Unleash your ecommerce business’s true potential with our all-in-one Google Ads for Ecommerce Guide! We’ve got you covered with steps on setting up Google Ads, boosting web traffic, turning visitors into buyers, and proven tips for maximizing ad effectiveness. Ready for growth? Let’s Go!
Discover the power of SEO for Ecommerce sites and learn the best practices for optimizing your site, from keyword research to page loading speeds and local SEO. Tap into the latest SEO strategies to increase your organic traffic and improve rankings!
We’ve put together a list of 25 interesting Shopify apps (in no particular order) that marketers and online retailers can easily add to their store in a pinch. From free options to paid ones that offer a free trial, we’ve got everything you need to succeed as an ecommerce store owner in 2023.
If you want o succeed in ecommerce in this day and age, you need to develop a solid, effective, and efficient email marketing strategy that will inspire conversions, keep your existing customers informed about promotions and important developments, and keep customers engaged with your brand.
Home Stitchery Decor is a Calgary, Alberta-based business that specializes in creating modern farmhouse home decor items. Founded by Jolene Airey after a health crisis encouraged her to develop a home-based business, the company offers a diverse range of products including signature rugs, soup bowl cozies, framed Mandala art, tea towels, hand-crocheted dishcloths, and pillows.
Home Stitchery Decor sells its products online through a Shopify store, a limited selection on Etsy, wholesale to local boutiques in Alberta, and at juried farmers’ markets in the region. Jolene also teaches others how to create similar products through YouTube tutorials and promotes the tools she uses in the process as an affiliate.
Jolene has implemented several tactics to increase her store’s average order value — including developing coordinating products for every item that she sells. She is in the process of creating her own fabric designs and has grown her store to employ seven contractors.
With the expanded production potential from her employees, Jolene was ready to focus on increasing demand through traffic to her Shopify store. She turned to Tailwind Ads for help.
This case study examines how Tailwind’s AI ad technology transformed Home Stitchery Decor’s online presence, driving significant traffic to the website and enabling Jolene to expand her product offering and focus on on-site conversion to sales.
Before partnering with Tailwind, HomeStitcheryDecor.com was receiving only 6-10 daily site views.
A common challenge for Shopify store owners is getting enough web traffic. Jolene uses her limited collection on the Etsy platform to build her audience, directing purchasers to her Shopify store by encouraging newsletter signups and with inserts in her shipped products.
But Jolene knew that she needed another solution to increase traffic and raise awareness for her business — that’s when she discovered Tailwind Ads. She hoped that advertising would increase her site visits, which she could then convert to customers.
While using Tailwind’s AI ad technology, the Home Stitchery Decor Shopify storefront went from 255 monthly views to a staggering 1,500 views per month. This increase in traffic was exactly what Jolene was hoping to achieve.
“I was getting six to 10 views a day on my website. And now I’m getting upwards of 1500 views a month on my website. Some of that traffic is converting into sales, but my goal personally was to get as much traffic as possible to my site.”
Tailwind Ads uses AI to maximize return on ad spend. The software works behind the scenes to analyze millions of data points and leverage advanced AI to create and optimize the perfect ad for specific products.
“Tailwind AI works all day and night, constantly adjusting your ads for you. Tailwind takes care of the entire ad creation and performance process, freeing up valuable time for you to focus on running your business,” Sal Arora, Paid Ads Tech Lead at Tailwind.
“It was no problem whatsoever,” Jolene said. “The team walked me through every single step. Even though I was brand new to the technology, I felt a little bit overwhelmed, but I didn’t find the process that hard if I just followed the exact steps that they sent me through.”
Tailwind Ads automated the ads creation process so that Jolene didn’t have to create every ad herself. And the built in approval process allowed her ultimate control over the creative that went into the ads.
“They ran my assets through their AI technology and put out 100% professional ads. Everything came to me for approval to make sure that everything was within my own branding message.”
The Tailwind team also made recommendations for improving her website, leading to a better user experience and potential conversion into sales.
“They’ve made a whole bunch of suggestions for me for things to improve on the site that would help people convert long term. So I’ve gone ahead and made the changes. And every single piece I work on is getting more traffic to stay on my site longer.”
From Feb. 28 to April 17, 2023, Tailwind Ads managed an ad spend of $468.34 for Home Stitchery Decor. The hands-free optimization of ads content created an ad recall lift of 1260 and generated 1085 link clicks at a $0.40 CPC.
Ad recall lift is a Facebook metric that shows how many people Facebook estimates would remember seeing your ad two days after they saw it.
Some of the traffic from Tailwind Ads has generated sales, and Jolene is actively working on conversion rate optimization for her offers, product descriptions and website in order to capitalize on the new traffic volume.
“My job on my end is to get my traffic that’s coming to the site to convert into sales,” Jolene says. “You can only do so much with ads, so I’ve got some work to do there. But the traffic is coming — they’re staying on the site longer, and I know that I’ll be able to convert those people long term. For me, it’s a learning curve because I’ve started with absolute zero and not gone to school for it. I have to learn each and every step. I’m hoping this year with getting the ads running consistently to train my audience as to what to buy. Then I’ve got to work on my offers and prices on my end, and once those people start converting, I’ll be able to hire even more help to do some of these.”
Tailwind’s AI ad technology provided Home Stitchery Decor with the traffic growth they needed to elevate their online presence. By partnering with Tailwind, Jolene can now focus on expanding her business and developing new products.
Jolene is continuing to use Tailwind Ads, and she recommends it to others: “It’s been great. I’ve loved every minute of it. It’s so professional, lots of follow up, and lots of great suggestions for things to work on.”
Watch the video version of this case study. 👇
Email marketing is an inseparable ingredient of a successful online store or ecommerce business. After all, email marketing campaigns are integral to building ecommerce brand awareness, trustworthiness, and customer loyalty, and they foster a healthy rapport with potential new customers and existing customers.
Home Stitchery Decor is a Calgary, Alberta-based business that specializes in creating modern farmhouse home decor items. Founded by Jolene Airey after a health crisis encouraged her to develop a home-based business, the company offers a diverse range of products including signature rugs, soup bowl cozies, framed Mandala art, tea towels, hand-crocheted dishcloths, and pillows.
Writing content can be tedious, but with AI writing tools, it becomes easier and faster. Learn the 6 major benefits of AI writing tools in 2023 and how they can help you save time and create high-quality content. Leverage the power of AI writing tools and create content efficiently!
To truly understand the power of LinkedIn hooks, we first need to define what they are and why they matter. Essentially, hooks are short, punchy phrases strategically placed throughout your LinkedIn profile to grab the attention of potential connections or employers. They can be a quote, a tagline, a mission statement, or even a call to action.
By understanding your objectives and tailoring your hooks to your audience, you can unlock the full potential of LinkedIn and take your career to the next level.
Are you struggling to keep your online audience engaged? Don’t worry, you’re not alone. There are tons of articles and experts telling us how often we should post on social media or write our blogs. But let’s face it, the real issue isn’t knowing what to do – it’s finding the time to do it right.
