagram, Pinterest, and Tiktok!

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Jess Guevara manages a thriving Pilates business from some truly exotic locations. Find out how she uses Tailwind to keep track of her marketing while she lives her dream!

Ultimate Pinterest Image Size Chart for 2022

Paul Johnson on May 21, 2022

Since Pinterest is a visual search and discovery engine, it is important to understand the best Pinterest image size options. After all, with the correct dimensions for Pinterest, your Pins are likely to perform better!

We’re here to help; that’s why we created the ultimate Pinterest image size chart anytime you need a refresher on Pin sizes for Pinterest.

This blog post will help you understand exactly what Pinterest Pin sizes you need for your Pinterest content! Plus, we’re covering tips, best practices, and helpful hints to answer your burning questions.

Ready to learn about all of the Pinterest sizes available for your Pins?

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Pinterest Aspect Ratios At A Glance

Wondering what size Pinterest Pins should be? Here’s a handy list of aspect ratios to keep in your back pocket while you’re creating Pins. We’ll go into detail on each of these in the sections below!

With a platform that is constantly changing, here is our most recent update as of May 2022.

Pinterest Pins

  • Standard Pins 2:3
  • Square Pins 1:1
  • Long Pins 1:2.1
  • Infographic Pins 1:3
  • Carousel Pins 2:3 or 1:1
  • Collections Pins: 2:3 for first image, 1:1 for additional
  • Story Pins: 9:16

Pinterest Video Pins:

  • Standard Video Pins 2:3
  • Square Video Pins 1:1
  • Vertical Video Pins (Portraits) 9:16
  • Long Video Pins 1:2

Pinterest Ads Sizing:

Pinterest ads should be sized the same as the organic dimensions mentioned above.

Looking for some design inspiration? Check out Tailwind’s Pinterest templates page and see what your brand can do with Tailwind Create.

Pinterest Board Sizing

A Pinterest board cover should be about 600×600 with an aspect ratio of 1×1. The higher resolution the better, as these images will be larger on desktop and mobile than a regular Pin.

Pinterest Standard Pin Sizes & Dimensions

The ideal Pinterest image size is 1000 x 1500px and an aspect ratio of 2:3. In fact, Pinterest updated their own best-practices page to recommend 2:3 ratio. They clarify that “other ratios… may negatively impact performance”.

These Pinterest dimensions are recommended by the platform for standard size Pins, to guarantee the best Pin image quality possible!

Photo sizes should be a minimum of 600 x 900.

Pinterest says 1000 x 1500 is the optimal Pinterest image size, because if your image falls outside this ratio it could get truncated in people’s feeds and they won’t get to see your full Pin. Here are some examples of 2:3 Pin designs!

Pinterest Square Pins Sizes & Dimensions

The best size for Pinterest square Pins is a 1:1 aspect ratio and 1000 x 1000 px image size.

Ideal Use for Square Pins

This Pinterest post size is great for sharing your Instagram photos to your Pinterest account!

We don’t recommend creating Pinterest Pins this size unless you are sharing from another platform (like Instagram) or you can’t resize your image for whatever reason.

Remember, 2:3 standard Pin size is the best bet on Pinterest!

Pinterest Square Pin Size

Pinterest Long Pin Sizes & Dimensions

The best Pinterest long Pin size is 1000 x 2100 px with a Pinterest Pin ratio of 1:2.1.

1:2.1 is the best size for long Pins on Pinterest, because Pins with an aspect ratio that’s any longer than this will be truncated, or cropped in the Pinterest feed.

And beware! When your Pin is truncated, this can negatively impact Pin performance.

Pro Tips: To make sure your longer Pins still perform well if they are truncated, strongly consider creating long Pins with the text centered in the middle of the Pin. This still allows Pinterest users to get a preview of your Pin and it’s contents!

When they click on the Pin from their feed, they’ll see the full image!

Pinterest long pin size

Do You Want to Grow Your Business on Pinterst? Download our Free Expert Guide

Pinterest Infographic Pins Sizes & Dimensions

Using Infographic Pins is a topic of debate in Pinterest marketing communities for a few reasons.

  • One, long infographic Pins are not a recommended Pin size from Pinterest.
  • Two, infographics that are longer than 1:2.1 aspect ratio will get cut off in the feed.

As we mentioned in the section above about Long Pins, truncated Pins are negatively impacted in search, and have to get double the engagement to prove value to the algorithm.

But some bloggers say their best-performing Pins are infographic Pins!

Our take is that there is nothing wrong with testing them out (or any Pinterest Pin size) to see how well they support your Pinterest marketing strategy.

Just beware of the potential risks and consequences of using any Pin size that isn’t recommended (2:3).

With that in mind, the best dimensions for infographic Pins on Pinterest are 1000 x 3000 with a Pinterest Pin ratio of 1:3.

In general, creative best practices for infographic Pins are keeping it simple and easy to understand at a glance!

You can provide a ton of value to your target audience with this type of Pinterest post format. Just avoid the urge to overdo it (or pack too much text into one Pin).

You should also consider breaking long infographics into shorter pieces for multiple Pins! This helps you avoid cropping, and gives you more Pin content to work with!

Pinterest infographic pin sizes and dimensions

Related Reading : How to Add a Pin to Pinterest

Pinterest Carousel Pins Sizes and Dimensions

Carousels appear in the home feed just like other Pins, and can swipe through each carousel “card.” When a Pinner taps on the card, they can swipe through each card and the corresponding page you’ve linked it to!

