Category: Facebook

Image of a smart phone screen with the facebook app icon on a purple background with the title of the blog post and tailwind in white letters.

Facebook Benchmarks: Key Metrics

Learn how to improve your Facebook Ad campaigns and increase conversions with key performance metrics like CTR, CVR, CPC, and CPM. Discover industry benchmarks for retail, real estate, beauty, technology, education, travel, and more. Utilize strategies like retargeting, A/B testing, and audience insights to optimize your ad performance. Get the most out of your data with these tips and resources.

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Image of a man working on a laptop with a pile of cardboard boxes next to him on the table with the words Ecommerce Advertising on Facebook 101

Ecommerce Advertising On Facebook 101

Get your ecommerce business noticed with successful Facebook ads. Learn the basics of setting up and running successful ecommerce campaigns, including keyword research and testing/optimizing strategies. Leverage sophisticated tactics like dynamic product ads, custom audiences, and lookalike audiences for maximum reach and impact.

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Graphic of different icons related to ecommerce on a magenta and orange background with the blog post title and tailwind logo in white font.

Paid Socials: Basic Terms For Facebook Ads

This comprehensive guide contains all the essential terms you need to know for effective Social Media Performance Marketing on Facebook. Learn the basics of PPC, CPC, CPM, CPA, CTR, CR, ROI, KPI, UGC, and more!

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Two photos of examples of images that could be posted to Facebook: a product photo of jeans and a shirt, and a photo of a dressmaker working on a dress with the title of the blog post and the word Tailwind in white on a multicolor background.

The Complete List of Facebook Image Sizes [UPDATED for 2024]

Discover the recommended Facebook image sizes and dimensions for various types of images, including profile pictures, cover photos, posts, videos, stories, ads, and more in 2024. Stay on top of the latest guidelines and optimize your images for a professional and eye-catching appearance on the world’s largest social media platform.

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