Pinterest has evolved significantly heading into 2025, and knowing what to post on Pinterest now is critical for performance. 

With recent algorithm changes, the retirement of Idea Pins, and billions of impressions up for grabs, your Pinterest content strategy needs to adapt to what’s actually working today. Let’s dive into the proven content ideas and strategies that’ll help you succeed.

What’s Working on Pinterest in 2025?

Pinterest marketing has fundamentally shifted, and fresh data from Tailwind’s 2025 Benchmark Study reveals what content is driving real results. The platform has returned to its roots while embracing new opportunities for content creators.

The standout stat: Over 60% of Saves were from Pins over a year old, proving Pinterest operates more like Google Search than traditional social media. Your content can continue driving traffic and engagement for years, not just hours or days.

Key trends gaining momentum:

• Fresh Pins significantly outperform saved content in distribution
• 89% of the most viral Pins were Image Pins 
• Keyword-optimized content with proper alt text performs meaningfully better
• Seasonal content timing is more critical than ever

Top Pinterest Content Ideas for 2025

Seasonal Inspiration

Smart content creators are timing their seasonal posts months in advance. The key is understanding that Pinterest users plan ahead; they’re searching for Christmas decor in July and summer recipes in March.

For example, this post is being published in July, and searches for Halloween (at the end of October) are already growing!

Pro Tip:

Check out the Pinterest Trends section of your Pinterest business account to see what is gaining traction.

Your seasonal strategy should include:

• Holiday and event-focused content published 3-4 months early
• Trending seasonal keywords incorporated naturally
• Multiple Fresh Pins for the same seasonal URL throughout the season

Use Tailwind’s SmartSchedule to optimize your seasonal content timing. The tool analyzes your specific audience behavior to recommend when your seasonal content will perform best, taking the guesswork out of your publishing schedule.

Evergreen Content Still Performs

Don’t sleep on evergreen content — it’s still driving massive long-term results. Pins between one and two years old saw the greatest number of Saves per Pin, being saved on average 68 times in the last 90 days.

Top evergreen categories:

• Recipe collections and cooking tips
• Wellness and self-care routines
• Home organization systems
• DIY project tutorials
• Personal finance advice and budgeting tips

The game-changer? Create Fresh Pins for your evergreen content rather than just saving old Pins to new boards. Fresh Pins get significantly more distribution than saves, helping your evergreen content reach new audiences year after year.

Pro Tip:

Try Tailwind SmartPin. Drop your evergreen content URL into SmartPin, and get a fresh keyword optimized Pin ready for you to approve and schedule every week! Easy!

Educational & How-To Pins

Educational content is absolutely crushing it on Pinterest right now. Visual how-tos and step-by-step tutorials are perfect for Pinterest’s discovery-focused audience.

High-performing educational content includes:

• Numbered step processes (5 Steps to Better Sleep, 3 Ways to Save Money)
• Before-and-after transformations
• Quick tip compilations
• Problem-solving guides

Top niches for educational content:

• Wellness and fitness routines
• Financial planning and money management
• Productivity systems and time management
• Parenting tips and child development
• Home improvement and DIY repairs

Fashion & Style Content

According to Tailwind’s 2025 research, Fashion is one of the strongest performing categories, much stronger than expected. This presents a huge opportunity for fashion brands and style creators.

Trending fashion content ideas:

• Seasonal outfit formulas and capsule wardrobes
• Styling tips for specific body types or occasions
• Budget-friendly fashion finds and dupes
• Sustainable fashion and ethical brand highlights
• Trend forecasting and “how to wear” guides
• Color palette coordination and mixing tips

Home Decor & Interior Design

Decor content continues to dominate Pinterest, with the category showing much stronger performance than historically seen. Pinterest users are constantly planning home improvements and seeking design inspiration.

High-performing decor content:

• Room makeovers with before and after photos
• Budget decorating hacks and DIY projects
• Seasonal decor transitions and holiday styling
• Small space solutions and organization ideas
• Color scheme inspirations and mood boards
• Furniture arrangement and styling tips

Beauty & Self-Care

Beauty content is experiencing a major resurgence on Pinterest, outperforming historical expectations significantly. This category offers incredible opportunities for beauty brands and creators.

Winning beauty content types:

• Skincare routines for different skin types and concerns
• Makeup tutorials and technique guides
• Natural beauty remedies and DIY treatments
• Product reviews and recommendations
• Seasonal beauty trends and looks
• Self-care routines and wellness practices

Food & Recipe Content

While Food has stepped back from its historically dominant position, it still represents a massive opportunity. The key is creating content that stands out in this competitive space.