Carousel Pins can be either standard Pin Size (2:3) or Square Pins (1:1).

When to Use Carousel Pins:

Pinterest carousel Pins are a great way to showcase different features or shots of a product, advertise multiple products or tell a Story!

Pinterest Collection Pins

If you’ve scanned the Product specs guide from Pinterest, you might find yourself slightly confused by the image size that works best here.

Pinterest says: “All creatives must have the same aspect ratio of 1:1 (square) or 2:3 (vertical). We recommend making your secondary creatives with a 1:1 aspect ratio to best control how they appear in people’s feeds. If the creative is not 1:1, the cropping will occur at the center of the image.”

First Image Sizing (hero image):

Essentially, you’re going to have to use multiple sizes here for the best fit in display. Your first image (hero image) should be the standard Pin Size of 2:3.

Pinterest Collection Pin

Additional Images:

After the hero image, any other images you add to your collection (minimum 3 and a max of 24) will display in a 1:1 aspect ratio. If you upload any images bigger than this they will be automatically cropped. Pinterest says this is cropped from the center, but when we tried it, it was definitely wonky! We recommend you play it safe and upload a square image to begin with.

So, to recap: for the first Pin image in your collection, use a 2:3 aspect ratio. For the rest of your images, use 1:1!

Pinterest Story Pins

Like Facebook and Instagram Stories, Pinterest Story Pins use the full-mobile screen aspect ratio of 9:16.

Story Pins can be static images or video up to 60 seconds long. Here are some other handy specs to keep in mind while creating your Pinterest Story Pin:

  • Max File Size: 20mb for images, 100mb for video
  • Length: 1-60 seconds long (video)
  • Size and Dimensions: 1080 x 1920 pixels, or 9:16

Pinterest Video Pins Sizes and Dimensions

Videos get a ton of action on Pinterest these days! There are many ways to create Pinterest videos, and there are different aspect ratios for video Pins on Pinterest.

The Pinterest size for videos include standard, long, vertical, and square. Here are the ratios for each:

  • Standard Video Pin: 2:3 aspect ratio
  • Square Video Pin: 1:1 aspect ratio
  • Long Video Pin: 1:2 aspect ratio
  • Vertical Video Pin: 9:16 aspect ratio

Rather than going off of Pinterest post image size, Video Pins have file specs and sizes to keep in mind when shooting for best quality. You’ll find the details below!

Video Pin Specs for Upload

  • The video length minimum should be at least 4 seconds but not more than 15 seconds on your Pinterest video Pin.
  • File size of no more than 2GB will work.
  • File types that work for video Pins includes .mp4, .mov and .m4v.
  • Encoding can be H.264 to H.265.

But What About Horizontal Videos?

You may be wondering about landscape videos on Pinterest. The truth of the matter is, this is not a recommended size for Pinterest video Pins.

Landscape video uploads are unlikely to work or work well as Pins. The exception to this rule, however, is max-width Promoted Pin videos!

Video Pin Audio

Most Pinterest users do not have their audio on when scrolling through their Pinterest feed, so try to create video Pins that do not rely on audio.

Instead, use your Pinterest video Pin as a “teaser” for the content you are sharing!

Video Pin Titles and Descriptions

Video Pin titles can be up to 100 characters long, with a Pin description up to 500 characters.

Keep in mind, the first 50-60 characters are most likely to show in people’s feeds. So make sure your description gets right to the point. And, remember to incorporate keywords for great Pinterest SEO!

Pinterest Profile Picture Size

When it comes to profile picture size for Pinterest, you’ll want to make sure the photo is clear and unblurred.

With that in mind, the best Pinterest profile pictures are sized to 160 x 160 px!

Pinterest Size Chart For Your Pins (Take This With You!)

Whew, that’s a lot to remember! Here is a handy infographic with a Pinterest size chart.

It’ll help you remember the best Pinterest dimensions and sizes for all your content!

Just right-click to save to your computer, or hover over the image to save it to your Pinterest.

Create Beautiful Pins with Tailwind!

Now that you know all of the Pin sizes out there, you can save time (and serious headaches!) by creating gorgeous Pin designs with one click!

Tailwind Create offers you hundreds of personalized Pin designs customized to your brand, industry and even content type! Just upload your photos, fill out your branding preferences and click the button!

Ta da – hundreds of uniquely you Pins perfectly sized for Pinterest at your fingertips. And, you can also schedule your Pinterest Pins using Tailwind, to save time and improve your Pinterest marketing strategy.

mprove your Pinterest marketing strategy.

mprove your Pinterest marketing strategy.

Grow your business on Pinterest with our suite of Pinterest marketing tools. Start your free trial today.

Pinterest Size FAQs

What is the best Pinterest image size?

As we mentioned previously, any 2:3 aspect ratio is ideal for Pinterest. Pinterest has validated this in a recent update to their best practices. They said that other ratios can “negatively impact performance”. 

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Pin Pinterest Sizes and Pin Dimensions for Later :

How Tailwind Helped Nadalie Bardo Receive 3.7 Million Monthly Pinterest Views and Land a Book Deal

Stephanie Mayberry on April 21, 2022

“​​I think you do have to believe in yourself or at least believe that you have something to offer or that it’ll work out. I honestly believe that the one key to success is just to not give up.”

Nadalie Bardo

Nadalie Bardo is an enthusiastic and motivational force, bringing sparkle and life to anything she touches. You can even feel her enthusiasm and passion in the audio of this interview. 

She’s a special person who makes the world more magical by doing what she loves.

