Brands and businesses have more options than ever on Instagram when it comes to the type of accounts you can choose.
With the recent introduction of Instagram Creator profiles, you now have three options – and may be wondering which account type makes sense for you.
In this post, we’re diving into all things Instagram Business account, and how it measures up to Personal and Creator accounts!
To learn the benefits of this account type, as well as how to create an Instagram business account, keep reading!
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What is an Instagram Business Account and Who Is It For?
Instagram business accounts are one of two free professional profile options available to Instagram users. A business profile offers a few more marketing tools and services than the personal account, such as:
- Instagram analytics for reach, impressions and follower demographics
- The ability to promote posts and run Instagram ads
- Multiple contact options for your business, including phone number, email address and physical address
- Appointment booking integration
You’d benefit from a business account on Instagram if you own a brand and intend to use the platform for selling products, marketing your business or just want to increase brand awareness through engagement!
Business vs Personal vs Creator Instagram Account – Compare and Contrast
Before we go into how to set up your own Instagram business account, let’s do a quick compare and contrast of each of the three Instagram account types.
These include a personal Instagram account, as well as two professional options: Creator and Business!
Check out the handy chart below for a quick comparison of key business features across the three account types:
|Personal Account||Business Account||Creator Account|
|Privacy||Private or Public||Public Only||Public Only|
|Additional Contact Options||No||Yes||Yes|
|Insights and Analytics||No||Yes||Yes|
|2- Tab Inbox||No||Yes||Yes|
|Create Branded Content||No||No||Yes|
|Promote Branded Content||No||Yes||No|
|See Branded Content Insights on Facebook||No||Yes||No|
|See Follow/ Unfollow Analytics||No||No*||Yes|
|Run Ads on Instagram||No||Yes||Yes|
*You can access follow/ unfollow data in your Tailwind Publisher Insights tab! Click here for a free trial of Tailwind for Instagramto see for yourself!
How to Create An Instagram Business Account in 5 Easy Steps
Now that you understand the differences between the types of accounts on Instagram, let’s learn how to make an Instagram business account.
- From your existing profile in the mobile app, tap on settings. (If you don’t have a profile yet, install Instagram on your device and follow the prompts to create a personal profile).
- Click on “Edit Profile.”
- Choose Switch to Professional Account
- Choose Business (curious about Creator accounts?).
- On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.
That’s it! You are the proud owner of a shiny new Instagram business account!
Fears that reach might be restricted after switching to a business account have kept some from taking the leap, but most agree that the benefits outweigh any possible risks. Plus there are tons of tools, tips, and tricks available to supercharge your reach and find real success on Instagram!
After all, 25 million businesses have made the change! Oh, and rest assured that the process of changing from a personal to a business account on Instagram will not cause you to lose any of your followers or posts.
What Are the Benefits of a Business Account on Instagram?
Let’s take a more in-depth look at some of those key differentiators below!
You Can Only Schedule Auto Posts With an Instagram Business Account
As you can see from the chart, one of the key benefits of a business profile on Instagram is the ability to enable auto-posting. This is a handy feature for busy business owners who want to take care of their Instagram content in advance.
Right now, Instagram’s API only allows auto posting for business accounts. That means you can’t have a Creator or Personal account and use this feature.
If Instagram planning and creating consistent content for your account is a must for your business or brand, then a business account on Instagram should be your first choice.
And Tailwind can help! As an official Instagram Partner tool, our easy Instagram post scheduling (for photos and videos) is approved to Auto Post on your behalf.
No more device notifications! No more missed posting or interrupting your weekend to complete your Instagram post. No more resorting to shady tools to Auto Post to Instagram at the risk of losing your account. Not that you would, of course! 😉
The Booking Feature For Instagram Business Accounts
Once you create an Instagram business account, booking for your business will become easier than ever.
Along with additional contact options like emailing, calling or visiting your physical location, your clients and customers can also book an appointment with a quick tap!
Most scheduling and appointment tracking software have an integration with Instagram to make this even easier. Some popular providers are:
- Acuity Scheduling
- Appointments by Square
And many more! Restaurants, cafes and event spaces can also use a Reserve feature with integration from popular providers like OpenTable, Yelp, and Reserve! EventBrite also has an integration to sell tickets to your events, shows, and concerts.