Food content that performs:

• Quick and easy meal prep ideas
• Dietary-specific recipes (gluten-free, keto, vegan)
• Seasonal ingredient spotlights and recipe collections
• Budget-friendly meal planning
• Special occasion and holiday treats
• Cooking technique tutorials and kitchen hacks

Travel & Adventure Planning

Travel content performs well when it provides actionable planning information rather than just pretty destination photos.

Travel content ideas:

• Detailed itineraries for popular destinations
• Budget travel tips and money-saving strategies
• Packing guides and travel essentials
• Hidden gems and off-the-beaten-path locations
• Travel planning checklists and templates
• Cultural experiences and local recommendations

Fitness & Wellness

Health and wellness content continues to thrive on Pinterest, especially when it provides clear, actionable guidance.

High-performing wellness content:

• At-home workout routines with clear instructions
• Healthy meal prep and nutrition guides
• Mental health and stress management tips
• Sleep optimization and bedtime routines
• Mindfulness practices and meditation guides
• Goal-setting and habit-tracking templates

Pinterest Marketing Tips for Posting in 2025

Use Fresh Pins, Not Just Saves

This is huge: Over 90% of traffic to creator and brand websites were from Creates (Fresh Pins), not Saves. Pinterest has dramatically reduced distribution for saved content, funneling visibility toward original Fresh Pins instead.

What this means for your strategy:

• Create new Pins for existing blog posts rather than saving old ones
• Use different images, titles, and descriptions for the same URL

Optimize for Search (Not Just Aesthetics)

Pinterest functions more like a search engine than a social network, so your content needs to be discoverable. Pins with alt text are earning 25% more Impressions, 123% more outbound clicks, and 56% more profile visits on average.

Search optimization essentials:

• Include target keywords in Pin titles (first 35-45 characters are visible)
• Write focused Pin descriptions averaging 220-232 characters
• Add keyword-rich alt text to every Pin
• Match board themes to your target keywords

Focus on “Inspiration + Action”

The most successful Pinterest content combines aspiration with clear next steps. Your Pins should make people dream AND give them a concrete way to achieve that dream.

Top-performing format patterns:

• Before and after transformations
• Step-by-step tutorials with clear action items
• “Top 3” or numbered list formats
• Problem identification + solution delivery

This approach works because Pinterest users are actively looking for ideas they can implement, not just pretty pictures to look at.

What Not to Post on Pinterest in 2025

Let’s be honest about what doesn’t work on Pinterest so you can spend your time on content that actually drives results.

Skip these content types:

• Behind-the-scenes and user-generated content (save these for TikTok and Instagram)
• Generic motivational quotes without actionable context
• Low-quality photos without clear value or purpose
• Pins with no clear call-to-action or next step
• Content that doesn’t solve a specific problem or provide inspiration

Pinterest users come to the platform with intent: they’re planning, shopping, or looking to solve problems. Content that doesn’t serve those goals typically gets ignored.

Tools to Make Posting Easier

Tailwind Pinterest Scheduler. Tailwind’s SmartSchedule takes the guesswork out of timing by analyzing your specific audience behavior. Rather than generic “best times to post” advice, you get recommendations based on when YOUR audience is most active and engaged.

Features that make a difference:

• Personalized posting time recommendations
• Bulk scheduling and content batching
• Performance analytics to refine your strategy

Tailwind Browser Extension. Use the extension to pull content directly from your blog or website into Pinterest. This is perfect for creating Fresh Pins from your existing content without having to start from scratch.

Ready to level up your Pinterest game? Plan your next 30 days of content using these strategies, and remember: the Pins you create today could still be driving traffic years from now.

FAQ

Q: How often should I post new Pins for the same blog post? 

A: Create multiple new Pins for high-performing content, but space them out strategically. Try creating 2-3 different Pin designs for the same URL over several months, using different images, titles, and keyword focuses.

Q: Do I need professional-quality photos to succeed on Pinterest? 

A: Not necessarily. While high-quality images perform better, you can succeed with semi-professional photography combined with good design elements. The key is ensuring your visual content clearly communicates value.

Q: How long does it take for new Pins to gain traction? 

A: Pinterest content builds momentum over time. Don’t judge performance in the first week; look for steady engagement growth over 2-3 months. Most viral Pins reach peak performance between 1-2 years after publication.

Q: Are hashtags still important on Pinterest? 

A: Hashtags are fine to use and likely get interpreted as search keywords. About 19% of viral Pins use hashtags, averaging around seven per Pin. Focus more on keywords in titles, descriptions, and alt text.

Q: What’s the ideal Pin size for 2025? 

A: Stick with vertical images in a 2:3 aspect ratio, aiming for 1000 pixels wide by 1500 pixels tall. Pinterest may adjust height automatically, and vertical formats significantly outperform square or landscape orientations.