While I’m sure Nadalie has always been a magnetic person, she wasn’t always following her passion. She used to have a 9-5 job with a 3-hour commute that made her miserable. 

“I did the whole thing. I was in grad school. I was in university for eight years, and then I finally got a job, and it was so disappointing. I was like, “Wow, this is it? I spent all that time working just to be stuck in traffic. I did the math, and driving back and forth for 40 years would take up five years of my life.”

I loved the fact that Nadalie not only did the math but made changes because of it. She knew there had to be more to life, that there should be more happiness in life. 


Something needed to change, and she felt pulled to start sharing what she was learning and experiencing. And so Nadalie took the first step by starting her blog, It’s All You Boo.

It's All You Boo Instagram Image 1

Nadalie Launches Her Blog It’s All You Boo 

“My first official blog post was me ranting about hating the 9:00 to 5:00 life. And it just morphed into talking about things I was discovering about myself and motivation issues and discovering what it means to slay your goals.”

As Nadalie began dipping her toes in the water with her self-help-themed blog, she began seeing the same patterns of job disappointment in the people around her. People who were unhappy even though they were doing all the things they were told to do.

Being a loving person who deeply cares for others, Nadalie wanted to help motivate her friends and family members to believe in themselves. She wanted to help them feel worthy of happiness and inspire them to pursue it. 

She didn’t realize it at the time, but on the other side of figuring out how to believe in herself, she’d also find major success. 

“I started talking to friends, and I asked them two questions. One, are you happy? And two, do you feel successful? Do you feel that, or is there still something unfulfilled? And it was asking those questions where I came up with that saying. I found that was something I kept saying, it’s not those external things. It’s just about you.”

Those questions she asked herself and others led to the start of something. The beginning of shifting from a blog to a business. And shifting internally from doubting herself to surrendering and seeing where she could go.

It's All You Boo Website screenshot

Nadalie Starts An Inward Healing Journey

Nadalie began exploring her hold-ups, whether from fear or a lack of motivation, and she shared those findings to empower others. Doing this ignited something exciting. Nadalie began to build something as she talked about the personal behind-the-scenes journey of becoming herself and loving that person.

“I think if you want to be successful at this, one thing that has come to mind is that starting a business is a journey of personal development. And it touches every area of your life. You’ve got blocks about money? You’re going to have to face that. Do you have confidence issues? You’re going to have to overcome that. It affects your relationships with people. No part of your life is left untouched.”

Nadalie didn’t plan for her blog and business to become what it has, but organically she began to discover her own unique “secret sauce,” and she realized what it took to find your path and be happy. It’s All You Boo. 

In the beginning, Nadalie researched best blog practices, and she kept noticing how many people talked about Pinterest, so she decided to give it a try.

It's All You Boo Instagram Image 2

Pinterest Was the Key

Nadalie recalls that everyone had an opinion about how to be successful, and she noticed those “best practices” changed all the time. So while there was constant advice, Nadalie was determined to drown it out and follow her guidance. 

She created social media accounts and immediately noticed Pinterest was taking off and bringing lots of traffic to her website. 

“I realized the little bit of energy I’m putting into this is working. So, why the heck am I wasting time on all this other stuff?”

Nadalie’s success on Pinterest made her want to lean more into it and learn how to grow it. And that’s how Nadalie also found Tailwind.

It's All You Boo Pinterest Screenshot

Nadalie Found Tailwind

“I would read these blog posts, and people would be like, “Oh my gosh. I get my traffic from Pinterest.” Right. And then I think the following breath was always, “Schedule your pins with Tailwind.” It was like peanut butter and jelly. You want both. I wanted the best for Pinterest. I didn’t want it to be an afterthought. I wanted it to be the foundation of how this platform worked. And to me, it wasn’t even a choice.”

Nadalie became a Tailwind user and started joining Tailwind Communities and batch scheduling pins. She noted the growth and all of the opportunities Pinterest began to bring.

“A lot of us feel overwhelmed. A lot of us feel like, “Oh my gosh. I can’t get ahead.”This is an endless to-do list.” So, the time that I’ve been able to save by using Tailwind in terms of getting ahead and batching that’s invaluable. I don’t have a day where like, “I didn’t pin.” That doesn’t happen for me because everything is taken care of.”

Social media management is a full-time job that many business owners struggle to balance. That’s why batch scheduling and automatic posting are invaluable to business owners. Especially those who are a team of one in the beginning!

But while Nadalie’s story is captivating, we’re still just getting started. Wait and see what else has happened for her, and It’s All You Boo. 

It's All You Boo Pinterest Pins Screenshot

It’s All You Boo Slides into eCommerce

As Nadalie’s success began to take off thanks to Pinterest, she went from a blogger to an eCommerce store. Nadalie started selling motivational journals, positive mantras, a Pinterest course, a goal slayer program, and a goal-setting course. And while Nadalie was juggling these new offers and expanding her blog and brand, something incredible happened. 

“I even got offered to write a book. I wrote a book because people found me on Pinterest.”

A publishing company approached Nadalie to write a book on how she has accomplished so much. She accepted the offer and wrote, Conquer Procrastination: Proven Strategies to Maintain Productivity and Take Control of Your Life. 

It's All You Boo Book Image 1

 “I would not have achieved that had I not been using Tailwind. I don’t think I would’ve grown as fast. I don’t think I would have even had time to write a book because they gave me six weeks to write it. So, had things not been handled, there’s no way I would’ve had the time to do it.”

The most fantastic part about Nadalie’s story is she didn’t get her success by merely hustling. She found herself and her purpose which lead to the rest. 

