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If you’ve been building a brand or trying to secure sponsorships as an influencer, you may be wondering about Instagram Creator Accounts. You’re intrigued by the benefits that come with them (Shopping! 🛍 New analytics!📈) and wondering, “Should I switch?” 

But change can be scary and you may wonder, are they only for high-profile Instagram influencers? And are there any drawbacks to changing to an Instagram Creator Profile? 🤔

Stick with us. We’ll help you decide if you should switch to an Instagram Creator Account. Then we’ll show you exactly how to do it if you decide you want to, and even how to change it back to a Business Profile if it isn’t for you after all!

Need a little more convincing? We’ve included a full-length interview with Chloe, a Tailwind employee by day and blogger extraordinaire by night. 👩🏻‍💻She’ll share what prompted her to make the switch!

What is an Instagram Creator Account? 

A Creator Account (or, Profile) is a new kind of exclusive profile that enables influencers and creators to “access features that make it easier to control [your] online presence, understand your growth and manage messages.” – Instagram. 🔥

Ashley Yuki, Instagram product manager, told the Hollywood Reporter, “We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build [creators’] personal brands.” 

Think of what you’d be able to accomplish with tools crafted specifically for your needs as a creator and influencer (even if you’re an aspiring influencer!)! With a Creator Account, you can:

  • Access in-depth growth data 📊
  • Simplify your incoming messages from fans 📥
  • Partner with brands you trust to create shoppable posts in ways very different from the options available on Business Accounts. 🛒

Wowie! Look at you go!!

Not sure if this is the right move for you? Let’s take a gander at who this type of profile works best for. 

Who Should Use Instagram Creator Accounts?

With more choice comes more uncertainty, but the three types of Instagram accounts now available have distinct purposes. A quick look at each can help you decide which is right for you. 🕵🏽‍♀️

Instagram Personal Accounts

Personal accounts are great for sharing joyful videos and images with your family and friends. 😁 These profiles are typically just for fun and enable users to link multiple Facebook pages if they are so inclined. Due to the fact that these accounts are for casual use, analytics are not available here.

Personal Account- @laurenfaircloth_

Instagram Business Accounts

Compared to Personal Accounts, Business Accounts are better for brands and (you guessed it!) businesses. 💼With a Business Account, you’ll gain insight into the performance of your content, who your audience is, and engagement on your posts via analytics. 

With a Business Account, you will NOT have access to net follower information or the Facebook Creator Studio App (as you would with a Creator Account). You can link to ONE Facebook page here because that is how you promote your posts with Facebook’s ad manager.

This type of account cannot be set to private, and you must include at least one public form of contact information (phone, email, or directions). ☎️ You’ll also see a category listed underneath your profile image, which is the same as the category you set for your Facebook page. With all that in mind, be sure to check out Instagram’s policies on Business Profiles. And if you want to switch, we can help with that! 

Business Account- @bridalwavellc

Instagram Creator Accounts

This one is designed for creators and influencers – even if they’re not well known yet! If working with brands on content sponsorships is important to you, it’s worth looking into Creator Accounts. 

While Business Accounts will provide you with analytics, a Creator Account will offer you with EVEN MORE information. Here, you’ll get to see net follower data, which means you can see how many people follow/unfollow you on a day-by-day basis. This information ultimately translates to how well your content is performing and whether brands will want to work with you (and pay you!) 💸

Creator Account- @chloandchlothes

Instagram Creator Account Requirements

You’ll be required to add at least one form of contact information, though you can decide if it should be public or not. Of course, if you want to hear from brands, you’ll likely want to offer at LEAST one way for them to contact you! 📲That’s easy enough!

If you’re considering switching to a Creator Account, you’ll want to know the pros and cons. So, here goes!

The Benefits of an Instagram Creator Account

We get it. Commitment is never easy! You’re probably wondering whether or not switching to a Creator Account is worth it. Check out the major benefits of making the switch. Oh, and if you’re already sold, skip down to “How to Switch to an Instagram Creator Account.” 👇

Instagram Creator Account Analytics

If you find yourself geeking out over tracking engagement and growth metrics, then you are going to love these analytics! 📈

To access all of this shiny new information, click on the headline just below your account name at the top that says X profile visits in the last 7 days – this will take you to the Insights tab. 

Here, you will see three different tabs: Activity, Content, and Audience.

Activity Tab 

Under the Activity tab, you can check out your profile’s Interactions (Profile Visits and Website Clicks) and Discovery (Reach and Impressions). This information gives you a little more insight into how many users are drawn to your profile as well as your account’s performance on a daily basis.