Having a business account on Instagram makes booking for your business seamless!
Create and Manage Ads with an Instagram Business Account
With a business account, you can advertise on Instagram and even easily promote a post right within the Instagram App. Just tap the Promote button on your Instagram profile to create a promotion from an existing post and then select your end destination (your Instagram profile, website or direct messages.)
You’ll then have the opportunity to select your audience or create a custom audience, select your budget and send your ad for approval! Simple, right?
You can now also work with Creators and Influencers directly by promoting the branded content they create (when they tag you as their business partner.)
Want to make sure you’re getting a return on your ad spend and work with your chosen influencer? You can monitor branded content performance via Facebook!
Exclusive Instagram Business Account Analytics
Every good marketer needs actionable analytics – and a business profile on Instagram delivers!
With Instagram analytics, you can see exactly who your followers are, when they’re online, and more! And when you use these insights in conjunction with Tailwind’s SmartSchedule, you never have to worry about posting at the best time – the SmartSchedule does all that heavy lifting for you!
You might actually be surprised (as we were) to find out who your followers are. For example, the Instagram Business account Insights showed us that our followers are mostly women between 25-44 and located in New York, London, Los Angeles, and Sydney!
These are the kinds of things we all need to know in order to market more effectively.
In addition to overall account performance (pictured right), with a business account on Instagram you can see insights on your individual posts and stories to see how people engage with them. Learn more about what works by finding common threads in the posts that generate the most engagement.
Did you know you can get even more insights with Tailwind? In one easy to read dashboard, you can monitor your follows and unfollows, comments and like counts. Plus, you can grab a quick snapshot of your overall engagement score to see where you can focus your efforts to drive more engagement!
Smart.bio Helps Optimize Your Instagram Business Account!
If you’re an analytics and insights junkie (like us!) you’ll also love the latest FREE tool from Tailwind – Smart.bio!
Smart.bio is a customizable landing page where you can house all your important links.
Over 5,000 businesses and brands on Instagram are already loving the options to house their evergreen, always-relevant content in static post links in brand colors, and effortlessly link individual posts.
With Smart.bio, your followers can always find what they’re looking for with just one tap!
Plus when you have an Instagram Business Account, linked posts that you schedule with the Auto Post feature will update in real-time, no copy and paste required.
Finally, you can easily monitor what links are driving the most clicks, rearrange and retitle your CTAs and buttons to maximize effectiveness at any time.
Your Smart.bio dash will also show you how many visitors you’ve had to your Smart.bio page, how many clicks in total you’ve received, and your overall click-through rate (CTR). You’ll love these additional ways to measure your impact when driving traffic and sales! 🤩
Itching to get your hands on your own FREE link in bio tool?
What the Pros Say About Scheduling and Auto Posting to Instagram for Their Businesses
“Perfect timing – I just walked in the door from signing a new Instagram client!” Deb Mitchell, Be Social Marketing. Many a marketing consultant can relate. Juggling posting for multiple accounts could be tricky!
“I think this is such a smart move by Instagram. This will ensure that brands can remain active on the platform, even when the profile manager is busy! As someone working full time and getting an MBA part-time, this is going to be a complete game-changer for our Instagram presence!” Melissa Megginson, Tailwind.
“Lifechanging!” Zettist. This one sums it up for me. How about you?
Now That You Have a Business Account on Instagram, What’s Next?
Now that you have learned how to make an Instagram business account, take it to the next level with:
- 8 Instagram Ideas for a Profile that Pops
- How to Schedule Instagram Stories and Still Auto Post
- How to Write Instagram Captions That Sell
Start a Free Trial of Tailwind for Instagram!
- Schedule photos and videos directly to your Instagram feed with Auto Post.
- Optimize every post for more engagement with SmartSchedule and Hashtag Finder.
- Automatically hide your post’s hashtags in the first comment to keep your caption clean & clutter-free.
- Make your posts more discoverable with user tagging & location tagging.
- Analyze what's working across every post and profile with smart analytics.