She started a blog that now has contributing writers from around the world. She experimented with Pinterest, began selling profitable courses about Pinterest, and motivated other people to find their best selves too. When Nadalie found her path, the rest followed.

She didn’t have to query literary agents or pitch book ideas. A publishing company found her, saw her authenticity’s magic, and offered her a once-in-a-lifetime opportunity. I’ve never seen a more perfect example of the phrase, “what’s meant to be will not miss you.”

“It’s like so many amazing things can happen once you can automate something. Once you have a reliable system and my Pinterest workflow or even my blog/business workflow depends on Tailwind.”

Nadalie’s empire was built thanks to Pinterest, and Tailwind helping her Pinterest rapidly grow.

It's All You Boo Book Image 2

Where you can find Nadalie

Nadalie’s website has tons of great information and free material, like her killer blog with topics ranging from finding happiness within, to crystals for beginners, choosing life insurance, and hormone imbalances. Her blog is a one-stop with everything you need to know in a single place.

She also has a FREE masterclass, “3 Big Mistakes You’re Making on Pinterest.”   

It's All You Boo Masterclass Screenshot

And if you want to stay up to date with It’s All You Boo, then don’t forget to follow her social channels! Youtube, Twitter, Pinterest, Instagram, and Facebook. 

I hope you all enjoyed this interview as much as I did! 

Bye for now.

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This blogger not only made a career through her Pinterest success thanks to Tailwind, but she also landed a book deal! Read Nadalie's fascinating story!

How This Blogging Guru Grew Her Business with Tailwind’s Pinterest Tools

Stephanie Mayberry on March 24, 2022

Anastasia Blogger case study header

Pinterest and marketing guru, Anastasia Blogger, didn’t set out to start her own business. It eventually fell in her lap. 

“I was working as an editor in an online magazine, and all the topics I was featuring as an editor gave me a theoretical understanding of how marketing worked. And that was my way into this world.”

After Anastasia began understanding the ins and outs of marketing by interviewing leaders in the industry and editing articles, she felt unsatisfied with her job. She learned the marketing language, and she wanted to spread the word by helping more people with fewer restrictions.

“At some point in life, you want to see the results for yourself. You want to see a different financial future for yourself and your children. And so that was my motivation to switch from the corporate career and start working for myself.”

Anastasia wanted the freedom of sharing her knowledge on her terms and helping more inclusively. And she craved further opportunities for growth to better her life and the lives of her immediate family. 

Pushed by a need to prove herself and help other entrepreneurs reach their dream, she got to work and launched her brand, Anastasia Blogger.

Launching Anastasia Blogger

Since starting her business, Anastasia has seen a pattern many new companies fall into that can sabotage its ability to take off.

“The biggest mistake is over planning and perfectionism. Some people get stuck in the phase of calculations and planning, but you build a business by making mistakes that you learn from.” 

Not only is putting yourself out there crucial to your success, but Anastasia also mentioned the importance of continually showing up and creating content. 

“It’s crucial to be consistent on any platform. You need to give your audience the message that you’re always there for them.”

Anastasia Blogger case study picture 1

Some Wisdom Anastasia Has Gained

While Anastasia was finally working for herself and doing something she was passionate about, she found herself experiencing an issue that every new business endures when launching a new website. 

Yet, she found a way around it with the help of Tailwind!

“The first year Pinterest was my main source of traffic. I was hoping to get traffic from Google, but Google takes more time to take off because your domain authority is zero when you’re starting. The first year it’s tough to see significant results from Google.”

So while SEO and organic traffic are great tools to build over time, your best bet for growing and reaching people right off the bat and getting those first sales is through social media. 

Early on, Anastasia noticed the majority of her traffic was coming through Pinterest. Because of how frequently Pinterest required users to post to be favored in their algorithm, it took up a lot of her time. 

“It was pretty common to post each pin to at least five or ten boards. And it was important to have a tool that could help you do all of that automatically.”

And how did Anastasia combat those time restrictions while growing on Pinterest and getting traffic to her website? With the help of Tailwind of course.

Anastasia Blogger case study YouTube channel

Anastasia Finds Tailwind

Anastasia wanted to lean into Pinterest, but she didn’t have the time required to leverage the app. That led her to research social media management apps specifically for Pinterest, where she came across Tailwind.

“When I started using Tailwind, I found the interface very user-friendly. It took me maybe an hour to figure it out. And then I realized how much time it saves me. It’s totally worth an hour to learn the tool!”

While she initially used Tailwind to schedule Pins, she also enjoys the Instagram scheduler and how much the app helps her save time.

“Tailwind is part of time management. It’s batching the content, so you don’t have to come back multiple times a day. It drains a lot of your energy to remember every day, or several times a day, to come back to a platform. It’s more efficient if you can do it once a week and the rest of the time you’re focused on other tasks.”

Anastasia can use her time and energy more efficiently now, allowing her social posts to be planned and scheduled so she can spend less time on the apps. 

Anastasia Blogger case study Instagram

What’s next for her brand?

What’s next for Anastasia Blogger?

“I want to start branching out to different niches I didn’t cover before. I’ve been very focused on Pinterest marketing which helped give me authority in this niche. At the same time, Pinterest marketing is just one part of an online business. So there’s still plenty of space for topics to grow.”

Anastasia is excited to branch out into other niches and continue practicing what she preaches. 

Want to connect with Anastasia? You can learn more on her website, and don’t forget to check out her courses! You can also stay up-to-date with her on Instagram and Pinterest.

