Tailwind Ghostwriter AI vs. Jasper AI Comparison

Table of Contents

The Jasper and Tailwind logos on a purple and magenta background.

Not using AI to help with your content? You might be leaving a lot of money on the table because all of your competitors are using it to the max. 

It is hard to blame them. Be it creating an outline, writing core bullet points, or even making the first draft: AI can do it all. 

Amongst the sea of available AI writers there are a couple that stand out. One of them is of course Tailwind Ghostwriter and the other (for today’s comparison) is Jasper. 

It goes without saying that we love our Ghostwriter and consider it to be the next best thing since sliced bread. But for the purpose of being objective, we will give credit where credit is due to a competing product: Jasper. 

Key Points

  • Tailwind’s Unique Approach: Tailwind integrates AI seamlessly into workflows, offering convenience where it’s needed most.
  • Jasper AI’s Comprehensive Suite: Jasper AI offers a wide range of templates, though it may feel overwhelming to some users.
  • Jasper’s Upmarket Focus: Jasper’s emphasis on serving larger entities signals a shift towards the upmarket segment.
  • Tailwind’s User-Centric Solutions: Tailwind’s Ghostwriter and Copilot offer focused solutions tailored to user needs.

Introduction to AI Writing Tools

AI writing tools are sophisticated software systems powered by artificial intelligence and natural language processing (NLP) technologies. 

They assist us in crafting written material by suggesting phrases, correcting grammar, and generating full paragraphs of text that are contextually relevant. 

These tools are built upon complex algorithms that analyze data and learn language patterns to improve over time.

Here are some terms to remember: 

  • Artificial Intelligence (AI): Empowers the software to simulate human-like writing abilities.
  • Natural Language Processing (NLP): Enables the understanding, interpretation, and generation of human language.
  • Large Language Models (LLMs): huge datasets that are logically intervened so the computer can “make sense” of them. 

AI writing tools have become an essential asset for content creators, aiding in producing high-quality content that resonates with readers and performs well in search engine rankings.

Importance in Content Creation and SEO

In content creation the primary goal is to generate engaging, informative, and valuable content for the audience. 

With AI tools we can efficiently achieve this by:

  • Enhancing Readability: Improving the flow and understandability of our text to keep readers engaged.
  • Ensuring Grammatical Accuracy: Reducing the number of errors and polishing the content to a professional standard.
  • Volume: Few are ready to acknowledge this, but in many niches, volume is the name of the game when it comes to content. 

For SEO optimization these tools are invaluable in ensuring our content is primed to rank highly on search engines by:

  • Keyword Integration: Seamlessly weaving in relevant keywords without compromising the natural tone of the article.
  • Content Optimization: Fine-tuning content to align with SEO best practices, ensuring it’s attractive to search engine algorithms.

A table summarizing AI writing tools’ contribution to SEO and content creation:

AI BenefitsContent CreationSEO Optimization
ReadabilityEngages audience with clear, concise writing.Increases time spent on page by visitors.
Grammar and StylePolishes content, builds professionalism.Improves user experience, a factor for ranking.
Keywords and RelevanceIntegrates pivotal keywords naturally.Boosts visibility for target search queries.
Adherence to SEO trendsEnsures content is timely and relevant.Helps in gaining a competitive edge.

Tailwind Ghostwriter

Tailwind Ghostwriter helps small businesses get their marketing done well and quickly by generating high-quality purpose-built content swiftly. 

It is built to streamline the content creation process for various types of outputs, including blog posts, Pinterest Pins, marketing copy, and social media content. 

Screenshot of Tailwind Ghostwriter homepage

Ghostwriter harnesses the power of artificial intelligence to enhance marketing efficiency and quality for its users.

Key Features and Functionalities

  • Intuitive Interface: Ghostwriter boasts a user-friendly dashboard that allows for easy navigation and quick access to writing features.
  • Templates: A diverse array of templates is available to jump-start the writing process. Users can choose templates designed for various formats and purposes — from blog outlines to social media posts.
  • Customization Tools: Ghostwriter tailors content to specific business needs and branding guidelines.
  • Content Optimization: The tool assists in optimizing content for SEO, ensuring that the created materials not only read well but also perform.
  • Auto-Suggestions: Ghostwriter provides on-the-fly suggestions for phrases and sentences, helping to maintain the flow of writing without compromising quality. Access Ghostwriter from a handy browser extension. 

