Instagram verified status is on every marketer’s wishlist, but it can be so confusing to figure out how to get that little blue check for yourself! If you’ve been wondering how to get verified on Instagram, search no further. We’ve got the answers you need. 🎉
We’ve analyzed, experimented and researched the best ways to get verified on Instagram – and translated them into seven simple steps and a ton of powerhouse tips to get a blue badge on your profile.
In this article, we’re going over common questions like what Instagram verified means, why you want an Instagram verified badge, and how to apply for verification. Plus, we’ve got quick tips to improve your odds.
Ready to get that prestigious blue seal on Instagram yourself? Let’s dive in! 🏊♀️
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What is a Verified Badge on Instagram?
You’ve seen the little blue checkmark next to some of your favorite IG account names. This blue symbol ( a seal with a check in the center) means that the account is officially verified by Instagram. People, brands, and businesses with the Instagram verified badge are authentic.
Who gets verified on Instagram?
The blue badge is given to notable people and brands on Instagram. It’s really important to avoid imposter accounts and copycats!
Fake accounts, copycats and impersonators target well-known and influential accounts on social media. These imposters use their likeness to trick unwary followers. Not cool! 🙄
At best, impersonators are annoying. At worst, they negatively affect your brand and image on social media.
That’s why the Instagram verified badge was created. The handy blue badge is a certification of authenticity on Instagram. It shows followers that the person or brand behind the account is real and can be trusted.
Why does everyone want a blue badge on Instagram?
Let’s be real. The little blue tick is important for verifying real Instagram accounts, but it’s also a status symbol. After all, if you’ve earned a blue badge on Instagram you must be somebody “notable”, right?
That’s why getting Instagram verified is a major milestone for growing accounts. However, if you’re wondering who exactly gets a verified profile on Instagram, the platform leaves the exact requirements a little vague.
Can I Get Verified on Instagram?
The short answer is yes, you can get verified on Instagram. In fact, anyone can apply now! Here’s why:
Instagram introduced a public verified account application in August 2018, to demystify the process and curb the secret black market for blue checks. 😱
The application for Instagram verification is now public. Before the application went live, no one really knew what the criteria was.
Exactly how Instagram chose who got a verified badge was a mystery! One day, a blue check might appear next to your name (seemingly) out of thin air.
However, the platform has now given us some important clues to the verification process. The mystery of how to get verified on Instagram is solved! 🕵️♀️
How to Get Your Verified on Instagram Step-By-Step
The application process for Instagram verification is really easy. You just need to follow these steps:
1. Visit your profile and tap the Menu button in the top right corner
2. Tap the Settings icon (it looks like a little gear)
3. Tap the Account icon
4. Tap Request Verification near the bottom
5. Fill out your full name, professional name, and category
6. Upload a picture of your ID or business documents
7. Click Send when your application is complete!
Here are the screenshots for each!
Make sure to read the section where you attach your ID! You’ll need a government ID that clearly states your name and date of birth (like a driver’s license, passport or national ID), or business documents like tax filings or a utility bill if you’re requesting verification for a business or brand.
And that’s it!
Instagram will let you know once they’ve reviewed your request. My official replay came three days after I applied.
Since I’m “Authentic,” “Unique,” and have a “Complete” profile, the issue seems to be that I’m not “Notable” enough. Oh well. It was worth a try!
In fact, the “Notable” requirement is where most accounts usually don’t pass muster – yet! Don’t worry, we have some tips to help!
What are the requirements for Instagram verification?
Here are the requirements from Instagram to get your account verified:
Be authentic – To qualify, you have to be who you say you are, whether your account represents a person, a business or a brand!
Be unique – Only one account per person or business can be verified (unless your account is language-specific). Fan accounts, meme accounts, and feature accounts aren’t verified.
Be complete – Since the blue badge is reserved for public figures and entities, you can’t have a private profile. Your profile must also be complete, meaning you have a bio, profile photo and at least one post in your feed.
Be notable – To grab the Instagram blue check for yourself, your account has to represent a well-known, highly searched for brand, person or business.
Plus, you’ll need to verify your identity with a government photo ID and/or relevant business documents (more on that later!)
So, now to the million-dollar questions…
FAQs on Instagram Verification
Here’s an FAQ of the questions we get asked a lot about getting Instagram verified!