Later, friends!

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Anastasia Blogger receives 10 MILLION Pinterest views a month! Learn how she leveraged Tailwind's Pinterest tools to jumpstart her small business.

How Shea Design Grew A Successful Art Studio Online with Tailwind

Stephanie Mayberry on March 8, 2022

https://youtu.be/BnsJ_t4nj90

Sheniqua Young (Shea) has been drawing her entire life, which is blatantly obvious in her sheer talent. Shea remembers herself as a quiet child who liked to be in her own little world making new creations.

“I was in the arts and craft store all the time, begging my mom for everything. Everything that was art-related, I wanted it.”

Shea first realized she had a gift in elementary school when a teacher encouraged her to submit a drawing to a local art competition where she ended up receiving awards. It was then she realized there was something special in her passion. 

“That was the first time that I was like, ‘oh, I’m kind of good at this.’ And then I just never stopped.”

Sheniqua eventually transitioned from art centered on nature to portraits. Because of her family’s roots, a lot of her art is inspired by her Jamaican heritage. “I just love celebrating black women, black beauty, and our culture.”

She began exploring ways to capture the majestic and goddess energy inside of black individuals – especially women through painting. Then as she listened to where her passion was nudging her, something amazing happened – she began to see success. More on that below.

“I just love celebrating black women, black beauty and our culture.”

In college, Sheniqua began doing larger oil paintings and her Mom eventually suggested she try selling them. Shortly after that, her grandmother’s friends bought some pieces, and Shea Design Art became a reality. 

Shea then opened an Etsy shop and began selling at local craft fairs and art shows. Even though at first she felt uncomfortable selling in person, Shea’s family came to support her. As she relaxed into the experience, she started making sales. Shea’s family was extraordinarily supportive, helping Shea see her potential and encouraging her to dream bigger.

People began eating up her natural artistic expression, and before Shea knew it, she had a full-time job creating art, on top of being in school. While Shea felt excited she was making sales, she realized marketing her business took up too much time. 

Small business owners have many hats to wear and lots of responsibility since everything falls on their shoulders. It can be a lot, and that’s why Tailwind founders Danny Maloney and Alex Topiler created Tailwind – to give entrepreneurs and creators time back to focus on their passion instead of marketing and analytics. 

Sheniqua struggled with planning, keeping a schedule, administrative work, customer service, and creating new pieces. And on top of her business, Shea was a full-time student trying to juggle it all. She knew she was spreading herself too thin and needed help. 

“School had to come first, and usually the marketing stuff would always be on the backburner because if I had commissions, that was my only focus.”

“I couldn’t really post anything…I think the important thing is realizing that it’s just me and not everything that I want to do can get done in a week or a month. I just have to be realistic about my time and not try to push myself too much to avoid burnout because that can happen really easily.”

Shea came to a conclusion most entrepreneurs come to, that no one can do it all alone. If she wanted to keep her momentum she needed help.  Shea started researching Pinterest tips and noticed Tailwind kept popping up in videos and blog posts. 

After watching some tutorials she saw how quick and easy it was to batch schedule Pins. Shea decided to try it out hoping it would take a few things off her plate. 

“At the time, I think I just took a day or two and created a whole bunch of Pins and filled up the entire schedule.”

So did she see a difference in sales and exposure with Tailwind?

 “I started Instagram first and mostly just posted my artwork, works in progress and people started reaching out for commissions. And then with Pinterest, I was using Tailwind and I got… I had a lot of Pins that did really well and brought a lot of traffic to my website.” 

Tailwind was doing its job by helping her make consistency easy and providing optimized scheduling times to reach the maximum amount of new people. Shea began receiving commissioned work through Instagram, and Pinterest began bringing more traffic than ever before to her business. 

“I was using Tailwind with Pinterest, and I had a lot of Pins that did really well and brought a lot of traffic to my website.”

Suddenly the marketing tasks she didn’t have the time for began paying off with little effort on her part. Tailwind’s different time slots allowed Sheniqua to fill the queue up and not have to think about posting while she had art shows, school, and other tasks to attend to. 

“It was pretty exciting because I just do this once and forget about it for weeks. It was fine because it was all on the schedule for a month.

“A lot of times, my Tailwind queue was the only thing that was keeping my social media up because there were certain times I couldn’t do anything else.”

Not only was the scheduler helpful, but Sheniqua also found value in Tailwind Communities after discovering and participating in a few Pinterest art communities. 

“It was cool finding other artists that were using Pinterest and just seeing how they were using it for their business. A few of my Pins did really well from those other artists re-pinning them, and then I remember seeing a couple of their Pins were doing really well in my analytics, so that was pretty cool, just that art community.”

Now Sheniqua is not only able to invest more time creating artwork, but also in experimenting with new ways of displaying her commissioned art on social media. When asked what types of content help her gain the most traction, her answer was pretty simple – video.

“I would say definitely behind-the-scenes videos. People like to see the time lapses. I like to see the time lapses too, it’s fun because you go from this blank canvas to this beautiful painting. 

Even though it might take 30 hours of work, it’s really exciting to just see it all come together so fast, but definitely the video content. Yeah, the painting tutorials or just small-time lapses do the best.”

Video is not only her top trending type of content on Instagram but also on other apps!

“I started doing more of the Pinterest Idea Pins, which have been doing well too. And then TikTok, the same behind the scenes, those time-lapses were doing pretty well.”

Pinterest and Instagram in particular have been the most successful apps in regards to reaching new people and making commissioned sales.

