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Did you tune in for our recent Facebook Live with Sarah Hoople Shere, Head of Product Marketing at Pinterest? We covered how to be found
Writing keyword rich descriptions for your Pins has been of the most important things you can do to attract traffic to your website from Pinterest.
We’ll admit it: Search Engine Optimization (SEO) isn’t the friendliest phrase in the marketing world. Somehow it doesn’t quite roll off the tongue as well
Learn how to optimize your Pinterest presence and rank higher in search results by implementing these proven tactics and best practices for Pinterest SEO. Plus, discover the benefits of rich pins for your website.
Keywords—not hashtags—drive Pinterest ranking in 2025. Hashtags can still help occasional topical discovery, but they don’t act like a special ranking lever. Treat them like supplemental terms. Prioritize natural-language keywords in titles, descriptions, boards, and on-image text for reliable visibility over time.
Pinterest is a visual search engine. Your title and description are the clearest text signals for “what this Pin is” and “why it matters.” Design titles for the first part people see. Use descriptions to add long-tail context that improves relevance and CTR. For the basics, the Pinterest SEO Strategy (2025 Edition) hub has you covered.
The short version: Clusters turn scattered Pins into a system. Group your content by themes. Name boards to match the language people actually use. Save each new Pin first to the board that best reflects its topic. Pinterest’s audience is browsing with open minds: Pinterest Business reports that 97% of top searches are unbranded—so a clean topical structure gives you more chances to be discovered early in the journey.
A Pinterest profile that’s grouped like a library catalog makes discovery easy. When boards follow clear keyword themes, people find what they came for faster, and Pinterest can better understand where your content belongs. As Pinterest Business notes, 97% of top searches on Pinterest are unbranded—clean topical structure helps you meet open-minded searchers right when they’re deciding what to click.
I used to write Pin titles like I was playing darts: one bullseye keyword, throw, hope. That worked—until it didn’t. The accounts that kept growing weren’t just “right” on a single phrase. They taught Pinterest how their ideas connect.
That’s the shift: from keywords to context. Today we’ll build that context on purpose—and make it repeatable with Tailwind.
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