Do I have to have a business account to get Instagram verified?
Is the verification application free?
The application for Instagram verification is totally free. You can find it under your Settings in your Instagram app, so there’s no need to use a third-party app or program to apply.
If you’re asked to pay for Instagram verification, it’s a scam! 🙅♀️
How many followers do I need to get verified on Instagram?
There is no official number of followers required for Instagram verification.
However, those with the most followers and greatest reach do have the most to lose, so we can expect there to be some (unspecified) threshold of followers or reach required to be accepted.
That said, there is no harm in applying – and a lot you could gain if you’re approved. The application is quick and easy, so what do you have to lose?
The rest of us should just keep on building our followers and reach until we qualify as well!
Can you help me get verified?
No, we wish we could help, but can’t get you verified. Even though Tailwind is a trusted Instagram Partner 💁♀️, that just means Instagram recognizes our app as being effective and helpful for growing business on Instagram. Only Instagram can verify your account.
What are the benefits of getting verified on Instagram?
So, is Instagram verification worth applying for? Does the coveted blue badge really mean anything besides bragging rights?
Absolutely. Getting verified on Instagram has a positive effect on your marketing efforts on Instagram. Here’s are some of the perks of having a blue check:
- Getting verified on Instagram builds trust – The blue check reassures your followers that you’re real and your account can be trusted.
- You have access to Instagram Link in Stories – Verified accounts were the first to able to add links their Instagram stories. Without verification, you’ll need at least 10,000 followers to access the feature.
- It builds brand awareness – As we mentioned before, the blue check tells the world that you’re somebody. With a blue check, people are going to be buzzing to know who you are and what you’re about!
- Increased attention from the blue badge – With all the buzz and curiosity about your new blue checkmark, you’ll be able to turn that attention into engagement, conversions and maybe even sales!
‼️But wait, don’t lose hope of ever driving traffic from Instagram if you’re aren’t to 10K yet and can’t get verified. ‼️
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Alright, we’ve got the frequently asked questions out of the way… let’s talk about some actionable tips to help you get verified!
4 Tips to Help You Get Verified on Instagram
1. Complete Your Instagram Bio
One of the core requirements of Instagram verification is a complete Instagram profile. Make sure your bio is completely filled out, includes a profile photo and you have at least one post on our account.
For a step-by-step peek at how to make a perfect bio, read “6 Steps to Create a Perfectly Branded Bio.”
2.Work On Getting Published
The main disqualifier for people hoping to get their Instagram accounts verified is not being newsworthy. Each Instagram account is verified manually by an Instagram employee, who performs a check for multiple news sources.
Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.
Work on getting your name in the news by sending out press releases, media kits and connecting with local news agencies. Once you’ve had your name in the media a few times, reach out to larger publications for more visibility!
To make your news coverage easy to find, look into keeping a press section organized on your website.
3. Groom Your Web Presence to Be Highly Searchable
If your account is solely based in Instagram, chances are you won’t get verified. However, you can establish a notable presence and secure the Instagram blue check by making sure you dominate the search around your name!
Optimize your web page, other social media profiles to appear highly in web search. Create even more search results by guest posting on other sites and seeking mentions on similar blogs, podcasts, and video!
4. Keep Growing Your Instagram Following
While there’s no required number of followers to be Instagram verified, you’ll definitely seem more notable with a higher number of followers.
Tailwind for Instagram has a ton of resources to help you do just that! From scheduling posts at the best times, to finding (and saving!) the perfect hashtags to help you expand your reach, Tailwind can help you build your following and reach Instagram success.
Start a Free Trial of Tailwind for Instagram!
- Schedule photos and videos directly to your Instagram feed with Auto Post.
- Optimize every post for more engagement with SmartSchedule and Hashtag Finder.
- Automatically hide your post’s hashtags in the first comment to keep your caption clean & clutter-free.
- Make your posts more discoverable with user tagging & location tagging.
- Analyze what's working across every post and profile with smart analytics.
Will you request verification? Have you been verified? Let us know in the comments!
Pin Me For Later 📌:
Alisa Meredith is Pinterest Product Specialist at Tailwind — a Pinterest marketing tool, scheduling tool, planning tool and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends! She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she’d like to admit to.