How to Add a Link to Your Instagram Story (Swipe Up!)


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Links in Instagram Stories is one of the most coveted free Instagram features out there. The ability to send your followers to a site in-app spells major opportunity for businesses, bloggers, and affiliate marketers alike!

You can only add a regular swipe-up link to your story if you have more than 10,000 Instagram followers or are a verified account on Instagram. But there are a few ways to add swipe up links to your Story even if you aren’t there yet!

How to Use the Swipe Up Feature in 4 Steps

If you are ready to start using swipe-up links in your stories, follow this step-by-step guide on how to add a link to your Instagram story!

  1. Take a video or photo for your story.
  2. Click the link icon at the top of the screen in the app.
  3. Add the URL of what you’d like to link.
  4. Share with your followers and the world!

Step 1: Take a video or photo for your story

You’ve got this part down: just take a photo or video like you usually would for your Instagram story.

Dress up your Instagram Story with cool effects, Story Stickers, gifs to promote your link!

Step 2: Tap the link icon

When you are ready to add a link on Instagram story, look at the top of your screen for a link icon!

swipe up link on Instagram Story

Remember, you won’t have a regular link option if you aren’t verified on Instagram or have over 10,000 followers.

However, you still will be able to add links to IGTV videos! You can also now add shoppable Instagram Story links when you have Facebook + Instagram Shops.

Step 3: Add Your URL

After you click on the link icon, you will be prompted to add the link you’d like to share in your story.

This could be a call to action (CTA) directly to your website’s homepage or to a landing page you want to promote.

If you’re working with a business partner on branded content, you can also tag them in the post and allow them to view metrics/ promote!

When you add your clickable link, be sure to click the Preview button to make sure the link works before you publish!

Adding a link to Instagram Stories

Step 4: Share with your followers!

Now that your Instagram swipe up link is in place, it’s time to share your story with the world!

When you tap Send to Stories, your viewers will see an arrow and a “See More” prompt at the bottom of your Story.

Remember that Stories only last for 24 hours, so if you want to get more mileage out of your linked post, save it to your Story Highlights!

Examples of Using the Swipe Up Instagram Feature

There are so many ways to create an engaging story on Instagram. Whether you are promoting a product on your website, driving traffic to your latest blog post, or repping your favorite brand, the Swipe Up Instagram Story feature will help you send followers directly to the links you want them to visit. 

Want to create even more impact? Use these Instagram story insights to enhance your social media strategy

Here are a few examples of some fun brands I like that use Instagram Stories’ swipe up features well. Take notes!

Example 1: Moleskine

I couldn’t help but search for my favorite notebook business account, Moleskine, for their usage of how to add a link to Instagram story.

I fell in love all over again! The brand features positive vibes from journal keepers across the web on their business profile and Stories, and they offer more tips for journaling in their incredible notebooks if you choose to swipe up.

I know that I am inspired and ready to doodle onto a few pages!

Moleskine Instagram Story with See More link

Example 2: Roxy

I thought Roxy did a GREAT job representing their “cool vibes” mantra by posting this shoppable Instagram story swipe up CTA.

Not only is their collage game strong, but they are also killing it with the awesome homage to Brazil in the featured sarong!

The palms and street signs tip off the beachy situation well with the cloudy, blue sky backdrop.

Roxy Instagram Story with linked product

Example 3: Poshmark 

Poshmark is wonderfully bringing its massive community together for an entire weekend of virtual partnership.

The coolest thing is that they are promoting it via Instagram Stories using the swipe up feature!

I can’t think of a better way to promote this awesome event’s landing page.

Poshmark Instagram Story featuring an event link

Example 4:  ModCloth

Though a bit more cryptic, ModCloth created a perfectly mellow ad featuring only text, but you can’t help but click!

They had me already with the mustard yellow… But the mysterious text really brings you in to search for the rest of the pot of gold. 

Modcloth swipe up Instagram Story

Example 5: Shop Black Salt

I’m pretty sure they are right about those floral pants paired with the Janis Joplin tee.

@shopblacksalt have all the stylish 1970’s clothes I’ve been dreaming about since I first watched Almost Famous.

And yes, they definitely know their way around Instagram Stories. A simple, dark flat lay invokes the musical spirits in us all, right? 

Use Tailwind to Schedule Your Next Instagram Story!

Now you know how to put a link on Instagram story like a pro, take one more step to make your Instagram marketing easier by scheduling your Instagram Stories with Tailwind!

Tailwind for Instagram is not only a world-class Instagram scheduling tool, but you can also use it to find the best hashtags for your posts possible, and visually plan your Instagram feed to perfection with our Grid Planning feature.

Want to try it for yourself? Snag a free trial of Tailwind for Instagram here – no credit card required!

Start a Free Trial of Tailwind for Instagram!

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Denise Mckenzie is a poet, artist, and freelance writer based in Los Angeles. With 8+ years of sales and marketing experience, she has found a passion in writing shareable content for various websites and online markets. Content marketing is what pays the bills, but she still finds time to incorporate any creative platform she can get her hands on in her daily life.

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