How to Hide Hashtags on Instagram (4 Easy Methods!)


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Did you know that Instagram marketers who use nine or more hashtags per post get more than 2.5x the engagement of those who only use one hashtag?

Without a doubt, hashtags are critical to building followers and engagement, and contribute to your entire marketing strategy. However, they can make your feed look unappealing and spammy.

So how do you keep your Instagram feed pretty and clutter-free? EASY! Learn how to hide hashtags with one of the four simple methods below.

Want to 2.5x your Instagram likes & comments? Perfect your hashtag strategy with this free guide. Get it now!

Option #1: Hide Hashtags on Instagram in the First Comment

The cleanest method to hiding hashtags on Instagram is by tucking them into the first comment. Just have your list of hashtags ready to go, and add them as a comment after making your post live.

Does this sound too manual for your liking? Tailwind does the work for you!

When you add hashtags to your Instagram caption in Tailwind, you’ll see a brand new checkbox!

This allows you to move your hashtags from the end of your caption to the first comment on the post.

That’s it! No more cluttered captions, no more remembering to return to a post and add your hashtags.

Your post is ready for engagement the moment it goes live!

Here’s how to hide Instagram hashtags with Tailwind:

  • Upload your image or video, craft your caption, and then type the # symbol to get predictive hashtag suggestions.
  • Click to choose or add frequently-used hashtags from your list.
  • Check the box to move those comments from your caption to your 1st comment.
  • Click “add to queue” to automatically schedule your Instagram post for the best time.

Now, doesn’t that make you look professional!? 👏

Option #2: Use the Instagram Dots Method to Hide Hashtags

One of the classic methods of hiding hashtags is with Instagram dots.

This is a cuter way of saying adding a series of periods between the end of your caption and your hashtag list, so that they’re hidden beneath the “More” button for your followers.

Here’s how to do it:

  • Type up your caption
  • After the punctuation at the end of your last sentence, make sure there are no spaces. Then hit return
  • On the new line, put one period, and then hit return again
  • Keep repeating until you have plenty of Instagram dots between your caption and your hashtag list
  • Paste in your hashtags and press publish!

It’s really important to make sure that you don’t include any extra spaces at the end of your sentences or after each Instagram dot. If you do, it will cancel out the line break and ruin the effect!

Option #3 Hiding Instagram Hashtags in the Caption

Looking for tips on how to put your hashtags lower on Instagram captions?

There IS a way to put your hashtags in your caption while keeping your posts and feed looking good, and it works similarly to the Instagram dots method.

Simply format your caption so that it adds line breaks, pushing your valuable hashtags into the “more” section of the caption where they still do their job of increasing reach and engagement, but aren’t easy to see!

Remember, take out any extra spaces lingering after the punctuation at the end of your line breaks. This also includes after emojis in your captions!

Any hidden spaces will cancel the line break.

This Instagram post from @harpermaven is too pretty be covered in hashtags! See how her formatting moves them below view?

Alas, typing your caption and forcing line breaks right in your Instagram caption on the app won’t do the trick. When published, all your formatting is wiped away. 😞

So, first compose your caption in Notes, Evernote, or even better- in Tailwind! Then just copy and paste in your caption and formatting, and then use Hashtag Finder to find the best hashtags for your Instagram post. 

One of my favorite Tailwind hacks makes this incredibly simple and quick:

Use Tailwind’s Instagram Hashtag Lists to Hide Your Hashtags

Tailwind’s Hashtag Lists make hiding hashtags on Instagram captions unbelievably easy.

From Tailwind’s Instagram publisher, create a “Hashtag” list which in this case will actually store ONLY your formatting:

  1. In the Tailwind Instagram Publisher, click on the “#” button
  2. Now click the  “+” button. I called mine, “formatting.”
  3. Add line breaks and characters, symbols, or emojis on each line. In this hashtag list, I included a camera emoji, and then double asterisks, each on their own lines. This will add a camera emoji to the end of my caption and then insert line breaks with asterisks on them to move my hashtags down and out of view!

The important thing to note is that you need to have SOMETHING on those lines in order to sustain the line break for publishing. You could use a dash, some ellipses, or an emoji, but make sure there is nothing else on that line (no spaces following the characters) or the line breaks will disappear when you post to Instagram, even if it looks fine in the Instagram scheduler.