Target Audience and Use Cases

Ghostwriter is tailored for a wide range of audiences involved in content creation and digital marketing. This includes individual bloggers, small business owners, ecommerce stores, and marketing agencies looking for an AI tool to improve their writing processes.

  • Bloggers: Bloggers benefit from Ghostwriter by quickly creating blog posts that are engaging and SEO-friendly, allowing them to satisfy their audience and grow their reach.
  • Business Owners: Small to medium business owners use Ghostwriter to produce various types of business content — from website copy to promotional materials — which are essential for their branding and online presence.
  • Ecommerce Stores: Ecommerce stores use Ghostwriter for product descriptions, social posts, ads, blog content, and more. 
  • Marketing Agencies: Agencies leverage Ghostwriter to handle multiple clients’ content needs efficiently, delivering high-quality results on time.

Jasper AI

Jasper AI is a copywriting tool that leverages artificial intelligence to empower users to create content. 

It has been engineered to assist with a range of writing tasks from drafting blog posts to crafting compelling marketing copy.

Key Features and Functionalities

Jasper AI boasts a rich set of features that cater to the needs of content creation:

  • Long-Form Content Creation: Users can produce comprehensive articles, reports, and stories with Jasper AI’s long-form assistant, which is designed to maintain coherence and context over extended pieces of text.
  • Integration-Friendly: The tool integrates seamlessly with various platforms, enhancing its versatility and ease of use in different workflows.

Target Audience and Use Cases

Jasper AI is intended for:

  • Small Business Owners: They can leverage the tool to create high-quality content for their websites and social media to engage their audience.
  • Marketing Professionals: With Jasper AI, crafting effective marketing copy and email marketing campaigns becomes more efficient.

Writing Quality and Versatility

In assessing the capabilities of Tailwind Ghostwriter AI and Jasper AI, we focus on their performance in writing quality and versatility. 


Tailwind Ghostwriter AI and Jasper AI both utilize advanced machine-learning algorithms to produce accurate content. However, their accuracy in producing human-like conversations or performing natural language processing tasks can vary.

  • Tailwind Ghostwriter AI
    • Generally maintains a high level of accuracy and complete originality.
    • Integrates well with tools like Grammarly for finer grammar checks.
  • Jasper AI
    • Also provides accurate outputs with a strong emphasis on maintaining original content.
    • Adaptive in managing tone to ensure the style aligns with the desired accuracy.

Language Fluency

The fluency of language is critical for both AIs, as it determines how natural the content reads.

  • Tailwind Ghostwriter AI
    • Excels in generating content with a natural flow more akin to casual conversation.
  • Jasper AI
    • Demonstrates a good grasp of complex language structures.

Variety of Writing Styles and Formats

Our examination of writing styles and formats reveals significant versatility between the two AIs.

  • Tailwind Ghostwriter AI:
    • Offers a range of templates that cater to different format requirements.
    • Incorporates user input effectively to produce tailored content across diverse formats.
  • Jasper AI:
    • Known for its broad selection of writing styles from persuasive copy to informative blog posts.

Ease of Use and Interface

When choosing an AI writing assistant, the platform’s ease of use and interface design are crucial for efficient workflow. 

User Interface Design

The user interface of Tailwind Ghostwriter AI flaunts a clean, minimalist design, meaning that you’re able to locate features and functions without unnecessary clutter. 

The platform employs a dashboard where the most common tasks are front and center, streamlining the content creation process. 

In comparison, Jasper AI offers a more feature-rich interface which might be initially overwhelming but allows for extensive customization and control over the writing process.

  • Tailwind Ghostwriter AI:
    • Clean and minimalist
    • Intuitive dashboard
  • Jasper AI:
    • Feature-rich environment

Learning Curve

Tailwind Ghostwriter AI prides itself on being user-friendly — particularly for beginners. 

On the other hand, Jasper AI is robust and offers advanced features, which can necessitate a steeper learning curve. 

  • Tailwind Ghostwriter AI:
    • Suited for beginners
    • Minimal FAQs needed
    • Free support
  • Jasper AI:
    • Advanced feature set
    • Comprehensive tutorials and free support

Content Optimization for SEO

SEO Features Comparison

Tailwind Ghostwriter AI and Jasper AI both offer a variety of SEO features designed to enhance content generation for search engines like Google and Bing. 