“With Pinterest, I definitely had the most amount of traffic to my website, and with Instagram, I think I probably get a little bit more commissions, I guess just people following the journey and then eventually messaging me to do commissions.”

So, is Tailwind worth it? Did it meet Shea’s needs and do what it intends to do? 

“I got a lot of time back. I would say definitely just my time management when it comes to posting on social media. I don’t have to worry as much about, okay, what time am I going to post today on this? Or having to figure out how many times to post because pretty much if I just create the Pins Tailwind can do it for me. I don’t have to think about if I should post three times today or two times. I just set it up and it handles everything for me.”

Tailwind app is the tool that feels like your marketing team because it does a lot of the tedious time-consuming tasks most business owners don’t have the time or energy to do. With Tailwind’s help, Shea has been able to keep up with consistent posts and Pins. Her analytics have gone up, she’s gotten more sales, and she has more time doing what she has loved since she was a little girl – creating art.

“I don’t have to think about if I should post three times today, or two times. I just set it up and it handles everything for me.”

While Shea is a shy, sweet soul she has slowly become more comfortable with selling art in person and being more confident showing her work.

She has sold original art and prints in pretty much all of the states at this point and many different countries too. But what’s next for Shea Design Art?

“I’ve been working on a lot of new paintings lately, and I’m planning an art show for hopefully towards the end of the year or maybe around fall. So that’s really exciting because I’ve been doing a lot of paintings for that and it would be my first solo art show. I’m very, very excited about that.”

Make sure to check out Shea’s website, her breathtaking art is truly one of a kind. And don’t forget to give her a follow on Pinterest, Instagram, Facebook, Twitter, Tik Tok, and Youtube!

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How to Inspire Pinners to Try Something New

Kristie Hill on August 10, 2021

Photo Courtesy of Jana O.

Do you feel like you’re in a Pinterest rut, and banging the same old drum with your Pinterest content?

There are tons of new niches, educational content, and tips and tricks catching eyes on Pinterest right now, and the biggest question many Pinners are asking themselves is how to translate their knowledge into new forms of content to ride the wave?

Never fear, Pinterest super guru Jana O. is here to help you unlock your creativity, power, and purpose to approach your Pinterest content with fresh ideas and experiment with new approaches on Pinterest!

The Pinterest with Purpose course creator, Pinterest professional, and Clubhouse star is here to share her thoughts and advice for putting a new spin on the same way of doing things on this episode of Marketing Unleashed!

Jana works with coaches, course creators, service providers, and consultants to monetize their unique knowledge on Pinterest. 

“They still think of Pinterest as a place for recipes and crafts and things like that. Of course, we love it for those topics, but most people probably know there are so many topics, especially in health and wellness, self-care, style, and relationships as well.

These are all niches that have really exploded on Pinterest, and there are a lot of people in my audience who are trying to figure out how to translate those ideas they have and that they teach and coach around to the platform.”

Jana O.

In this episode, we discuss:

  • How to use your industry knowledge to speak to new audiences
  • The correct way to think about Pinterest as part of your marketing
  • The best Idea Pin ideas to try
  • What kind of content to make for Pinterest to continue the conversation with your audience

And so much more!

Watch the full episode here!

Never miss a show!

Get show announcements and reminders.

On reaching your audience on Pinterest…

“I think we have to remember that people are on Pinterest looking for ideas, inspiration and things to make their lives and their businesses better. They’re looking for things to do and try and buy, and we have to figure out how to capture their attention with things like that.”

On using your content to nurture a continued relationship…

“A lot of people when they first get started, they don’t realize that people aren’t necessarily gonna like, see their thing and buy it immediately. There has to be some of this nurture going on between when someone finds you and when someone actually pulls out their wallet and that’s even more true on Pinterest – we call it very top of funnel.

And that’s because people are new to us in a lot of situations when they find us because it’s a search engine. So we need to remember to take what we’re teaching and what we know, these things that we’re monetizing and breaking it down into little things, little tidbits or micro ideas that are going to give people ideas, inspiration, solutions, and things to try.”

On why Idea Pins are great for sharing knowledge…

“Idea Pins are a really great tool for people who are infopreneurs, who are teaching what they know and monetizing that and who are leveraging personal brands. And that’s really what coaches are doing in most cases.”

On the type of Idea Pin she encourages her clients to try…

“One of the types of Idea Pins I’ve been encouraging people to think about when they think about different approaches to creating Pins is a comparison. Like, taking two different things and comparing them.”

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Does it feel like your Pinterest content is stuck in a rut? Jana O. of Pinterest with Purpose is sharing her outlook on how to freshen up your approach to Pins that your audience will love!

Essential Pinterest Spring Cleaning

Kristie Hill on July 20, 2021

Photo Courtesy of Gabby Pinkerton

When it comes to growing a wildly successful business with Pinterest, Gabby Pinkerton has been there, done that. In fact, there’s really not much that Gabby hasn’t done!

Not only did Gabby start her wedding business – Cause We Can Events – in 2012, she grew it into a six-figure international destination wedding company from a boat. You read that right – Gabby, her husband, and their two dogs spent three years living and officing from a boat in a California marina. If you’re a fan of Tiny House Hunters, the “Surf or Turf” episode is all about them!

But, back to business. Gabby grew her international business using zero marketing dollars and two tools – blogging and Pinterest.

“Blogging and Pinterest combined were kind of our ticket to success before we even knowing what we were doing.

