The Instagram Poll sticker on Stories is one of our absolute favorite tools for Instagram marketing. This handy little feature takes just a few seconds to add to your Story and even less time for your followers to answer.
But, that quick interaction can give you tons of valuable insight about your audience, help you conduct market research, or just drive up your engagement in Stories!
In this bite-sized post, we’re going over the essentials you need to know in order to make Instagram Polls. From step-by-step instructions to tons of question ideas, here’s what you’ll find below:
Have a burning question for your Instagram followers, or want to use polls to learn about your target market? Instagram Poll questions are the perfect way to do it.
An Instagram poll is a Story sticker that allows your followers to select one of two answers to a question of your choosing.
The poll question and the answers are customizable, so you can really use story polls for anything you can think of!
Change the answers to yes or no, this or that or custom options as long as they’re under 22 characters. You can even use emojis!
Here are the exact steps to add a poll on Instagram Stories:
You can also create a poll on Instagram without a background image in Instagram Create Mode!
Instagram users have 24 hours to respond to your poll (the length of time an Instagram Story is live.) Once the 24 hours is up, you’ll receive a notification with the final results of your poll. The poll will disappear from your Stories, but you’ll be able to find it in your archive or your Instagram Story Highlights (if you’ve saved it!)
You can also periodically check insights on your poll to see how results are shaping up! Here’s how to check poll responses:
On this screen, you’ll see the current tally of votes for both options at the top, and a blue “Share Results” button.
Underneath this button, you’ll see a broken-out list of Voters, and which option they chose. Then under the Voter section, you’ll see Viewers, where every person who has seen your Instagram Story so far is listed.
Instagram poll answers are not anonymous – the creator of the Poll will see your username and the option you voted for. Regular Instagram users and poll-takers won’t be able to see which option you voted for, though!
Although individual votes are hidden, your followers and others will see poll results after they take the poll in the form of percentages for each answer.
Want to update your followers on the winning answer? It’s super easy – just click the “Share Results” button we mentioned above!
This will create a replica of your Story, but instead of the poll sticker, it will show the percentage results for each option.
You can add text, GIFS, or doodles to this Story before sharing it with your followers.
Looking for ways to boost your engagement and create Stories your followers will love? Take our Instagram Story Challenge!
20 days of end-to-end Story Starter prompts that will help you design dazzling Stories with ease. Everything from word prompts to designs, and more are included. Story Starters take the guesswork out of your Instagram Story strategy - and add in a whole lot of fun!
Social media isn’t just for engagement – it’s a powerful way to get feedback from your audience! Here are three ways to get more engagement, reach and meet marketing goals.
Some of the best Instagram polls questions for marketing research are disguised as fun this or that questions.
You can post Instagram polls questions related to your niche or audience to find out what they’re most interested in reading, buying, and seeing in their lives!
For example, a travel blogger could ask “which would you rather?” and have options like:
This seemingly innocent poll could help that travel blogger shape their next content series and drive more traffic to their blog from Instagram!
If you’re torn on which product or service to launch next, or want to know more about your audience pain points, pose the question in an Instagram poll!
If you don’t have enough space to explain your service ideas in the 22 characters, here’s an easy fix.
Change your poll answers to A and B, and use the Instagram Story text tool to explain each of the options. You can even create multiple Story frames before posting your poll, to offer product mockup images, or a video of you explaining each!
Poll questions for Instagram don’t always have to be just about answering a question – they can also be a handy tool to get more eyes on a web link!
When you create your poll, ask a question that can only be answered after visiting a link. To generate enough interest to visit that link, you’ll want your poll question to be a bit mysterious and teasing!
Want to make driving traffic from Instagram easier than ever? Set up your FREE link in bio tool now! Smart.bio by Tailwind is an advanced link in bio tool allows total brand customization, a mix of static and post links and in-depth analytics to help you turn your followers into web traffic with ease.
See the full Facebook Live Event with Jeff Sieh of Manly Pinterest Tips and me:
One of the most powerful outreach tools for businesses is marketing automation. This allows businesses…
There are many ways to market your jewelry business and stand out from the competition.…
The fashion industry is an evolving and high-value market. According to Research and Markets, the…