FeatureTailwind Ghostwriter AIJasper AI
Meta Description GenerationYesYes
SEO-Friendly Content CreationYes, with focus on readability and relevancyYes, with focus on compelling content
Adaptation to SEO Best PracticesRegular updates to comply with the latest SEO trendsAdaptive, with updates reflecting current SEO strategies

Keyword Optimization Capabilities

Tailwind Ghostwriter AI excels at seamlessly integrating keywords into content, ensuring natural readability without keyword stuffing. 

Jasper AI, on the other hand, focuses on strategic keyword placement while also guiding users towards the appropriate keyword density.

Comparing their keyword optimization capabilities, we find:

  • Tailwind Ghostwriter AI: Strong at weaving keywords into the content flow. Less directive about keyword density but ensures the inclusion of keywords feels organic.
  • Jasper AI: Presents a balance between keyword presence and content quality. Advises on keyword density to prevent overuse and bad SEO practices.

Both tools strive to generate content with keywords optimized for SEO without compromising the user’s ability to rank on search engine results pages.

Features Comparison


  • Plans: Free Forever, Pro, Advanced, and Max plans.
  • Free Forever Plan: Basic features for beginners, includes 20 posts/month.
  • Pro Plan: $19.99/month or $119.88/year (equivalent to $9.99/month).
  • Advanced Plan: $39.99/month or $239.88/year (equivalent to $19.99/month).
  • Max Plan: $79.99/month or $479.88/year (equivalent to $39.99/month).
  • Content Management: Specializes in social media scheduling.
  • Analytics: Basic in Free plan, advanced in higher plans.
  • Community Feature: Collaboration and growth within niches.
  • Pricing Advantage: Significant discounts on annual plans, up to 50% off.

Tailwind Ghostwriter:

  • Quick Content Generation: Ready-to-post marketing copy in seconds.
  • AI-Enhanced Writing: Effective marketing copy, natural-sounding text.
  • Diverse Content Types: Supports over 50 types of marketing content for multiple platforms.
  • Customizable Templates: Guides content creation.
  • SEO Optimization: Tools included.
  • User Satisfaction: High, with minimal edits needed.

Tailwind Copilot:

  • Personalized Marketing Plan: Actionable strategies.
  • Email Campaign Optimization: Best practices incorporated.
  • Unified Marketing Tools: Combines social media, email marketing, and more.
  • Automation Features: Email follow-ups and lead nurturing.
  • Lead Generation Support: Custom forms.
  • Segmentation for Targeted Messaging: Advanced email campaign segmentation.
  • Managed Deliverability: High email deliverability rates.

Jasper AI:

  • Plans: Creator, Pro, and Business plans.
  • Creator Plan: From $39/month, no access to Jasper Art
  • Pro Plan: From $59/month, includes access to Jasper Art
  • Business Plan: Custom pricing, for large teams and agencies.
  • Free Trial: 7 days.
  • Discounts: 20% off on annual plans.
  • SEO Optimization: Included in higher-tier plans, for a fee in Creator plan
  • Collaboration Features: In Teams and Business plans.

Advantages of Tailwind:

  • Cost-Effective: More affordable plans with a free option and substantial annual discounts.
  • Social Media Focus: Specializes in content creation, management, and scheduling for social media.
  • Ease of Use: User-friendly interface.
  • Comprehensive Marketing Solution: AI-driven content creation and unified marketing tools.
  • Efficiency: Saves significant time and effort.
  • Customization and Relevance: AI-generated content is customizable and relevant.
  • All-in-One Solution: Streamlines marketing efforts.


Sure, we are a bit biased toward Ghostwriter here on Tailwind’s blog. But jokes aside, let’s focus on what matters.

Jasper AI offers a comprehensive suite of templates catering to various needs (that at times might feel like “too much”). 

We took a different approach, seamlessly integrating AI into your workflow right where you need it.

Moreover, Jasper’s focus on teams suggests they may be targeting larger companies with marketing teams, so their features and pricing might align with the needs of a small business owner less and less as time goes on. 

Yet, with Ghostwriter and Copilot, we offer a more focused approach, crafted based on user feedback and real-world insights. We understand your needs and deliver accordingly.

So if you’re looking for AI that truly understands your marketing and content creation workflows, TailwindApp AI is your best choice. 

Whether you’re a thriving team or a solo business, we’re here to elevate your content creation process.

Give us a try on the house. Try Here For Free.

The Jasper and Tailwind logos on a purple and magenta background with the name of the blog post in white font.

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