And honestly, now that I have an idea of how Pinterest works, how to use it as a business tool, it’s really just helped us kind of skyrocket and get the attention of people outside of our little geographic area. As a destination wedding planner, that’s really what we want to do – target people outside of our own city. And Pinterest is the best way to do that in my opinion.

Gabby Pinkerton

You might be asking yourself whether the experience of a wedding professional might speak to your niche, but never fear. Gabby and her team regularly work with clients who are creatives, business coaches, networking groups, and from any industry you can imagine!

And today, she’s talking to us about one of the most important things you can do with your Pinterest content – regular tuneups.

Maybe you started your Pinterest years ago and keep throwing stuff on top, or maybe you’re new to Pinterest and need a strategy to keep up with best practices and new features. That’s what we’re talking about today!

In this episode, we discuss:

  • How to optimize your Pinterest profile
  • Whether you should be using a logo or a portrait as your Pinterest profile picture
  • Tweaks, tips and tricks you can use to make your Pinterest profile stand out
  • Using Idea Pins and Videos to breathe life into your Pinterest
  • How to clean up your Pinterest Boards and Pins

And so much more!

Watch the full episode here!

Never miss a show!

Get show announcements and reminders.

On The Purpose of Your Pinterest Profile…

“The profile is really kind of that quick glimpse or snapshot of who you are, what you do, and who you do it for.”

On Using Your Pinterest Name to Build a Local Presence…

“Personally, I like to use a lot of geographic keywords, and we just relocated to Nashville. So, I am trying to get a little bit more of a presence here in Nashville, and I wanted to keyword myself for this location. Basically, I’m telling people who I am – I am a part of Cause We Can Events, what I do – I’m a wedding planner, and where I am – I’m located in the Nashville area, but we also do destination.”

On Changing Keywords on Pinterest…

“I don’t know specifically what the exact timeframe should be, but I would give it at least six months before you start re key-wording yourself. So for example, with Pinterest being a search engine, it does take it’s like SEO, right?

It takes a lot of time for it to get to know your profile and the keywords you’re using and what kind of category your Pins are in before it starts saying, oh, I know what this is. This account is about, I’m going to start showing this to that specific industry. So in my case, I always believe if I can at least go six months with using very similar search keywords.

I can at least categorize myself well in six months, sometimes it could take up to a year. It really depends on how active you are on your profile. So I would say no less than six months.”

On Why You Should Claim Your Social Media Profiles on Pinterest…

“You can start tracking in analytics a lot more when you’re claiming your website and other platforms, what content is coming from those other platforms to your Pinterest.”

On Whether You Should Have a Picture or a Logo As Your Pinterest Profile Picture…

“I will say there are probably different camps of ideas here and that’s fine. Right? There’s never really a truly right answer, but here’s my thought behind it. I am in the camp of believing that it’s important to show your face and have that be a photo of your face if you are a small business. Now, if you are a larger brand and you have brand recognition with a logo, so, you know, Apple, for example, right? That would make sense.

There’s not a lot of opportunities to personalize your account. So obviously, you have some keywords. We have our name in there, but there’s very little imagery about us. And whereas, on Instagram, we tend to show our face a little bit more with behind the scenes or photos or Pins or posts, but on Pinterest, I really think it’s a great opportunity to kind of show your audience, hey, it’s me. I’m not a robot. I’m a real person behind the brand.”

On Whether Editing Old Pins is a Good Use of Time…

“You know, I’m a move forward type of person instead of spending a lot of time editing in the back. Don’t go and spend all your time trying to edit those broken links, because I think Pinterest probably already forgot about them, to be honest, they stopped distribution. So instead, focus on creating really good quality Pins moving forward with correct links. Don’t worry about the past, it’s done.”

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Wondering if it's time to give your Pinterest profile a tune-up? Gabby Pinkerton joins us to talk about the right moves to make to freshen things up!

How to Get the Most out of Your Content on Pinterest

Greg Starling on June 17, 2021

How to Get the Most out of Your Content on Pinterest

We know it’s hard to create new content for Pinterest, and while regularly creating new blog posts, products, and pages with great images may be the best way to grow your business on Pinterest (and elsewhere!), your time is valuable – and in short supply!

And every minute spent promoting your content is a minute you’re not developing your next new product or blog post, serving your customers, or enjoying some downtime at home.

Here are some ideas on how you can spend your time wisely to get the most out of each new piece of content without going overboard. Jeff Sieh and I discussed this live on Facebook recently.

Step 1: Think of a few ways your content could appeal to different audiences.

This will help your content appear in more search results.

Making sure your content is relevant to more audiences is a win-win. To get started, identify a few specific audiences for your content. How might you do that?

Let’s say you wrote a recipe blog post for a Garden Cherry Bourbon Smash cocktail (yum). A few audiences who might be interested in your recipe are:

  • Bourbon drinkers
  • Holiday party hosts
  • Couples planning a wedding

For each of the groups above, think about what might appeal to them. What might they search for that would be relevant to your content? Here are some examples of how to appeal to each audience: 

  1. Bourbon drinkers: Your Next Favorite Bourbon Cocktail
  2. Holiday party hosts: A Holiday Cocktail to Wow Your Friends at Your Next Party
  3. Couples planning a wedding: THE Signature Wedding Cocktail of 2020

    Hint: If the content itself doesn’t include a mention of any of these specific concepts, add it in! This will make for a more satisfying experience as Pinterest users click through to your site, and Google loves updated content, too. 🙂
How to reach a different audience and appear in different search results on Pinterest - three examples reaching bourbon drinkers, holiday party hosts, and couples planning a wedding.

