Did you know that marketers spend countless hours on manual data entry? Tailwind’s CSV Import feature transforms manual entry into a simplified process, saving you time and effort, whether you’re maintaining a carefully crafted spreadsheet system or managing a high-volume Pinterest marketing operation.
magine strolling through a garden of blooming trends, each one more striking than the last. That’s exactly what Pinterest Predicts offers—a glimpse into the future, boasting an 88% accuracy rate over the past six years, according to Pinterest and Axios. But here’s the catch: while it tells us what’s rising, it doesn’t show us the path to follow.
Keywords—not hashtags—drive Pinterest ranking in 2025. Hashtags can still help occasional topical discovery, but they don’t act like a special ranking lever. Treat them like supplemental terms. Prioritize natural-language keywords in titles, descriptions, boards, and on-image text for reliable visibility over time.
Pinterest is a visual search engine. Your title and description are the clearest text signals for “what this Pin is” and “why it matters.” Design titles for the first part people see. Use descriptions to add long-tail context that improves relevance and CTR. For the basics, the Pinterest SEO Strategy (2025 Edition) hub has you covered.
Pinterest isn’t “real-time” like other feeds. People come to plan—long before the moment. That’s why the biggest wins happen when you aim ahead of the season, not at it.
Years ago, I launched a Christmas campaign… in December. It was like showing up to a potluck after everyone’s eaten. The lesson: on Pinterest, motivation spikes in the planning phase. Publish early, then ride the compounding effect of saves and shares as the season approaches.
The short version: Clusters turn scattered Pins into a system. Group your content by themes. Name boards to match the language people actually use. Save each new Pin first to the board that best reflects its topic. Pinterest’s audience is browsing with open minds: Pinterest Business reports that 97% of top searches are unbranded—so a clean topical structure gives you more chances to be discovered early in the journey.
A Pinterest profile that’s grouped like a library catalog makes discovery easy. When boards follow clear keyword themes, people find what they came for faster, and Pinterest can better understand where your content belongs. As Pinterest Business notes, 97% of top searches on Pinterest are unbranded—clean topical structure helps you meet open-minded searchers right when they’re deciding what to click.
Sometimes a Pinterest board just doesn’t serve its purpose anymore. Maybe your interests have shifted, maybe the board feels outdated, or maybe you just want a fresh start. The good news? Deleting a Pinterest board is quick and easy.
I used to write Pin titles like I was playing darts: one bullseye keyword, throw, hope. That worked—until it didn’t. The accounts that kept growing weren’t just “right” on a single phrase. They taught Pinterest how their ideas connect.
That’s the shift: from keywords to context. Today we’ll build that context on purpose—and make it repeatable with Tailwind.
I used to treat Pinterest keywords like a grocery list—toss in whatever sounds good and hope it all makes a meal. That stops working fast. The fix isn’t “more keywords.” It’s a pipeline: a simple structure that turns ideas into a steady flow of Pins, tests, and results.
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