Now you have a handy template which will save you time every time you schedule a post – AND keep those hashtags out of sight!

Type your caption, add your “hashtag” list plus hashtag recommendations or your premade hashtag list and post!

Want to 2.5x your Instagram likes & comments? Perfect your hashtag strategy with this free guide. Get it now!

Option #4: Add Conversational Hashtags in Your Caption, Hide the Rest

Here’s a method on how to hide Instagram hashtags that make your post look spammy but keep the ones that create fun conversation.

Hashtags have been around so long that sometimes it just makes sense – and can feel a bit playful – to include them in the conversation!

With Tailwind’s Hashtag in first comment feature, only the hashtags at the END of your caption will be moved to the first comment.

So, go ahead and include some in the caption just for fun.

Should You Hide Instagram Hashtags?

There’s no harm in hiding your Instagram hashtags to neaten things up. Whether you put your hashtags in your caption directly or move them to the first comment, your content will still appear in hashtag discover feeds if it’s relevant to the hashtag topic.

So, no need for concern as you’re pondering how to put your hashtags lower on Instagram. It’s just a matter of choosing the right method for you!

Use Tailwind to Find, Hide Hashtags & Schedule Instagram Posts!

When it comes to hiding Instagram hashtags, do you prefer to put them in your caption or first comment – or a bit of both?

Now that you know how to hide hashtags on Instagram, will you try Tailwind’s newest Instagram feature which allows you to post hashtags in the first comment automatically?

Start a Free Trial of Tailwind for Instagram!

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Alisa Meredith is Pinterest Product Specialist at Tailwind — a Pinterest marketing tool,  scheduling tool, planning tool and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she’d like to admit to.

22 thoughts on “How to Hide Hashtags on Instagram (4 Easy Methods!)

  1. Hello Alisa Meredith,

    Nice Article, I was always curious how to hide Hashtags on Instagram. Your article has cleared many doubts and clears the picture.

    Thanks for sharing such a nice article.

    1. Hi Nicole. Yes, it seems so. The only thing I’ve heard is a bad idea is to edit your caption to add hashtags. Anecdotally I have heard that it pretty much ends engagement. Can’t say for sure though!

  2. Hi Alisa,
    Do you know if there is a “magic” number of hashtags — a number that will increase visibility and engagement but isn’t considered by Instagram to be “spammy”? I’ve read that Instagram frowns on using 20 or more and it will actually cause your posts to not show up as frequently due to the algorithm. Thoughts?

      1. Oh so now we should only use 9 hashtags? I thought the rule of thumb was to max out at 30, take advantage of as many as possible. I guess that’s changed now?
        BTW-love the formatting hack you gave in this article. so Brilliant!

        1. I’ve seen several studies on the topic and none have shown that 30 generated the best results. Not to say there isn’t one out there that does. 😉

          I’m so glad you liked it, Shana!

    1. You’d have to set up the formatting on desktop – on app, you can’t add line breaks (at least I couldn’t). But on the app, you can use hashtag lists or even create new ones, just can’t create new formatting lists.Thanks for stopping by, Deanna!

  3. Thanks for the helpful article. It was so easy to configure in Tailwind. My posts already look better.

  4. So is it the double asterisks that constitute the code for a “line break”? And how many line breaks do you need before you start adding your hashtags?

  5. That check box to include hashtags in the first post doesn’t not seem to be available on either my iOS or web version. I have the latest version of both. What’s wrong here, because I’d love to use that feature.

    1. It isn’t yet on mobile, but should be on your desktop dashboard. Are you using auto publish?

  6. What if I want to keep a few hashtags at the end and put the rest in comments is this even possible?

    1. Absolutely! You’d just need to put something other than a hashtag after the first set of hashtags to keep them in the caption. Technically they wouldn’t then be at the end, but it wouldn’t have to be much – maybe a period?

  7. I can’t get the “Post hashtags in first comment” box to show up, what am I missing?

    1. Hi Erin! This is only available on Auto Post as of right now. Can you double check you have this turned on? If not, here’s a quick guide on how to turn it on. Let us know at [email protected] if you’re still having problems!

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