When attempting to identify potential additional audiences or contexts, here are a few questions you can ask yourself:

  • How can you engage a brand new audience you might not be reaching today?
    • Hint: use different keywords to appear in more unique searches 
  • How can you get your content into new searches and in front of new people on Pinterest by relating it to a variety of common everyday interests? 
  • What current trends could you incorporate?
    • Hint: Check out trends.pinterest.com for ideas!
  • What are some upcoming seasonal moments or important life events for which your content may be especially relevant? 
    • Hint: Pinners plan EARLY (e.g. holiday trends start picking up as early as April!). Grab our planner and get ahead of these trends.
    • Grab our list of seasonal events, everyday interests, and life events which are applicable to Pinterest!

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Step 2: Create different Pin designs for each audience to test for what works. 

There’s no perfect Pin that appeals to everyone. Design a few specific Pins for each of your target audiences or contexts, and see what works best for each one. This is now incredibly easy with Tailwind Create.

When testing, you’ll be looking at which styles, types of images, or titles work best for an audience. It’s very important to do this in moderation and to ensure each Pin Design is distinctly unique. 

When creating Pin images, try a few very different styles and then watch what people like. One is two women toasting with colorful drinks, another is a top-down shot of drinks with

Publishing many similar Pins for the same piece of content (with only slight differences or tweaks) creates a poor experience for Pinterest users who end up seeing the same idea over and over again. It’s also not likely to help you actually learn what works for a given audience.

You may be investing more time for only marginally-better results. Eventually, Pinners may begin to ignore your content, unfollow your boards, or even block your account. 

Be specific. Try to present each Pin in its own unique way with:

  • New photo(s), 
  • Different text on the image,
  • Unique titles
  • Fresh supporting descriptions 
  • Sharing to different Boards, if applicable
Images look very similar. Same photo, same text on image.
Images are unique and feature different photos and text on image.
  • Only have one or two photos of your product right now? Take more if you can, and remember to plan for plenty of white space to allow you to include concise and motivating text on the image.

Step 3: Timely Publishing

Pin each design to the most relevant Board first. When sharing one Pin design to multiple relevant Boards, make sure to space them out using a generous interval (try at least 7-10 days) to avoid creating a poor, repetitive experience for Pinners.


Because you are targeting more than one audience and using different keywords, you can share the first designs for your bourbon drinkers, holiday party hosts, and couples planning a wedding on the same day if you’d like. If you created additional Pin designs for testing with those audiences, give each design a chance to pick up steam for a week or more before sharing your next design.

If those intervals are longer than you’re used to, you may want to consider moving your content calendar up by a few weeks to make sure your designs get out in time for plan-ahead Pinterest users!

Step 4: Measure the results

Measure your engagement, impressions, and traffic using Tailwind’s Top Pins Report, Pin Inspector, and Tribes. You can also use Pinterest’s analytics and Google analytics to see which Pins are driving traffic to your site. If you see an idea or design style that works well for a particular audience, create more content and Pins in a similar mold to reach them again with new content in the future. 

Tailwind’s Top Pins Report is a Quick and Easy Way to See Which Pins are Bringing in the Most Traffic to Your Site.

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Step 5: Keep Getting More From Your Content

Thinking of ways to give your existing content new life on Pinterest? First, ask yourself:

  • Is this idea or piece of content still relevant to your business? Should the content itself be updated to make it more relevant for today?
  • Would new audiences respond better to a brand new blog post or product listing? Maybe it’s time to create new content for your site or blog.
  • If you decide to create new ideas for this content, which new audiences might engage with this content if you presented it in a way that addresses exactly what they’re looking for? Repeat the process in steps 1 and 2 above.

Creating new ideas for existing content helps your content be found in new searches and is less likely to appear repetitive to Pinterest users. 

But, sometimes your great ideas may fall flat or lose steam over time. You may want to create new Pin designs for your content:

  • If the content doesn’t get distribution from the first attempt – if you still feel the idea is relevant, perhaps you need to try a very different design; or the text on image, title, and description didn’t quite attract who you were aiming for. Try again and see if a whole new approach might work. If that flat lay fell flat, try a lifestyle image instead!
  • When there is a new seasonal approach you can add to the design of the Pin – cozy fall colors, themes, and motifs just don’t appeal to Pinterest users in the spring! Make your idea fit into TODAY.
  • When it might be newly relevant or fit into a current search trend. That “homework tips” blog post could be really useful for parents struggling to support their kids with remote learning right now. This is a great opportunity for also pulling in new keywords such as “remote learning”!

Test a couple of new Pin designs (don’t overdo it!) 

An Easy Formula for Reaching New Audiences and Appearing New Searches on Pinterest

If you like an “add this to that and get something amazing” kind of formula, well, you’re in luck. Our “Everything You Need to Know to Succeed on Pinterest” webinar is new, free, and comes with a printable formula to help you reach new people with your content. Check it out!

Here’s a sneak peek:

But if you want the handy list of everyday interests, seasonal moments, life events along with inspiring examples, grab the pdf along with the webinar now.

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In Conclusion:

When you unlock new audiences and new keyword searches for your content, your distribution and traffic can skyrocket. It’s simple when you:

  1. Find your audiences.
  2. Create a couple of Pin designs for each one.
  3. Share strategically.
  4. Measure the results.
  5. Keep getting more from your content.

Have you tried this method? What surprising audiences have engaged with your content? Tell us all about it in the comments.

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How to Get the Most out of Your Content on Pinterest