What to Pin in January – Start 2017 Off Right

Published by
Melissa Megginson

In this post, we look at the Pinterest Pins that performed best last January to help you understand what you should be Pinning in the New Year.

We analyzed all of the Pins from Tailwind members from January of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.

We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month.  Only the Pins on the board between the Pins that feature the text “What to Pin in January” and “What to Pin in December” relate to Pins that were popular last January.

What Tailwind’s “Trends” Boards Can Teach You

  • Perfect your seasonal timing so that you’re creating content at the right time of year
  • Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
  • Observe the color pallets that work in the different categories at different times of year
  • Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
  • Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic

Video Discussing Our Takeaways:

January Trends in the DIY and Crafts Category

Important Keywords: DIY, sewing, knitting, crocheting, Valentine’s Day, Easter, organize, patterns, scarf, headband, wood

January Trends in the Education Category

Important keyword: Winter, snow/snowman/snowflake, sensory, math, vocabulary, Star Wars

January Trends in the Food and Drink Category

Important Keywords: Salad, healthy dietary needs (ex. gluten free, paleo), crockpot/slow cooker, smoothie, cauliflower, soup, spaghetti squash, baked

January Trends in the Hair and Beauty Category

Important Keywords: Nails, braid, contour, hairstyle, nail art, tips, DIY

January Trends in the Health and Fitness Category

Important keywords: Body weight, at-home workout, strength, stretches, challenge, yoga

January Trends in the Holidays and Events Category

Important keywords: Baby/bridal shower, princess, Valentine’s Day, birthday, football, Paw Patrol (or whatever show is currently trending)

January Trends in the Home Decor Category

Important keywords: White, farmhouse, industrial, bohemian, kitchen, organization

January Trends in the Kids and Parenting Category

Important keywords: Coloring, activies, Valentine’s Day, baby, toddler, crafts, sensory, STEM

January Trends in the Travel Category

Important keywords: Disney, European countries, day trips, plane/travel tips, cheap, budget, top 10 lists

January Trends in the Wedding Category

Important keywords: Rustic, updo, dress, budget, theme, classic, signs

January Trends in the Women’s Fashion Category

Important keywords: Sweaters, street style, cozy, boots, age specific (ex. “over 40”), winter/fall fashion, outfit ideas

Other “What to Pin” Posts

Check out other posts like this in our “What to Pin When” category.

Download our printable 2017 Pinterest and Instagram Content Calendars

Want to know what to Pin next month?

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Tailwind’s Pinterest scheduling and analytics tool has helped more than 100,000 bloggers and marketers to master Pinterest.  With lightning quick Pin scheduling, a smart calendar that gets more engagement for every Pin, and actionable analytics, we make growing on Pinterest easy.

Please share this post with friends you think might find it useful.

Melissa Megginson

Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest & Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.

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Published by
Melissa Megginson

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