Next, under the Content tab, you’ll get a closer look at how well your posts, Stories, and IGTV videos are doing. If you click See All, you’ll be able to check out more information about your content by date range. 🗓You can also customize the metrics that you’d like to observe including the number of times someone clicked forward, back, follow, or onto the next story in the last 24 hours to 7 days! ⏰ Pretty in-depth!

Better yet, you can see very specific information about each post’s performance by clicking on the post and then clicking View Insights. Feel free to click on the banner that pops up one more time to see EVEN MORE information! 🙌🏽

Imagine the possibilities here – as an influencer or blogger, the better your posts perform, the more money brands will pay you! Don’t underestimate the power of knowing where your traffic is coming from – you can use this data to determine what resonates with your audience and what they would like to see more of in order to help you rake in the 💰

Audience Tab

Finally, under the Audience tab, you can see more information about (wait for it…) your audience. Check out your account’s growth, follow/unfollow data, and the location, age, and gender of your users. ✨

Oh! Be sure to double check when your audience is the most active online as well to make sure you’re capitalizing on those times. Still not sure when you should post? Tailwind can take care of it for you with our SmartSchedule tool. With SmartSchedule, you’ll never have to worry about missing the peak time to reach your audience again! ⏰

Start a Free Trial of Tailwind for Instagram!

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One more thing – if you’re in a partnership with a brand, you can see how their sponsored posts are impacting your own brand. How cool is that? By taking the guesswork out of the effectiveness of your partnerships, you get to stay pretty AND paid. 💸

Streamlined Messaging

If you’re tired of your inbox constantly being flooded with messages, you’re going to love this! With a Creator Account, you’ll be able to filter through your DMs so that it’s much more manageable and you’ll never miss the important ones – like the ones asking you to contribute to the next big product launch! 📥

With a Creator Account, you’ll have not one, but TWO inboxes! That means you’ll have one Primary inbox for receiving messages from people you follow or interact with often, and one General inbox for first-time communicators. This incredible feature is exclusive to the Creator Account, and in my humble opinion, one of its greatest advantages. 

What about people requesting to DM you for the first time? Instagram thought of that too. In that situation, you’ll simply Accept or Decline that user’s request to contact you, and then decide which inbox you want messages to be sent to in the future. It’s as simple as that!

Take back control of your inbox, and stop wasting time feeling bogged down by hundreds of messages that aren’t in need of an immediate response! Never miss the opportunity to partner with another brand again… cha-ching! 💵

Flexible Creator Account Profile Controls

This is where it gets interesting. With a Creator Account, you have even more freedom to customize the look and feel of your profile. Take your profile display options for instance. Want to display your category label for all the world to see? Go for it. Want to display your contact info so that brands wanting to collaborate are able to get ahold of you? You have that option! 

Category labels are great for classifying the line of work that you’re in. That way, if a brand wants to collaborate with you, they can easily identify that your brand aligns with theirs so you can save time and start making it rain sooner. 💸☔️

Shoppable Posts and Instagram Creator Accounts

Wouldn’t it be nifty if your followers could purchase clothes and other products directly through your posts without having to DM you to ask for a link? Good news! Instagram is one step ahead of you. 

One of the coolest features of Creator Accounts is the newfound ability to create shoppable posts promoting brands that you love (and that are willing to pay you for sharing!) 🛍

While this feature is not yet available to everyone, be sure to check out Instagram’s requirements beforehand to see if your account may qualify for this awesome perk. Be sure to stay on the lookout for this delightful capability soon!

The way it works is simple! When you tag certain items in your posts, your viewers can easily click on the item to learn more about it. Then, they can actually purchase that product directly through Instagram! We even wrote a whole post about it if you want to try it.

Facebook Creator Studio App for Instagram Creator Profiles

This feature right here…this feature is an absolute hidden gem. 💎With the Facebook Creator Studio App, you’ll be given access to EVEN MORE information about your account’s performance. 

Despite the sheer awesomeness of this feature, it’s sort of under wraps at the moment because it’s so new. But we figured out how to get into it. Here’s how:

How to Set-Up the Facebook Creator Studio App

Visit the Facebook Creator Studio website. Your welcome screen should look like this. 💻

Once you click “Get Started,” you’re walked through an in-depth, step-by-step tutorial to the various features for your Facebook dashboard. 👩🏼‍🏫

Once you’re comfortable there, toggle over to the Instagram button at the top of the screen to explore your Instagram insights. You’ll need to make sure that your Facebook page has been linked to your Instagram account before you complete this step. The pop-ups will prompt you to do so if necessary!

