10 Ways to Get People Onto Your Email List

Published by
Kristen Dahlin

Whether your marketing email list is currently flush with names, or you’re just starting out with building an email list, one thing is for sure. The work to grow your email list never stops – and never should stop!

Email marketing is crucial to businesses and has the distinction of being one of the only channels you truly own. Think about it – you don’t own your social media profiles, companies like Facebook and Twitter do. If there’s a multi-hour outage like we saw happen a few weeks ago, or your account is hacked or shut down, there’s not much you can do.

That’s why so many marketers are talking about the importance of email marketing, and really putting the work into building your email list as a resource. And I’m here to help! I’m talking about 10 of the best ways to grow your email list – and keep it thriving. Read on!

What is an Email List?

So what is an email list? Basically, it’s a collection of email addresses that a business owns. 

Email addresses are added to this list when customers provide contact information to the business, either directly or when they opt into an email newsletter, content offer, or other promotion.

Why You Need to Grow Your Email List

As I mentioned before, the work on your email list should never actually stop. The reason for this is that even when your email list is chock full of hundreds of thousands of names, it’s going to naturally degrade over time. This could be from people losing interest in your product, opting out or unsubscribing, or switching emails! 

If you keep sending to out-of-date, disengaged email subscribers, you’re not going to see much return from your marketing strategy here. That’s why collecting email addresses whenever possible keeps your list fresh!

It also positively affects your email analytics, so you can really see how well your email marketing strategy is working. If you weed out the outdated subscribers or customers who haven’t opened your emails in ages, in favor of a more engaged present audience, you’ll see a much healthier rate of opens, clicks, and engagement.

How to Grow Your Email List (10 Methods)

There are tons of ways to grow your email list, but the basics (and best opportunities) to grow your list happen on your most used channels, from websites, blogs to social media accounts. We’ll go over each of the ten – with actionable tips – below!

1. Use Email List Hygiene to Clean Your List and Encourage Interaction

Okay, first things first, doing a spring cleaning of your email list may seem counterintuitive when you’re trying to grow your email list. But bear with me – clearing out the old, defunct email addresses or people who just don’t care to hear from you paves the way for your email list to contain engaged, excited customers or followers. 

Not only does this positively affect things like open rate, clicks, and conversion rate, it also gives you an opportunity to get your active subscribers in on the mission to grow your list. Here are some ideas:

  • Add share buttons in your newsletter so your followers can send  your email to a friend. You can add calls to action like, “Know someone who might love our content? Invite them to subscribe!”
  • Segment your list by topics or audiences to keep your audience engaging and sharing content specific to their interests

2. Use New and Engaging Content to Get New Subscribers to Join Your Email List

Now that you’ve cleaned things up a bit, it’s time to think about what you can offer that people will get tons of value out of – enough value to gladly hand over their email address.

One of the best ways to do this with content marketing is to create a lead magnet, or a gated content offer like a download, ebook, webinar, or course. When they click on your must-have lead generation tool, they’ll be taken to a landing page where they’ll be prompted to trade their email for access to your content.

Another way to do this is by creating an online tool or interactive resource that they’ll have to provide their email to use. CoSchedule does a great job with this with the email subject line tester!

3. Grow Your Email Subscriber List from Facebook

Facebook Business Pages have tons of opportunities to put your email newsletter front and center for new potential subscribers.

At the top of the business page, you can add a button to your profile – including the Sign Up button which allows users to visit a website or landing page to sign up for your newsletter.

Optimizing your profile – and potentially your profile cover photo with newsletter information – allows you to grow your email subscriber list right from Facebook!

4. Add a CTA to Subscribe to Your Blog

If you have a blog on your website, or the ability to create one in order to write articles and blog posts on topics relevant to your audience, these pieces of content can be an additional reason for people to join your email list.

Adding calls to action on your blog to subscribe to get access to new content as soon as it comes out can really help give your readers a reason to interact with your brand and come back for more – plus it makes for great topics for regular marketing emails!

5. How to Grow Your Email Subscriber List from Youtube

If video content is your thing, it’s super easy to add calls to action on your Youtube channel, encouraging people to sign up for your email list.

You can add up to five CTAs to your Youtube banner, each pointing to different links for your followers to find you on other platforms – and complete actions like signing up for your email list.

Simply click the Customize Channel button, go to Basic Info, and add the website address of the site or landing page where subscribers can join your mailing list. 

You can also add similar CTAs on cards at the end of your Youtube video with a clickable link to that same landing page, and even add clickable hyperlinks to your video descriptions!

6. Use Pinterest to Promote Gated Content

If you’ve designed some gated content in order to grow your email list, Pinterest is a great place to put it. Interested Pinners can click on your Pin and be taken to the landing page – plus, you can Pin these organically or create Pinterest ads out of them!

7. Drive Signups to Your Email List from Instagram

The link in your Instagram bio is a great place to CTA your email newsletter. And when you have Smart.bio – Tailwind’s link in bio tool, you can add links to your email list landing page to the top of your personalized landing page – and in individual Instagram feed posts!

Instagram Stories links are also a key place to link your email list. Curious viewers can swipe up to be taken right to the landing page from inside the app. And good news – you don’t have to be verified or have 10,000 followers anymore to use this feature. On October 27, 2021, it rolled out to everyone!

8. Add Opt-Ins Across Key Points of Your Website

On your website, consider adding a signup form for your email newsletter in prominent places on your website. This could look like sidebar widgets, in-line CTAs in the middle of the page, or in the header and footer of your site!

The easier you make it to access and sign up for your email list on the most trafficked points of your site, the faster your email list will grow.

9. Use Partnership Marketing to Get In Front of New Audiences

Partnership marketing can be a quick way to get your email marketing in front of new audiences with similar interests. If you have good connections with a brand that also appeals to your target audience, consider trading guest posting opportunities, speaker features, or even email features.

Make sure to link your email newsletter and a strong CTA in your post, bio, or speaker notes, so curious people know exactly what to do next to stay in touch with you.

10. Host a Contest, Promotion or Giveaway to Incentivize Signups

My final tip for growing your email list is to host a contest, promotion, or giveaway on social media. One step to entering this contest can be to provide an email address for entry.

Plus, when subscribers have the chance to get a juicy prize or discount, they’re more likely to hand over their email address with little fuss. That’s why a little promotion goes a long way to getting an influx of fresh new emails on your list! You can run your contest on any or all of your social media platforms. Need some inspo? Read about how to do Instagram giveaways and contests!


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Kristen Dahlin

Kristen Dahlin is the Content Marketing Manager at Tailwind — your new Marketing team, helping you create social media designs, schedule posts, and optimize across Instagram, Facebook, and Pinterest with one easy-to-use social media management tool. Kristen lives in rural Oklahoma with her husband Kyle, daughter Sophie, boxer Lila, and a very temperamental flower garden.

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Published by
Kristen Dahlin

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