I know a lot of decks that I started working with were really kind of old fashioned, and I wanted something I could bring to the world that was very new, modern, colorful, and fun.
In Feb 2021, Midnight City Tarot creator Jackie Franco set out to create a new, modern experience based on the traditional tarot deck with her own creation.
Featuring vibrant, candy-colored images inspired by New York City, this playful metropolitan tarot has created a community of ‘city witches’ and dedicated followers on social!
Jackie put a ton of foundational work into designing, illustrating, and printing 78 original designs for her deck. As soon as she had her prototype in hand, she started focusing on bringing her unique creation to market.
Before Midnight City Tarot launched, Jackie wanted to make sure she was maximizing all the social media platforms she could to get the word out. This led her down the path of researching Pinterest marketing.
Jackie focused on creating evergreen content on Pinterest, that would help drive awareness of her upcoming deck and how to use it. Midnight City Tarot’s Pinterest page includes Pins on different spreads, tips and stories behind the deck designs. A year later, those Pins are still driving regular traffic.
After finding success on Pinterest, Midnight City Tarot expanded its horizons with Tailwind for Instagram.
The new Midnight City Tarot account teased the upcoming deck and worked to ramp up interest before the launch. Content focused on images of the cards, behind-the-scenes peeks and various readings using the deck.
Jackie was dedicating a lot of time to Instagram, getting the word out there and engaging with potential customers. And her hard work paid off! Midnight City Tarot on Instagram morphed from a product-focused launchpad to a quickly growing community.
Midnight City Tarots Instagram exploded from 1 follower (thanks Jackie’s boyfriend!) to 4,670 in one year, and the hashtag #midnightcitytarot began to pick up steam. Jackie was able to shift her focus to maintaining her social media accounts while giving herself more time to focus on new projects. She did this with Tailwind’s newest tool – Copilot!
With a suite of new product offerings to accompany the Midnight City Tarot deck, Jackie couldn’t dedicate as much time as she had before to her social media platforms pre-launch. So, she decided to use Tailwind Copilot to streamline and maximize her marketing in less time!
She filled out the 3-minute personalization survey all about her business, and indicated how many hours a week she could dedicate to marketing. The result? A custom, automated marketing plan with campaigns tailored to her specific goals.
Since the launch of the Midnight City Tarot: First Edition, Jackie has released new products including journals, candles, pouches, nail art, and shirts. She also has her eye on launching a new collector edition black-light deck in Fall 2022.
With all the time saved on creating and scheduling social media content with Tailwind, Midnight City Tarot has expanded its product offering and has new and exciting collector items in production. One other goal for Jackie?
Getting Midnight City Tarot into more physical locations.
Midnight City Tarot is currently available in small shops across Canada, Singapore, China, Korea, Taiwan, the Philippines, London, and in locations across New York, New Jersey, and North Carolina.
Sign up for Tailwind and see why over 1 million businesses trust us to manage their most-used social channels, giving them time to do what they love.
One of the most powerful outreach tools for businesses is marketing automation. This allows businesses…
There are many ways to market your jewelry business and stand out from the competition.…
The fashion industry is an evolving and high-value market. According to Research and Markets, the…