You’re all set! 👏🏻With the Facebook Creator Studio App, you find more information about your content library’s performance and insights about your audience and account activity! Plus, it’s very pretty to look at. 💕Keep in mind that you can toggle between Facebook and Instagram insights here to track the success of your brand on both platforms!

Facebook Creator Studio App Features

You have three different activity options in the Creator Studio. Let’s go over the Content Library first! 📚

Content Library

If you love seeing how well your posts are performing on a beautifully laid-out dashboard, then you’re in for a treat! The Content Library shows you the specifics of your engagement on each post and the time and date you posted.

As an influencer or blogger, understanding what resonates with your audience is invaluable! Knowledge is power here… the better you understand what your audience wants, the more that brands will want to work with you (and the more money you’ll make in the long-run)! You can also share these reports with businesses that want to work with you. 🤝

It’s no secret that Instagram has been toying with the idea of hiding likes. As an influencer, you may be concerned that this will have a negative impact on your business and the number of brands that are wanting to do business with you. However, with a Creator Account, you’re able to beat the system by being able to directly share reports with your partnered brands! In fact, we’ll call out particularly-helpful reports in the section below.

Activity Insights

Activity Insights are ideal for gaining an EVEN MORE in-depth view of how your posts are doing. Here, you can see how many profile visits and website clicks your brand is receiving on a day-by-day basis. Also, be sure to check out your profile’s reach while you’re at it!  Profile reach is another one of those metrics potential sponsors look for. 👀

Audience Insights

Stop guessing about who your target audience is, and know for sure with the Audience Insights tab! 🎯Here, you can see more information about your followers’ age, gender, activity times, and geographic location. Pretty cool, huh? And, it’s yet more information you can share with potential sponsors to help them evaluate a potential deal! 🎉

Toggle over to the Facebook tab to see more information about your page’s performance, loyalty, audience, and earnings! These insights are especially helpful if you post lots of videos – check out the Insights section to see the Minutes Viewed chart and the Returning Viewers chart to look into how long people typically watch for and how many of your 1-minute viewers return to your page! 📹 If you’re running sponsored videos (or you want to), these numbers will be of vital importance. 🔥

Oh…one more thing. The most exciting part about the Facebook Creator Studio App is that it finally allows users to post directly to Instagram from their desktops!! 🥳This news is particularly exciting because that capability has never been an option UNTIL NOW! 🎉

How to Post to Instagram from Your Desktop with the Creator Studio App

Once you’ve navigated your way to the Instagram side of the Facebook Creator Studio App, you’ll want to click on the Create Post button in the top lefthand corner.

From there, decide if you want to post to your Instagram Feed 📸 or create an IGTV video. 🎥

Let’s try creating an Instagram Post first! When you select Instagram Feed, a pop-up menu will appear on the righthand side of your computer screen. Choose which Instagram account you want to post to if you have more than one.

From there, you can easily type your caption, add a location, upload your content, and post it directly to Instagram! Helpful hint: if you’re a Mac user and you want to add emojis to your caption, just hit Command + Control + Spacebar to make a portable emoji keyboard appear! 😄This little hack is a lifesaver if you’re only used to typing captions on your phone. 📱

On the other hand, if you’d like to share an IGTV video with the Facebook Creator Studio App, the same general steps apply. Once again, you’ll select which Instagram account you want to post to, and then type up your description and video title. If you’re unsure of what the video requirements are, check them out here!

And there you have it – posting to Instagram from your desktop is THAT easy! 🔥

Now that we’ve covered the Facebook Creator Studio App in all of its awesome glory, you might be wondering if there are any downsides to switching to a Creator Account. 🤔

Instagram Creator Accounts – Are There Drawbacks?

As useful as it is to have a Creator Account, there is one main downside to adopting this new feature so early on…

With a Creator Account, you can schedule posts through Tailwind and get notifications when it’s time to post, but you won’t be able to auto-post. 🙁

While Instagram may allow auto-posting to Creator Accounts in time, there is no telling when that might be. So, if hands-off scheduling is important to you, stick to a Business Profile. 💼

If losing auto-post isn’t a deal breaker for you and you’re ready to switch, let’s do it!

Making the Switch – How to Get an Instagram Creator Account

First things first, use mobile Instagram app to make the switch. 📱Once you’re there, mosey on over to your feed, and then click on the button with three horizontal lines in the top right hand corner. 

