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copy of Tailwind Instagram Story Template offer on pink background with heart eye emojis around

Instagram Story templates are a life-saver for busy marketers.

Whether you need a little something in your back pocket for creating beautiful Instagram Stories designs, need inspo for Stories content, or just want to save yourself some time – a good set of templates can make all the difference!

But how do you find a good set of Instagram Story templates, or even make your own?

That’s what we’re here to answer! In this blog post, we’re covering what an Instagram story template is, why you should use it – and our favorite apps and tools for creating Instagram Stories.

What is an IG Story Template?

Sooo… what is an Instagram Story template? Basically, it’s a pre-made Instagram Story sized design (9:16) with graphics, text, and even animations that you can customize to your brand.

Most templates are made in programs like PhotoShop or apps like Canva, and allow you to customize font styles, text placement, color palettes, and more!

You Should Be Using Instagram Story Templates – Here’s Why!

If you haven’t already started looking for an IG Story Template or two, now is your chance! After all, having a stash of branded Instagram Stories templates is a smart move for your social media marketing strategy.

Here are the three main reasons why:

IG Story templates create recognizable Instagram branding for your business.

As your followers interact with more and more of your content and begin to recognize your distinct color palette, fonts and voice on Stories or Instagram posts, brand awareness is being built. And that’s valuable!

Instagram Story template save you major time and energy.

When you have a stack of Instagram templates for all your content types (think: photos, text posts, collages, product features, etc.), you don’t have to puzzle over design details and putting everything together. Just pop in your content and go!

This is also important because Instagram Stories only last for 24 hours. You want to create quality content, but not spend a ton of time on a post that’s only there for a day!

Story templates will help you “Stop the Swipe.”

Clean, professional-looking designs are so eye-catching in a sea of (usually) unpolished photos and videos in the Stories feed. Your followers are more likely to pause and take notice of your Stories post when they look well-crafted. This gives more time for your various calls to action to be noticed!

So, you get the picture. Stories templates can really help you make more impact in less time!

Now that we have you convinced, let’s talk about the different types of Instagram Story templates and where you can find them in our resource list below!

Types of Instagram Story Templates

When you’re on the hunt for the perfect set of templates, it’s important to know where to look and what you need.

Depending on your technical skill, editing preferences, and branding needs, one of the three types may make more sense than another!

The three types are Story prompt templates, mobile app Story templates, and downloadable Stories template packs. We’ll get into the details below:

1. Story Template Prompts and Inspiration

Figuring out how your Story should look is often just the first (and easiest!) step. Next, you’ll need to figure out what to post, and create enough content ideas to keep followers engaged and interested day after day!

That’s where Story prompts like Tailwind’s new Story Starters come in handy!

With this free download, you’ll get the best of both worlds: Story content inspiration, and free templates and instructions that help you make world-class Stories in just minutes.

Did we mention it’s free? That’s 4 weeks of daily content at your fingertips!

Get  20 FREE Instagram Story prompt templates for jaw-dropping Stories your followers will love!

2. Mobile App Story Templates

There are several popular mobile and web apps that make personalizing IG Story templates with your personal branding a breeze.

Template apps are usually favored by novice and beginner social graphic designers, because you don’t need a lot of technical know-how to create and customize template designs.

Another major bonus? Many of these apps offer free Instagram story templates, so you won’t break the bank!

Story creation in StorySwag mobile app
Editing a story in StorySwag

Our Favorite Instagram Story Template Apps

These are a few of our favorite apps for mobile or desktop. You can customize premade designs, or create entire templates from scratch!


Free Instagram Story Templates from Canva

Canva has over 2,000 free Instagram Story templates available with a free account, and you can customize all of them!

Certain features, like icons, stock photos, or elements are only available with a Canva Pro subscription. But even if you don’t want to pay for a subscription, you can still make gorgeous Instagram Stories.

Plus, you can use Canva on desktop OR mobile with the Canva app!


Instagram Story Templates from Easil

Our friends at Easil make absolutely jaw-dropping Instagram Story mockups that you can customize. Easil is a desktop graphic design tool made by designers, and it shows when they create templates!

You’ll find glitter effects, collage elements and funky fonts, flora, and SO.MUCH.MORE in their app. #obsessed


If you’re itching to add animation to your Stories, Over is a great tool to use!

Available on mobile app and desktop, you can customize Instagram Story background templates or create eye-catching animations that your followers can’t ignore.

A basic account is free with limited access and features, and a Pro account is $9.99 a month. That’s definitely not too pricey for dazzling Instagram posts (in our opinion!)

Over video Story

3. Downloadable Stories Template Packs

The third option for finding Story templates takes a little more digging, but is often well worth it!

Downloadable Stories template packs are usually more suited to intermediate or advanced designers. They often require a basic knowledge of Photoshop and psd files

However, Stories templates created by independent graphic designers are usually more unique and stylized than Instagram Story template apps. That’s because most templates in an app are built to be easy to customize and suit a broad range of brands and business types.

With packs created by independent designers, you can niche down and find styles and branding that’s right on the money for your business.

Where to Find Downloadable Stories Template Packs

As we mentioned, finding a downloadable template pack from an independent designer may be a little more legwork. Here are some ways to start hunting:

  • Search “Instagram Template Story” on Pinterest, and look through the results for a web link on styles you love.
  • Visit marketplace sites like Creative Market to search niche-related Instagram templates.
  • Find accounts on Instagram that you really love, and ask if they use templates for Instagram Stories! They might not mind sharing where they got them!

Creative Market Instagram templates search

Schedule Your New Instagram Stories with Tailwind

Now that you have tons of templates and inspiration for new Stories content, why not take advantage of Tailwind’s new Story scheduling feature?

You can schedule Instagram Stories from your desktop or phone. Just upload your images and videos, add text, and find the best hashtags for your Story to increase reach!

You can here to try it out – no credit card required!

Pin Me For Later 📌:

Looking for ways to beautify your Instagram stories? Try story templates! In this guide, we offer tips on finding and using gorgeous templates for your stories!

Kristen Dahlin is a Content Marketer at Tailwind — an Instagram marketing tool, scheduling tool, hashtag finding tool, and analytics platform. Kristen lives in rural Oklahoma with her husband Kyle, daughter Sophie, boxer Lila, and a very temperamental flower garden.

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