3 Pictures in a Row Theme Tutorial for Instagram


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Instagram 3 pictures in a row of ice cream on yellow background

Have you seen those perfectly planned feeds on Instagram with 3 pictures in a row forming one larger image? Ever wondered how you might be able to recreate the look on your own Instagram account? 

Maybe you desire that collage look or crave a row by row theme for your Instagram. Or, maybe you simply want your photos to complement each other more!

Any way you slice it, we’re covering the basics with a row-by-row Instagram theme tutorial!

We’re giving you the play-by-play on:

  • Creating and planning a row by row Instagram grid with the Tailwind app,
  • Teaching you how to upload 3 photos on Instagram together
  • Giving you tips and tricks for keeping your Instagram theme pristine 

Ready? Let’s get started! 

row by row theme from @bobthedragqueen on Instagram

Step One: Prep Your Three Picture Instagram Posts

First, you’ll need to do some brainstorming about what you’re looking to create.

Are you willing to commit to this strategy for your entire feed? Or are is this a special occasion on Instagram, with three pictures in a row promoting a product launch?

Once you have your plan down, you’ll need to decide what content you want to post. Do you have 3 (or 6, 9, or 12) individual images you want to post together?

Or do you want to split your photos into 1:1 squares to form a giant square on your Instagram feed? 

a mix of closely related pictures and three pictures in a row on Instagram

How do you split a picture into 3 equal parts on Instagram?

If you choose the split photo route, you’ll need to use a tool to divide your photo into equal parts.


Related: 4 Best Instagram Photo Splitting Tools


Simply upload your photo to the tool (I used PicSplit!), choose the number of parts you want it divided into, and click Save. 

The tool then crops the image and formats it as multiple images you can directly upload to Instagram– or save yourself even more time and schedule it ahead of time with an Instagram planning tool like Tailwind! 

Psst… When trying to decide how to break up your original image, keep photo orientation in mind. Multiple photo grids of 3 or 6 images work great for landscape and panoramic images. For portrait style or square images, a 9 or 12 square grid is usually the way to go. 

Don’t forget- you can also try cropping your pictures beforehand, to keep the focus on the most important part of the image.

Creating split photo row for instagram in PicSplit

Step Two: Upload Your Split Images to Tailwind Instagram Grid Planner 

Now it’s time to upload your split images to your Tailwind grid planner! 

The grid planner makes it super easy to upload each photo individually exactly where you want it. Just click the ➕ on any slot to add the photo! Or you have the option to add multiple photos to your drafts, to make arranging your feed even faster!

Tip: Skipping a scheduler? If you’re posting your photos directly to Instagram, post the last image first. Instagram profiles display the images in order of recency from left to right for each row.

Tailwind Instagram Grid Planner on Desktop

Step Three: Arrange, Schedule and Post Your Instagram Posts in Threes

This is where you’ll be super glad you have Tailwind for Instagram. 

On the Instagram app itself, you can preview each post before you tap share, but you won’t know how it looks with the rest of your feed until it’s already there. 

With Tailwind, you can preview your posts and easily plan your Instagram feed to get the ideal look. Just drag and drop your posts to move them around, and lock them into place when you feel good about your 9-grid!

posting instagram 3 pictures in a row with Tailwind app

If you want to change the days your images will be posted, just drag and drop them to the correct slot on your grid planner. The best part is the posting times are already optimized for your audience with our Smart Schedule!

Planning Instagram 3 pictures online with Tailwind for Instagram scheduler

Tips For a Clean Row-by-Row Instagram Theme

Now that you have your images split up, you’re going to want to keep your Instagram profile looking clean and organized as you unveil your new theme.

Read on for Tailwind’s best tips to help you do just that.

1. Figure Out How Often to Post Your 3 Pictures to Instagram

You’ll have to decide whether you want to stagger out posting your pictures or post all three at the same time. 

Posting Three Pictures in Row on Separate Days

If you stagger your posts, there will be periods of time where your feed doesn’t have that cohesive look.

Your “three posts in a row” images will be broken up across multiple rows.

It also means your message might not make sense before the other one or two parts are posted which can lead to confusion.

Choose this method carefully. You may build anticipation as the theme emerges. Or, it may create a weaker effect on the three posts overall.  

Taylor Swifts Instagram grid row by row theme

Posting Three Pictures in a Row At Once

If you elect to post all three images at the same time, you run the risk of annoying your audience by spamming their feed with three very similar images at once.

However, this method does ensure your feed theme will always be complete and cohesive anytime someone looks at your Instagram profile page.

When making this decision, think about:

  • Whether the three images can stand on their own or if they can only be understood together. Think about
  • The overall effect you’re trying to achieve with the three post method.
  • Whether you’re dedicated to continuing this method from here on out (sudden changes to your Instagram theme will disrupt your grid.) 

Cool black and white minimal instagram grid theme

2. Use High Resolution Photos

Make sure you’re starting out with high image resolution, and quality photos for this project, especially if you’ll be using the photo splitting tools. 

Cropping photos into threes may mean some parts are zoomed in, which can make low-quality images blurred, distorted, or pixelated. 

Even if you’re not using photo splitting, it’s likely that your three images will be more zoomed in than they would be as a normal post. 

Using high quality images makes everyone happy. 

3. Use Carousel Posts to Create Scrollable Images

If you’re not having success on Instagram with 3 pics in a row or want to feature close-up details that might not be obvious from the profile feed, consider using an Instagram carousel post for the same effect!

Instead of scheduling each piece of your split image separately, turn it into a seamless carousel post that your followers enjoy.

Plus, you can now schedule and post Instagram carousels with Tailwind!

20 Easy to Make Instagram Carousel Templates

Schedule Your Instagram 3 Pictures in a Row Online with Tailwind App

Whether you’re trying to cultivate a row by row theme, create carousels, or post individual photos from your camera roll, Tailwind has the tools to make tackling your social media easy and saving time inevitable. 

Between Visual Planning, Smart Schedule, caption help, Hashtag Finder, and Auto Post, uploading multiple photos to your Instagram has never been easier. 

Be sure to start your free trial of Tailwind for Instagram if you haven’t already!

Start a Free Trial of Tailwind for Instagram!

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Wondering how top accounts theme entire rows of their Instagram grids? This tutorial on how to put three pictures in a row on Instagram has your answer!

Kelsey is a senior pursuing a dual degree in Marketing and Psychology at the University of Oklahoma. A current Marketing Intern at Tailwind, she’s passionate about creative problem-solving, marketing, and event planning!

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