Click on the Settings gear on the bottom right side of the menu that appears ⚙️

Tap on the Account button.

At this point, your instructions will vary depending on whether you’re switching from a Personal Account or from a Business Account. 

Personal Account Users

For you, you’ll only see the option to Switch to a Professional Account. Don’t be intimidated by the title! That just means that at this point, you’ll have the option to choose between a Business Account or a Creator Account. 

From this point forward, you’ll have all the same steps as someone switching from a Business Account! 

Business Account Users

The only difference here is that instead of Switching to a Professional Account, your button will say Switch to a Creator Account. 

And now we’re all on the same page! 

After you click on the Switch to a Creator Account button, you’ll see a quick briefing of some of the awesome features you’ll soon get to enjoy. Click Next. 

Here’s the fun part. 😊 When you get a Creator Account, you will select a category that best describes what you do. You get to choose from anything ranging from Comedian 🤹🏼‍♀️to News Personality! 📺Be authentic.

Think about it this way: the better you classify your work here, the faster people will resonate with your content, and the more brands will want to collaborate with YOU!

If you don’t see your industry or field of expertise, try searching for it manually. I didn’t see anything wedding related, but there was a category for it once I dug a little deeper! 👰🏻

Once you’re happy with your decision, click Next. 

On this screen, you’ll have the opportunity to customize whether or not you want Instagram to display your category label and your contact info. 📞 Don’t worry – you can always come back and change this if you’d like. Click Done.

Ta-Da!! Your Creator Account is officially ready to rock and roll! 🎉 In just a few minutes, you were able to adjust your profile type and now have access to tons of helpful tools and insightful resources! If you’re having any difficulty, visit Instagram’s website to troubleshoot. 

Linking Your New Creator Account to Your Facebook Page

One important thing to note here is that when you switch to a Creator Account, your new profile will NOT automatically link to your business Facebook page (even if you switched from a Business Profile). Don’t fret! 😣Changing this setting is an easy fix.

When you go to post an image for the first time with you new account, you’ll notice that your personal Facebook account is set to default. To change this, first click on Advanced Settings at the bottom of the screen.

From here, click on the switch labeled Share Your Posts to Facebook. Doing this will prompt a pop-up that asks if you want to sign-in with Facebook. Click continue.

Go ahead and sign in with your Facebook account like normal. If you have the app already downloaded, this process should be instantaneous.

After that, you should be redirected back to the original screen, except now your business Facebook page should link automatically. By doing this, you can easily cross-post to your business’s Facebook page with the touch of a button! 👍🏻

Now that you’re all set up, be sure to take some time to explore all of the added benefits! 💜

And what if it turns out to be not quite right for you – at least for now? You can switch back!

How to Switch Back from an Instagram Creator Account to a Business Account

Okay, so now we’ve covered the benefits of hopping on the Creator Account train 🚂 and how to set one up, but maybe you’re second-guessing your decision. No worries, switching back to a Business Profile is easy as can be!

  1. Click on the three horizontal lines in the top right corner. 
  2. Select Settings on the menu that pops up at the right of your screen.
  3. Tap on Account.
  4. This is where it gets JUICY!! Click on Switch to Business Account this time. Alternatively, you could switch to a Personal Account on this step if that’s your jam. 

Then, you’ll get a little reminder pop-up letting you know that you can switch back at any time. 🕰

Once you’ve officially switched, you’ll see a green banner confirming that you’ve made the change, you unstoppable Instagram machine! ✅

Making the Switch to an Instagram Creator Account – A Real-Life Story

Meet Chloe. Chloe is a lovely new employee in the Customer Success department of Tailwind and, coincidentally, the proud owner of a Creator Account for her blog, Chlo & Clothes

Instagram: @chloandclothes

Having discovered that Chloe is our in-resident celebrity fashion blogger, I sat down to ask her a few questions. 👗

Calla: What made you decide to go for it?

Chloe: “Instagram relies on influencers, so I assumed that they introduced this tool to help me succeed. There are so many creators and businesses out there, and I think it will help to have these categories defined so that Instagram can better meet all of our unique needs.” 

Calla: Did you worry about making the change? 😣

Chloe: “Not really! Social media is always changing. I learn best from trying new things and seeing what works and what fails miserably! I figured I could always go back if I didn’t like it and just took the plunge! ”

Calla: How has switching to a Creator Account specifically impacted your business performance? 💼

Chloe: “I immediately noticed an improvement in engagement. The improved inbox has allowed me more peace of mind and helped me stay organized! In my Priority inbox, I keep my friends, fellow bloggers, and brands I’m in regular contact with. Everyone else stays in General. I have to approve anyone who hasn’t previously sent me a message. My old inbox was so chaotic, and I could never find important messages!” 📥

It made perfect sense for Chloe to classify her account as a Creator Profile. She explains:

“There are so many different types of businesses on Instagram, so it’s nice to know that my account type is specifically designed for people doing what I’m doing – creating content and connecting with people! 👩🏻‍🎨 I’ve gone through different waves of growth and engagement, and since I switched to a Creator Account, my engagement has been more consistent.

I think in the future differentiating between a Business and Creator Account will be more important, but for now, I’m happy to be part of the experiment!” 😀

You go, Chloe!! 👏🏻

Conclusion – Should I Switch to an Instagram Creator Account?

At this point, it’s plain to see that there are plenty of benefits of upgrading to a Creator Account and maybe just one possible drawback:

  • Get – Enhanced analytics, perfect for showing potential sponsors what you can offer and how your sponsored posts perform. 📈
  • Get – Simplified messaging so you never miss an important message in the flood of DMs! 📥
  • Get – Flexible profile options to control how people contact you and how much they can learn about you. ☎️
  • Lose – auto-post, but still publish manually with notifications. 🚨

So, are you planning on making the switch to a Creator Account? If not, what is holding you back? Let us know in the comments below. 🧠

Pin it for later: 📌

Calla Hamlin is a Content Marketing Intern at Tailwind. A senior at The University of Oklahoma, Calla is studying Entrepreneurship and Marketing with hopes of launching her wedding planning startup, Bridal Wave, in the near future. When she’s not obsessing over dogs, she’s likely jumping out of a perfectly good airplane or crossing other items off her 17-page bucket list.

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  1. Avatar

    Can I switch to a creator account with only 5K+ followers?

    • Avatar
      Calla HamlinModerator

      Hi Alexis! Thank you for reaching out. You should be able to make the switch regardless of the amount of followers you have since Instagram has rolled this feature out to everyone! Double-check by completing the following steps. 1) Click the 3 horizontal lines in the top right corner of your profile. 2) Click Settings on the pop-up menu. 3) Click on Account. 4) You should then see the option to switch to a Creator Account (it’ll be in blue text at the bottom of your menu). Hope this helps!

  2. Avatar

    I noticed that when I switched from a Business Profile to a Creator Profile, I lost the ability to cross-post to my Facebook Business Page – posts only seem to go to my personal Facebook profile. Not sure what the logic is there, so I’m planning to investigate an IFTTT recipie as a work-around.

    • Avatar
      Calla HamlinModerator

      Hi Daniel! Great point. I looked into it and found an easy solution! I also added in a new section to the blog post that addresses how to fix this issue under the heading, “Linking Your New Creator Account to Your Facebook Page.”
      – First, pretend you are going to make a new post. There, you’ll see that your cross-posts to Facebook will automatically be shared to your personal account.
      – At the bottom of the screen, you’ll see an Advanced Settings button. Click that.
      – Click on the switch labeled Share Your Posts to Facebook.
      – Click continue when the pop-up window prompts you to sign-in with Facebook. Follow the steps to sign-in like normal. This will be even easier if you’re already signed-in with the Facebook app.
      – From there, you will be redirected back to your original “post” on Instagram. But NOW, you’ll see that your business page is linked!

      If you have any issues, please feel free to reach out! We are always happy to help 😄

      • Avatar

        Hey Calla,

        Two things:
        1. I think this article was so great, I featured this article on my show on Alexa a couple of days ago. If you didn’t hear it, you can find it on iTunes (or I can send you the link).
        2. When I followed your steps above, I can only post to my personal Facebook page. I am logged in with the Facebook app, but it only lists my personal page. Hopefully this gets addressed in a future update.
        Again, AWESOME work on this article!

  3. Avatar

    Is there anything the business account has that the Creator Account doesn’t? (Other than auto-post)

    • Avatar
      Calla HamlinModerator

      Hi Joanne! Thank you for your question. With a Business Account, you CAN auto-post, run ads, and book appointments directly through your account. However, keep in mind that you cannot auto-post through third party schedulers, and you also won’t have access to net unfollower/follower data. It’s fun to experiment with both types to decide what features are most important for YOU!

  4. Avatar

    Thanks so much for this very detailed account of the erm…new accounts! 😀 So strange that they didn’t roll this out to Business accounts, too — seems like those of us on those accounts would very much want to know those detailed and specific analytics so we could improve our advertising if using IG for ads — huh. I’m really stumped on why FB decided to skimp on Businesses who are already spending money on ads and instead give all these features to a different type of account (not that they don’t deserve it, but a strange way to divvy up the features). Thoughts?

    • Avatar
      Calla HamlinModerator

      Hi Gina! Thanks so much for your comment. As a business owner myself, I completely agree that having access to in-depth analytics is incredibly important to my decision-making process and the way I structure my content. I will say that my Business Account still provides me with about 90% of the same information – I just am not given access to “growth” analytics like net follower/unfollower data (which is especially important for influencers who are trying to prove their worth for potential brand partnerships). With that in mind, it’s really easy to switch over to a Creator Account, so if you’re ever curious, you can mosey on over there and take a peek at those analytics!

      Prior to the launch of the Creator Account, creators and influencers had to disguise themselves as “businesses” so that they could be given access to analytics and all the cool features that Business Accounts have to offer. Now that Creator Accounts are an option, they have tools that are geared specifically towards their needs and don’t have to pretend to be something that they are not. While you are absolutely right that businesses are important stakeholders here, influencers also play an essential role on the platform (especially as influencer marketing becomes so common!) 🤩 Either way, it will be interesting to see how users interact with the Creator Account in the future!

      Please let us know if you ever need anything – we are always here to help!

  5. Avatar
    Nelson Cardoso

    I’ve just switched after reading your article… thanks for the detailed steps! I’ve been stagnant at around 1800 for a while now and will try anything (ethical) to see these numbers start growing. Thanks for the great read.

    • Avatar
      Calla HamlinModerator

      Hi Nelson! Thank you for your kind words. Best of luck with your growth! Please let us know if you need any help in the future.

  6. Avatar

    Hi Calla, thank you so much for this useful new information!
    I have a business account but am interested in switching to the new Creator Account, but the only thing that holds me back at this time is the auto-post feature that I am currently using through Tailwind…so, if I switch to the new Creator Account, what happens to the auto-post feature on Tailwind and can I then just cross-post to Instagram when I post and schedule pins for Pinterest?

    Hope this is not too convoluted, I am learning the ropes here!


    • Avatar
      Calla HamlinModerator

      Hi Emanuela! Thank you for reaching out. As a business owner myself, I value the ability to batch my content and then set it and forget it with Tailwind’s auto-post feature. When I made the switch to a Creator Account for the sake of writing this blog post, I received a notification from Tailwind that let me know my scheduled post was not able to auto-post. BUT, I still could manually post it at the peak time with push notifications – I just had to ensure that I had the picture saved to my phone so that it would be ready to go when the time was right.

      While it may seem like a bit of a hassle, you CAN still plan out your posts and batch your content beforehand! Also, the status of your Instagram account should have no bearing on your Tailwind for Pinterest account either.

      Ultimately, it boils down to what features you value the most – the convenience of auto-posting, or the ability to access net follower/unfollower data, a simplified inbox, and shoppable posts.

      Best of luck learning the ropes; we are always here to help!

  7. Avatar

    Great article! Inspired me to make the switch to a creator profile. One big point is this I think you should use a creator profile instead of a business profile if you are not truly a “business”. Have to play along with how Instagram wants you to use the platform to be more successful.

    • Avatar
      Calla HamlinModerator

      Hi Kelvin! That’s a great point. Until this new feature rolled out, many creators and influencers had to disguise themselves as “businesses” in order to access analytics and promote their posts. It’s great to see that Instagram is acknowledging that this highly influential subgroup of users has their own specific needs that ought to be addressed. I am excited to see how these creatives adopt this tool and use it to their advantage in the future!

  8. Avatar

    Thank you for this!
    This was the first I heard about the new IG accont option. I just made the switch on my own account halfway through reading your article. 🙂

    • Avatar
      Calla HamlinModerator

      Hi Emma! Thank you for your kind words – I am so happy to hear that you made the switch. Please do not hesitate to reach out if you need any help navigating your new Creator Account in the future!

  9. Avatar


    Thanks for sharing this information with us. Really Informative.

    I also switched my account and now I am getting more followers day by day. Well, Instagram is one of the best Social Media platforms to connect with target audiences and gain more followers.

    • Avatar
      Calla HamlinModerator

      Hi Arjun! Thank you so much for reaching out. I am thrilled to hear about your success with your Creator Account! Please let us know if we can be of any help to you in the future 😄

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